shopify merchandising

Published on: February 2 2023 by pipiads

The essentials of starting a merchandising line - Shopify

so all right. so for those of you who don't know these, sports industry is very close or is probably argue their identity here. so you become a 1 million dollar industry. the top 10 twitch streamers all have one thing in common and that's this: merge, merge, merge and more merged. but merchandising is not, like the DeMars, is not their only source of revenue. obviously about the twitch income, they've got ads about donations, but this is a passive source of it. this is an additional revenue stream that they have just in case something happens. so let's tok about that. so the first example- gave up- is what you're probably already doing: right and creating some content and whatever they put you without, but whatever you put in, that's what you get in terms of results. so if you crank out that content creation, you're setting difficult. you know video every single day. you're probably gonna grow like the user, basically to make more money. but let's say you get sick. finally happens, things happen. this isn't a regular job, you can't take sick days. so if something happens and that was your only source of income, that drops, which is why you really want to diversify, have multiple streams and Merchants- just one of the possibilities of different. so we're going to tok about getting started with rent on the Mac. so, really quickly, this presentation we're going to be go over in what is print-on-demand and how it works, the advantages that you think print-on-demand as a way to create your merch and, lastly, just provide some useful tips and tricks on how to set up music printful, which is one of the apps that you can use on Shopify to do print on demand. so me, the bad, the bad, dad's Club- this is a lot los angeles-based clothing company- why they start after becoming a father code. you've realized: hey, there's no hot clothing emerge for people like me. so he decided to start his own breath. print on demand is a paper product type model. so cuz you are, you're only paying. every single product is producing, shipped. well, your customers. when your customer orders and products, the printer, the provider, will print the speed, the product, fulfill it and ship it to them. so you don't have to worry- and in this case Cody doesn't have to worry- about holding all that inventory. it reduces the upfront costs. you don't have to worry about finding suppliers stoking up, your stoking up and filling your whole home with boxes all over your living. and the great thing about print-on-demand is, once you set it up. it's a passive sort of zine come. you don't have to be hats off it hands-on, especially if you're using a model, using an app like print for the customers ordered from your store and they take care of the rest. so the advantages of using this is, again, you go into market faster, you're reducing that kinda, that very going through the costs and you have that flexibility of choosing products slowly as well. so another pretty example is passion, for you might have someone their shirts actually worn on Saturday Night Live by Don Cheadle. it was protect trans kids. so their brand is all about promoting, supporting lgbtq+ community. so let's start this brand. and this is based in Toronto. well, the other cyclists. the story is, really she wanted to buy a dog- a specific really was a French Bulldog, so to save up that money cuz like okay, I did this side hustle and decided to do this, and this was one of the fastest and easiest way for her to get started while also supporting a cause that's closer. so let's dive into it. so how are you going to set up a store and what you need to get started? so the first thing usually is finding your leash right and if you're a content creator. if you're creative, you already have your audience. you don't have to worry about that as much. but usually that's the first step is figuring out who you want to sell to you. in this case, you probably already have there who, but it's trying to figure out what they actually want to buy from you. are they interested in shirts? is it hats? maybe that kind of merch isn't for you, right. it might be selling a service, providing a service, for example. so when you have your products, usually you start with a blank canvas, all right. so the print on the vent, print on demand- offers a variety of products you can choose from. they can be socks, hats, t-shirts, bags, etc. it really depends on the provider, and printful, as an example, has a vast array of products you can choose from. so the way the design works and the content guidelines are pretty damn simple. so the first thing you want to do- if you haven't done something like this before, they start with a mood board, new boards or something like this- it's your inspiration. what is the vision, what is the artistik direction of your products, the reason why you want to do this. and here's another example: this is using Pinterest. so you can use Pinterest otherwise, if you want. that's like I use Google Docs. honestly, it's easier for you to again have that vision. so when you're home, if you're doesn't need to go and hire an external designer, don't be able to execute on your vision a lot faster. it saves that back and forth and it saves you a lot of money in time when you're trying to find a designer. a couple of tricks to other things to think about. so designers, like all freelancers, it's almost like you're hiring a contractor for your house. don't go in there saying: I don't have a budget. that's the worst thing you can do. have a budget in mind. think about again. have that mood board so they know exactly what you want that we need to produce for them. so might be a local, might be a couple of designs for t-shirts. come and prepare. there's tons of places you can go: find freelancers so you can find Shopify experts. start specializing designs. you can go into websites like dribble up work, etc. Fiverr, and find people there. or ask your friends and family. honestly, sometimes it's easier just posting on the Instagram or Facebook. why you designer- and I bet you anything, especially this league, like my draw- you got hundreds of people knocking at your door. so, in terms of the file formats, when you're toking about print on demand, you're often going here to term dpi and that's dots per inch. better than dpi, better the quality and printful. as an example, they usually wanted to have 150 dpi and the title, in terms of the image files, is usually a PNG or jpg. anything else, what kind of story? the quality of the image. so usually you want to transfer an image because, again, keep in mind, we're putting this on this shirt or whatever kind of product and the color of that public my favorite. so you wanted me great like this and maybe even use another shape behind it to make sure it's actually coming on. transman nexus fabrics. so a lot of these providers, let's say you want to sell t-shirt, they're going to give you tons of options. you want to Gildan? sure, if you want a pair American Apparel shirt, you want a cotton-blend polyester, you decide. now that choice is going to impact the cost of your product because the way it works is absolu. you have to design these. so what you are able to select, you provided the fabrics for the print. that will show change in cost. you'll be able to see maybe. okay, the cost per service: 1250 if I choose this guilt and shirt, but if I choose this higher quality American Apparel shirt, it's gonna be maybe 50%, and then that's it though - in fact, how you set the prices afterwards on your store, and you can do all of that through the Princeville app. so once you select your products will show you the cost of manufacturing it plus the fee that printful takes for fulfilling and making everything, and then you can select your price, and it automatikally gets uploaded to your Shopify store once you click go. so the next important thing is quality control, because I remember the beauty of this is you don't have to store your inventory, but that's also a risk, potential risk if you've never seen your inventory. so it's extremely important to have order some samples for yourself, so we've been critikal. for example, you can set the p.

Table of Contents About shopify merchandising

Improving Shopping Experiences with Video & 3D Merchandising (Shopify Unite Track 2019)
Marketing 1. Merchandising for the Holiday on Shopify
Como crear una MARCA DE ROPA sin dinero y vender Merch 💰[PASO A PASO] con Shopify y Dropshipping
Volcom and Nosto create fully personalised experiences on Shopify
Ecommerce Merchandising 101: The Ultimate Condensed Playbook
Como Vender tu Merchandise en Spotify usando Shopify 👕

Improving Shopping Experiences with Video & 3D Merchandising (Shopify Unite Track 2019)

please welcome to the stage. dan meeting morning everyone. my name is Dan McKee. I'm a product manager at Shopify back in Ottawa and I'm here to tok to you about the new capabilities for video and 3d for merchandising. so, as you saw on mainstage yesterday- or many of you, I think, stopped by the stroller booth- we're super excited to have Shopify as the very first commerce platform with end-to-end support for 3d and video. so we'll spend the next 30 minutes getting into the details of these changes together. we're going to review what the solution looks like, why we're building it, we're gonna tok about some of the API and platform changes and then we'll tok about timelines and takeaway so that we all know what we need to do collectively to bring this to life for our merchants. so a big driver for doing this is that we want to deliver a better than retail experience online. so when you're in a retail store, you can pick up products, you can move them around, you can see how big they are and you can't quite do that online, and so, as much as possible, the work that we're doing is trying to bring that retail experience to people online, and so video is one way of doing that. video helps. you can see things move, you can see how they fold, you can get a sense of scale. 3d- in partikularly, they are on top of 3d- allows you to see things in your space without even having to purchase them, and so this is even better than retail. you don't have to go to a store, you don't have to wait for something to be shipped for you. you can see what the store looks like, or a folded version of the scroll that looks like in your car, without even having to leave the comfort of wherever you are in the world. and, if you can, if you haven't been to our activation area down on the main floor, come see it. it's really fun to play with the stroller- the real one and the virtual one- and you know what it works. so last September, we launched Shopify AR, which brought an AR experience for iOS users to online stores. we did an experiment to look at this, and we found that sessions that interacted with 3d converted at two-and-a-half times the rate of sessions that didn't. so people that were interacting with 3d were two and a half times more likely to purchase than those that didn't, and so we really hope that, with your help, we can bring conversion looks like this to all eight hundred and twenty thousand-plus of emergence, and so this is an example of the experience that we're looking to deliver. again, you can see this inter activation area, but this is an example of a product that has images. it has a model that you can interact with in your browser. it has videos attached to it, and so we're just bringing richard ways to show off and tell the story of emergence product to support this. mmm, they are gonna play. come see, to support these changes. our admin is changing as well, and so we're. you're used to seeing an image card on products. now you see a media card that allows you to not only upload images but also video and 3d files, and so that's all it takes to load media of the new types into products. we hope it's that easy. so let's get in some of the API and platform changes. so there's four areas that we're gonna review here. we're gonna look at liquid changes- this, of course, changes and enhancements to liquid for you to be able to bring these 3d models and these videos to life for our merchants. we're gonna look at the store for an API graph- QL, admin media API and, finally, we'll wrap up with some tiknical details on the how this all works. so let's first dive into some liquid. so for those of you familiar with liquid, this will look fairly familiar, but this is really the heart of the change. previously, you would be used to seeing product images, which returned an array of images. going forward, you're gonna see product media that returns a mixed array of images, 3d models and videos all put together. images in this array function just how you would expect them to function if you're used to working with images and liquid. so what I'm gonna do is dive into some of the details of how video and 3d work. so let's start with video. so here's an example of looping through that product media, looking for videos and using a video tag to render out those videos. and again, I'm not turning this into a liquid tutorial. we're just gonna go through the concepts. I'm also not an engineer, so I'm not the right person to do a really tight liquid demo. but what this generates is a really simple, plain html5 video tag with multiple sources for that partikular video, and so it is our desire, with liquid, to only ever write out the basics, to set you up to be able to override and enhance that however you see fit for the partikular theme that you're building, and so if you want to do something else, you want to be feeding in the video sources to custom tags, custom components- again, whatever it is that you're looking to do, that's fine, we set you up for that as well. so you give you access to get into the sources for all the videos again to do whatever it is that you want to be doing with the underlying video data to build the experience that you or your merchants want onto 3d. so, unlike images on like video, there's no HTML tag for 3d on the web, but with liquid, we're making it almost as easy as if there was. so you can see a model viewer tag here that's used to render the model viewer, and so what you're seeing here is a tweet version of a web component called model viewer. it's developed by Google as an open source project. we've been contributing to it and they're gonna start to use this across many of their web properties, so you're gonna see this in a lot of places. we're working really closely to hopefully turn this into a standardized 3d experience that'll be familiar to people all over the web and, of course, as you're seeing, people can rotate, zoom and look at objects from any perspective, which is exactly what you would expect from 3d. I just want to highlight and reinforce that they're doing it right in their browser. there's no special plugins, it's just like built-in and, of course, it also supports augmented reality- Apple devices and Android devices now, and even the magic leaf headset. people that are kind of on the bleeding edge, and so I just want to pause for a second to really highlight the reach that this is bringing. this in browser 3d experience works for every major browser, all the way back to Internet Explorer 11. you get both major phone platforms and we're laying the groundwork to support coming web-based AR and VR standards, and you get all of this from a single file upload and a liquid tag. so we think this is huge. this is what you're seeing here: the building blocks, the earth of Commerce leveraging 3d at scale. so we're super excited to make this available to everyone and like video. if you're looking to build a partikularly liked, precise 3d experience, maybe you're working in a vertikal that requires, like tailored viewers are 3d configurators or other things that are not just an in-browser 3d experience. we were gonna help you solve that too. so in this partikular liquid example, we're pulling out the US DZ model that sees for iOS and they're quick, look and ik tying it to an image length and so, again, like images or sort of like videos. if you want to get access to the underlying models or the underlying sources, we make that trivially easier for you to build whatever experience you want under the storefront API. so anyone building a custom storefront- whether that's a native app or any other use of the storefront- we've got you covered too. so through the summer you'll see us release full access to all media types, to the graph QL storefront API, as well as a JavaScript buy SDK, the swift SDK for iOS, the Java SDK for Android and, of course, the Unity SDK. so the goal here is really to bring feature parity. if there's something you can do to access information about media on our online store through liquid, we want you to be able to do the same thing through whatever version of the store. find a PR you'r.

Marketing 1. Merchandising for the Holiday on Shopify

hi, my name is Kevin wood from drop shipping by global crafts com. today's presentation is on how to merchandise your products for the holiday season on your online website. we're going to do a few things. we're going to set up a sale page, we're going to change the slide show over, we're going to change the featured products and we're going to reduce the price of a few products based on the promotion's that we've put online for your accounts- okay, sold. in the last video we created a. we basically finished setting up our site, so let's go and just have a quick look at what that looks like. okay, at the moment, we have a branded website with a slideshow, some categories down here that we've got featured. we've got some featured products at the bottom, okay, so what we're going to do today is we're going to add a sale page up here. we're going to change the main slide to a holiday slide. we're going to change a couple of our featured products and more holiday orientated products may even change one of the featured categories to a holiday category. so let's get started in the admin of this website. so I'm already logged into the admin site and it's a Shopify installation. so the first thing that we're going to do is we're going to discount one or two of the products that on the drop shipping by global crafts com has been made available to you at discounted prices through the holiday season. so we're going to go to products and I've already got a printout of my special offer sheet, so let's have a look. that's for one of those products. the first one is the CCB over 36 and it's this bracelet here. so normally they looked, normally we're charging 799- 1799 for, and we're normally paying a ten dollar and eighty cents costs when we have to order. for the holiday season it's been reduced to seven dollars, enabling us to put it on sale on our websites. so for this we need to compare our price and we need this so that we know what to put it back to in January as well as so that it shows up on sale. I want to be pretty aggressive through the holiday season. you can say our pricing however you choose. I'm going to choose to be pretty aggressive. I'm going to be paying seven dollars to it. I'm going to be paying a little bit of shipping, but I'm going to be collecting little bit shipping as well. I'm also hoping that my customers will buy other things, so I'm going to put that on at around about just under half price, at 795, so that showing up as a fifty percent discount. so now, if I save that product, that product is now saved and it's on sale. it has a compare, our price, which is the original price, and it has a new price. and if I look at the product, if I take a look at the product, okay, let me switch that. there we go. usually you can see here that it's now marked as on sale. okay, so let me go back to the admin. ok, now let's, I'm create a. obviously we would do that with more than just one product, unless we were just doing a daily deal page, which is another way of doing this. but let's now look at collections. so here we are on our collection page. so we want to create a new collection today and we want to create a collection called sale page. so we click to add a collection, we're going to click, we're going to call it on sale, we're going to use a condition here, and the way that we know that it's on soil is because it has a compare up price. nothing else is going to have a compare outside. so is greater than 0? that's going to tell me all the products that are on. so, as always, i would recommend that you fill in the SEO side of the thing here. give it a proper title, give it good meta description for search engines. I'm not going to bother. it's only a demo site. if you want to give it some sort of descriptive text, that will go at the top of the category- now would be a good time to do it. let's save that. and then what we should see is the one product showing up, the one that we just put on sale. obviously, we put more products on sale. you'll see more products popping out. okay, so we've got a sale operation. but having a collection does not put the soil page on the website. we need to build it into the navigation so that it can be found. so I'm going to take a look at my navigation here and I want it in the top level of the website. I'm, and daddy is going to be in our main menu, wherever that is. yeah, here we got the main menu, so i'm going to edit that linked list and i'm going to hand a link here called on sale. i'm going to go to collection. i'm going to get take search for the collection. i'm just going to touch with words: sale, there we go, on sale, and i want that to be a bit more prominent than that. so I'm going to take it right up to there. I want it to be my main thing. so first of all, let's have a look at what that looks like. the day you can see the on sale was there. it's not very clear there. let me bring it over here. there we go. you can see we've got an onsale page and if i click on it, you can see we've got one product on sale. ok, so now let's think about merchandising this. we're going to. I think what we want to do is to put a main slide on there that features it. so I'm going to go to customize, i'm going to go to my homepage and i'm going to come down to where my slideshow is and i want it to be the first slide. so i'm going to replace the africa one. before i do that, let's put the africa one as a slide number four. okay, I know you can't see what's happening on my computer, but I'm navigating to my demo folder and I'm going to put the copy of that Africa slide in there. okay, and then I'm going to replicate the link that I already had and save that, and then I'm going to replace the number one slide for one that I've already got saved, which is a holiday slide. okay, how cute is that. so, let's the link that. first of all, let's link that to the on the sale category, and i think it was called on sale. but i'll have to check that out and make sure it works. afterwards i'm going to use some of this headline and subtitle and overwriting just to show you how that works. okay, we're going to give it a headline there. we're going to give it a subtitle here. play with the word good, how they give good gifts. that sounds better: give good gifts button text. yeah, push them to the sale items. or we can change the colors of these buttons etc. all in the topology and the color sections of this. but I'm going to leave it as is for now. now, I wouldn't normally do that, because my other slides don't have that sort of text over it. they have it built into the slides and I don't really want the button over her face, but for the sake of demonstration on how to do that, I'm going to leave it like that. okay, so we now have. we now have aim and on sale category, which is going to have all of our discounted products. we have a main slide on the front page of the website which features the whole of the items. what else we want to do? let's change this title here and some of these we're not looking at Mother's Day anymore, so let's go to back to themes and go to our collections- product collections- so we titled that other one Mother's Day. there we go, so let's change that. now. the seasons moved on, perfect for the holidays, okay, and let's add some more holiday, well, as we moved some of the non holiday related stuff. so let's just check a few of these off, get rid of them, so every time you can click across, it's just getting rid of it. can we leave that angel there, because that's pretty holiday orientated, okay? so let's now. let's see what we've got. I see what happens if I just typing it with holiday. okay, we've got some metal, are we got a banana fiber nativity set and olive wood, some Christmas trees from Santa earrings, Hunter earrings. so these are all in the holiday category. so I can basically page and randomly pick a few of these, but I'll do. maybe you can go and you can pick as many as you want and save that, and then I'm going to go back and have a look at how that currently looks. so they look: what are we go? here we go, we've got our holiday, we got our on sale pack page and we've got our holiday items. nothing t.

More:Print on Demand Tips: Optimize Designs For Printful Embroidered Hats

Como crear una MARCA DE ROPA sin dinero y vender Merch 💰[PASO A PASO] con Shopify y Dropshipping

si quieres saber cómo crear tu propio merchandising sin necesidad de hacer una inversión, sin gastarte ni un solo euro, y encima en tu propia tienda y bajo tu propio control, has venido al sitio adecuado. y no, no es clic byte y no es mentira. quédate hasta el final y te voy a enseñar paso a paso cómo hacerlo. o la guitarrista shifter, los guitarristas, bienvenidos una vez más a hacer mi guitarra. este es un nuevo vídeo de la serie cómo monetizar tu proyecto musical, ya seas artista en solitario o tengas tu propio grupo de música. una de las cuestiones que más nos aparecen cuando estamos trabajando nuestro propia carrera musical es como ganamos dinero, cómo hacemos que nuestra música se expanda de forma que podamos obtener ingresos y reinvertirlos para que nuestra música siga llegando al mayor número de personas posible. bueno, pues, en el vídeo de hoy te voy a explicar lo que te decía al principio: cómo crear tu propio merchandising sin invertir ni un solo euro y en tu propia tienda online, en tu propia marca. y esto es muy importante. y te voy a explicar por qué lo es. porque tiene todo el sentido del mundo que sea de esta forma. veréis cuando está mi grupo feeling the enemy. lo hacíamos de la forma antigua, de la forma tradicional, es decir queríamos un diseño, creamos unos modelos y los enviamos a una imprenta. esta imprenta nos hacía una tirada larga de unas 100 a 500 camisetas, discos, etcétera. el producto que queráis de forma que elliot es cuando nos salía realmente económico y podíamos venderlo a un mayor precio en nuestros conciertos. pero precios competitivos, porque si no, no nos lo iban a comprar. el problema de esto es que, ya te estarás imaginando, hay que hacer un desembolso inicial bastante grande. imaginaros que por cada camiseta nos sale un coste de 4 euros. 4% ya son 400 euros que tienen que salir de nuestro bolsillo. si estás trabajando y resto de tu grupo también, y lo hacéis como hobby, 400 euros entre todos nos supone un caos espectacular. si no estás viendo a otro país, cuatrocientos euros más o menos ya equivale a 400 dólares. están casi al par. entonces, si estás trabajando, esos 400 euros no te supone algo especial. sin embargo, si estás iniciando, tienes 18 años, como era nuestro caso, 18 o 20 años, eras estudiante, no tenías ingresos. ese dinero es es una inversión fuerte. entonces qué bueno hubiese sido conocer este sistema y haberlo podido aplicar. sin embargo, no era así. nos enfrentamos a este sistema, pero hoy os traigo la clave de cómo hacerlo de forma totalmente gratuita, de la nada. lo hemos hecho, está probado y funciona. entonces te voy a explicar. vamos al ordenador, a cómo crearlo, porque es muy importante a la hora de generar ingresos para poder seguir alimentando tu marca musical. como podéis ver en pantalla, la empresa que vamos a utilizar, sprint full- a diferencia de otros programas, otras empresas como la tostadora o ti, sprint está te permite integrar su servicio con nuestra propia tienda online. que iremos a esa segunda parte, de forma que nosotros, si aparece un cliente, potencial cliente en nuestra tienda de merchandising, nosotros podamos ver en qué punto se ha quedado y hacerle anuncios para que vuelva, obtener su email y volverle a enviar algún correo para que se vuelva a suscribir, o sencillamente tenerlo dentro de nuestro ecosistema para almacenar cuantos más datos de esta persona mejor. porque si una persona entra hoy en nuestra tienda online, sí que tenemos opciones de hacer que vuelvan de una forma más interesada. sin embargo, si utilizamos la tostadora, display o cualquier otro servicio que dependemos de su propia página web, esa información y ese control ya no lo tenemos. entonces, ese gasto y esa inversión que vamos a hacer en que esas personas lleguen a nuestra tienda con el interés de comprar, si no lo hacen a la primera, porque efectivamente no siempre, no todo el mundo compra, nada más entra en tu tienda. de hecho los raros que te compren a un 4%, entre un 4 y un 6% es cuando te compran. si se van en ti spring o la tostadora, no hay forma de hacer por nuestra mano que regresen. sin embargo, si es en nuestra propia tienda- y vamos a ver cómo hacerlo- sí que tendremos ese control y ahí está la magia, porque nos saldrán muchísimo más económico y tendremos más opciones de conseguir más ventas y por tanto más opciones de hacer que nuestra música llegue a más personas. el servicio de se llama print full. vamos a ver cómo funciona básicamente lo que vamos a hacer y, como veis aquí, pone tu diseño, aquí vamos a y una imagen con nuestra, nuestro logo, nuestro diseño, y entonces crearemos una serie de productos con ese logo y ese diseño de forma que se integren en la tienda y podamos empezar a vender. cada vez que algún fan compre una camiseta con nuestro logo, le llegará el aviso a print y directamente creará esa camiseta especialmente para esa persona una vez se haga la compra y se la enviará en nuestro nombre a esa persona. es una combinación entre lo que se llama dropshipping y princeton dime: impresión bajo demanda de forma, que tú nunca haces una inversión por esas camisetas y solamente se imprimirán cuando ya se haya recibido el pago mágico. pues, esto no lo sabíamos nosotros cuando empezamos, y ojalá lo hubiésemos sabido. pues te voy a explicar paso a paso cómo crearlo. una vez estamos en la página, vamos a empezar a vender, poner registro gratuito sin pedido mínimo, porque es desde la primera venta y fijaros, integración simple, procesamiento rápido, es de eeuu y europa y se tarda unos tres días. en esto es porque producen, en lo que un día a la semana te hacen todas las camisetas, un segundo día te hacen todos los polos con bordado, el 3º día te hacen las gorras, etcétera, y van haciendo los envíos. pues vamos a hacer el registro. vamos a ver otro lado, miralles, perfecto, que te gustaría hacer compren full. pues, sencillamente crear mi primera tienda online a vender merchandising a mis seguidores. perfecto. una vez dentro, confirmamos el correo electrónico. como el correo electrónico está tardando, voy a cantar [Música] aquí está perfecto, fernando miralles, gracias por elegir print full. vamos a confirmar la cuenta de email y así vamos rápido y tenemos nuestra tienda online ya operativa y vendiendo nuestro merchandising. así que ya estamos. tenemos toda mente, todo totalmente claro. así que nos vamos a mi print y vamos a ver cuáles son los siguientes pasos que nos requieren para crear la tienda. perfecto, nos hemos registrado, hemos confirmado la cuenta, vamos a crear la plantilla de producto. esto es que es aquello que vamos a empezar a vender. entonces lo primero que nos van a pedir es elegir un producto de todo su catálogo: letras, gorras, tazas, etcétera. entonces vamos con ese segundo punto: diseñar una plantilla de producto. aquí abajo nos dice: crea tu primera plantilla, añadimos a la tienda y publicamos. nos da distintas opciones para elegir. una de las cosas que creo que no puede faltar en cualquier tienda de merchandising son las camisetas básicas. no hablamos de sudaderas, por ejemplo, que a mí me encantan, pero sobre todo camisetas. es lo que más se va a vender, porque si lo más barato que puedes ofrecer y encima tienen bastante buen precio, entonces aquí hay distintas opciones: la que te está recomendando, print full, y que se tenemos disponible tanto en estados unidos como en unión europea. esto es fantástiko porque te envía directamente. si estás, por ejemplo, en españa, te lo fabrican en riga letonia y te llega aquí a españa rápidamente al ser un envío de la unión europea. si estás en méxico, por ejemplo, cualquier país ya para abajo en sudamérica desde eeuu, te lo pueden enviar. si estás en california o florida, en miami, etcétera, también se envían fácilmente. entonces tienes dos centros logístikos de producción para cubrir distintos continentes de forma más rápida. en este caso, a modo de ejemplo, vamos a crear la camiseta básica o unisex lo más barata posible para poder hacer un precio ajustado, más que nada. esto lo dejaré ahí por si alguien compra, pero no va a ser el caso, simplemente a modo de demostración. entonces nos explica información, precio y día.

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Volcom and Nosto create fully personalised experiences on Shopify

I am Matthieu Galtie. I'm Head of E-commerce and Digital at Volcom Europe. Volcom is a Californian brand. it was created in 1991.. It's been in Europe for about 13 years. We design clothes and accessories in lifestyle, mainly for skateboarding, snowboarding and surfing. Volcom wants to continue its growth over the next years, mainly in Wholesale Retail and E-commerce. We're very aggressive in e-commerce and digital. we want to continue to open our message and DNA to new audiences. We started our website in 2013, and we didn't have any recommendations at the time, so we used the native platform recommendations. We switched quickly to Nosto, as we wanted to localize the experience in four different countries with different behaviors, and we never changed since then. We are able to adapt our product offering to every individual behavior and cross with Volcom audiences, since we are selling to men, women, skaters, snowboarders, surfers or kids. For the people who interacted with Nosto products, the conversion rate was multiplied by 3.5,, the average visit value was multiplied by 3.8, and our AOV has increased by 10%, so Volcom is very happy about those results. We use the product recommendations. we also implemented the live feed on the home page so we can see the activity of our users. We started testing the dynamic product bundles, which is great because you can always see the items that are in stok. Finally, we started testing on_site content personalization. We will soon start to implement A/B testing and optimization, especially around the shopping cart pages. We decided to choose Nosto because it's very easy to implement, the back-office is very easy use, the price is very affordable and ROI driven, and the tiknology is very light and performing. Our tiknical Solution Manager at Nosto helped us implementing the solution in a very short timing. We use a platform with a lot of APIs- Shopify- and it was very easy with Nosto's team to implement all the calls. Since the beginning of the year, Nosto generated €200,000 euros of revenue, with an incremental of €52,000.. The solution was profitable in 5 days.

Ecommerce Merchandising 101: The Ultimate Condensed Playbook

good night, good night. good night. i hear back here with lucy phillips, um, and today we're gonna jump into something that's called what is e-commerce merchandising. so there's a lot of tok about e-commerce for the last couple months. yes, you know, um, and a lot of people don't realize there's so much moving parts when it comes to e-commerce, right, um? so this part we're going to tok about e-commerce merchandising, right, and some people really say it's a science on an art, but the goal is really to pull sales by connecting shoppers with the right products. so for those of you who go into groceries, you know there's people like hardcore and i'm cool now, all these other companies, distributor companies. that has merchandisers in these groceries that had their packing shelves with their product and their brand, making sure that it's listed um and and positioned properly, right, um? but a lot of people need to understand that the main function of e-commerce merchandising is really guiding users, shooting customer journey, and a lot of people just tok customer juniors- hey, he's moving from point a to p, but no, but how do you guide them? not just through a journey to see, but guide them to the right products, guide them through things that they want, not put them through 10 different pages of stuff that they don't want, right? so, compared to physical stores, that the customer journey is more complex when it comes to e-commerce, it's a lot of moving parts, right? nearly every visitor in, basically in a brick-and-mortar shop would interact with the same visuals, interacting the same smells, if you walk into a bakery, right, and associate different things with different senses, right? however, how do you translate that into something digital, right? and at the same time, the different parts that customers could take to entire site. some people may come to your site through social media. some people may come to your site through direct link. some may come to your site to one product page, some may come to you inside your referral affiliate marketing different ways. but how do you always make sure that the merchandising is there at the same standard, the same quality of the experience, right? so this could really help you ensure that every customer who visits the site has a similar experience. and then merchandising ties into our overarching umbrella, which we touched on, which is digital customer experience, right? the sum of the interactions with your brand. and we all know that customers don't really look at experiences digitally or non-digitally, right? um, they just look at the experiences experience right, so how they navigate it when you get there. so let's dive into what this definition says. this definition says that e-commerce merchandising is a strategy of organizing, structuring and standardizing the products and offers on an online website. with the pull puzzle to increase this. come on, we all into business here and bottom line is: we need a business to make money. this is not a charity. how do you do this to increase sales? how do you tell that experience right? structured, standardized, so that the products and offerings on the site could increase sales, and this method often includes promotions. how do you pitch promotions and top selling items? or do you increase the search results when somebody search? do you even have site search right? do you even have? what is it? your ratio or filters, the facets on your site, right? you'll dive into that, into a different, in a different video upgrade of what are the differences between filters and and mainly focusing on the overall needs of customer satisfaction. at the end of the day, every single thing that's needed is done through customer satisfaction, right? so why is this important? it's unprecedented times, like, like, like ever than ever before, it's more important to invest in a well-functioning e-commerce site. as i say, if somebody's building a site for you, a regular nissan, build a tesla that could go on autopilot and people could come on two, three, four, five o'clock in the morning and have the same experience while they, while they navigate the site: same structure, same standardization, same organization, right? and what makes it? what makes this a game changer, is that the mere fact that there's so much competition right in the landscape that you need to differentiate yourself, right? and then marketers- this this ties back into how you market. so, marketers, supposed to, or tells this story that you are providing a unique shopping experience. right, how unique is this if everybody has the same level of much like merchandising on the site? right, how are you? creating effective and differentiated customer experiences would not only increase your conversion rates but expand your long-lasting brand image and stuff like that. so people are going to say, hey, this site was really, really easy. look how i got point a to b to c to d and then one click: okay, it's in my cart and we can move. right. so economist butcherizing could also help businesses achieve strategic business goals. right, you could build marketing campaigns on this directly into the site through ads, banners, targeted content on. you can type it to google adsense. if what you're using adsense for complements your products and your services, right, and then the importance of this is also the way of displaying products: not just make it look neat and accessible, but important for conversion. i don't know. for those of you who have logged on to some of these online grocery stores, you will literally have to go through tens of of headers and pages to find a product, which is frustrating. you have to go through every single thing because all they have is a filter that says milk and bread, but you're not able to filter by bran, but you're not able to filter, or you're not able to fuss it by price, right, and you're not able to pass it by by my health. is it vegan? is it wheat? is it what are you? what are the other options here? right, that would cause people to come good, right. this is also important for convoys inside visitors into plain customers. this gives them that push. this gives them that that person who is not any grocery but they can say: hey, what are you bread, on what i'll pass down? what aisle is the my favorite snack on? right for me? what are these? zoom or zone? what? well, you know, for those who can't find their snacks or find a way around. so, like me, i get flustered every single time i go to the grocery, right, so important when this is is a call to action strategically, please, or reminders of stuff like abandoned carts, right? so when you leave your cart or you going through, or you guide somebody through different channels through your site, um, then you see where they go, you tag into the metadata and you see where they go. and then, of course, you use reorder buttons, you use retargeting, um, and then you resell or you try to upsell these customers here, and this could also influence buying habits because, strategically, you could place your website in such a way that you know as well chocolates and that the caramel you chewing gum right by the cashier that makes you impulse by that is also. that could also be translated to online once you do your merchandising correctly, right? so we all know groceries are layered um. the psychology behind that is: it's how it's laid out, so that people can walk through the aisles right and they see and they buy, and that's why things are positioned next to. different things, however, depend on what e-commerce you are on or you're doing, what politikal you're in. you may need stuff like um, a little bit more consultative and retail. if you're selling hardware stuff like that, um, somebody may not be able to just come directly, but they may have questions. right, how do you guide these people with with enough information for them to make a purchase without having to contact you directly? right, and then it could entike customers, it could help the business display a variety of products. it could generate website traffic once the right seo is done, because this needs to tie into you.

Como Vender tu Merchandise en Spotify usando Shopify 👕

o que mi gente ve en este vídeo. les voy a mostrar cómo vender su mercancía, su merchandise, a sus fanátikos en spotify [Música]. verdad que te gustó, así que vamos al grano antes que nada. si era un nuevo aquí, quiero que te suscribas canal, no lo olvides, y activen la campanita para que no te pierdas ninguno de los vídeos que compartimos en este canal. sí que vamos directo al grano. aquí estoy mostrando mi perfil de spotify en esportiva. obviamente todo lo que ve mis fanátikos aquí van a ver si hacemos cortados y bajamos un poco, a ver que aquí dice merge y aquí va a haber mercancía, en verdad mercancía, nada más dinero que un pitcher, una gorra, un show, lo que sea accesorio que tú quieras vender como artista, para que tus fanátikos compren tu mercancía. eso, esto lo hacen muchos los artistas- es una gran herramienta para tu marketing de tu carrera artístika, muy buena, cuando tú vas a los shows, etcétera. puede llevarte tu mercancía y venderla en los conciertos, así que les enseña cómo ponerle sus perfiles porque para que sus fanátikos las puedan ordenar por allí mismo min. haciendo clic, es ximena mercancía, es una mercancía de prueba que yo subí, digamos que estuvo teacher, que estoy vendiendo aquí, se llama teacher de uruguay, por ejemplo, entonces cuesta 100, por ejemplo, si quiero comprar tres y yo soy fanátiko, me gusta la música de michael, voy a comprar y me lleva a la tienda, así que les voy a mostrar cómo ponerlo en su perfil de por fin. todo lo que hace es entrar a spotify para artista, escribe artist puntos por faith puntokom y entra profile y le vas a hacer clic en marcha. dice peyras, una nueva herramienta que es porque ya está probando recientemente. le dan clic en march y en marcha. aquí le van a hacer clic en la game show fight. en primer lugar tiene que crearse una tienda en shop y fight porque es la plantilla de su perfil que se enlaza exportar. entonces hace clic en la 5a fayt. vas a hacer clic justo aquí. lo dice el link shop, yo te voy a marcar, haces clic y luego de eso te va a llevar a sophie, fase para abril. te vas a registrar, si no te ha registrado, y luego todo llevará la siguiente parte. solamente que darle clic en hacer ya, no aceptar los términos de condiciones. acepta que puede conectar tu para el twitter, puedes conectar. importante que sepa que para poder conectar la tienda a tu spotify, tiene que ser administrador de la cuenta de spotify. obviamente buscar mi cuenta de artista que estoy bien, eso yo lo voy a confirmar. y listo, el shopper fa ya está conectado. crea su tienda, crear productos, amigas joven, para que usted lo vea, va a estar aquí. por ejemplo, van a productos y pueden ir a agregar un producto en este botón verde y crea su producto, súper fácil. si quieres saber cómo hacer una tienda bien chula, bien, super guay, como dicen en español, en su perfil busquen un tutorial que hay muchos tutoriales sobre soft fight. este tutorial no es sobre la fifa, sino como sobre cómo agregar la tienda a tu plato, spotify, tu perfil de público. yo creé ya este producto para motivos de este vídeo, este producto de pruebas, y se llama por aquí. te pone el nombre de su pitcher o lo que sea. subí una foto, subiese a foto también de prueba. no, esa no es. pone su preso y todo y crea su producto. al final, cuando lo que le da igualdad y para quien dice inventor, y cuando entré a la parte de inventario, le vas aquí, esto va a parecer en 0s, este número que iba a aparecer en cero, usted le colocamos. bueno, vamos en mil lotes o lo que ustedes tengan en el inventario. obviamente, si tú estás en una tienda real, ponen la cantidad real que tú tenga disponible en inventario para vender, sino título. tienes mil tikets para vender, no pongan mil. yo supone un número ahí para que yo puse un número. yo puse un número para que funcione la igualdad. luego de esto, y aquí en este cuadrito, te va a pedir que coloques el enlace de la tienda que creaste en shop y refrescan la página. después fue para artista. obviamente es un pestaña de merge. aquí va aparecer botoncito shop y le van a hacer clic en el shop y ahora el producto está agregado aquí a donde está tu top five de spotify. perfecto, ahora el producto se agregó. ahora se supone que cuando por efe actualice a para aparezca en el perfil deportivo para mis fans. ok, vamos a ver, vamos a una prueba, vamos a cerrar, vamos a abrirle a spotify en la aplicación de spotify para los fanátikos. vamos entrar aquí a mi perfil bajo. se actualizó y si aparece aquí aparece, ya me marcho, mira qué chulo. así aparecerá tu producto. obviamente dice algo. yo hace una foto cómica, pero aquí va a salir tus tikets, tu camiseta, gorra, tus abrigos, sus shorts, lo que tú quieras vender, que sea tu marcha oficial. aquí te va a salir, sale uno solo. pero obviamente imagino que si tengo tres, cuatro, cinco o seis productos van a salir así en fin, aquí agregado: vamos a ver cómo se ve en la aplicación móvil esto lo que van a ver tus fanátikos cuando vayan a comprar tus tu merge en su esfuerzo para artista. así como lo van a ver. vamos a ver a ver si me parece ahora otra perfil de artista también. fin del texto. ha dicho: sea de paso para sea, escucha mis canciones porque me ahí va a ser, es cuando nos contaron que abajo al final sale, sale. el producto dice offers, técnica, allí te va a llevar a la tienda en spotify, donde, donde tus fans van a comprar tu punto, dice shop, puntos por face, puntokom. mira qué chulo puedes poner en español, el inglés, idioma que tú quieras, pagaron inglés, producto de pruebas de mi producto, aquí con la cantidad que quieres comprar para tus fanátikos. a ellos van a escoger la camiseta tuya verano, peinado, y por allá pueden ordenar súper, súper, súper chulo, súper guay, como dicen los españoles, peinado, y te compran y, teacher, este no emití que son un aspecto de prueba. recuerden que lo que también desde pruebas. no vayan a comprar el juego, pero mira, esto está genial. entonces, lo que les recomiendo: que vayan y preparen su tienda shop y fight, actualicen la edith de la virgen, yo creo que en todos sus productos ahí para que puedan vender sus. si no saben cómo hacer sus merge, pueden buscar. bueno, en el mismo hay muchos vídeos sobre shop y faith que le enseña a crear su tienda en shop y file bajo detenga su tienda y viene. ya bien, chula, ya te estaba como en la sala a sportfive. eso de eso se trata este vídeo, de todo lo que le estoy enseñando en este vídeo. y así como agregas tu merchandise a tu perfil de spotify para que tus fanátikos puedan comprar tus merchandise por allí, tu mercancía. muy chulo este vídeo. si te gustó- y sé que si fue dale vuelta like, no lo olvides darle like y comentar para que me ayude con el algoritmo. nos vemos en un próximo vídeo. recuerda, siempre está atento. toda la semana compartimos vídeos por aquí, aunque a veces duramos una semana que no, pero normalmente toda la semana nos vemos. [Música].