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Shopify: Facebook Ads VS Instagram Influencers For BEGINNERS

Published on: December 24 2022 by Ecom Season

If you're new to e-commerce, you might be wondering which marketing strategy to use to promote your Shopify store. Should you invest in Facebook ads or pay influencers to post about your products on Instagram? In this article, we'll compare the pros and cons of both options, so you can make an informed decision.

Facebook Ads:


- Highly targeted: Facebook's ad platform allows you to reach specific audiences based on demographics, interests, and behaviors.

- Customizable: You can create different types of ads, such as image ads, video ads, and carousel ads, and experiment with different ad formats and placements.

- Cost-effective: You can set a daily or lifetime budget for your ads and monitor your spending in real-time.

- Measurable: You can track your ad performance using Facebook's analytics tools and optimize your campaigns accordingly.


- Competitive: Facebook's ad platform is crowded, so you'll need to have a compelling offer and a well-designed ad to stand out.

- Learning curve: You'll need to spend some time learning how to use Facebook's ad platform, as there are many options and settings to navigate.

- Ad fatigue: Your audience might get tired of seeing your ads if you don't refresh your creatives or target new audiences regularly.

- Ad blockers: Some users might have ad blockers installed, which means they won't see your ads.

Instagram Influencers:


- Authenticity: Influencers have built trust with their followers, so if they endorse your products, their audience is more likely to trust your brand.

- Creativity: Influencers can showcase your products in a unique and creative way that resonates with their audience.

- Virality: If an influencer with a large following shares your products, you can reach a wide audience quickly.

- Low cost: Depending on the influencer's reach and engagement, you might be able to negotiate a relatively low fee or offer them free products in exchange for a post.


- Limited control: You can't control exactly how an influencer will showcase your products, and they might not align with your brand's values or aesthetics.

- ROI uncertainty: It's hard to measure the exact ROI of influencer marketing, as it's difficult to track how many sales came directly from an influencer's post.

- Fraudulent activity: Some influencers might buy fake followers or engagement, which means their reach and impact might be lower than expected.

- Relevancy: If an influencer's audience is not a good fit for your products, their endorsement might not lead to sales.

Both Facebook ads and Instagram influencers can be effective marketing strategies for Shopify beginners, depending on your budget, goals, and audience. Facebook ads offer a highly targeted and measurable approach, while Instagram influencers can provide an authentic and creative way to reach new customers. Ultimately, you'll need to experiment with both options and see what works best for your store.

Shopify: Facebook Ads VS Instagram Influencers For BEGINNERS

- Introduction to the topic of generating sales in e-commerce, specifically through Facebook Ads and Instagram influencers

- Personal experience with both methods and recommendation to start with Facebook Ads

Pros and Cons:

- Discussion of the pros and cons of each method, including budget considerations and potential for fluctuation in sales

- Emphasis on the importance of focusing on one method in the beginning


- Personal recommendation to start with Facebook Ads and start small

- Discussion of the potential for branching out into other methods once successful with one method

- Reminder to be patient and persistent in developing the skill and seeing profitable results

- Encouragement for questions and discussion in the comments section

- Mention of other potential methods for generating sales in e-commerce, such as Google Ads and Twitter

- Gratitude for support and excitement for future videos on the topic.

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