shopify rich snippets
Published on: February 3 2023 by pipiads
Table of Contents About shopify rich snippets
- How To Add Product Reviews in Shopify Store With Rich Snippet
- How to Add Rich Schema Markup to Shopify Store
- Liquid Tricks: How to use snippets in a Shopify theme
- Structured Data and Rich snippets - A complete (but simplified) guide
- Google Snippets - Why You REALLY Need Them [Shopify Tutorial]
- Shopify SEO (2022) — Simple Guide to Ranking, 12-Step Process
How To Add Product Reviews in Shopify Store With Rich Snippet
oh, hi guys, how you guys are doing today. welcome back to my youtube channel, welcome back to another tutorial video, and in today's video we will be adding rich snippet in our shopify products without using any paid app. so we will be using a free shopify app in order to get better seo ranking and by adding the richest input on our products. if you don't know what rich snippet is, check out the screenshot here. so this is one of a client website where we added which snippet using free shopify app which resulted in better google ranking and leads to more sales. so if you want to learn, stik to the end of the video and do not forget to subscribe the channel. comment the video below so i can create more valuable content for you guys. so let's jump into the tutorial. let me first explain you what rich's snippet is. so, for example, this is a shopify store and that's the product page, and when we check out this product page on google, we see these star ratings which i'm referring to as rich snippet, and this is a json code which is implemented on the shopify store back end to tell google that this product have this amount of rating and it has five stars or whatever the stars are in the products. so these are the reviews of the products and we will be adding a shopify app to have this functionality on our products and, once done, we'll submit the product on search console to show up, to display these ratings. so we recently created a website for our client, a shopify store, and that's the shopify store. i already created a video on how you can optimize on-page ranking for shopify store, so you can check out this video here, where you will see how to add meta title, meta description for products, for pages, and, uh, do use the facebook debugger tool to uh display it well on the facebook wall. now let's try adding a shopify, a rich snippet. so if i go to the products, for now they don't have that feature. that's the product, that's the one of the product and when i search it on google, oops, so that's the result of the google search for this product, as you can see the difference. so this product is is a little more attractive due to the star ratings which it has, and this one is a little low because it's not visible. the color is same- gray color- and here we have, like yellow color, star rating showing up. so we'll be adding the same functionality on this website here and i'll walk you through step by step on how you can do this using free shopify app. so stik to the end of the tutorial so you will be able to achieve that really quick. so that's the store where we'll be adding that feature. let's go to the back end and from the back end let's click on apps and from there i'll install a new app. now click on customize your store from the app section, and now you see that it's asking us to search the app, which one you want to stall. now i'll search for judge me, product, product reviews, and here's the shopify app which we will be installing. as you can see, free plan is available. it's not a paid app. we can use it for free and have this feature. now click on that and after that click on add app. once you click on add app, it will ask you for permission. you will need to click on install app. and here we go. our installation page is showing up. now there are two options. if you are a developer yourself, you can add the view display code on your own theme by adding the liquid file, and the other thing is to. they'll stall that on their own, without you needing to edit the code, so i'll just select this one, as i want you guys to learn it without doing any code editing. so click on start installation. and now it's asking for the location, where and how you want to display your reviews in the product page. okay, i'll select all these three and click next. now it's asking for which theme you are looking to install it on. i'll select the current live theme, which i have. so click on install judge me. now, by the way, i have debut. i have a dawn theme stall, which is the latest shopify 2.0, and there we are installing the judgeme product review app to install the rich snippet. yes, looks great, just click on that. so it on the previous screen. it shows us how the request reviews will look like and we just click on move forward and here we have our review app stalled. now, if i go to the front end of the store and click on any of the product, we are seeing here the reviews, the star reviews, and now let's submit a test review. so i'll just add my own name for now. so again, this review is for testing purposes of how we can uh, show these reviews to google and let's hit submit review after adding the review and now let's refresh. okay, now it will go to the approval on the back end. we'll have to approve it from the app where we install it and just refresh the app section, judgment product review app. as you can see, it shows it's showing up that there is one review which is received. now click on reviews here and here we have review showing up. i'll click on publish and now, when i go to the product page and hit refresh, i'm seeing the star ratings here and the product review here. now, in order to tell google that it's a review on our product, we'll have to go to google search console. if you don't know about google search console, i have created a detailed tutorial on how you can submit your website google search console, so i'll i'll add the link on the description below. for now i'll just go to the search control, because i already have created a property in search control for that website. now i'll search for the website. there's the website, and now let's copy the product url and paste it here. click enter, push enter. sorry, and it will take a little while to show how the product is being displayed. now click on test live url, because it's it's showing up uh, the old inspection. now we'll click on test live url. it will take a while and here we have our product showing up now, as you can see, it's showing up review snippet, but it's showing exclamation mark means there's an issue with that. now let's click on that and find out what's the issue. okay, so, as you can see in search console that it's detecting one review and the aggregating aggregate rating json format has been showing up and item reviewed. okay, guys, so issue with review snippet has been resolved. as you can see, i did a new test, uh in our search console with the url where we added a review and the issue has been resolved now. so this is a known issue with uh, the judgeme product review shopify app. so if you google out missing field aggregate rating product reviews, judge me. so that's the thread which i followed to solve the issue and all you need to do is just go to judgeme and chat with their support team to fix the issue. they fixed my issue in within like 30 minutes. so i had to pause the video and resolve the issue with a rich snippet in order to submit it to google. so today is 16 december 2021. there is a known issue with judgement product reviews where there was an error in review snippet like this missing field item reviewed. so if you are having an issue like that, you can resolve it by contacting support and once they fix your issue- they don't they already have, uh, the access to your shopify store because you stall the app- you can also add them on the staff access. there's no need to worry about that. just add them on stuff and they will be able to fix the issue. so if you have, if you get missing field item reviewed issue after installing this app, you can just contact their support and they'll be able to fix. as you can see, i already fixed the issue and we have our review snippet working fine. now there is one valid item with warnings. so warning means that it's it's an optional field, which is not an issue. so here you can see five warnings, but all of these are optional. when you see an invalid or the red exclamation mark means that goo.
How to Add Rich Schema Markup to Shopify Store
hello and welcome. my name is amul and you are watching tubemint. in this video i'm going to show you how to add json ld rich snippets- schema markup to your shopify store. so let's get started. so suppose this is your shopify store. go to your admin area to make any changes to your shopify store. go ahead and log in. so that's the first thing. the second thing: before you get started, go ahead and customize the json ld schema markup. so let's suppose you are a local business. it could be anything. right, you simply have to search this schema type of schema, that schema markup that you want to add to your shopify store. so simply search here. you can have a look at the type of available, most commonly used schema that are here. so it could be local business, restaurant, any event. okay, creative, a lot of people doing creative work these days and they are trying to sell it on shopify. so in this case, in this video, i'm going to use organization. it could be any type of organization. you simply need to customize the json ld for your organization, specific organization. so we will go with the json ld format. go ahead and copy it. this is recommended format by google. otherwise, there are many formats that you can use. okay, so go ahead and copy this json ld format, which is recommended again by google, and go to your shopify store. one thing before you get started: this needs to be customized, okay, so this has to be your address, organization address, postal code, street address, email, fax number, type, alumni name and telephone number. okay, now to add the schema markup, you go to your shopify admin area and then click customize theme. make sure you are under home section and then click customize theme. now we need to go to edit code section. okay, so either you click on here actions, drop down menu and go to edit code, which i'm going to open in a new tab so this looks like this- or you can simply click customize and then go to theme actions, click on these dots and then click edit code. you will be landing on the same page either- uh, whether you use the actions from here, or go to this theme actions, all right, so let's go ahead and add json le schema markup to your shopify store. so if it's a kind of generic schema markup that you want to add to your store, you can add to layout or header section. so if you go to layout, you need to go to this theme dot liquid and once you are in here, you can simply go ahead and paste your schema markup under this head part. so go ahead and just paste in here. so you can already see i have added this json ld markup that can be replaced with the new one. okay, so i'm just going to copy sorry, paste the latest customized one for my organization- it could be for your organization- and save it, okay. so that's the first way to add json only schema markup to your shopify store through layouts using theme dot liquid. the second one is you can go to sections and look for header dart, liquid and you can see that they already have added. the shopify team has already added these uh json ld schema markup, which is basically for organization on social media platforms. okay, they also have another section here which is for website. so either you can place in the theme dot liquid or js- sorry header or liquid. the only thing: if you have multiple json early schema that you want to add to your shopify store, make sure you are putting them in their distinct script tag. okay, you cannot combine two schema markup in one script tag, so let's say i have to add another. i will go ahead and paste in here and that is going to be within this sorry script tag, and then i'll quickly go ahead and save it. this will be a duplicate if i save it here, so that's why i'm not going to do it. once it's saved, we must verify whether google is going to recognize it. so what we need to do, we need to look for google schema checker so they have structured data testing tool which is freely available. go ahead and copy that shopify store and paste the url in here, run the test so you can see we have two organizations. so one was already added and then i added one. so this is why we've got two. so if i go ahead and click here, you'll see it will tell you where it's added. so that was added in the head part- sorry, headed out- liquid section, which is by shopify team, and then, if i go ahead and click the this bar, which was added by myself- so this is going to be on the very top- which was added in themeliquid. the other one, which is a website, was added by shopify theme, which is in the headerliquid. the other part people like to do. the other most important schema that every shopify store should have is the product one. okay, so the product is basically under sections and you will have to look up for product dark liquid. so let's see product template product. let's see, i think i already have one collections. let's check under product template. so i simply need to look up for json ld. we already have something here: json, no ld, i don't. i don't think so, so i think i'm not. i'm not on the right uh file here. so we have artikle template. these are templates. they should have productliquid somewhere. so let's see snippets under snippets. we have snippets here: [Music] and comments. these are small snippets. um layouts. we don't have anything. templates, okay, here we have under templates. we have product dot liquid. so you can see they already have json ld, which is for product time. so you don't need to have a like add product schema marker on your shopify store. this is dynamic schema for each product that you're going to add to your shopify store, okay, so don't need to customize it. however, i'm not sure if it's available for artikles. let's see artiklesliquid now. there should be already. oh, they already have it, you see. so you do not need to add any artikle schema markup or any product schema markup, okay, so that's, these are already added, and also these product and artikle schema markups are dynamic for each artikle and product that you're going to publish on your site. so that's it for this video, guys. if you have any questions, suggestion, leave in the comment below. i will try to answer it asap. thank you for watching. bye for now.
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Liquid Tricks: How to use snippets in a Shopify theme
Structured Data and Rich snippets - A complete (but simplified) guide
have you guys ever searched something on google and found results that look a little different? maybe you're looking for recipes and you get this specific section where you get some star ratings. you get the number of reviews, how long it's going to take to cook that specific recipe and more. or maybe you've seen results on google that have different types of star ratings, all these votes and then also an faq attached to it. or if you've looked for movies or events, you might have seen this type of result on google. so all of these are rich results and there's actually a whole series of them that we can take a look at in this artikle written by google. so all these different type of rich results are results that we can be a part of, right? so if we have a book that we're selling, we can show different breadcrumbs, carousels, courses, data sets, events. it goes on and on and on. i'm gonna link this specific url in the description so you guys can check that out. and if we want to take part in these rich results and get our own rich results and rich snippets, we need to use structured data. so what is structured data? structured data is a really small piece of code that we can add to our website that helps google understand the content that we're looking at. let me show you guys what this actually looks like, and just bear with me. we are going to take a look at some code, but i'm going to break this down with you guys so you can understand exactly what we're toking about. when we're toking about structured data, i'm gonna take this example- uh, nyc parking- and i'm gonna open up the page and i'm gonna go to the page source. okay, i'm just gonna command fschemaorg. i'm gonna copy and paste a couple of things onto google docs so we can see exactly what we're working with. i'm going to take this right here, so i'm going to paste that there, and then i'm also going to take another piece of schema, which is this one, right here. so let's separate this a little bit. so we see that we have a piece of text that's toking about an aggregate rating, and so if we separate this out a little bit, we're gonna see that we have a specific rating value and a rating count. okay, so if we actually go back to the search result, we see that we have this rating that's 4.8 and 146 000 votes. if we go back into this google doc, we're going to see that what's actually present. so that little piece of code that we found right now is exactly what's coming up in the search results. so we have that 4.8 and 146 000 rating counts or votes, and then another thing that we have here is this faq: so is parking suspended today in nyc? and we're going to see if we separate this out a little bit as well. so we have this question and then we have this answer. so question: let me just make this bowl so you guys can see it and then answer. so the question is: is parking suspended today in nyc? and then the answer is the following: right, so this is exactly what's being brought up in that search result and this is something that we can play around with. so this is exactly what structured data looks like. it's just a little piece of code and if we break it down like we just did, it's not as scary as it might seem. but, guys, why do we need to add this type of structured data? i thought search engines were smart enough to understand what we were toking about. so even though search engines have been getting smarter over the years, they still can't read blog posts and view images and understand things as easily as we can from a quick glance. so by using structured data, we provide an additional level of support to help google understand what we're toking about just a little bit better. i'm going to give you guys an example later. that's going to really help you visualize this concept. but on to the next thing, guys: how do we add this to our website, and what do we even add to our website? so this is where we go to schemaorg. this is an initiative that was started by google, by bing and by yahoo to basically dictate how we add structured data and what that language is going gonna look like, what that markup looks like. so if we actually go to schemaorg, this is where we're gonna find everything relating to structured data, right? so if you click on the docs, what we're interested in here is the schemas, and here we can jump directly into. we can check out a book, maybe a movie, and we're going to use the recipe example later. so this is going to tell us exactly what we need to provide to have that structured data for the specific type of schema or type of property that we're looking at. so if we want to have a structured data for a book, then this is exactly what we need to provide. so for now, all we need to do is just take a look at this section right here where it says properties from book. anything under that right now isn't super relevant. these are all the things that we can add to that. structured data for that book, right? so we have book edition. so edition of the book, the format, the illustrator, the isbn, if we'd like, and the number of pages. once we have that set up on our website, that's then going to come up in the search engines result page. another example: let's take a look at movies. so properties from movie. again, we only need to check it out until all the way down here, and these are all the things that we can tok about for that. structured data for a movie. so an actor- it's telling us exactly what it is so actually can be associated with individual items in a series- uh, the country of origin, the director, duration, music, by all these other things. and then, finally, we're going to take a look at this example. so properties from recipe: right, so we have the cooking time, cooking method, nutrition category, cuisine, and again, we have the description on the right. if we're not exactly sure what we need to provide. we also have a separate property of a how-to. this is also applicable not just to recipes, but basically to anything where you're teaching someone how to do that specific thing, and then we have another subset of properties for that type of schema. now i know this might look scary, guys, but if we break it down piece by piece, it actually isn't as scary as it seems. we're just providing that little bit of extra data just to help google understand exactly what we're toking about. but the question is: how do we actually add this to our website? so, directly on schemaorg, it'll give us three different ways that we can add that to our website. so if we scroll all the way down to any of the schema types, we're gonna have different examples and how they're gonna look like in different markups, and markups are just different ways of providing that data. we don't have to worry about that too much. so we see down here. so we're looking at example of a recipe and we see that the example we're looking at now it says no markup, right, so this is just plain old html without any markup. okay, so we have world famous banana bread. there's an image by john smith. this is the prep time, the cook time, the yield, so on and so forth. so this is the example that i was toking about. guys right now, if google were to see this specific page, they would read that text and they would understand it to a certain extent. when we set up the structured data and we tell it exactly what each piece of this recipe is, it's going to understand that this is a recipe a lot better. so there's three different ways, three different markups that we could use to present that structured data. we have microdata, rdfa and jsonld. if we actually check out one of google's documents about understanding how structured data works and we scroll all the way down, we're gonna see that jason ld is actually the recommended markup, the recommended way that we want to present structured data on our website. so again, let's go back to that recipe. we want to take a look at jason-ld and this is exactly what we saw in that previous example of the parking example. we saw the aggregate rating and the faqs. this is how it was set up. so now we're breaking down that recipe and we have all these diff
Google Snippets - Why You REALLY Need Them [Shopify Tutorial]
hey guys, it's manga here. in this video, I will tell you exactly what our Google snippets and why they are important. and remember, if you get a ton of value from this video, make sure to smash the like button now and subscribe to my youtube channel. so let's jump right to it. Google snippets, known as meta title and meta descriptions, are this flight in Google search results. so, as you can see, the first line of the listing is meta title and the second line is meta description. they're often the first thing people see when they come across your brand. these snippets can help you stand out from other websites competing for the same keyword. catchy snippets packed with ton of information can get you a lot of free traffic from Google and, as we already know, free, organic traffic from Google converts the best on average between social media traffic and also paid apps. so how to make sureyou snippet really stands out? first step: you need to optimize it in your Shopify store. each part of your website can have separately optimized meta title and Meta Description, which you can find at the bottom of every product collection page and blog post. the homepage Google snippet can be optimized by going to online store and clicking on preferences. remember to make it stand out. be catchy, but don't sound like a click bite. also, don't go over the character limit of 65 characters for the meta title and 165 characters for the meta description on average, although the physical length of the text matters more than the actual number of characters. so, for example, letters like I L take less space than letters like oh I am, so remember about that as well. if the snippet is too long, it will be cut off in the search results, which means people won't be able to see the most vital information. also, don't forget to include call to action here. don't neglect the fact that we really like to be told what to do. be assured of the next step, because it definitely improves the conversion rate. on that note, if you got a ton of value from this video, remember to smash the like button now and subscribe to my youtube channel now. let's see what to include in the Google snippet itself. I like to check what my competitors include in their snippets and copy the text a lot best. another great way is to spy on Google add snippets. they are designed to attract clicks, so someone spend already quite a long time perfecting those snippets. simply copy the text from the snippets you like the best and adjust it to your own shop information. offer the things to avoid. even Google snippet empty, it will be out, generated by search engines, meaning it will have very random information and it won't work to your benefit of getting traffic and getting clicks to your website, stuffing it with keywords. do I need to say more? this is the purest form of blackhat SEO, going over the character limit and not including call-to-action. also, for the most important thing, snippet can help you climb higher in Google, but can also make your website dropped in the search results. why is that? because if Google records that people don't click your list in after they see a website in the search results, it will assume your site is not relevant to this partikular search query. Google then will remove it or will drop your list in lower in the search results. remember that Google's main goal is to show the most relevant content for the search query. on the other hand, if people keep clicking your listing, Google will assume that your website is relevant to the search query and will promote it in the search results. so your website will be ranking higher and higher and higher for this partikular keyword, and that is why Google snippet can really make or break your website now remember, if you got a ton of value from this video, smash the like button right now and subscribe to my youtube channel for more Shopify and as your tips speak with you soon, bye, bye. if you like this video, please hit the like button and subscribe to my youtube channel for more awesome tips.
Shopify SEO (2022) — Simple Guide to Ranking, 12-Step Process
Hey there, it’s Matt from Style Factory, the go-to site for ecommerce reviews and advice. In this Shopify SEO guide, I’m going to walk you through the key steps you need to take to make sure your store ranks highly in search results. So stay tuned to the end to get all our tips on how to increase your Shopify’s store’s organic traffic and sales. But before I get going, just a quick reminder to subscribe to our channel and click the notifications bell. This means you won’t miss out on any of our Shopify content. going forward, Right, let’s start with something that's quick and easy to do, but also very important — telling search engines that your site exists. One — register your site with Google Search Console and Bing Webmaster tools. Registering a site with Google Search Console and Bing Webmaster Tools is a key starting point for Shopify SEO. By registering your site with these services, you’re telling Google and Bing about your website and helping it to get indexed faster. Once you’ve registered your site with these services, you then need to submit a sitemap to them. Helpfully, Shopify generates a sitemap automatikally for you — it’s simply yourdomaincom/sitemapxml In both Search Console and Bing Webmaster Tools. you can submit this sitemap URL by going to your site’s dashboard and then clicking ‘sitemaps’. Two — ensure your Shopify store is loading quickly. Search engines give fast sites preference over slower ones. To ensure that your Shopify store loads as quickly as possible, remove any Shopify apps that you don’t need. avoid using a large number of web fonts on your site. use image compression tools like Tiny Png to reduce the size of your store’s pictures. keep use of external scripts on your store to a minimum. Three — do your keyword research. A key part of improving your Shopify store's search rankings is to ensure that your store’s pages and products contain the keywords that people are actually searching for. To do this, you’ll need to perform keyword research. Keyword research typically involves getting three key pieces of information: the keywords that people are using when looking for sites or products like yours. the volume of searches for those keywords. how difficult it is to rank for each keyword. When you have these three pieces of information, you can identify ‘sweet spots’ – keywords that are popular enough to generate a reasonable amount of traffic without being so popular that there are lots of other sites already dominating search results for them. Getting this data involves using dedicated keyword research tools like Ahrefs or Semrush. These let you find out how popular your preferred keywords are and how difficult it will be to rank for them. You’ll find links to more information about Ahrefs and Semrush in the video description. Four — get your page and product titles right. One of the most important elements of a web page is its title. Search engines treat it as a key piece of information when categorizing your content, and your title shows up as the largest component of a search result. You should ensure that your Shopify page and blog post titles are never vague in nature and always start with your target keyword. To edit your home page title in Shopify, click Online Store > Preferences in your store’s dashboard. Then use the box provided to enter your home page title. To edit other page titles, just navigate to your page, post or product in your Shopify dashboard, Then scroll down to the bottom of its settings and click the ‘Edit website SEO’ link on the search engine listing preview. You’ll then be able to edit your title. Five — use headings properly. Instead of using bold text to break up the text for your Shopify pages or products, always apply Heading 1s, 2s, 3s and so on to do so. This will make it much easier for search engines to index your content accurately and wil alsol make it more accessible to any of your store visitors who have a visual impairment and use screen readers. Six — use engaging meta descriptions. Meta descriptions are the summaries of web pages that appear under page titles in search results. Although Google says that they aren’t a ranking factor, a well-written meta description can encourage more clickthroughs to your website And because the clickthrough rate of a search result IS considered a ranking factor, it’s important to get meta descriptions right. Your meta description for your Shopify products and pages should be short (120 to 156 characters in length is best) be accurate, include your target keywords. To edit your home page's meta description in Shopify, click Online Store > Preferences and enter it into the ‘homepage meta description’ box provided. To edit a meta description for other types of pages, locate your page, post or product in your Shopify dashboard and then scroll down to the the ‘Edit website SEO’ link in the search engine listing preview. You'll then get the option to edit your meta description. Seven — ensure your product titles and descriptions are unique. A common way of speeding up the process of adding products to a Shopify store involves using the 'Duplicate product' option. While this is a quick way to add a new product to your store, it can lead to a lot of similar or even entirely duplicated product titles and descriptions being created. This is something that search engines algorithms don’t like, so always try to make your product titles and descriptions as unique as you can. Eight — optimize your alt text and image names. Search engines don’t just examine the words on your Shopify store when indexing it — they factor in its images too. To do this, they look at two bits of data associated with your pictures: ‘alt text’ and file names. To add alt text to images on Shopify pages or posts, navigate to your page / post, locate the relevant picture and double click on it. You’ll then see a box appear containing an alt text field. Enter your alt text in here, making sure that it contains any necessary target keywords — while still making sense to those using screen readers. To add alt text to product images, navigate to your product in your Shopify dashboard. then click on the relevant product image. Click the 'Alt Text' option to the right of the image to add your alt text. As for optimizing file names, changing them is not partikularly easy in Shopify — so it’s best to optimize your file names before you upload them to the platform. This means ensuring your focus keyword is in the file name and that the file name is short. If you do have to change an image file name after you’ve uploaded it to Shopify, you’ll need to delete your existing image and re-upload a version that contains your focus keywords in its file name. Nine — use clean URLS. Using ‘clean’, SEO-friendly URLs is something that is encouraged by Google. Clean URLs are short, simple and easy to understand. For example, if you were selling a red guitar on your store, it would be better to use a URL slug of red-guitar for the relevant product page instead of something long and complicated. To edit a URL in Shopify, go to the page, product or post you wish to edit, scroll down to the bottom of it and then click 'Edit Website SEO'. Then enter your URL into the 'URL and handle' box. If you are changing an existing URL, make sure that you tik the 'create URL redirect' option. This prevents users (and Google) encountering broken links and lets Google knows that you have changed the URL. Now. changing the URLs of pages that aren't currently performing well in search results is usually fine — but if you’re thinking about changing the URL of a page that IS already ranking highly, it’s often best to take an ‘if it ain’t broke, don’t fix’ it approach. Changing the URL of a popular page can also affect its 'social proof', because it will reset the stats displayed on your social shares counter for that page to zero Ten — add rich snippets to your products and pages. Rich snippets are pieces of