shopify welcome email
Published on: February 6 2023 by pipiads
Table of Contents About shopify welcome email
- HUGE SHOPIFY UPDATE!! Create Email Automation Workflows and More! TUTORIAL
- How to send a discount code in a welcome email | Klaviyo and Shopify
- How to Write the Perfect Welcome Email for Shopify
- Creating A Welcome Email Automation Sequence With Active Campaign For Shopify
- Introduction to Shopify Email - Email Newsletters & Marketing Campaigns Full Walkthrough
- 4 examples of (almost) perfect welcome emails
HUGE SHOPIFY UPDATE!! Create Email Automation Workflows and More! TUTORIAL
hey guys, it's the ecom bull here, and today i'm bringing you super good news. shopify has finally released automation workflows which will allow you to create automated welcome, win, back or upsell emails, all within shopify. you will have access to an automation editor where you can edit the conditions, view the summary page that shows the status of your workflow, email results and much more- everything for free. i got early access to these two and i've been playing around with it for a little bit, and now i'm ready to show you how to set it up. so let's get started in three, two, one [Music]. okay, so let's get started. so, to access the new marketing automations, you're gonna go to your shopify admin and click on marketing, and then automations, and click on create automation and right here, this is all new. all new. before. you cannot do that. before you had to use different apps, some of them paid, but right now, everything is here, so i'm super excited about this. um, we're going to start with a welcome new subscriber automation, because what i want to do is check this out. if you go to my website and just scroll all the way to the bottom, you can see how i am offering a 10 discount if you put your email there and sign up for the newsletter. i also have a pop-up, but on every single page. you can see this thing at the bottom, and before i had to use third-party tools. so let's try this with the official shopify automations. so as soon as the customer enters their email, i want to send them a message with a coupon code: welcome, blah, blah, blah. and here's your coupon code. now you can buy, and if they don't buy, i have their emails so i can retarget them later. so, very important: always you have to offer something. okay, offer something in exchange for their email. so let's go back here to the automation panel and click on welcome new subscriber. and this is the workflow editor. okay, here is where you specify the the campaign start. here's where you put the conditions and then also where you put what to do if these conditions are met. okay, it already pre-populates. okay, with some basic stuff, because we chose welcome new subscribers and here you can see that the campaign- well, the workflow- will start when a customer subscribes to email, but it's gonna check if the subscription method is not equal to checkout, because sometimes when people subscribe, it's because they just went to checkout and they put their email you don't want to send them a coupon code after they already purchased. they're gonna feel horrible. okay, don't do that. you wanna, you wanna make sure that you're sending this coupon before they check out. once they check out, no, they already spent the money. i'm sorry, you know so. okay, so it's gonna check for that, and then what's it gonna do is gonna send a marketing email automatikally, instant. okay, so let's click here because we want to modify the email and we're going to click on edit email content. so let's put a subject for this welcome email. thank you for joining. here is your discount code and now. this is just like the regular email editor that shopify has, super simple to use. i'm gonna quickly prepare the email. to apply the discount, you have to already have a discount. it doesn't generate automatik new discounts. you have to have one and you can change it every once in a while. if you don't want people- you know all of these websites- that they get your coupon codes and then put them there online. that's super annoying, but well, you will have to, you know, change it every once in a while. so you can just go back to your shopify and just click on discount. here you'll just create discount discount code. choose the code. i just put motif 10, sub 19.. it is representative to me. i know that i created it on november 19th, you know, and also the. the customer will think that is an automatikally new, generated just for him. okay, so serves double purpose. let's choose percentage: 10 percent. i'm going to apply it to all the products, no minimum required. everyone can use it. i'm not going to limit the number of times it can be used, because many people are gonna get this coupon and i'm not gonna limit to one use per customer. you know, i'm okay with giving ten percent every time. click on save discount code and that's it. now let's go back here where it says you click on the discount, click on select discount and there it is. let's add an image so the customer can visualize him already having the product in his hand, getting it delivered for 10 off. actually. let's try to put it up here, okay. so i just finished the email and i added a little emoji right here on the subject, just so it pops up when they open the email and just have some basic text: the image: i have the discount that they can click, or they can just copy this and paste it on checkout. i have six products here, some of the best selling ones, then social media links and a little closing statement right there. so we'll click on apply changes and boom, this is what they will receive. okay, so let's close that and the workflow is finished. so we just have to activate it right here. turn on. i have to remember to disable the other apps that are sending an automatik email when people subscribe, because if not, they're gonna receive two emails. so i gotta remember that. do that if you have another app. so that's done. let's click on exit. now let's do another automation, but this time i want to send a thank you email, a personal thank you, for everybody that purchased on the site the first time. okay, because i want to create also another one for when they are a repeat customer, showing even more gratitude. okay, so how can we do that? so let's click on first purchase, upsell- right, it's gonna give us the, the basic, a configuration, and then we just change whatever we need. so start when the order is paid, perfect, the customer purchase, and then he's gonna wait for 14 days. no, i don't want to wait 14 days. i want to express gratitude soon. i don't want it instant because it's a personal email that i'm writing right, so i'm gonna put: i'm gonna change this to hours and i'm gonna change this to 12 hours, so we're gonna wait 12 hours. then we're gonna check if the customer accepts marketing, they order and this is a thank you emails. we're gonna delete that step and we're just gonna go to the last step. we're gonna send them a marketing email. so let's create the email really quickly. we want to make it personal, so let's add text right here. i'm gonna delete that and we're gonna put hi. and then we're gonna use one of the magic automatik- you know fillers- and we're gonna choose first name and this is gonna populate. it's gonna read the order, the. the customer shopify knows the customer name, so it's gonna say hi, first name, blah, blah, blah, blah, blah, blah. so now it's more personal. so the thank you email is finished and the subject will be thank you, the name and a little heart. and then we appreciate your support. hi, the first name. i just wanted to take a second to thank you for your business and for your recent purchase from our store. i hope that you love your new fitness, where you put whatever you sell, and we hope that it motivates you. thank you for supporting a small company with big dreams. if you have any questions or if there is anything else that i can help you with, please reach out to me without hesitation. the social media, and, you know, to make it more personal, use a photo of, in this case, me, right, so apply changes. and now we have the thank you email ready. so whenever they order after 12 hours they will get a very personal thank you email and i'm gonna tell you, it really works a lot. i have gotten many, many emails saying, oh, thank you so much. i'm glad to support and you know you can get to know your customer if you start a conversation. a lot of times they repeat the purchase. you know they buy again. so it's a very powerful tool and honestly, i really mean it. i really appreciate that they buy from my store. i recommend making another automation for the next time that they purchase. okay, it can't be the same email saying, oh, thank you, i appreciate it.
How to send a discount code in a welcome email | Klaviyo and Shopify
a lot of people who have watched my other video tutorial on how to create and activate an amazing pop-up collecting email addresses through klavio ask me: how do i actually send my discount code to the new customers that subscribe through that pop-up? so in this tutorial, i will focus specifically on how to set up your welcome email and make sure that everybody who comes into your list who subscribes through that pop-up gets the discount code that you promote in your pop-up. if you're new here and you haven't watched the other video, go watch that other video if you need help with setting up your opt-in form or your pop-up, and make sure that you subscribe to this channel so you never miss new content and also support me and my team in creating more free content for you. also, make sure that you like this video and as soon as you do, we will jump right into the tutorial. okay, are you done with liking? all right? thank you so much. let's dive right in. so in this video, i'm going to show you step by step and make sure that the code that you're promising your new subscribers- new email subscribers- in your pop-up is going out immediately to anybody who signs up through your pop-up. so this is the pop-up that we created in that partikular tutorial and whichever pop-up you have, uh, go into that pop-up, go into edit form. what we want to do is we want to find out which email list you connected your form to, because, whatever it was, we need to make sure that the welcome flow we create is connected to the same email address. so click on the button in your pop-up form and then you'll see this part of the form that says list to submit and it's called the. the list that i chose was luck and co master list. by the way, this is a dummy kladio account, so this is where we do all of our fun experiments. so remember this list. for me, it's luck uncle master list. now what we need to do, we can exit out of here and we need to go into our flows and i'm going to create a welcome flow from scratch. if you are doing this for the first time, you can do this with me, or actually, instead of doing it from scratch, you could do it from scratch, but instead, let's choose welcome series from a list of the of the flows that clavio offers us. again, you can do this from scratch, but let's, let's choose this one, because it kind of has all of these three emails prepared for us, and let's call this welcome flow youtube tutorial. this is where we choose the trigger, so the trigger is very important. the trigger for the welcome flow must be the same list as you chose in the pop-up. so remember, in the pop-up we had lucknco master list, so let's find that here. okay, so the trigger for the welcome flow is this list: luck and co master list. now let's create this flow. the next thing that you will want to do is you will want to make sure that list that you chose for the welcome flow and then the pop-up is a single, single opt-in. look and go master list, find your list in the list of lists, in the list of lists and segments in kladio, click into it and then go into settings and scroll all the way down over here and you'll see the opt-in process and you will have two choices: double opt-in and single opt-in. there's a lot of information online and you can read up on advantages and disadvantages of double opt-in. but essentially, when you have double opt-in, uh enabled and it will be enabled by default in clivio if you're just using kind of a standard clavio list. what it means that is that when people sign up for that list, before they're actually on the list, they will receive a confirmation email and you can't do anything about it. when you have this enabled, clevy will send them a confirmation email that will look very general- it's like a super small email- and it says: to confirm that you want to sign up for this list, click on the button below and then people have to click and once they click that confirmation link in the confirmation email, then they're on the list. so it creates this additional step, which the purpose of that step is to ensure that the person like, actually wants to join your list. i mean, essentially it's supposed to reduce the amount of spam and like fake signups. if somebody's just trying to sign up a fake account just to receive a discount code from you, this prevents that because it has to be a real email address that they can open and then click in the accounts that we manage, we disable double opt-in and we go with single opt-in. however, we have what we call a sunset unengaged flow- and you know clayvia calls that sunset on gauge flow as well- and that flow consistently cleans your list off of unengaged subscribers, in other words, people who are on your list and are not engaged. so we're kind of achieving the goal of keeping your list clean and engaged in another way, and then we're preventing all of the friction at the beginning when people are just signing up. so just be mindful of this and know that this is a setting that you need to know about. so for now, i'm going to click single opt-in and update list settings. then i see this green confirmation message: okay, great, i'm good, and let's go back in here into our flow. the trigger is the list. great, this is the first email. what i like to do for the first email, and what i recommend that you do, is definitely turn off smart sending, because we want this first email to be delivered to everybody. um who signs up and then utm tracking. i want to enable that and then let's go into edit and see what we've got. again, this is a dummy account, so all of this is just a placeholder. let's pretend you added a subject line. you also added a preview text. a preview text is super important. i have a video on this youtube channel about subject lines. i'm gonna link it right now in the corner. go watch it. and i tok about the importance of the preview text in that video, but it's super, super important. so make sure that you said that. um, this email looks really not good, but for the purposes of this video i just want to show you how to send that discount code in the email, right? so we're not gonna worry about what this looks like. here you go: um, hey, we're glad you're here. here is your welcome 15 discount, and then we're gonna do placeholder. and then my recommendation is that right under the discount code you have a button so that people see the discount code and they have something to click and go and shop right away. use my percent off. so you see how there is this extra space over here. i know this video is not about design, but it's just bothering me. so i clicked into this block and then usually you're in here just editing the text, but there's also block styles. so you go in here and you see that the bottom padding is 18. i'm gonna change that to five and that's kind of better then. if you change it to zero, then it's really good, but let's do five, because it's not what this video is about, all right? so from here you have two options of how you can add your discount code into the welcome email. the first option is you create your coupon code in shopify and it's the same statik code that will be sent to everybody. the second option is you create a dynamic coupon code in clavio and if that's the case, then the coupon code that is sent to people is individual and unique for every single recipient. because it's individual and unique, it has, like each individual and unique code has or can have, a unique expiration date, and that is very important. if you're using the shopify code- which is kind of easier and you'll see why in a second um- the downside of that is that it can't expire because people like different people. thousands of people will keep reusing the same code and you can limit that to one use per customer, but it will still has to be active. with the clavio code, the, the story is different. so let's first try the first um route. let's go with shopify. i'm in my dummy shopify account that i use for experiments- and then we want to go to discounts over here on the left and create a new discount. it's going to be a discount code. we're going to name it we.
More:how to build a shopify website
How to Write the Perfect Welcome Email for Shopify
hello everybody. today i'm gonna show you how to write a welcome email. what is a welcome email? well, it's the first email your customers receive after they sign up for your newsletter. it's probably one of the most important emails that you're gonna write. it sets the tone for your email marketing and it's also opened a lot more often than a regular email. here are some stats. the stats are boring, so let's just move on. here we are in the new smartermail ui. let's navigate to automations, because this is an automated email. we go to a new automated workflow. we click welcome series. we pop in a name- not very creative name, but that's uh, it doesn't matter because nobody's gonna see that except you. okay, i'll just quickly explain how the flow builder works. basically, here we go. here's our trigger. when somebody joins our email list, they are sent an email. let's compose the email. we might change that subject line in just a second. we're using the smart azon account. it's not a real store. we're not trying to take on amazon yet. let's tok about what you should write here. basically, the first email that you send should just be a sincere thank you for signing up to your newsletter. the copy here is nice, but very bland, pretty nondescript. so let's tok about this. let's change this to thank you for signing up. and then what we can do here- personal taste. we're going to add a personalized field and we're going to add the customer's name. if, let's say, stuart has signed up to your store, it will say: thank you for signing up, stuart. but let's say, you got my email in store and somehow you didn't get the name. well, that's okay, we'll just add a fullback, which will be: we really appreciate it. so now, instead of saying thank you for signing up stuart, it'll say thank you for signing up. comma. we really appreciate it, genius. okay, so you see all this pre-written copy here. delete it. we're going to inject our own personality, our own brand, into this email. obviously, this is something you'll need to figure out for yourself, but i can tell you what you need to cover in this email. we need to explain to them what they can expect to receive from our email marketing, and maybe let's put in a funny joke. okay, so this is what i've written. welcome to our extremely exclusive email list. okay, it's not that exclusive. anyone can join. we're going to keep you up to date with our best deals and you can expect us to keep you informed about upcoming promotions. i've thanked the customer for joining our email list. i've told them what to expect. you don't have to sell them products in your welcome email, though. it can just be an opportunity to introduce yourself. frankly, i'm not a fan of this. i'm going to get rid of these, these products. i don't want to come across as too pushy, you know. i just want to say thanks. so if you want to include products, uh, you can. you can go down to this section. add whatever you want. here we go. three columns, three products, boom, boom, boom. what should your subject line be? i'm gonna cheat, i'm gonna go to our website: 50 of the all-time best welcome email subject lines. normally, when you've set up a pop-up, you offer something like a discount, and that should be included in your welcome email as well. preview text: just as important as the subject line. this will tease people to click open the email. let's think of something that's quite. that's teasers. um, this is the start of something special. ah, not bad. just changing the color here. this is all just personal preference. i just like that. it's got that kind of nice body to it. all i've done is just go to the body and copy and pasted this um hex code. i don't. i don't know what these numbers are called. to be honest, i forget. so because i offered the customer a discount for signing up to my email list, i'm obviously going to include the discount code in the welcome email. that being said, the discount code should also be included in the pop-up right there and then, so they don't need to go to their email to get the code. but if they don't want to use the code on the spot, at least they know the codes here, ready to use whenever they're ready. probably before we enable, we should just have a bit of a preview. let's have a look at how it looks. smarter mail automatikally adapts to mobile. that looks nice. that looks nice. that orange color down there- hideous that that's looking, although i will say i don't love that line. yeah, that's better, i like that. let's enable it again. and you'll notike here that there's a time delay. so if you wanted to send a follow-up email explaining your brand a bit more, you absolutely can. um, for today i'm just going to do the single email. but if you are interested in what your welcome series should look like, leave a comment down below and i might make another video, so for now i'm just going to delete these. we don't need them gone, gone, delete it, delete it. that's uh. welcome email sorted. let's enable it up there and that is how you make a welcome email. thank you for watching, guys. if you liked the video, please leave a like down below. catch you next time.
More:$44,837 With Two Google Smart Shopping Campaigns - Step By Step Tutorial
Creating A Welcome Email Automation Sequence With Active Campaign For Shopify
hey guys, this is John Oh from silicon dales. this video we're just going to walk through how to create an automation with active campaign. if you've read some of our blog posts and been over to a silicon dales comm site, we've got some pretty pretty cool blog posts here, so head on over there if you haven't already. but we've all created a post on how to integrate your active campaign or active campaign the platform with Shopify. so if you're a Shopify store owner or even an e-commerce store owner, active campaigns one of those platforms that helps you set up your email marketing and build some really quite powerful marketing email marketing funnels. when we work with clients, we see that there's a lot of a lot of e-commerce tools that they're doing a lot right, but they are leaving money on the table, and one of the things we see a lot is in not utilizing email marketing. when you've you've got a store attacking, making sales and you're building a customer list with- whether it's WooCommerce, big commerce or Shopify that will list they're. you know they're really warm leads. I've already had their credit card out and purchased from you before, so they're an asset that you need to remarket to and more than just remarketing with your paid advertising you need to remarket with, with your email marketing. and also, you know, start, start to think about and consider new channels such as messenger, and that'll be a loose. another video on that and another post on how to integrate messenger with your email marketing messages. really, you know, really quite powerful and becoming more popular because the open rates for facebook Messenger- I'm user a much greater than email. we're seeing sort of open writes about ten times more than what email open rates are. just going back to the post. so what I walk through is how to actually set up active campaign and then actually sync all your contacts over from Shopify over to active campaign and then create a list. so it's a pretty simple process. I'm not going to go through it now in this video, so if you want to learn how to do that, if you're new, you can just hit on that over this post. I'll put a link in the description of this video and you can. you can go and read that. but what I'm going to tok about now is, once where the sync dollars contacts over and we've created our list, then how we create a very simple welcome sequence. so let's say, obviously many stores and hopefully you've got them set up in your stores is an abandoned cart sequence. Shopify itself has a standard abandoned cart sequence by default. you can set that up. works quite well. there's other apps you can use out there and- and if they're free up to a certain point, jewels are really good one. they're pretty good at what they're doing with their abandoned carts and they've also added some other features recently. I might do a another video and blog post on that also at once at some point. so that's one thing are your abandoned carts, and every ecommerce store should have those. it's just a no-brainer. if you set it up, let it tik along and you can. you know if you need to tweak it as you go, you can. otherwise it's going to recover revenue that otherwise you wouldn't had. but one thing that works really well also is just setting up a welcome campaign. so when a user purchases, or even if I just sign up to your newsletter and you can segment them, by the way so you can tag them as a purchase, purchaser and active pank campaign and certain other platforms, that I'll do that for you automatikally once you set it up. you can tag them as a purchaser or just a newsletter subscriber, for example, and then you can send different emails. but what we tend to do is just set up a standard welcome email sequence to start with, see how it held tracks, and then we can. we can tweak it as we go later on. okay, so we're in an active campaign here. I'm just going to go to lists and we'll see the list that we created previously. so this is just a test list. actually got out from the real Shopify store, got active contacts in it so we can click on on the list and it opens up all the contacts and once, once you've got these contacts, you can treat them how you want. you can bulk, add tags and you can do a whole lot of add a whole lot of different features to partikular contacts and your lists. but we're just going to go to automations. so this is where we create our first automation for an welcome email sequence. bear in mind this is already connected to our Shopify store. I'm just going to move that over a little bit. okay, now we could see the whole screen. so, first of all, use going to click new automation and then there's a number of different templates in here. but we're just going to our create Mike from scratch, really simply, so you can see here that. but you can purchase interest, targeted follow-up, engagement tagging and there's many different templates you can use and you can work through those and see what's going to work for you and in your partikular business. so just click, start from scratch and then continue, okay, so first of all it's going to ask us what list, what, what trigger do we want? so in this partikular welcome sequence, we want someone who subscribes to our list to be the trigger. so we just click on subscribe to list and again you can see there's many different triggers. you've got yours options so you can build quite large and complex campaigns depending on what sort of trigger you want. click continue and now we're going to add our list, which is a test list, and here you've got and whether you want to run it once or multiple times. so if you know you might not want the, if a purchaser is a repeat purchase, a purchase from you last week, and they come back into your store and purchase again, you may not want them to go into your welcome sequence again because they've already got it. so this is where you can say either you want them to enter that, the automation once or multiple times. so we're just going to keep it as once. and this is where you can segment content: contacts with partikular tags. so we might not sure whether we have put any tags in here, haven't created any tags yet. that doesn't matter, because we at the moment, for this example, we're just going to send this to every subscriber to the list, which would be someone who subscribes to a newsletter or makes a purchase. so we'll just leave that blank for now and click Add, start. okay, then it's going to say: what do we want to do? so? what do we actually want to act active campaign to do once that trigger has, once it's been triggered, so once the subscribe it has entered at the automation, so we want to send them an email. so we're just going to create in a simple email, give it a name and now you've got that's because this is on a free account, what I might do. I'm just going to remove some contacts and then I can continue the process. okay, so the reason that that pulled us up was: and because we're on a free account here, so there's a limit to the number of subscribers, but if you purchase a partikular subscription, then gives you X amount of subscribers or contacts you can have within that account. I said that witness. here's an example here. just while we go back at this screen, I'm just gonna give you an emotion, a name. so call us test one. and now we've got our email. yeah, so go create new email and we'll give this name as well. okay, so I find that activecampaign is is pretty good with their deliverability, but still, if you can get away without using HTML and a lot of images and logos and that sort of thing, it's always sort of best to just create a pretty standard text type email. but, as as I said, if you really want to get creative, you can use some at least templates, but generally simple design like this one. so we can. let's just call this other test email subject in and then it comes up with your email. so then you can just go through with the editor and you've got all these different options here. it's just drag-and-drop. you can add videos if you wanted to do that. so many different different options, but as I men,
Introduction to Shopify Email - Email Newsletters & Marketing Campaigns Full Walkthrough
Everybody. this is Ori from Astral Web And today I'm going to introduce to you Shopify Email. What is Shopify Email? Shopify Email is a service by Shopify which allows you to send email newsletters to your subscribers. It's built into the Shopify platform. It was just released last month. right now it's 2020.. And I would like to introduce it and kind of show you the basics of it. Overall, I really like it. Give you a few concepts. So, number one: it's really really simple. Compared to some of the other email platforms like Klaviyo or Mailchimp or these kind of things, it's much simpler to use, but on the other hand, it's also currently not so advanced. There's no automation, But for beginner users, especially small businesses, it's really easy to use and I'll walk you through it. and also, the pricing is much better. So right now it's still free, just because it got released until October 2020.. After that, it's going to be 2,500 emails per month you can send for free, And then what you're going to do is you're going to get charged $1 on your Shopify bill for every 1,000 emails that get sent. So they're not charging per subscriber. how many they're charging, how many emails you're sending out, It's really good. I've sent an email out and I want to show you how it looks, reporting how to create one and what are the basic concepts. Okay, So let's go right here. So, first of all, what I want to do is I want to go to my Marketing and Campaigns and I have my campaigns here. So campaigns have a lot of different things right. Campaigns have your Facebook ads and you know your other apps and also you have a Shopify Email right here. But before I actually create one for you, I want to show you how an email campaign that was sent outwhat's happening Here in your Campaigns general tabs. you're going to have a campaign here, for example, I created and you can see that the campaign had 696 sessions, generated $930.. And I created in this one just a coupon. This one is justI made a coupon for 15% off and I sent it to our subscribers and etc. So if I click here in the campaign- let's go here to View Report- I can see how many were delivered, how many were opened. you can see the open rates, how many people opened the emails, how many people clicked on a link in the email, how many people unsubscribed, reported as spam, and then how many visitors came to your website, how many add-to-carts. This is the funnel right, the step-by-step So: entering your website, adding to cart and orders and then the actual total amount, and it gives you some additional specs like your average order value, average number of products sold and first-time customers. Okay, So this is pretty good. You can see your conversion rates and over time, you can try to improve things. Okay, So what I'm going to do right here and this is your actual data. so this is the preview. for example, You can see on mobile and desktop here. And here's your sending, to which subscribers, which email you're sending, from the subject line and a preview text: Okay, Let's go ahead and create one. Let me show you the concept of it And, of course, let me know if you have any questions about anything here. Okay, great, So I'm going to go to Campaigns, I'm going to click on Create New, I'm going to click on Shopify Email, Okay, And now I'm going to have to obviously have a theme in mind. It's like: what am I trying to send? What am I trying to actually do here, right? So the good thing you have here is number one. you can actually use a previous email to just copy, right, You can copy things, etc. But what I'm going to do here is use the branded template. So there's these starting points, these templates that Shopify creates, for example, Featured product, Sales announcement, End of sale- and then there's going to be more coming soon. So what it basically is, it's a starting point for you to actually create something. Now, excuse me, you can create your own if you want, no problem, but it's nice to have a starting point to save a little time. So let's say I like thisand I can also use a blank right here. right, Let's say I want to do a sales announcement So I can preview this and I can see how it looks. right, I can kind of see how the email templatelooks- pretty simple. you know, Shopify style. I can select it. So let's say I want to use this as a selection. okay, I'm going to click here, click on Select, and I'm going to move on to the next step, to use this template. Okay, And so what I'm going to do is I'm going to fill up the basic information. okay, Who am I going to send to all of my subscribers or the customer groups? What is the subject line? What is the preview text, which is some extra detail. for example, Gmail displays some extra details, kind of in addition to the subject line From, and then the content. So, before we get to it, I want to explain something that's really, really powerful in Shopify and in marketing in general, which is called segmentation. So when you send emails, you can choose who you're going to send to. So the lazy way is just to create an email send to everybody that had subscribed to Shopify, but that usually is not converting. well, It's not that good, because you're basically making one campaign, one email sending to everybody, and your different customers have different wants and desires and likes. They like different products, they're in different genders, they're, you know, from different locations, They're old customers or returning customers. You have all of these different things that are in common. So what you want to do is you want to create customer groups and send out different emails fitting for them, right? different subject lines, different content, different products, all of these things. So the most important thing you want to do is know what you're trying to send and who are you trying to send to. So how do I do that? How do I create new customer groups, Which is something you got to think about a lot, right? So what I'm going to do, I'm going to go back to my Shopify backend and I'm going to click on Customers on the left, and I'm actually going to see all of my customers right here. So I'm going to go and I'm going to think about my customer type. So, let's say, I want to create a group, Just for example, I'm going to use the filter here and I'm going to create a group. For example, I want to send an email, so someone has ordered more than two times and let's say their location is just, for example, Canada. Okay, And now you need to think about more things, right? so language and many, many more things, right? So I'm going to go here. I'm going to click on Done. Okay, Now I have just two, for example. right, This filtered to two, But let's say I had more and I wanted to create this. After I do the filter, I can preview it and I'm going to click on Save And I'm going to call it the one I called. so, Canada, Repeat Orders, Repeat Orders. And I'm going to click on Save. Once I do that, two things happen. Number one: you can easily access this any time. This is like a saved segment, right, saved filter. So this is number one. Okay, Really powerful. You can use it for reports, you can use it for custom apps and, of course, you can use it for Shopify Email, which is the most important. So now I'm going to go back here, I'm going to refresh the page And if you create a customer group, usually it takes a few seconds or about a minute to create. but let's look at it right here, Okay, So I'm going to click here on All subscribers and I'm going to go here Right here. I have it right: Canada Repeat Orders. So now I created it. So now let's say I want to promote something. For example, I want a 10% off coupon for, you know, Product X, right, and I'm going to add more. So you know, for example, Limited Time Offer - 10% off Product X. Okay, Obviously, you need to think about what you're.
4 examples of (almost) perfect welcome emails
would you like to have the perfect welcome sequence? stay tuned, hi. this is andrea, the founder of flowing email marketing agency, as well at this youtube channel. in today's video, i would like to show you the framework for perfect welcome sequence- welcome flow, welcome automations for your online store- and show you a few examples from different brands and how they do it. also, i highly recommend to check out our podcast episode number seven, where alissa and vera, our podcast hosts, tok about pre-purchase, also known as a welcome flow, and they go into depth. uh, this video is short and with a visual example, but to support all my statements, i highly recommend to check out that podcast episode. also, the two previous videos on our youtube channel, like last thursday and previous thursday, we posted about the elements of the perfect email template, as well as the welcome email, the first uh welcome email. i highly recommend to check those videos as well. so let's start. here is a perfect sequence for welcome email, so it's basically welcome email, then social proof about the product team referral program, if you have any, and any other information you need to include to educate your- not your- customers, your subscriber first. now we will go into details and i'll show you and give you examples and explain you how each thing works. as i said before, i highly recommend to check the welcome email. from the last video i went into depth explaining kachawa's welcome email and how they doing great job. but here's another great example from huckberry brand. it's perfect email. there's few things that i would personally remove, like shop now i would remove. i like this statement, i like what they toking about, like their story, and if you scroll down, this is um, about the product. i was not included here, but this is them, so they they know better their products, but i like this, this thing, a lot. i just want to point out this about our mission, our story, as you can see, very compelling call to action if you want to learn more about them. so this is welcome email the first email customer should receive when they subscribe. so basically, it has to be either a story of your company or your mission or why you created the brand and so forth. i strongly suggest to check out last week's video and you will understand where i went into grade their detail to explain the welcome email. okay, so next, social proof. so social proof. so here's olive and june brand and they doing a great job with the social proof. here's the idea. in the first email, you toks about yourself like, hey, i created this brand because x, y and z. then you said: this is my purpose, this is my mission, this is such things about my company. however, the social proof now is what people are toking about you, your company or your product. so in this example, as you can see, all in june they say self nail polish. basically, they showing like what's the progress, what's going on with that? like they are nails in seven days as well, as you can see it's this is some kind of instagram story snapshot. so this gives you understanding that like real people are using this product and like like on the back of your mind, like i can trust this brand. so this is example and we do recommend like to put social proof as a second email. in third email, either you have many products or only one. we strongly recommend to dedicate that email to one product or few products, but special things about your products. for example, let's go back to hackberry as they have it here. they tok about their product and what's, uh, so special about it. another example is away, a travel company. they sell luggage- travel luggage- and this is their welcome email. however, i like their part where they explain what's so special about their product and i would personally include that in the email number three and go into greater details explaining the benefits of their product and so forth. so this is email number three. also either. email number four you can do about your team. if you have a team, nd swims- i like what they did here so they combine their team, meet the fit experts with the products. this is perfect and this is genius. that's why they are successful. you can see it specializing in favorite andy and so forth. so i like this email a lot and i highly recommend and encourage you to do something similar. if you don't have a team, you can scrub this email but at least do something about your product. what's so special about it? maybe you have a video how it's created on a factory, or maybe there's small things which you might think it's not important, but it's very interesting and those backstage videos pictures are great and engaging. so i highly recommend to put it in the email number three. so email number four are: if you have referral program, if you have loyalty program, if you have any other program, or maybe you have a mobile app or maybe you have a facebook group. so the idea of like, starting from email number four and five, you want to take your customer or potential customer, that subscriber, by the hand and walk through your store and explain them like hey, here we have one thing, here we have this kind of program, this is where we have something else special. so basically, just imagine in the physical store you have somebody by your side and you're explaining and working through and explaining: in this aisle we have this thing on the. in this aisle we have that thing. so same thing is a welcome series, welcome sequence. you just need to follow that logic. so i gave you example of three emails: welcome, social proof as well, about the product and a team other emails. you can google it. there's a bunch of emails, especially really good emails. they have a lot of examples, but the concept it's very simple. again, just imagine having your customers next to you and you tell them step by step about your store and try to simplify your emails. do not include a lot, a lot of information in one email. it's better to break it down into separate emails and send them more emails, but shorter versus one email and longer. in case you have any additional questions, please leave them below. i check them on daily basis and if you are new on this channel, please click subscribe. thank you, see you next week.