Shopify vs Etsy Which To Sell On This Year?? THE FEES! PROS & CONS

hello everyone. welcome back to my channel. i am katrina and today i'm going to be toking to you about the pros and cons of etsy and shopify, two of the largest platforms for e-commerce today. so i'm gonna be giving you my honest opinion on both, because i do sell them both. i have my clothing brand on shopify and i do have my craft store on etsy. so i'm going to be giving you the major differences, why you might consider one over the other or you might want to consider changing platforms. so i'm just gonna dive right in and give you all the different pros and cons and give you some tips to help you decide. make sure you watch all the way into the end so that way you can make a sound decision for you and your business. and don't forget to like and subscribe, because i'll bring you weekly videos to help you start and grow your business. now we're going to jump right into it now. shopify and etsy are two completely different platforms. one is more for handmade goods, one is more for branding, but you can intermingle them both. it's all about how you use the platforms. i'm going to start off with etsy now. etsy is a world known. pretty much everybody named mama know, etsy is the go-to for handmade goods, one-of-a-kind goods. it's where you go when you want to buy unique gifts, when you want to buy something special with an extra touch or when you want to buy something that is customizable, that you can't really get in the store. etsy is the go-to. etsy is pretty much already the marketplace. it's set up, it's already been established. thousands and thousands, if not millions, shop on etsy and they go to it without having to be told to go to it. so when you create your page or your landing page on etsy, just know that etsy is not your own. etsy is not your own website. you can't have your own domain. you have to really follow all the policies and the guidelines that etsy has put forth. that's probably the biggest con- well, not the biggest, we'll get to the biggest soon. but etsy is a place where you only think you can really customize are the photos you put out, um, and the banner at the top. of course you have your shop name, but there's no actual domain name. if etsy shuts down tomorrow, your shop is gone. don't want to scare you, but just want to be realistik. so with etsy, it's a platform, of course, where you have already people coming to shop, but you're competing with other shop owners. so with etsy, people can be selling the similar listings to you. you're competing for that number one spot. it's almost like you know you're winning the race and you're trying to see who's going to get to the finish line first. now i don't want to scare you from etsy at all. etsy is a great marketplace and it's great for beginners. why? because you don't really have to do too much to drive people to your site. people are already going there. so that's the one good thing about etsy. etsy is already a site that people go to to shop, so you already have a customer base pretty much. you do need to run a few ads, you know, to get yourself high on the rankings, because trying to get your products to list on the number one spot is key, is priority. so now, another big pro to etsy is, if you use someone like me, you can get your first 40 listings for free. so, depending upon how many items you want to list, your first 40 listings can be free if you use the link down below. not everyone gets that because every listing is typically 20 cents to list. there are a lot of fees with etsy. that's a major con and you do have to consider that when you're listing your prices. but if you use your first 40 listings, you get your first 40 listings free. everything after that is 20 cents every time you list an item. now let's tok about these fees. etsy got some fees, y'all. i'm just letting you know. beware, you have to consider that when you're listing your price, every time you list an item, it's 20 cents. every time you sell an item, it's 20 cents. every time you renew an item, it's 20 cents. that's not all, y'all. plus there's transaction fees. i think the transaction fees are about three percent. and then there's, you know, processing fees. i don't know why they have all these fees, but the processing fees is six and a half percent. i might be mixing up the percentage between the transaction fee and the processing fee, but just know it's about a good nine to ten percent off of every single thing you sell. so the more you sell, the bigger your shop is, the more fees you have to pay. just consider that. to give you an example, i had a sale recently that was well over a thousand dollars. they took out about two hundred dollars for me. your girl was hot, because you have to consider that. you have to fact that in into the price, especially if you're factoring in shipping. now when you're considering the fees that have to come out of every item that's being sold and you have to consider: do you want to hide the shipping and that makes the items go up. so it's really competitive, of course, when you're pricing your items compared to other people's listings as well. so those are the major cons with etsy: it's all the fees. that's a deterrent. so a lot of people build up their customer base on etsy and they drive them over to another site. once you start getting used to etsy and once you get that customer base- for those people who are starting out brand new and you do not have a custom base, you can use etsy's platform as a way to get new customers, to get people to trust you, because etsy is the trusted site. if you're brand new, they don't trust you. yet if i'm just starting out selling hand soaps or if i'm selling, you know, bath bombs or i'm selling jewelry, they don't know me from a hole in the wall. so why would they buy for me? but they'll buy off of etsy, even though etsy has so many different crafters, um, and entrepreneurs and boss people out there making all these things. they might not trust you per se, but they trust the site once people get to know you as the owner, as a shop owner, when you're sending out those personal touches, once you build up all those reviews and you get all those repeat customers, now you want to drive them over to another site. that way you don't have to have all those fees. so people normally link a website that they have off etsy on their page and people tend to buy from that site. that's how you can merge and transition from etsy to your own site. so now another con to etsy. some people don't see it as a con, but i don't really like it. so now you know, when you go on etsy and you shop and you know you click on a listing, at the bottom of the page there's ads or there's other similar products to yours. oh, i hate that because it could actually deter someone from your page. if they click on your listing and they don't really like it, at the bottom it'll show similar listings which might potentially take them from your store and take them to another store. so now if i'm on my shopify site, it's all my products, it's just me. i'm not competing against anyone versus etsy. i'm competing literally against everyone. so now on etsy they change the policy to where if you have free shipping, or if you spend 35 or more in the shop and you- yum, you get free shipping. those listings rank higher than someone who shop who does not offer free shipping. so it's not really fair to some people who might be, say, selling heavy items, that you have to pay for that shipping. i'm not going to pay for shipping because if i hide the shipping- and of course it's going to make it go high- there's some items like, let's say, um, huge signs or people who are making woodwork or different things, those items might be heavy to ship. so if i charge on an extra 20 or 30 in my actual listing, it might deter people from the sale because they see that the item costs too much when they're not realizing. oh, i'm actually it's, the shipping is in the course. so just some things to consider. so you are competing with other shop owners as well. you're competing for that number one landing page, because i might click on one or two pages, but but after that i'm tired of looking.

Etsy vs Shopify - Is Shopify the Future?

if you're looking to start a side hustle selling products online, one of the two biggest platforms you can use right now is Etsy and Shopify. I started my stiker shop two years ago and I've used both platforms pretty extensively. so today I'm going to be going through six different criteria. I'm just going to be giving my thoughts, based off of my experience, in hopes that'll help you make the right decision on what's best for your shop. Okay, so let's start off with everybody's favorite topic, and it might be the most important one, depending on your budget, which is cost. so, as of today, if you're based in the US or Canada, this is how the fees break down: Etsy charges 20 cents per listing which lasts four months, and they have a transaction fee of 6.5 percent. they also have a three percent plus 25 cent payment processing fee, as well as a 12 off-site ad fee. so let's just tok about this off-site ad fee for a little bit. this is a fee that Etsy will take when they're advertising your products in your store to the outside world of the internet. so they'll take your product and advertise them on places like Google and Facebook, and if somebody clicks on that ad and buys your item, that's the only time you get charged at 12. so you only get charges fee when you make a sale in this specific way. but toking to a lot of people, a lot of you guys really have an issue with this partikular fee because there's no way to opt out and it is a really high percentage, like 12 in addition to all the other fees that SC is charging is pretty high. but for me, and my source specifically, it's really been a non-factor. I looked into my Etsy stats and it turns out that out of the 5 000 sales that I've had on Etsy, only four of them have come through this method. so I've only been charged 12 these four times. so yeah, I don't know if that's typical, I don't know if that's high or low, I don't know if there's a reason etsy's not advertising my shop as aggressively as others. but I'm actually curious now, like maybe you can do me a favor and check your own stats and let me know down in the comments, like what percentage of them are coming from off-site sales. but getting into shopify's fees now, you can see that they have a different payment structure completely. they're charging monthly plans and the cheapest one starts at 29 a month. they also have a payment processing fee, which is 2.9 percent plus 25 cents per order, and there may be some other charges as well. if you're use using a paid theme or paid plugins. those are usually charged on a monthly basis as well and will add to this cost. so which one wins here really depends on your volume of sales. if you're selling a thousand dollars a month or tens of thousand dollars a month, Shopify is going to win here because you're paying a flat monthly fee versus the 6.5 that Etsy is charging. but if you're just starting out, which most of you are, and you're not sure if you're going to get many sales yet, I'd actually recommend Etsy, because that 6.5 extra fee on Etsy isn't going to cut into your profits as much as shopify's flat fee. and when you're just starting out and you're starting from zero customers and zero sales, it just doesn't feel the best to be having 29 taken from your account every month, regardless of whether you're making sales or not. like on Etsy, you can start with a really small investment, like just ten dollars, and that'll get you 50 listings that you can post and they'll last for four months and you're not going to be charged anything extra until you make a sale. so for the winner- for cause I'm actually going to give this one to Etsy- just because it has a lower upfront cost. I feel like it's better for the majority of people who are just starting out a business online. I think when you're you're first starting a business, it's really important to keep your upfront costs as low as possible, because you don't know if you're going to get sales right away. you don't know if you're going to get customers, and starting a business is already really risky, and having a high upfront cost and investing a lot of your money into it, in my opinion, is just not a good idea. so, moving on into the next category, which is easy to get started. so starting with Etsy again, Etsy has really streamlined the process of making a shop. it's really as easy as signing up for any online account, like if you're signing up for an email address or a social media or something like that. you're going to be very familiar with the process. so after filling in all the basic information, like your name, address, and I guess the only extra thing is your bank account- the only thing left you have to do is to update your banner on your store Page and your profile picture, which they're really simple and really easy to do. I think for me, when I was first starting up my Etsy shop, getting everything set up and having a listing ready for sale, it only took me like an afternoon to do it, like it's not hard at all. it's not very complicated and I think anyone can do it in a very short amount of time. which Shopify is a little more involved, because you really have to worry about how everything in your store is going to look and even if you're using themes, you're still going to have to dial those themes in. like you're going to have to choose the colors, the fonts, the pictures that go on every page. it's a lot more work than it is on Etsy. not only that, a lot of stores on Shopify use plugins as well and you're gonna have to go through different plugins and get them set up and make sure they're compatible with your theme and other plugins that are on your store. so you might run into some issues getting all that sorted out as well. for me- and this might be because I'm such a perfectionist- it took me about a month to get my store set up in a way that I was happy with and ready to launch. so, yeah, that's definitely a big difference in the afternoon that it took me to set up my Etsy. so for that reason, Etsy wins this one too. next up is customizability, and you'll see that this category is really a trade-off of the last one. what makes Etsy really easy to get started on also makes it very limited. if you're browsing through your Etsy settings and looking for ways to make your shop stand out, you'll see that there's not really that many ways to do it. like I said before, the only things that you can really change are your shop banner and your profile picture. you really don't have any control over how your shop looks, other than those two things. with Shopify, the sky is really the limit. you can have as many pages as you want, and every page can look different and specific to how you want it to go like. you can add different pictures, use different fonts, you can adjust the headings, the menus, the Footers- anything you really want to change you can do it. another great thing about Shopify is that they have tons of themes to choose from. they have both freed and paid themes available which you can go and choose, and you can tweak them as much as you want or, if you know how to code, you can actually start completely from scratch and code your own theme, so you really have full control over how your shop is going to feel and how it's going to look. another feature Shopify has is the ability to customize your messaging. when someone signs up for an account on your store or they make an order, you can actually customize what notifications they'll receive through email and SMS. you can add pictures to the emails and you can really customize exactly how you're communicating with your customers, which is something that Essie just doesn't allow at all. if you've been following the channel, you know how important I think think branding is when starting a business, and changing the way your shop looks and the way you communicate with customers is a really great way to show who you are as a company, as a great way to build a strong brand. so the winner for this one is clearly Shopify. the next category is customer support. customer support is something that you don't deal with every day, like

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Etsy Vs Shopify: Which Should You Choose?

hey guys, welcome back to my channel if you are new here. hey, hey, hello, my name is lauren. i constantly get questions about lauren: should i sell an etsy or should i be selling on shopify? i literally get like shopify, commenting on ton of my tik tok videos on my etsy tips. then they're like: ooh, peep, shopify. ooh, you need a site for shopify. so many people assume that i am not a fan of shopify and i 100 disagree. i'm a big fan of all small businesses and selling on any platform of your choosing. however, i have a lot of knowledge in etsy and that's why i share a lot of knowledge about etsy. i do also have a lot of knowledge about shopify because i have also sold on shopify for my own personal small business and i've also sold on wix as well. but in this specific video today we are going to be toking about whether or not you should be selling on etsy or on shopify. now, this could also pertain to really any outside selling platform, whether it is wordpress, wix, squarespace, shopify- pretty much any kind of platform that you can sell your own products on it. all kind of pertains to that. but for this video, most people like to choose between etsy or shopify. let's tok about some questions. you should be asking yourself to figure out which one is best for you, so, without further ado, let's go ahead and jump on into it. the first question you should ask yourself is: are you a beginner at selling a product? are you just starting out a small business? if your answer is yes, my recommendation for you is going to be to start on etsy. etsy is a really great platform for new sellers and people who are just starting their brand, because etsy does, in fact, promote your product through their website, which already has a very large following with millions of shoppers. however, if you are not a new small business and say you have already been selling on another platform, or you have been selling through a social media platform or even in person, and you have a slight following or brand already that you've built up, then no, i would likely not go with etsy and you should probably shoot for selling on your own website because you already have the experience and because you already kind of have that business built up, you understand really what it takes in order to focus on bringing your own traffic to sell on your own website. now, this is not to say that if you start out on etsy, you cannot switch over to shopify or to do both. if you think that having both would be worthwhile for you and you're ready to make that time and investment, then 100 go for it. i also just think that you know you can build up an etsy shop over time and then move it over to your own website like shopify, and that is also a really great choice. question number two: do you already have a following and a strong brand built? if you already have a large following and you kind of created that and you are already drawing traffic through your different marketing purposes, then your own website is going to be the most beneficial for you, because you'll end up actually paying less in fees than you would over on etsy. but when you're just getting started and you have no idea what you're doing, you might not be marketing at all. or if you just want to get a couple of sales, then yeah, xt is going to be your better choice, even though they're going to take out some different fees and prices and things like that. it's not going to be that much and you probably really won't even notike a ton of it, to be fair, because you're going to end up making more in sales through etsy, pushing your item on their website, than you would if you had your own website and you had to do all the work by yourself, because no one is driving their traffic to your website, for, you see, already has a massive crowd of fans and customers who shop on their website and look for things, and they're driving those people straight to your shop for you. the third question you should be asking yourself is: do you plan on growing your business over the long period of time or do you plan on just doing this for fun or for a hobby? if you're doing this for fun and for a hobby, i would just recommend stiking with etsy. it's going to be a lot more simple, easier to use, very user-friendly and, again, they're going to drive some of that traffic for you and you won't have to do a ton of outside work unless you really want to. if you do, however, want to build your brand and your business and truly grow it into this big, beautiful, successful brand in business, i would recommend eventually getting your own website. you can start on etsy, build your brand, build your business and then slowly navigate over into your own website and then eventually leave etsy all together. if you want or have a combination of both. i personally have both for one of my small businesses and i just find that it's fine, because i still get a ton of sales on etsy through their website and i still get a ton of my own sales from people that i drive my own traffic from. but if you're planning on building your own brand and business over time, it's extremely beneficial to you to have your own website. it allows you to look a lot more professional, it allows people to really trust you as a business and a brand, and if you ever want to build it to a point they're going to be able to sell that business, say, for example, which is totally possible- you will need to have your own website. you cannot just be selling on etsy and then try and sell that to someone. it doesn't work like that. so you will need to have your own actual website and somewhere that you are building traffic to. plus having your own website, there is like a ton of different tools and things that you can implement that are really beneficial to you as a small business owner. for example, you can typically attach a blog to your website, or you could also collect emails through pop-ups or whatever so that you can start growing things like your email list and all that kind of stuff too, plus plus. we know etsy is sometimes notorious for closing people's shops or deleting their accounts and things like that. because it happens sometimes people don't follow rules or something happens or there's a miscommunication between you and etsy and if you don't have your own website, either as a backup or something that is already thriving, then you completely lose that income from etsy. and this is like the number one thing that scares me the most about etsy, in my opinion, is that sometimes you don't know if this is going to happen to you and although you can follow all the rules and things like that and do your best to follow every rule and guideline, sometimes things just happen and there's really no explanation for it. this has happened to me before where one of my accounts, i guess, was like connected to an old card or something and i got charged for it and it like shut down all of my accounts and i freaked out because i was losing all that income. and that is a very important part of my personal life and income and you know it's a very important subject. you have to kind of keep those things in mind- that etsy owns your website. when you're selling with them, they own that. if you're selling on etsy, they own that and they have the right to take it away at any time. if you own your own website and you're selling on a platform like shopify or something like that, then you can't really take that away from you. that is your own website, that is your own brand and there is no worries that something is going to happen to it, because etsy could be gone tomorrow for all we know and then there might be another platform that we all have to learn or something like that. you having your own website will always give you that kind of sense of comfort that if something were to happen to your etsy store and website, then you always have that to fall back on and to continue to sell on. your last question you need to be asking yourself is: do you want to be responsible for driving a hundred percent of the traffic to your business? if your answer is no, and you don't wan,

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Etsy Vs Shopify | The Difference, Fees Explained, and Why You Should Use Both

what's up? my name is rich and today I'm gonna discuss the differences between Etsy and Shopify. so I see this question pop up a lot: what's the difference between the two and why you should be using Etsy or why you should be using Shopify? so what's the difference between the two? well, they shouldn't really even be compared because they're two totally different things. but in a sense is the same because it's all ecommerce. but Etsy is a marketplace. Shopify is a standalone ecommerce platform. so what does that mean? se is like having a shop in the middle of downtown in the major city. or imagine being at a physical marketplace event where you have standalone tent amongst other tents, excuse me, oh, and there's traffic already there. there's traffic. people are walking around the event, or people are walking around downtown and they see your store. so you already have traffic coming in and out looking at your products. what needs to happen is you need to have the right product for them to purchase. do you have an item that they're going to like? Shopify is like having a store way across town, 30 minutes away. nobody rarely ever drives on that road. probably one person drives by that road once a month, or probably nobody at all. so the thing is you have to drive your own traffic there. you got to put up ads on Facebook. you gotta call your friends- hey, I open up shop. you gotta get on social media. hey, you come to my website, check out my products. you got to have a reason for people to come to you. so that's the difference between the two. one is a platform that has traffic, I don't one. you have to drive traffic to it. so that's why there's a difference in cost, right? so I don't have the exact metrics up, but I'll probably pull it up here or here or put it over here. so Etsy is 8%. mind you, I'm not being exact, but I'll put it up. you have the Etsy Lessing fees, like 27 per item, and then, as he takes a five percent, and then I think, like a two point something in transaction fee for people who use their cards and whatnot, right, and then you can also use ads, their platform. so that's like, say, you're at a physical marketplace event and you have to pay for certain spots, right, the entrance, right, when people walk into the marketplace. it's like you paying for a two hundred dollar spot to be seen first instead of paying for a fifty dollar fee or $0 fee to be in the back of the event, or say, like a downtown location, right, it's like say you pay two thousand dollars for the corner spot because there's more people there. or you pay five hundred dollars a month to be in the back store but there's still people coming in and out. and for Shopify it's just a three percent transaction fee or whatever plan you decide to pay per month. there's different plans and you have to pay per month. for Shopify for se. you do not have to pay per month, unless you want those plus and something else package. I don't know the specifics, but I promise you I'll put it up. so those are the main differences between the two. so which one is for you if you already know for a fact, you have a product that's hot, you know how to manage your traffic, you know how to run ads or your social media expert, and Shopify is for you. but if you haven't been able to succeed on Etsy and trying to give Shopify a chance, then it's not gonna happen. you're not going to be able to succeed on Shopify if you're not able to succeed on Etsy. some people might say otherwise, but letting you know that's what's gonna happen because, as he already has traffic. Shopify does not have traffic. so the end goal, what you really want to do, is learn as you build a great brand on Etsy, drive all kinds of traffic to Etsy, right, they have that larger fee, around eight percent each right. meanwhile, three percent on Shopify- that looks intriguing. even after the month it's a payment, so that's like a whole five percent you could take back. so if you're able to dominate on Etsy, build a great-looking brand and what you want to do is make it look cohesive, right, you still have to follow as these rules in terms, but what you want to do, the end goal, what you want to do, is drive your Etsy traffic to your Shopify store. that way, you can save that five percent back, but you have to do it while still following its these rules. how can do that is by building a brand that is cohesive. so whenever somebody sees your brand on Etsy, if they type it on, the first thing comes up is your Shopify store, or if you put it in a thank-you card in your packages, or if your Instagram and whatnot. and when people come to your Instagram, the link on your Instagram is your Shopify site. so there's multiple ways to do this. you got to get creative. make sure you read the rules, make sure you don't violate anything. that's one great way you can convert your Etsy customers to be your Shopify customers. so that's basically the difference between the two ones: a marketplace, one's a standalone store, so one has traffic. I don't when you get a drive traffic to it. so now that you know the difference, it's time to give the hustling once again. my name is rich. appreciate ya'll watching. please hit subscribe and I'll see you on [Music]. [Music].

Etsy Fees vs your Own Website (2022) - Free Calculator | Shopify vs Etsy fees calculator

hello, rebecca, here and today, i wanted to create a video as a follow-up to a youtube video that i made back in july of 2018- four years, almost four years ago- and that video has been one of my most popular videos on my channel- um of the few videos that i have so far. but what i created and shared with you was an etsy fees versus website cost calculator, like a comparison calculator. what this is is a spreadsheet that i made in google sheets where you can enter your [Music] etsy shop stats and your expected or current website expenses, and you can compare the different fees involved with the two platforms. the reason why i made this is because a lot of people wonder if it's even worth it to have their own website, if it's going to pay off for them. they don't know if they can drive enough traffic to make it worth it, and so this was a way that i figured we could remedy this doubt was to create a calculator so you can crunch the numbers. i don't know if you're a geek like me, but i like to crunch the numbers. i know that a lot of sellers are feeling. etsy sellers are feeling really frustrated or upset right now at the recent news. again, etsy is increasing their transaction fee. so back in july of 2018, the original reason why i created this calculator was when etsy increased their transaction fee from three and a half percent to five percent. now, four years later, here we are again and, effective april 11th, at sea's transaction fees will now be 6.5. so another little bump up there. i understand this frustration. however, i do really believe that etsy is still an amazing platform and resource for handmade sellers to sell their handmade products, and the reason why it's worth it to be on it, if you can, is they are a marketplace which is different than building your own website, whether it be on shopify or wordpress. with etsy, it's a marketplace with traffic already built in. there's a lot of people already going to etsy in order to search for handmade products. the whole purpose of the website is shopping for handmade products. so, even more specific than a marketplace like amazon or ebay or facebook marketplace, people are specifically going to etsy to get unique handmade products. etsy is really great for marketing purposes: getting new eyeballs, for new people to discover you because of their search feature. so you're more likely to be found in a smaller pond like etsy rather than the entire world wide web plus, etsy results show up in google searches too, so that's something to keep in mind, that it's another place for you to be discovered, and these are people who would have not found you otherwise. so i do think that it is really worth it to get started on etsy. however, there is a tipping point where you are making enough sales on etsy and you are driving enough of your own traffic to where it makes sense to consider building out your own website and instead of directing your traffic to etsy, you are directing your traffic to your own website, where you have ownership control and you are not paying that transaction fee- the etsy traffic that is coming into your shop. think about how much of that traffic etsy is driving versus how much you are driving, and the traffic that etsy drives is traffic that you would not have had access to otherwise. so they are taking that six and a half percent transaction fee, rightfully so. that is their referral fee. that is basically the commission for being your salesperson. now, the traffic that you drive yourself from your social media, from your email list, from business cards or things that you put in your uh, in your packages or friends and family, anywhere that you are trying to generate that traffic to your own shop. if you're driving that traffic to etsy, you're paying them a commission, basically a sales commission, when you are the one that made the sale. so that's where there is that gap, that opportunity for you to keep those transaction fees for yourself. instead, by making those sales on your own website, you save that transaction fee on the traffic that you are driving. so that's the key here is the traffic that you drive versus the traffic etsy drives. for the purposes of this calculator, we're really only wanting to factor the traffic that you are controlling. the main differences between a website and etsy are in terms of fees are. your website does not have a listing fee. your website does not have a transaction fee. you do still have payment processing fees and you still have to ship your products and you're going to have to pay for a shipping label, no matter what. so the main things to focus on here are the fact that you're saving the listing fee and the transaction fee. with your website. you can list as many products as you want and you can make as many sales as you want and the more listings and sales that you have. you are not paying any more than you were if you were making no sales or had no listings. so it's a fixed expense, um, if you are not counting the payment processing fee, everything that goes above and beyond is more and more and more profit, whereas with etsy, the fees are specifically tied to the number of listings that you have and a percentage of your sales. so the more listings you have, the more you're paying. the more sales you're making, the more you're paying. let's just dive in. in order to access this calculator, go to bexmariecom forward slash calculator and that will take you to this page. all right, this is the landing page for you to um access the calculator. so you're going to go ahead and click on here. you'll enter in your name and your email address and then i will email you a link to the calculator, and this is what the calculator looks like. the calculator is going to open up in google sheets and from here, what you're going to do is click on file and make a copy and you can save it to your own google drive so that you can edit it, because it's a read-only file. right now, i just want to go ahead and walk through this with you so that you kind of get an understanding of how it works and we're going to do a couple of little test numbers. i've got a couple of numbers here i want to crunch for you, and one thing to make sure that you understand is that nowhere in this calculator do i do anything with shipping. this is really just focused on the transaction fees, payment processing fees, listing fees, hosting, website hosting fees and then maybe if you have plugins or themes or anything like that- and i tried to put a lot of tool tips in here- so if you hover over any of these boxes with a little triangle, it will give you a little bit of information, either where to find this information if you are entering it, or i will tell you what to estimate. these three green boxes here and these two green boxes here- this is where you were going to enter your specific stats or costs, and then, with these other boxes, i will sometimes just tell you how i calculated that number, but you can always click on it and you can see the formula anyway. all right, so first you're going to go into your etsy stats and you're going to pick a time frame so you could choose to do this on like a monthly calculation or an annual calculation. that's your choice, go into your etsy stats and on the drop down it gives you options for, like last month, last 30 days, previous year. so pick a time frame and then for that time frame you're going to enter the number of orders you had, you're going to enter the amount of revenue that you brought in and you are going to enter the percentage of traffic that etsy drove. all right, so let's go ahead and put in some test numbers here. so we're going to do, let's say, 71 orders, 3861.. and etsy drove 36 percent of that traffic, which means you drove 64 percent of that traffic and how much of that revenue was driven from etsy versus how much was from you? now, this may not be perfect, because this is literally just done by this percent, this revenue. maybe the traffic from you was actually more valuable and converted better. but i don't have you know, we're not getting that granular, this is just.

Etsy vs Shopify: Which is the Better Ecommerce Platform?

in this video, we'll compare etsy and shopify, arming you with the confidence and knowledge to make the best decision for your e-commerce business. and spoiler alert: even though we are shopify, there are absolutely situations where we would recommend you choose etsy over us. welcome to learn with shopify. in this video, we'll explore the differences, similarities and use cases you should consider when vetting etsy and shopify as your ecommerce platform of choice when you're just starting out on your entrepreneurial journey. in order to give you the most value in this breakdown, i believe the best prism through which to examine shopify versus etsy is all about your desired outcomes as a new entrepreneur, whether you're currently just at the idea stage or you're in your first few months of selling. we'll be exploring, with a quick overview of each platform, the speed and ease to get started, customizability, features for sellers, customer acquisition, price versus cost- and yes, those are two wildly different things- limitations to items you can sell and, finally, the bottom line, which one you should choose depending on your products and goals. without further ado, let's jump right into part one, a quick overview of each platform. etsy is an incredible marketplace, launched primarily for artisanal makers, crafters and artists to sell their creations. in 2021, etsy saw over 90 million active buyers from across the world make purchases through their site. shopify, on the other hand, enables over a million regular folks just like us to have their very own website to sell online, and, in 2021, saw those websites sell well in excess of 150 billion dollars from every corner of the globe. from a straight up platform to platform comparison, the most major immediate difference is that etsy is a marketplace where every single seller competes directly with every other seller in the same environment, whereas shopify is, at its core, an enabler of independent ownership where your site is truly your site. but let's head on over to some head-to-head comparisons, beginning with the speed and ease of getting started with selling. with etsy, signing up for an account is quick and in fact they sort of forced you into it, since you can't even complete signing up until you have created at least one listing. if you have a few photos of what you want to sell, going from sign up to cell ready on etsy can take just 45 minutes or less with shopify. this is your site and even though there are boatloads of beautiful and effective templates to make creating your site efficiently, the very nature of it being your site means you're naturally going to dedicate more time and generosity of thought to represent you and your products exactly the way you want to. i liken this comparison of the speed and ease of getting started to the difference between renting an apartment and building your dream home. you see, with etsy you are essentially a unit in a wonderful apartment building, whereas with shopify, you are designing and building to your exacting specifications and standards, a dream home that you own. if we're just looking at the speed and ease of going from sign up to ready to sell, etsy definitely takes the point over here. next up, customizability. with etsy, there's unfortunately no real customization available to make your shop stand out again. etsy is a marketplace much like amazon or ebay, so your products all sit within the design, aesthetik and user interface set forth by etsy. you're basically limited to changing the structure of your collection and product pages. a pro tip, by the way: if you do decide to sell on etsy, a great way to differentiate yourself from your competitors is to have a unique colored and textured background for the main photo of all your listings so they pop off the search results page compared to everyone else's listing. but, sliding back to the comparison, your products are essentially tenants in etsy's apartment building. on shopify, you can design your website any way you want. customization is nearly infinite. you can choose from dozens of themes, edit, code and brand your website your way, so fonts, images, image placement pages, categories, heck- everything down to the shape and color of your buttons is entirely up to you. you can start with one of the countless themes available to you and make it truly your own. and beyond that, the tremendous catalog of apps and plugins available to you enable not just a limitless aesthetik customization, but the customization of functional and value added features are limitless as well. when it comes to making your online selling presence unique, there's no contest here. point goes to shopify. moving on to features and value-added tools, when it comes to shopify, the list is so extensive. we could make an hour-long video and it would still just barely scratch the surface, but a few key standouts include built-in tools like abandoned cart recovery, where your site automatikally emails visitors who added items to their cart but never checked out, reminding them of what they were planning on buying. shopify also offers integrations to various social networks, including facebook and instagram, so social scrollers can buy directly in their favorite social media platforms without ever needing to leave those apps. shopify even offers a built-in blog to publish relevant content, marketing pieces that build traffic, greater brand loyalty, while simultaneously improving your seo rankings. you'll also get robust third-party calculated shipping rates for accuracy and offering options to your customers, just to name a few. with etsy, you're really being forced to play entirely by their rules. of course, they do have extra tools and features as well. like shopify, they have a mobile app that lets you manage your store on the go, and, like shopify, they offer you discounts on postage, albeit less of a discount than what shopify offers. etsy also has paid add-ons, like etsy plus and pattern by etsy. a few other features are added, like the ability for your customers to request stok alerts, but again, all of these and way more are already included with the most basic shopify plan. no contest here, when it comes to tools and features, point confidently goes to shopify. next on the list to compare discoverability and customer acquisition. etsy being a marketplace, means that their existing customer base of millions are already there searching for unique crafts and art to buy. although the competition can be fierce, the fact that your products are potentially discoverable by a large customer group that's already on a website with buying on their minds is really awesome. it's your job, however, to stand out from the crowd, but the crowd is already there and, although you'll reap the benefits of free traffic, keep in mind you don't actually own your audience. shopify gives you more control over your marketing as you are the owner of your website. for example, shopify has built-in marketing features and apps to help you drive traffic to your site so that you can build your audience. with shopify's built-in blog, you can help people find your store with seo tools to edit title tags, meta descriptions and product details. you can even create online marketing campaigns to promote your products, like email marketing, facebook ads and google smart shopping, so that the right people see your store i mean. shopify even has a marketing dashboard where you can pull actionable insights to improve your marketing efforts. the ability to own your marketing is one of the absolute best reasons for choosing shopify over etsy, and because of this, i'll have to get the point here to shopify. continuing on, though, let's compare the price versus the cost of both platforms. it's important to understand the difference between price and cost, and one of the easiest product categories to demonstrate this with are cars. you see, the price of a car might be 25 000, sure, but the cost is that 25 000 plus 200 a month for insurance, plus 150 a month for gas, plus 700 a year on average for scheduled maintenance and re.