shopify biggest customers
Published on: January 27 2023 by pipiads
Table of Contents About shopify biggest customers
- The 12 Best Shopify Store Examples To Inspire Entrepreneurs
- The 10 biggest Shopify stores - They have insane revenue!
- Shopify’s Architecture to Handle the World’s Biggest Flash Sales
- Worlds Most Successful Shopify Stores
- How To Find Shopify Stores In Your Niche | Find Shopify Competitors
- Shopify: 'Connect to Consumer' Is the Future of E-Commerce
The 12 Best Shopify Store Examples To Inspire Entrepreneurs
The 10 biggest Shopify stores - They have insane revenue!
Shopify is one of the biggest e-commerce providers in the world. right now, they're close to 4 million individual stores hosted by Shopify, having billions and billions of annual turnover. but that, of course, leaves the question: which are the biggest Shopify stores out there? and this is exactly what I want to answer in this video, giving you the top 10 of potentially biggest Shopify stores worldwide. let's get started, and the first one on our list is Kylie Cosmetiks. Kylie Cosmetiks, of course, is owned by Kylie Jenner, which obviously gave the store a head start when it was first going live. it was one of the first major e-commerce businesses founded by a celebrity, and it was a smashing success. Kylie Jenner already was very well known thanks to her family and all the publicity they were getting, but founding Kylie Cosmetiks took her to a whole nother level. in 2019, she was announced to be the youngest self-made billionaire Of All Times, having just turned 21.. seeing her success, Kim Kardashian and, of course, didn't want to fall behind. so she pretty much copied what Kylie Jenner had done and what had worked so well for her, and this led to another Shopify store called kkw. kkw, of course, standing for Kim Kardashian with this is where she was promoting and selling her own makeup line. now the name actually was changed recently due to legal reasons and now the store is called Skin by Kim, but the premise has not changed at all. as you can see, Kim is still focused on makeup and leverages her own popularity and Persona heavily for that, and it seems to be working well for her, even under the new brand. the store is estimated to make several hundred millions of dollars in annual turnover, which brings us to another brand that almost exclusively generates their revenue online, and this one is well known to anyone who's into fitness. it is gymshark. gymshark is a fairly new brand, only founded 10 years ago, back in 2012, but it has grown enormously since then, and it's one of those great examples where a small company understood their Niche well. they understood how to do social media marketing and they understood the power of e-commerce and, thanks to all these factors, managed to rival giant companies like Nike, like puma and like Adidas. but, of course, gymshark doesn't only focus on Fitness apparel. instead, they focus on the whole wide range of different needs that any Fitness Enthusiast might have, and it is a great vertikal to be in, because all your customers are very enthusiastik about that hobby, meaning Fitness, and therefore are frequent buyers. it allowed gymshark to grow into a billion dollar company just within 10 years and therefore also become one of the biggest Shopify stores out there. for the next brand on our list, you might not even know that they are a Shopify customer, but they certainly are, and they are one of the biggest ones. it is Red Bull. of course, most Red Bulls are sold in convenience stores and supermarkets, but Red Bull also has their own Ecom business, and it is a big one. they trust Shopify as their e-commerce solution and leverage all the customization tools that they have there. of course, for Shopify, it is a great brand name to be connected to, and they make sure that they highlight Red Bull using Shopify whenever possible. and the same is true for the next company on our list, which is also a well-established European business. it is lint, just like Red Bull's energy drinks. linse chocolate, of course, is mostly found in supermarkets and sold there, so it's not a typical e-commerce company. but Lind realized the shift of recent years towards shopping online instead of stores, so of course, they need to offer other products online as well. and, lo and behold, it turned out that people like buying chocolate online just as much as they like to buy it in stores. so nowadays, Lin makes millions of dollars every year just by selling their products online, and this is a general Trend that we are seeing more and more. it's no longer adjust the Ecom native companies that do well by selling online. it's more and more the traditional companies, companies that have been around, sometimes for centuries, that discover how to utilize this new channel for themselves. and this is also true for the next company on this list, which is Whole Foods. whole foods is known predominantly in the US as a giant supermarket chain and was acquired 2017 by Amazon. now, of course, Amazon is pretty much synonymous with e-commerce, so it comes as no surprise that Whole Foods also sells their products online these days, and they do so very successfully. especially in the last two years, during the pandemic, a lot of people wanted to buy their groceries no longer in the physical store, but instead wanted to get it delivered to their doorstep. so if you were eager to shop at Whole Foods but you wanted to avoid meeting people, it was a great solution to Simply buy your food online through their Shopify store, and we have pretty much the same situation with the next store or on our list. this one is craft. Heinz Kraft is one of those truly Global players, and many people don't even realize how many Brands and sub Brands belong to craft. I'm sure pretty much every one of you buy the Craft products on a regular basis, maybe without even knowing so. they would be silly to not at least offer you the option to buy your favorite product online, right? so this is exactly what they did, and just because of how big they are, how truly Global their presence is and how many products they have in their assortment, of course their e-commerce business was an instant success. the same can be said for yet another big brand name. this one is Budweiser. Budweiser is yet another multi-billion dollar company that grew their business outside of e-commerce but recently discovered that e-commerce is simply something that they can't ignore. and, of course, a business like Budweiser has enough resources to make sure that their Shopify store becomes a Smash Hit, and the example of Budweiser just goes to show how important e-commerce have become for really any kind of business. even if you're selling beer, like Budweiser does, which normally is a product that you want to have physically in your hand and take home right away, people are willing to buy it online, so of course, it is smart to offer that option for anyone who wants that. the next business on our list of biggest Shopify stores out there is Penguin Books. unlike beer, books are a typical item to sell online. in fact, that's how Amazon started out as an online bookstore. of course, Amazon has outgrown that business and nowadays pretty much sells anything you can think of, but for Penguin Books, it makes total sense to offer their entire assortment online. yet again, one could argue that it is a bit surprising that people go to the actual copy house to buy the books that they're interested in instead of, for example, buying it on Amazon, but apparently a lot of people still like to do just that. Penguin Books also is a very established Publishing House. it has a lot of tradition and I assume that it has a lot of fans all around the world. it currently publishes a lot of the greatest books ever written, so if you're interested in getting a new book, maybe for the summer, I highly recommend that you check out penguincom. and with that we have arrived at the last Shopify store on this list. this one is also a well-known brand, especially, maybe, to the younger generation. it is Sephora. Sephora is yet another brand that sells skin care, makeup products and such, and does so incredibly well. they do have thousands of physical stores, but a lot of the revenue also comes from their Ecom sales, and while they might not have the same social media presence as Kim Kardashian or Kylie Jenner with their makeup product, they more than make up for it by the enormousness of their assortment on the website. on sephoracom, you can find pretty much anything related to beauty and cosmetiks that you might be interested in, so it comes as no surprise that they have hundreds of millions in turn.
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Shopify’s Architecture to Handle the World’s Biggest Flash Sales
foreign [Music]. welcome to my tok shopify's architecture to handle the world's biggest flash Shields. my name is spark the water. I lead the insights and Reporting team of Shopify payments. Shopify payments is our built-in Payment Processing solution that we offer to merchants in 17 countries around the world. we also support many payment Integrations from third parties. I've been working on various parts of shopify's payment processing systems for the past five years. I'm originally from the Netherlands and I moved to Montreal, Canada, for the job back when Shopify was an office-based company. you can find me on Twitter: ASB to water in case you're unfamiliar with what we do at Shopify. our mission is to make Commerce better for everyone, and we do that by offering a multi-channel platform hosting millions of merchants, allowing them to sell wherever their customers are, whether that be via their online storefront, social media and also in person at brick and mortar or pop-up stores- all with a single integrated back office for merchants to run their business from. and we've gotten really good over the past few years handling flash shills, and that's why I'm giving this tok. flash Hill is a sale for a limited amount of time, often with Limited stok. it's over in a Flash because the product can sell out in seconds, even if there are thousands of items in inventory. you might think that's not new. that sounds like a regular sale. yeah, you might have seen videos of crowded shopping malls around the holiday periods, with customers rushing in as soon as the gates open, but today these flash shills happen any time of the year. the current iteration of flash Shields was popularized by a digital first brands with product drops. this is a sale of a limited edition of something, for example, lipstik or a pair of sneakers, and these Brands create hype on their social media platforms, which then drives enormous amount of traffic and sales the moment the product is available. now this type of sale poses an interesting engineering challenge as the amount of merchants that we host grow and they grow their customer base. today's Flash sale will be tomorrow's base load. a quick rundown of how we build Shopify. our main tool of choice for building back-end system is Ruby on Rails with my Sequel, redis and memcache as our data stores. we use go and Lua in a couple of places as well, mostly for a performance critikal backend parts, and I'll tok about those later in this tok. on the front end, we use react with graphql apis and we use react native for our mobile apps, including the point of sale that I just showed you earlier. you may have heard that shopify's main rails app is a monolith and we deploy this around 40 times a day as hundreds of developers worldwide are working on it. this is a familiar site for folks in the audience. I presume you are browsing for products added to cart and check out, and then- this is the perspective from our Merchants admin- there's an order ready to be fulfilled. we just saw three major sections of Shopify and in this tok I'll mostly focus on storefront and checkout, since these two see the most traffic. you'll notike that storefront and checkout also have very different characteristiks and requirements. storefront is mostly about read traffic, while our checkout does most of the writing and has to interact with external systems as well. before we continue, I need to introduce a little bit of our terminology. a Shopify pod, not to be confused with a kubernetes pod. a Shopify pod contains data for one-to-many shops and it's basically a complete version of Shopify that can run anywhere in the world. it is more than just a relational data chart, which is why we use the name pod and we have multiple of these pods. these stateful systems are completely separate from each other. the pods run in a single region and while the data stores are isolated, the stateless workers are shared. this allows us to balance the load in a region where a shop on a certain pod is having a flash sale and in case something goes wrong with a certain pot, like an overload MySQL instance, this does not affect the other pause or the shops that are hosted on there. we also have multiple regions and a Shopify pod is active in a single region at a time but exists in two, with replication set up from the active to the non-active region. we can fail over an entire pod to another region if need be, like some sort of catastrophe happens with that context. we can now tok about how a request gets routed to the appropriate pod and the part of request is toking about domains, which involves a little bit of branding. a merchant at signup can choose a domain that we give them for free- a subdomain of my shopifycom- and they cannot change it later, and sometimes they don't like that. that you might sign up with cool t-shirts as your brand name first and then later decide that actually you want to be known as t-shirt hero. so you can buy or bring to us t-shirtherocom and we'll make sure that everything is taken care of from there on. we'll use this in the rest of our examples. once a request for our store, t-shirtherocom, enters our Network, the first thing it runs through is open resty and open resties and nginx distribution that supports Lua scripting. we use these scripting capabilities for managing for many things before it actually hits the Ruby unreals application layer. stuff that we do includes blocking Bots and routing traffic to the right pod. now you might be wondering what do bots have to do with it? the limited edition merchandise sold in Flash Shields, like those sneakers, could fetch double or triple the original price on the secondary Market, and Merchants don't want their products to be sold like that. and Bots also Hammer our systems much more than real buyers do, so we try to block them. since the pandemic started impacting supply chain issues, the bot problem is also spread to other products like graphics cards or gaming consoles. but back to rounding traffic. we have a Lua module called sorting hat that looks up the host in the routing table and finds the corresponding part that the shop belongs to. the request is then routed to the appropriate region where the Pod is active. our reels application receives a request and handles it. as I mentioned before, our rails application is a monolith. it's probably one of the oldest and biggest rails apps out there. zooming in on the monolith, we see that the checkout component needs to collaborate with a few others in order to get its work done. this is a list of some, but not all, the components we've subdivided the Shopify app into. we have the checkout line items, any discounts or promotions that are applied, there are taxes involved, Shipping Lines- maybe you paid more for extra shipping- and all of these add up to a total amount that needs to be charged to our buyer. since my background is in payments, I'll continue pulling that thread a little bit more. for the rest of this tok Shopify supports many different payment processors and payment methods. I'll also use a credit card as an example here, since processing credit cards comes with some additional interesting challenges compared to other payment methods. if you've ever dealt with credit card payments, you've heard about something called PCI compliance, and this refers to the payment card industry data security standard. the standard sets out six groups of requirements that need to be adhered to in order to make sure that card information is handled in a secure manner. now these all sound reasonable. let's just Implement all of them, get our yearly audit done and slap a compliance stiker on it. call it a day easier. bringing all of shopify's monolith in scope would be a problem. as I mentioned earlier, we have hundreds of developers shipping the monolith around 40 times a day, and having to meet all of these requirements in the way Auditors expect them to would really slow us down. we also allow Merchants to completely customize their Shop's look and feel with HTML templates in JavaSc.
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Worlds Most Successful Shopify Stores
these are some of the biggest shopify stores in the entire world. starting off with store number one, we got color pop. color pop is a beauty brand. it's one of the biggest ones in the entire planet and it's clear to see why they're successful. they got a really clean brand. they've been around for a very long time and the scope of their success is pretty insane, as you can see by using these tools- similar web- it's a chrome extension that shows you the traffic of a partikular store- we can see that they are getting about 7.3 million monthly visitors. that's a ridiculous amount of people going through this store every single month, and they're just here to shop a lot of different beauty products. now. next, we got one that you may be surprised by. it's actually a store from portugal and they sell just about everything. so this is kind of the amazon equivalent of portugal and they are completely crushing it. as you can see, they are getting about 1.5 million monthly visitors and this is just blowing up. i mean, this is an exponential graph right here. it looks like a skateboard ramp and if this was a stok i would be buying. this looks very bullish and this store, again, is a general store. they sell basically everything, and i don't really see exactly why they're so successful. maybe it's a numbers game for them, quantity over quality. they just want to sell everything at a pretty good price and it clearly is working. so that's a really good idea, since, you know, there wasn't an amazon for portugal and now they're the amazon of portugal- pretty dope now. next we got aloe, and now this is a yoga brand- at least, that's what i knew them as- but clearly now they are expanding into a wide range of apparel, not just yoga stuff, and, to be honest, they got some pretty clean stuff like these clothes look super comfy and i mean i would wear some right now. also, they got a lot of great product images. this is extremely well branded and it goes to show why they are so successful. again, we have an exponential graph here when it comes to their traffic, and last month they generated 2.17 million monthly visitors. 2 million plus people went through this store and probably bought something. i mean, how could you not look at how beautiful this store is and how dope their stuff looks? so aloe, that's another one. next on the list is boat- actually boatlifestylecom. so this is a store that sells a bunch of different electronics and honestly it's kind of like apple type of electronics. but it's kind of a weird name for a store like this: it's called the boat lifestyle. this is not at all what i was expecting. i expected to see a bunch of yachts, a bunch of people chilling under the sun, but actually that's not at all what we see. we see a bunch of different electronics, a lot of different types of- like headphones and speaker type of stuff over here, but clearly they are completely crushing it. i mean, they got a lot of different press and if we look at their traffic distribution, they are getting 3.7 million monthly visitors. that's pretty ridiculous. and look at how consistent this graph looks. i wish i could invest in something like this, and this store just is completely crushing it, selling a bunch of products that you would think are saturated, but clearly they have made a name for themselves and they're completely crushing it. next on the list is fastgrowingtreescom. so again, another store that you would not expect to see in the top shopify stores in the world: fast growing trees. i mean, i didn't know that was the thing, but i guess ain't nobody got time to be waiting for a tree to grow. so unfortunately, this is not a graph that you like to see. they have driven over 2.8 million monthly visitors to their store, but as of lately they've only been getting 1.5 million. imagine saying only 1.5 million visitors. that's so many people still and they're completely crushing it still. however, i'm guessing this is because of the time of the year. not a lot of people are buying trees, even though you know a lot of people are buying christmas trees right now, but those are already grown, so i guess that explains that. but pretty cool store. i love trees. everybody should love trees. trees are pretty dope and they do a lot for the planet. so shout out: fastgrowingtreescom. very good name, by the way, very self-explanatory and yeah, next on the list we got bergacom. so pretty clean domain name right there, just a five letter word. that's what you like to see. that's super clean and really i'm not exactly sure what they sell. i think it's just a bunch of different accessories like screen protectors and like phone cases, airpod cases, ipad cases. that's kind of what it seems like to me and i guess a lot of people are shopping for this kind of stuff. you can see that they're driving 1.2 million monthly visitors. that's an insane amount of people and they're only growing. so they're getting better and better, driving more and more visitors to their website and, i will say, their stores pretty clean. i mean they got a lot of different products, a lot of different types of iphone accessories, so they're piggybacking on the success of the iphone and just apple products in general. but pretty cool stuff. i actually really like how this looks. so congratulations, berger, you made it on the list, you're welcome and yeah. next on the list we got crafted london, a jewelry brand that has been on a com up lately. if we look at their traffic distribution, they're getting 860 000 monthly visitors and they just sell a bunch of different chains and rings and just a bunch of jewelry for men. i mean that's clearly what they're selling. i mean i don't see any women on the store, just a bunch of guys. so i guess that's their target demographic, which is kind of smart. i mean that's definitely less saturated than jewelry for women. so they've been able to make a huge name for themselves and obviously focused on quality. this looks awesome. they got amazing product images and huge inspo here. this is pretty dope. so shout out: crafted london. you guys are crushing it. next on the list, we got a little bit of a weird store. it's called feature and they just sell a bunch of different stuff. so i mean, they got raffles, they got hats that they're selling and i guess they're just kind of a lifestyle brand and, judging by how well they're doing, a lot of people seem to be vibing with this stuff. so they're getting 750 000 monthly visitors nearly, which is a ton of people, especially for something like this. but i guess a lot of people shop for hats- everybody's wearing hats nowadays, especially hats with sports teams and stuff like that. people love to represent their communities and their sports teams. but they also got other stuff. i mean, they just are an overall fashion lifestyle brand. so i don't know how people grow these types of stores to these lengths, but i guess it makes sense, since they were established in 2010- and you know, they started out with physical locations but now, with shopify, they're able to sell online and just really take it to the next level. so pretty cool store here and very inspiring. next, we got ruggable. i've toked about this store before and no, we're not toking about crypto rugs. we're toking about actual rugs for your living room, not getting completely liquidated with your crypto positions. so a lot better in my opinion, but these rugs are pretty cool and what's cool about this brand is that these are washable rugs. so that was their big angle and the reason why they're so successful and, judging by this chart, we can see that this is like a new level of success for rugs. so shout out ruggs. i didn't know rugs were so hot right now, but clearly people are shopping for rugs. look at this: 4.3 million monthly visitors- that's an insane amount of people that are going through this store monthly and their stuff is not cheap. i mean, 89 is the cheapest that you can get for their rugs and they go all the way up until 600 bucks. so these people are crushing it. this is a women-owned business, so shout out all the women out there starting these brands.
How To Find Shopify Stores In Your Niche | Find Shopify Competitors
[Music]. hello everyone and welcome to on how channel, the place where, every day, you learn something new. my name is ennes and i'm working for you, so if you have any tutorial requests, let me know. i'll be happy to do a video for you. but today i have a really special video because i will show you how you can find competitors, shopify stores in your niche without using any tools or anything. and not just that: i will actually show you how you can find out the ad set for the shopify stores and you will be able to see the pictures and the videos they are using in their ad set and also the description and since when they are running the ad set, to know if it's successful or not, because if the ad set was running for a month or so, that means they are successful. that's why they keep the ads running and spending money. basically, and, as i said, all this without using any tools or anything and it's completely free. so, without any more toking, let's get to it. and, by the way, before we start, this is my instagram right here, as you can see. so if you want to say hi or have any tutorial request, or you want to ask me something, just drop me a message and i will be happy to reply to you. so, without any more checking, let's get back to our tutorial and let's just start. as i said, i will show you how you can find competitors, shopify stores, in your niche without using any tools or anything. so let's get to it. the first thing you're going to do is basically access google search engine and, yes, we will find out all that just from google search engine. so, after you did access the google search engine, tap on the search bar and type in in-text two dots and two quotation marks, and between the two quotation marks you will type in: powered by super file- and i think you are familiar with this word, right, every shopify store has this powered by shopify, at the footer or the bottom of the website and yes, you can actually remove that. and also, i will show you in my next video how you can find competitors shopify store if they are also removed this powered by shockwave, from their website. you are watching on how channel and everything is possible here. so, after you did type in index, two dots and two quotation marks, and between the two quotation marks, powered by shopify, hit space multiple times and type in again in text, two dots and two quotation marks, and this time, between the two quotation marks, you will type in a keyword or anything that's related to your niche. in my partikular case, i don't have any niche to look for or anything, so i'm going to simply type in women bags and after you got this right, as i said, i will also put this in the description box, so you guys get it right. so, after you did typing this, hit enter and you should see all the search results. our website that's running on shopify and has to do with your niche, which is, in my case, women's bag. so let's just pick a random website from here to go for to do demonstration on it. so let's just go for this one right here. as you can see, this is the website which is a women's bag website, a shop, basically. so let me just scroll down to show you the powered by shopify that's at the bottom page and here is, as you can see, powered by shopify and, as i said, some websites they do remove this, because it's completely possible to remove it, and there is actually another trick that you can use to find shopify stores that they have removed this powered by shopify, and i will show you that in my next video. so, after you did find the shopify store in your niche- and, by the way, let's just get back to search result, as you can see here, there is 177 000 results and they are all shopify stores that sells women's bag, and you might think that's a lot. well, because i did use a very generic niche, which is women's bag. so this is really normal to find this much of websites that's a selling women's bag, and let's just go to the website. so, after we did find the shopify store, the next step is to find out the ad set that's currently running for this shopify store. so to do that, the first thing you're going to do is look for the icon for facebook or instagram, and i already see the one here. as you can see, there is also one in the. the bottom page here is for facebook on instagram. let's just go for facebook. bear with me, please. i have really slow connection. i do suffer to upload videos, so if this video helped you out, help me out. please send that like button, please, anyway. so, as you can see, this is the, the facebook page. they have 700 likes, 600, sorry. so the first thing you're going to do after you did access the facebook page for the shopify store is simply copy the name for the facebook page, just like you see i'm doing right now, and after you did copy the name for the facebook page, open up google search engine again and type in facebook ad library and, no worries, i will put link for it in the description box, in case you don't like google search engine- who doesn't? and here we go. we have to wait again. so after you did access the ad library website, you should see this page right here and in this drop menu right here, you should see your country, which is, in my case, morocco, which is my country. so just click on it and you will see this drop menu and click on all option right here. and after that, click on this add category and click on all ads option right here. and the next step is simply pasting the name for the for the facebook page, which is the facebook page for the shopify store, and after that, you should see the page right here, just like you see right now. it says advertisers, so just click on it and it will show you the page for it. and here it is, as you can see. here it says launch it on julie 2021. and here it is. this ad set says active and started on 22 julie actually, and, as you can see, this is the ad set for the for the shopify store, and you can click on see add details. they are using a video, actually, not a picture, and here is the description for the ad set on everything they only running, uh, one ad set for the moment. you can check out the video here and watch the video and see what they are running for, which is, in this case, is basically a woman's bag, which is a clothing line. so that's how you see the ads for the shopify store in your niche. and just get back here to the search result and, as you can see, there is thousands here and they are all shopify stores that sell in women's bag. and after you did access the website, as i said, simply look for the icon for the facebook page and copy the name for it and paste it inside the ad library and it will show you all the ad set for it. so that's how you find competitors shopify store in your niche and also see their ad set and all the advertisements that's running on both facebook and instagram. as i said, and if you guys have any questions, just drop them below in a comment or send me a message on my instagram and i will be happy to help you out. otherwise, i think my job it is done and thanks for watching and catch you on next one.
Shopify: 'Connect to Consumer' Is the Future of E-Commerce
first, i want to get your your sense of what is happening with the economy. shopify hasn't necessarily been spared here, but what's your feeling about just how bad this will get and if a recession is inevitable? i think traffic emily, always a great pleasure to be on your show. two things, let's first tok about the retail outlook and, i think, consumer sentiment. what we are seeing is that re there's certainly some some retail rebounds happening in areas like in-person retail, um, and we are well positioned there. i mentioned on the earnings call last quarter that we saw physical retail gmv up by nearly 80 year on year um. and then when we add things like you know we- one of the announcements today was local inventory sync on google and tap to pay- uh, we really are well positioned to ensure that if physical retail is rebalancing and reopens that shopify merchants can also use that as well. but one of the things we're seeing from a sort of a macro perspective is that consumers are very much still voting with their dollars to support independent brands. this is something we saw happen very quickly and and intensely during the pandemic. they are looking for quality products and and certainly a lot of the shopify merch are doing well there in terms of the economy in general, it's clear that, obviously, inflation is at a record level, but to the degree in which merchants wallets are stretched from higher prices, what they're beginning to do is they're looking to get more value out of every single dollar, and what we're seeing is that more merchants are coming out to shopify and they're taking more of our products, whether it's capital or payments or fulfillment. they're leveraging our massive economies of scale while still keeping an independent business. so, um, we, we think both those things lead to a lot of optimism on our side. and, of course, shopify editions was launched today. right, you are making this big shift from d to c to c to c, as you call it, direct to consumer, to connect to consumer. what does that mean and why do you think that's the future? so this idea of shopify editions which we announced this morning- uh, uh, 9, 30 am. it introduces what we're calling, uh, the connect to consumer error of commerce, and part of it is that you know the speed of innovation and the depth and breadth of what shopify is building. i celebrated my my 12th year anniversary last week at shopify, so i've been around for about a third of my life. thank you, uh, the amount of products that we're shipping right now is is stronger than ever before. we unveiled more than 100 new product updates and launches today, and i think we are moving faster than ever, and and shopify editions is our way of sharing that momentum with the world. now i think you know, if you've- i've been on the show a lot toking about direct to consumer, which really was about this one-to-one connection with the brand to the consumer, but it was very transactional. what we are notiking is that more and more consumers want to connect with these brands online, on social media. they want to attend an event or their store. they want to have more of an emotional connection whereby they can connect with brands across a whole bunch of different, uh, surface areas, and so commerce is really just not about the transaction. it's much deeper, and we think c2c really places more authentikity and loyalty and trust at the heart of every single merchant interaction, and, and so a lot of the products you saw today is really about us ushering in this new model for commerce. you're also striking a big partnership with twitter to help businesses reach buyers there, and i just wonder why now, when twitter is facing all of this uncertainty about whether elon musk buys the company or not, and if this partnership will hold up in a new regime. we think the future of retail is going to be retail everywhere. it's going to be online and offline, on social media. it's going to be in person, at farmers markets, at events and concerts. we really are, you know, i think we started as being an e-commerce company and you know about 10 of all e-commerce in the us now flow through shopify. if we were, one single aggregated story would be the second largest online store in america. but the key here is that commerce in the future will happen everywhere, and so we we've announced- i've come on the show and toked about our integrations with google and facebook and instagram and tiktok to embed commerce there. and then the newest one that we're embedding, the newest partner we're embedding commerce with, is twitter. now, twitter's an interesting one. of course, they're in the news a lot lately, but you know, if you think about where commerce used to happen, it was always sort of around the town square. it's where the baker sold bread and cobra sold shoes. twitter, in some ways, is the modern day digital town square, and so embedding commerce right into twitter so you can turn conversation into commerce, all powered by shopify, we think is a really great thing and, whether or not you know they have a new owner in the future or not, i think commerce will play a role in twitter's future. okay, i recently interviewed amazon ceo andy jassy harley, and i'm not sure if you caught this, but when i asked about amazon's relationship with third party sellers and the tension that has existed there between amazon and some third-party sellers, he took kind of a dig at shopify. take a listen to what he had to say. sellers don't really long for e-commerce software. that exists in lots of places and it's not very expensive. what they love about selling on amazon is that they get access to our hundreds of millions of customers, and that completely changes what their prospects can be in terms of the businesses they're building. what's your response to that? i think that, uh, it is quite clear that the future of retail is going to have direct connection between brands and the consumers. look, i mean, obviously, a place like amazon allows third-party sellers to access a very large network of consumers. but if you look at any of these marketplaces, you, as a merchant, you are not building your own business. you are effectively renting customers from the marketplace and i think for some merchants that matters, but for a lot of merchants- if you think about, your favorite brands are mine, james purse, or the albert shoes i'm wearing or bombast socks i'm wearing- they want to have a direct relationship with the people that are buying their, their products, and i think that more and more, you see consumers again choosing to go direct whenever possible. so i think there's a place for marketplaces and obviously amazon has done a great, a great, uh, a great thing there and is very valuable in that way. but i think consumers also want to have a direct relationship with the brands they're buying from, and that's the reason why you see companies like mattel and crayola and herman miller and procter gamble use shopify to go direct to consumer. these are brands that traditionally never did so and now they're doing that. now, harley, you know shopify shares have taken a a pretty big dive, uh, since november, where they had hit a high point, and obviously we're in the middle of a broader market turmoil. but how concerned are you about this and going forward? you know how are you thinking about this? what are investors missing? i think shopify was certainly a pandemic story and i think obviously you know the stok reflected that i think what, what? a lot of people are missing. but the shopify story is that on one hand, we're 10 of all e-commerce in the us. we have massive scale. at the same time and those economies of skill that come with it. at the same time, the two million stores on shopify have an independent business the same time. that happens every 30 seconds or so, a brand new entrepreneur gets their first sale on shopify. that means we are not only getting a larger piece of the pie, we're growing the pie itself, and all those stores that end up in businesses that have been really successful will stay on shopify indefinitely, and