Shopify Analytics Tutorial: How To Use Shopify Analytics (Understand Shopify Analytics and Reports)

without reading and analyzing your shopify analytiks. all the efforts that you are making in order to improve your store and in order to improve your marketing plans are very similar to gambling, because they are not based on strong foundations and on data. so i want you to stop gambling and i want you to start building your decisions on data, and i want you to make sure that you are doing the right thing in order to improve your business. hi there, i am rehab, and on this youtube channel, i share with you videos related to e-commerce, entrepreneurship and more, and in today's video, i'm going to show you in details how you can read your shopify reports and how you can analyze them. in a previous video on this youtube channel, i showed you the top five metrics that you should be tracking on your store. however, if you want to take things to a totally next level, like if you want truly to understand how your store is performing and if you want to monitor everything, i highly recommend you to watch this video, because in this video, we are going to take things into a next level. so this video is much more advanced, and the things we are going to discuss in this video are also much more advanced. before starting with the data and with analyzing the numbers and the reports, i want to invite you to check the free workshop i'm offering. in this workshop, i show you the exact framework that you should be applying to your business in order to be able to attract, convert and retain your customers. so if you want to improve your business and if you want to boost your revenue and your profit, i highly recommend you to go down and to take this free workshop. it's 100 free, so you don't need to pay anything, and it will give you a very good idea about how you can make your business strong and sustainable. so go down and take this free workshop and let's start with our topic. i'm not going to repeat the metrics i have discussed in my previous video. if you want to see them, you can go and watch the previous video, and i highly recommend you to do that. the things we are going to see in this video are different. they are related somehow to the previous metrics, but they are much more detailed. so the first thing you have to know is that shopify reports are divided into three different types. the first type is the acquisition reports, the second type is the behavior reports and the third type is the marketing reports, and in this video we are going to tok about the behavior reports and the acquisition reports, because i don't use the marketing provided by shopify. i use third-party softwares and platforms in order to run my marketing strategies and campaigns. that's why i don't use the marketing data provided by shopify. so everything related to email marketing, to paid ads, i follow these numbers up on the platforms where i'm running my campaigns. so for facebook, i do that on facebook ads. for email marketing, i do that on clevview. for google ads, i do that directly on google. so if you are doing any marketing directly here on shopify, you can use these reports. however, i don't use them, so i'm not going to discuss them in this video. let's start with the first type of reports i'm going to discuss, and they are the acquisitions reports, and here we have three reports that we should be checking. the first one is sessions over time, the second one is sessions by refer and the third one is sessions by location, and i'm going to explain each one of these and i'm going to tell you why they are very important and how you can use them to analyze your store performance and your customers acquisitions. so let's start by sessions over time. so the sessions over time is a report that shows you the number of visitors during a certain period. so you can check this report in order to see which days are bringing the most of traffic, search in here for spikes and drops and try to understand them. so let's say, for example, i went in here and i changed this to the last 19 days, for example, and i clicked on apply and i'm seeing the results by day. for example, in here i'm seeing a very big spy. i should be analyzing this spike in order to understand what happened on this exact day and why i received a lot of traffic compared to the other days. and, for example, in here i'm seeing a drop and i should be analyzing this drop and so on. this is how you analyze this report and this is how you can use it in order to understand well what's happening with your traffic and why some days are bringing more traffic than others is. so you can see what are the things that working and copy them. if i scroll down in here, i can see the table, and also in here you can apply filter and try to understand more what's happening with your traffic. so, for example, in here you can choose to see the conversion rate. so in this exact day, for example, if we go in here, the day i have- i was seeing a a very big increase in the number of traffic. it was april 4, i guess. let me see how much the conversion rate was at this exact day. going into april 4, my conversion rate was was zero. so although i received a lot of traffic, i didn't make any sales, which means that the traffic i received is not a good traffic, it's not well targeted, which means that i shouldn't be doing the same thing because this traffic didn't bring me any sale. so in addition to checking the number of people you actually attracted toward your store, you have to make sure that you are attracting the right customers and in order to judge whether you are attracting the right kind of audience or your potential customers, actually you have to see your conversion rate. so you analyze both things at the same time. first you see if you are receiving more traffic or less traffic, then you judge the quality of the traffic by seeing the number of conversion rate or number of added to cart and things like that also in here. to understand more what's happening, you can, for example, filter by source to know from where did you receive this traffic. so you go in here and in here you choose to see the source of the traffic. so you click on refer name and you see the referrer name for each of your days. so let me go back in here to april 4 and see from where exactly did i receive this traffic. so here i am, on april 4, for example, and i've received this traffic from facebook and from google. i will go in here and i will choose the exact date. so it's april, which means it's zero four, zero one. okay, i will remove the conversion rate to be able only to see the source. okay, and now i can see that on april 4th, for example, which should be the day where i received more traffic than the usual, i was referring i was receiving this traffic from google and from direct source. let me see else. okay, so this is how, in addition to seeing the quality of the traffic i received, i also saw the source of the traffic. so that's how you do that: you check out the results you have, then you analyze them and then you go to filters and you add filters in order to understand well what's happening. so, moving now to the next report we have, and this report is sessions by refer, and it's very similar to what i have done with that when i added the filter of the refresh. so you go in here to sessions by refer. in here let's choose, for example, um last 90 days and in here i'm seeing in the last 90 days which source of traffic was performing the best. so, for example, google in here drove me most of the traffic. let me judge the quality of the traffic by going in here and clicking on conversion rates. let me see, for example, the conversion rate of the google sessions, because in this way i will understand if the google, if google, is performing well, if google traffic is performing well, so this is google. for example, the conversion rate coming from google is very low, which means if i'm running ads in order to drive traffic to my store through through google ads, my ads are not performing well because the conversion rate is very low. however, you should know that if you are running ads, it's very normal to have a low conversion r.

Shopify Reports / Analytics Walkthrough

Everybody. this is Ori from Astral Web and I'm going to introduce to you Shopify reports, how to use them, what they look like and some basic concepts about them. okay, So, first of all, Shopify reports in the back end are called Shopify analytiks and there's many, many different types of reports. Depending on the specific plan you have, what you're paying your monthly fee for Shopify, you'll be able to get some or all of those reports. So if you see here, the lite version has very, very, very limited reports. basic has some more Shopify and the one I'm showing in this video is the plan called advanced Shopify, which has all of the reports. So what you'll be able to see is you'll be able to see all of them and then, based on what you actually have, your plan. you may have some limitations, but I want to show you the concepts of everything. okay, Great, So let's jump in first of all. So, first of all, when you go to analytiks, the first page you're going to visit is Dashboards. So Dashboards is a very, very simple thing. These are quick, go-to reports that you can see the quick health and concepts and data about your website, your shop, and how do you actually use them. So, first of all every single data you have here is going to be based on a time frame. So if you click here, you can look at a specific time frame- for example, I want to look at all of 2019, or I want to look at this week or today, etc. and then the second thing you can do, which you want to do, is, if you scroll down, you'll be able to actually compare the time frame you selected to a previous period. either a previous period- So, for example, if I did 30 days, it would take the 30 days before that- or I can do the previous year. So, for example, if you see here, I have here last month, right now we're in March and I can compare it: March 2020,. I can compare it to February 2020.. I can also compare it to a previous year. Let me click on that. Okay, And so basically, we'll compare it from March 2020 to March 2019, okay, And so what is the comparison? So the data is going to be typically the numbers itself, and then, on the right-hand side of your reports, you'll have the actual percentage if it's a up or down. This is based on the comparison itself. So what do we have here? These are kind of like widgets, these are boxes. so you have total sales. These are just basic things. So you have the graph. you can see over time how that broke it down. you can see the different colors for this year and for last year and you can see your actual sales. Online sessions: these are visitors: how many visits came to your website during the time period? The customer returning rate- right, how often the customers come back? If you're not sure what they do, obviously you can ask me, but you can also hover. You can hover over these dotted lines and you can read a little bit more right and then you can go into it. What else do we have? We have conversion rates: how many visitors to how many people actually purchased, the average order value, total number of orders, products sold, online sessions by location, etc. So you'll be able to kind of look at this. I'm not going to go over every single thing. These are countries, these are devices, these are the actual traffic source on social, these things. So what is nice here? So, first of all, in the dashboard, you can actually see all of these widgets. Now, if you want to see more detail, you can actually click on the report on most of these reports. okay, So let's say, for example, let's find an interesting section right here. I'm going to go here. I really like, for example, the conversion rate, so I want to know how many people visit my website and then what's the percentage of the visitors to the people buying. I really want to know and I want to improve my conversion rate. So for any of these reports, you can click on View report. If you do that, you actually go to the report section and you're viewing the details of that report. And the same thing goes: you're going to select your time frame if you want to keep it the same, or- and you can actually group it by right here- day, week, hour, month, etc. So what is that grouping? What does that mean? So if you look at the chart and you look at the actual data, if I select day, you'll see one day, two, three, four. all these bars are by day and all the rows are by day, right. If I want to change it- let's say I want to do by week- you'll see one, two, three, etc. weeks and you'll see the same weeks here. So this is just to sort the data visually and data itself. okay, So what can you actually do here, right here? So let's look at this conversion rate. So I can see, for example, my conversion rate in the first week was 0.77, then 0.88, etc. And so I notiked, for example, that this week it's a very low, it's much below my average. This is the average row, right? This is the summary of everything. So the average conversion rate, the total sessions, the add to carts, etc. So what does that mean? So sessions, these are visitors, add to cart make sense, reached, checkout, they didn't buy yet, and then this is the purchase: Okay. so what can you do actually, on all of these reports, any report you go to, First of all, you can Print it. okay, And you can see the printer and you can see all the data. that's good. You can print it, look at it, You can Export it, and you can Export and get a CSV. Basically, a CSV is a comma separated value file you can open with a spreadsheet, with Excel, with Google sheets, etc. If I click here, I'll be able to download it. okay, That's great, And I can also save it. So the save one is a really interesting thing. So everything that we saw here, these are built-in reports. If I go here to my dashboard, if I go here to reports, these are built-in reports that come with Shopify. I didn't customize them. But if I actually want to go to report and I want to customize it, I can do a little changes. for example, change the day, change the columns, and I can actually view it later So I can save it for later access. If I want a very specific report, I can do that. So let's show you an example. I'm going to click here: View report. I'm going to do two things: I'm going to change this report, but I'm going to keep this report as is and I'm going to save this as a different thing. okay, So I'm going to go here first of all and I want to add columns. right, I can view my columns. I can view what other data can I get as columns here? So, for example, let's say I want to view the data based on- let's see here- the browser type. okay, If I click here, it's going to add another column and I can add as many as I want right here, excuse me. So I added So. if you remember, here before I was on group by day and now, obviously, instead of having one day at a time, it actually changed my dates to more, because every day I have many different browsers. So you can see how the data goes. Now I can start to figure out. let me go here and change: Instead of day I want to change to month, So I have not too many rows. I don't want like thousands of rows, right? So now I can see for the entire month of March. I can, let's sort it out. I'm going to click here, I'm going to sort by highest to lowest, or I can sort by lowest to highest, right, You can do that. And I can see my highest conversion rate was from IE, Internet Explorer, then Safari, then Edge, then Firefox, etc. So I can start looking at the data, figuring out the good sides, the bad sides, what can I improve and what can I double down on? right. Now, let's re-sort it back by sessions, because I typically like to look at the ones that have a lot of traffic and then evaluate them. okay, So what else can I do for columns? I can add more columns based on sessions, based on the visits. If someone came, the bounce rate would be how many people enter the website and immediately left. they didn't visit any other pages. okay, You can see the bo.

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4 Essential Shopify Reports To Grow Your Store

hey guys, it's christian here, and today we're gonna go over four essential reports to grow your shopify store. let's get started, all right. so the first report we're gonna tok about is the traffic report. this shopify report tells you all about your website traffic. it breaks down the data according to each channel. so channels can be organic, social, direct referral email or paid search, among others. with this traffic report, you can determine which channel is actually bringing you the most money, and this can help you decide which to prioritize in the future. for example, if your revenue from organic searches is pretty low, then this is probably an opportunity for you to invest some money into organic searching, right. you can also optimize your website for those specific keywords so that you can rank a little bit higher when it comes to organic searches, right, if that's something important to you and it makes sense for your business. now the traffic report. just really quickly. you can find it by going to analytiks dashboards, and if you scroll down here in the dashboard, you'll see some of the most important data and some of the ones that we'll be toking about today, so that one's going to be the online sessions by traffic source. you can see a quick snapshot right here, but you can actually click on the view report and this will show us the sessions by refer, so some of the things that we're toking about social direct search. this will actually give you the names of those more specific in the social, for example, facebook, tiktok, instagram, etc. and it will tell you the visitors and the sessions. and obviously you can change the the date range here from, instead of just today, um to a month, a year, etc. so you can kind of get a better idea of where people are coming from. uh to your store. now, before we keep moving on, i just want to say welcome to everyone new. my name is christian pinyon, one of the co-founders here at bitbranding. we've been helping frustrated store owners since 2015 become impactful store owners through tutorials, tactiks and strategies, and the one way you can support our channel is by hitting that subscribe button and turning on notifications. all right, the second report that we have is the average order of value. shopify allows you to pull a separate port on average order value, or aov, and this. it calculates this by dividing the total value of your sales by the number of sales made in a given period, so the total value of your sales include taxes and discounts in there- and shopify doesn't include returns in this computation right- your aov can determine the future direction of your marketing strategy. so, for instance, if you are making a large volume of sales but your aov is low, you can increase it by bundling, cross-selling or upselling more products. you can also add a free shipping to encourage customers to put more items in their basket. since they're going to be not spending anything on shipping, they may be able to spend a little more on a few more products. now, in order to get to that report, we're gonna go again to dashboard and we scroll just a little bit. we'll see average order value and, like i said, this is just a little snapshot. we can click on the view report and this will show us the average order value over time. now you're interested in some apps that will help you increase the average order value by bundling, cross-selling or upselling to different products. then you need to check out this video right here that we did on top four shopify apps for your clothing store that we share a few of those in there that will help you generate more. all right. so the third report that you need to be looking over to make sure that you're growing your store is sales over time report. the sales over time report gives you the number of orders and total sales you've made over a specific time period. you can specify a different date range, like monthly, quarterly and so on. with this kind of information, you can draw conclusions as to which of your efforts are working and strategize accordingly. so, for example, if you saw an increase in the second quarter, after you optimize your site for specific keywords, for example, uh, you can conclude two things: one, you should continue right to improve your seo because it's working. and two, uh, consumers are actually using those keywords to make searches and that leads them to your store and release them to more sales on your store. so it's an important thing to consider uh, the sales over time plus whatever you, whatever changes you made during that time, right. so if it was the keywords, then that's something that it's working for you. potentially, if it's marketing on facebook or it's marketing on tiktok, for example, for this partikular month or this partikular quarter, you saw that increase in there, then you can probably um attribute some of those things um to those sales. so, in order to get to the sales overtime report, um, that should be one of the very first ones in here and something that you're probably already looking at almost every day, which is the total sales report. here and click on view report and this will show us the uh here let me change the date range to last year, apply and, as we can see, and at the end of the year for this partikular store, um is usually really really good. so we'll have to determine what we're doing right here in order to get those sales all right. and lastly, we have our returning customer report. the returning customer report tells you which of your previous customers actually are returning to your store to purchase more than just that one product. you can arrange them based on how much they spend so far, and the report also includes your customers first purchase date and last purchase day and the total number of orders to update. you want to know who of your customers are actually returning so that you can appropriately show them appreciation and continue to nurture those relationships right um, for example, a well-timed gift for some of your highest customers, where you know they purchase the most out of you, is something really well, really well done. another thing could be personalized emails just just saying thank you, right, but that personalized note will trust me, will go a long way and ensure that they continue right to to keep coming back and purchasing from your store. so valuing your returning customers also makes it more likely that they will refer other people- family, friends and colleagues- to to your store because of that personalized touch. not a lot of people are doing that. in order to see that returning customer rate: um, that's also in the dashboard. you'll see it over here. it says customer return rate. you see, for this store right here we have it at 66 percent, which is incredible. now a little bit more about the customer return rate. you probably want to. there's a sweet spot right to to this number. uh, i would say 20 to 30. you're probably maybe a little bit low. um, 32 or not not 30, 40 to 50. that's probably like the sweet spot somewhere around in there. if you're higher than 50, then that means that you have a very low customer base and you don't have enough people coming into your store. so i would argue that if you have something above 50, 60, 70, even that will be something that's probably on the higher range. so you'll want to consider using some tactiks or marketing in order to increase more traffic into into your store. so keep that in mind. all right, that's all we have for you today. again, the analytiks on your store is something very important that you need to make sure that you're looking at- maybe not every day, but every week for sure- and running reports, printing these reports, looking at them, studying them to make sure that you can make better decisions for your store. if you have any questions about reports or the dashboard, the analytiks or anything like that, leave us a comment down below and we'll make sure to help you determine what's best for your store. you know, leave us some love, like this video, subscribe to our channel and we'll see you.

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How to Use Shopify Analytics: Shopify Analytics Tutorial 2022

[Music]. what's up everyone. it's jamie here from shopify masterclass, and today we're going to cover how you can use the shopify analytiks section in your shopify website. we're going to go over all the basics here and explain what each metric means and how you can utilize it to increase your conversion rate and help grow your revenue of your shopify store. before we get into it, i just want to quickly thank our sponsor. discover profit calc, the affordable and easy to set up shopify app that crunches your numbers in just one click. it automatikally syncs with all your accounts and expenses to calculate your profit, displaying everything in an easy to read dashboard so you understand your business in real time. start for free on the shopify app store today to access the shopify analytiks section. once you start your home page, you just want to click the analytiks tab on the left here, and once you're in the analytiks tab, it's going to show you all your information for the shopify analytiks section. so this is the basic shopify analytiks on the regular plan. this is the 29 a month plan. this does change as you move up to the plus plans, as shopify has more detailed analytiks here. so this is the overall dashboard. now to explain the dashboard, i'm just going to go over each metric. so the first metric here is total sales. this is total sales, net refunds. so, as you can see, 25 is my total sales for this test shopify store and it will show you the last few days, giving you an idea with a nice graph. the second analytik is online store sessions. this is the number of people who visit your website and can give you an over idea of the traffic you're generating from your advertising campaigns or your seo. the third section here is the returning customer rate. this is what percentage of customers came back to your website and purchased again in the last 30 days. so this will be a good metrics to use as you get an idea of the frequency weight customers are purchasing from your website. the higher the better, as this means a lot of customers are coming back to purchase again, which most likely means they liked your product or enjoyed your product. moving on to online store conversion rate, this is your basic conversion funnel as well as the overall conversion rate. so your conversion rate is the percentage of online store sessions and it's the percentage that converted divided by the total online sessions, and that gives you your overall online store conversion rate. this can really depend on your shopify niche to what percentage that is. generally, most ecommerce stores have conversion rate around one percent, but it can really vary depending on the traffic sources you have and how well you're funneling customers through the purchasing process. really tweaking your online store conversion rate can make a huge difference in your overall revenue, as you're making better use of your ad spend or your online sessions to increase those conversions, increasing your overall revenue. there's also basic analytiks here on what percentage added to card, what reached checkout and how many actually converted, meaning they finished the checkout sequence. this should be used along with google analytiks as you get a really good idea of your funnel and then you can make improvements on how to increase your overall conversion rate. the next metric here is average order value. this is the average card that customers purchase with on your website. you want this to be a higher amount because this means customers are adding multiple products or more expensive products together when they are purchasing from your shopify store. total orders is quite self-explanatory: it's just the total number of orders for your shopify website. moving on here you have other analytiks section. here is a good idea of which products are selling the most on your shopify website. for me, this is just a t-shirt, this is just a test store here. it also gives you basic details on who came from where, so most of my sessions from the us. there's also one from france. you also get an idea of which stores sessions were visited by which device- so desktop, mobile, other. this one is sales by traffic source. this one is direct. you can also do some basic attribution on how much revenue was generated from which traffic source. these two sessions at the bottom left here are blank, but it gives you an idea of who came from which social channel. you can also see the top referrals for your shopify store. this section is the top landing pages by session. this shows you which pages customers entered at for this shopify store. it is mostly the password page because this store is password protected, but from there you can see which pages are generating the most number of clicks and the most incoming traffic. from there you can make some optimizations on how to optimize that landing page. as you can see, a lot of customers are entering through there. again. here you can also see online storage sessions by social source and there's some basic sales attributed to marketing. you will want to double check this with your ad accounts and your google analytiks account to ensure that this is tracking accurately and you can confidently say which revenue came from which attribution source. so, overall, this is the analytiks dashboard of your shopify store. it really gives you a good overall understanding of how your shopify store is performing without the need for google analytiks or diving deeper into your ad accounts. but, as i mentioned, you will want to cross reference all of them to get a good idea of how your store is performing, to make sure all the analytiks are accurate. moving on to reports, here, if you wanted a more in-depth understanding of your store, you can go through these reports and give you more detail. these reports are categorized into five different sections. you have your acquisition report, seeing where sources came from and online users came from. the next one is behavior. you can see your conversion rates, how your stored searches are performing, which landing pages are being used the most. the next report is finances. this gives you an idea of how much revenue, your refunds, your cost of goods sold, your transaction fees, your shippings, and it gives you a breakdown of all of them there. the next one is marketing, and you can attribute different sessions based on the marketing source. and the last one is inventory. this can give you an idea of the inventory levels your average inventory sold if you have that set up with your shopify store. there's also the opportunity to get more reports if you do upgrade your shopify plan. the third and last section of the shopify analytiks section is your live view. this is more of an exciting thing to see as you see customers going through your website live. overall, it's not too useful as you don't really want to be watching this as it's not going to give you great information, as most of the time there's not gonna be too many customers on your website and you can't really control how they're flowing through your website even if you are watching them live. but it is cool to see, as it gives you a nice world map in terms of viewing where your customers come from. you can see how many sales are being generated right now and it can be exciting to watch, especially as your shopify store grows. so, overall, that's the shopify analytiks section and how to use it. i hope you got some useful timbits and a better understanding of how to use it and which reports or metrics will be valuable to you. i hope you enjoyed this video and if you liked it, i'd love to smash that like button below. if you have any questions, please leave a comment, and if you haven't yet, please subscribe. thank you for watching you.

How I Read My Shopify Reports / Analytics For Beginners! 2020

[Music]. all right, guys, we got a very, very, very interesting topic to cover today. okay, it's not that interesting- honestly it's kind of boring- but it's pretty essential when you are starting an online business with your shopify account, and what that actually is is how to read your shopify analytiks, aka all the data that shopify collects as people start interacting with your store. it gives you back a lot of valuable data, analytiks, reports, whatever- inside your shopify, um, some of which is more important than other information. i'm just going to share with you in this video the things that i look at and the things that i think are important and what some of these things mean and how to read them. and yeah, that's pretty much it. so let's hop into this video and hopefully, by the end of it, you'll have a better understanding of your shopify dashboard and what all these numbers and all these data points actually are telling you about your store. so, yeah, that's that's it. all right, guys? welcome back. yes, i'm wearing a completely different outfit because i rewatched this video that i shot yesterday and it was completely blurry, so i am going to reshoot my video and, yeah, this is just the life of trial and error. so this is how you get better at the things that you're trying to get good at. so i'm gonna hop into my desktop view now and we're gonna see the inside of a new shopify store that i have just started. i'm gonna share with you some of the analytiks that i personally look at and how i calculate the numbers that i think are important, so i can't speak for anyone else. this is just what i do based off my experience. so, yeah, if you enjoy this video, make sure you give it two thumbs up and subscribe to the channel, because that just helps my channel. so, all right, we're gonna hop into desktop view right now. okay, cool. so this is the inside of a new shopify store that i'm currently building out and, off the top of the bat, the column or the area that you're going to be looking at is this analytiks section here. so i just want to go over a few key data points that i personally look at every day and what that means for your store. so the first thing off the bat- obviously something you look at every single day- is your total sales, um, but one thing to note about this box here is: this is actually your net sales, so it's the gross sales minus discounts and returns. so if you sold a thousand dollars with the product that day and 500 of that you issued 500 with a return product, it's only going to show you 500. it's not gonna show you the thousand dollars if you issued refunds for that day or something, also discounts. so if you're running sales, if you're giving 10 off, 20 percent off, whatever, and the product was 50 bucks- they had 10 bucks off- it's gonna show forty dollars there in that sale. it's not gonna show the fifty dollars. but another thing to know about that column is that it's including your taxes and shipping labels. so if you're giving free shipping, obviously that's not going to show in that column. but if they're paying for shipping and say the project was fifty dollars and shipping was three dollars, it's gonna show the 53 dollars there, as well as taxes if you are collecting taxes for your state. so that's just something to note, because that's actually not your money at the end of the day. that is money that you're gonna either be spending buying the labels or the taxes that you're gonna readmit to your state. so the next thing that i look at is an online store session. so a session, if you think about it similarly to when you walk into a store. every time you walk in and then leave the store, that is a session, whether you bought something or not, right? so say, you went to the into the store, you picked some stuff up, you added them into your shopping bag and then you didn't buy anything, you put everything back and you left. that was a session. if you came back to that store 30 minutes later after you ate lunch, that would count as a new store session. so, tiknically, one person could have five sessions in one day on your store. but the important thing to know with your store sessions- your sessions in comparison to your actual conversions that you're getting, which will bring us to this column down here, which is an online store conversion rate- and i don't want you to think of a conversion as just a sale, because the conversion in the marketing world can mean a number of different things. it's whatever the goal is that you're trying to get the person to do so. if the goal was you're trying to acquire leads for real estate and you wanted to get their name and their phone number, that is a conversion, right? it's whatever action you want someone to take on your store, and so that's why you are going to see these two data points down here: which is added to cart and reach checked out- because, tiknically, those are conversions, those are goal oriented activities that we want all of our customers to be doing when they're on our website. your purchase conversion rate, which is going to be the amount of sessions that you had for the day divided the amount of purchases that you actually got. so it's going to be: if you had 10 purchases and 100 people um visited your store that day, it would be 10 divided by 100, which is gonna give you that percentage, and a good versus bad conversion rate is gonna look different for per niche, right, and so you don't really know what the goal of your conversion rate niche is per se, especially when you're starting out, unless you can find like a cross-the-board niche average. you want to go above the average of the niche that you're in, whether it's sportswear, where it's fast fashion, or maybe you're selling furniture or home decor, whatever it is. if you can find accurate data points somewhere that shows you what an industry averages, if you can beat that industry average, obviously that's what you're going for, even if you do find the industry average and you know you're running traffic to your store and the numbers make sense. and i always say as long as the numbers make sense, i mean it matters. you're always trying to do better than what you have. but for instance, like if it only costs you in your store a certain amount of money in marketing right to get people to your store and you know that every time you get 100 people to your store two and a half people are gonna buy right and you have a 2.5 conversion rate, as long as you're profitable in making money after marketing and fees and product costs and taxes and merchant fees, as long as you're making money and you're happy with that, with that number, at that point you're just trying to keep getting your conversion rate higher and higher and higher. but again, a good conversion rate compared to a bad conversion rate is depending on the back end of your store and your cost and what it's actually costing you to acquire people, to get that traffic to your store because different niches, some are going to cost more and some are going to cost less. so for me i know that in my other store if i get 100 people to my store and two and a half of those people actually make a purchase, then i am profitable after my marketing expenses, my, my costs, my employees, everything else, um, you always want to do higher than that. for me, even a one percent is not that bad, um, but obviously you're always going to want to try to do better. in the time that you're actually gonna look at these conversion rates- um, i don't really look at them that much, but they will be key point indicators when something is going wrong. so if you have a 10 add to cart rate and then all of a sudden, your reach checkout rate is 0, that's telling you that something's probably wrong in your website, whether it's your loading time, whether there's a piece of copy that's written in there. that's just like throwing people off and getting them to like, quit your store. maybe they're reaching a checkout point and they see something that says no returns or something and that makes them drop off. knowing these data points will be like a key p.

Shopify Plan Features || Shopify Help Center

shopify offers plans with different features to meet your business needs. keep watching to learn about the features and benefits to each plan so you can decide what's right for your business. the cost of your shopify plan- transaction fees and credit card rates- depend on the plan you choose and where your business is located. then visit helpshopifycom and open the help artikle on plan features. here you can find detailed descriptions of all plans. no matter which plan you choose, you always have access to help resources and free 24: 7 support for business coaching, troubleshooting and any questions you might have about using shopify. if you're not using shopify yet, then sign up today for a free trial. during your free trial, you can prepare your store by adding products, organizing product collections and setting up your shipping rates. during the free trial, your store isn't live and you can't process orders. when you're ready to open your store, select a plan and make your store live so you can start making sales. if you select a plan during your free trial, then you will not be billed until after the trial period is over. let's start with the shopify lite plan. this plan is for anyone who wants to sell products without an online store. the lite plan might be the right choice for you if you want to sell through your blog or personal website or if you sell in small retail settings like pop-up shops or markets. if you choose the shopify like plan, then you won't have a shopify online store or website for customers to visit. instead, you can use the shopify buy button to sell products on a website outside of shopify. think of it as a shortcut for buying your products. when a customer clicks a buy button, it opens a checkout page so they can buy the product immediately without going to an online store. if you use the shopify buy button, then you also have access to abandoned cart recovery. this feature is useful for recovering sales by sending customers a notification if they left items in their cart without completing a purchase. the shopify lite plan also comes with shopify's standard features for point of sale, which is great if you're selling at pop-up shops or markets. in the shopify admin, you also have access to the overview dashboard to monitor performance and the finances report to track sales and payments. if you want to have an online store, then consider one of the following plans. first, the shopify basic plan. this plan is ideal if you run a small business that is new to shopify or if you have a limited budget. the basic plan includes an online store with access to free shopify themes that you can easily customize to build your brand. this plan also includes inventory tracking from multiple locations. locations can be a warehouse, office, brick-and-mortar store or anywhere you store products. with the basic plan, you can track inventory in up to four locations. if you have staff and would like to create an individual login for them, then the basic plan gives you two staff accounts with permissions that you can customize. in addition to finance reports, the basic plan also includes acquisition reports, behavior reports and even a marketing report. this information can give you insights into your online store traffic to help you expand your business. the next option is called the shopify plan and is ideal for growing businesses. the shopify plan includes five staff accounts and inventory tracking across five different locations. through the shopify plan, you get access to lower credit card and transaction rates than the basic plan. the shopify plan is best if you're experiencing an increase in sales, so you can offset these fees with lower rates. the shopify plan includes all the features from your basic plan and gives you greater insight into your sales trends and access to more reports. these reports include a website cart analysis to understand shopping behavior, and reports covering sales, retail sales and profit. there's also more in-depth marketing reports to understand if campaigns and activities helped generate traffic in sales, and customer reports highlighting average order and expected purchase values. the next option is the advanced plan. this plan is a great option if your business handles high order volume and if you want to use analytiks to look for new growth opportunities. the advanced plan contains all the features of the shopify plan and has lower credit card rates and transaction fees than both the basic and shopify plan. the advance plan also comes with 15 staff accounts and can track inventory across eight locations. you also get access to carrier calculated shipping to show your shipping carriers negotiated rates at checkout. this is especially valuable if you live in an area that is not eligible for shopify shipping. finally, the advanced plan includes custom reports. this allows you to modify default reports and create custom reports using shopify's filtering and editing features. lastly, the shopify plus plan is the enterprise solution. shopify plus is the right choice if your business has high volume sales, you have a large social media following, you work with well-known influencers, or if you're ready to scale globally with stores in many different countries. with shopify plus, you have access to an enhanced admin to manage all of your stores from one location. you also get the tools to automate your most complex processes and manual tasks across stores and apps. some other great features include a customizable checkout expansion stores, unlimited staff accounts, access to exclusive apis and much more. at shopify plus, you also have dedicated support to get you online faster and access to the merchant success program to help define your business goals so you always get the most out of the platform. now that you have an overview of shopify's plans and features, we hope it provides you with more confidence to choose the right plan for your business. don't forget to visit helpshopifycom for more resources and information on getting started with shopify.