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Targeted Geofencing Ads

Published on: June 4 2023 by pipiads

Today's video discusses how to target people online with display advertising based on their physical location. This method can be highly profitable and works for both B2B and B2C markets. It involves layering multiple targeting criteria on top of each other to get a high saturation rate of qualified leads. One effective targeting criterion is a user's physical location, as it provides more qualitative data than online behavior alone. By obtaining lists of user IDs from data brokers, marketers can target people who have been to specific locations with ads on Google and Facebook. These ads should offer something relevant to the user's location, such as an alternative to the college they attended. By breaking down targeting by specific colleges, marketers can increase click-through rates and ROI. Overall, targeting by physical location is a powerful way to get qualified leads and increase conversions in display advertising.

Mobile Ads for Travel - Geofencing

David Tucker, co-founder of Right Now Communications and Lucca Media, is excited about the success of their geofencing mobile advertising campaigns. In this article, we will dive into the details of how geofencing works, why it is powerful, and explore some actual examples of its application.

How Geofencing Works:

Geofencing is the process of drawing a map around a specific location and targeting ads to only those within that zone. Ads appear within apps on mobile phones and can be retargeted to users who have previously viewed them.

Examples of Geofencing:

1. Lodging and Hotels: Lodging properties can target inbound traffic channels, such as freeways, to capture last-minute reservations. Retargeting is less important here, as reservations have a short lifespan.

2. Activity Providers: Adventure sport and activity providers can target potential customers at the best resorts and hotels. Short-duration ads and aggressive retargeting can be used to capture attention and convert customers.

3. Events, Conventions, and Trade Shows: Exhibitors and complementary businesses can target the entire building and nearby hotels to push their products or services directly to attendees' mobile phones. Retargeting can be used post-event to drive conversions.

Geofencing is a powerful tool for businesses looking to target specific locations and audiences. By drawing a virtual fence around a specific area, businesses can push ads directly to users' mobile devices and retarget them for even greater success. The examples outlined in this article demonstrate the versatility of geofencing and its potential to drive business results.

Geofence - geographically specific mobile ads

Geofencing: A Powerful Advertising Tool

- Geofencing is a great way to get ads to people who are close to your business.

- By using geofencing, businesses can deliver ads to mobile devices such as smartphones, tablets, and iPads.

- The ads are for businesses that specifically want to reach people in a certain area, known as a geo-fenced area.

- An imaginary fence is put up around the business in a specific radius, and within that radius, ads are delivered to people's mobile phones on over 14,000 apps.

How Geofencing Works

- An imaginary fence is put up around the business in a specific radius.

- Over 14,000 apps are available to deliver ads to people's mobile phones within that radius.

- Apps such as myfitnesspal, weather bug, and Twitter are just a few examples of apps that businesses can use to deliver their ads.

- Businesses can deliver ads in a geographically specific area, such as within a 5-mile radius of their office or within a mile of their restaurant.

- Geofencing is a powerful tool that can help businesses reach their target audience.

Benefits of Geofencing

- Geofencing allows businesses to deliver ads to people who are close to their business.

- Businesses can deliver ads on smartphones only within a specific radius of their office or restaurant.

- Geofencing is a cost-effective advertising tool.

- Businesses can use geofencing to reach their target audience more effectively.

- Geofencing is a powerful advertising tool that can help businesses reach their target audience more effectively.

- Businesses can use geofencing to deliver ads to people who are close to their business.

- Geofencing is a cost-effective way to advertise, and businesses can use it to reach their target audience more effectively.

- If you want to learn more about geofencing, call me at 42 33 15 18 15.

Creating a geofence audience for Facebook ads

Creating a Geofenced Audience for Targeted Marketing

In this article, we will discuss how to create a geofenced audience for targeted marketing. Geofencing is an effective way to target people in a specific location and increase the chances of conversions.

How to Create a Geofenced Audience:

1. Start by creating a pin-drop audience on Facebook.

2. Then, create exclusion zones around the one-mile radius minimum to create a smaller area.

3. Target only the conference center area, not the entire space, to pinpoint the people who are mostly at the conference.

4. Use the address of the event space to search for locations and drop a pin.

5. Change the pin-drop audience to a one-mile radius and click exclude to narrow down the audience.

6. Move the pins to exclude the non-relevant area.

Advantages of Using Geofenced Audience:

1. It allows you to target people in a specific location.

2. It increases the chances of conversions.

3. It is effective in targeting enterprise customers.

4. It is helpful for targeting a group of people who are congregating at one place regularly.

Geofencing is an effective way to target people in a specific location and increase the chances of conversions. By creating exclusion zones around the event space, you can target only the relevant audience. It is an efficient way to reach out to people who are interested in your business or product.

How to Geofence Trade Shows and Other Events for Facebook Ads

In this episode of Cutting Through the Noise, we discuss using geofencing to effectively market to trade show attendees. Geofencing is the ability to target ads to an audience within a specific location or boundary, such as a state, city, region, zip code, address, or even latitude and longitude. At Petland, we have found success in using geofencing to target locals within a one-mile radius of specific locations to inform them of events, as well as targeting addresses of event centers to boost awareness and drive foot traffic to our clients' booths at conferences or trade shows.

To use geofencing, create a new campaign with either a traffic objective or an engagement objective. Set a lifetime budget and create an ad set using the geofencing strategies to target your audience. Facebook Ads allows you to adjust the location, age, gender, and interests of your audience. You can also upload a CSV file with multiple locations to bulk upload. Once your ad is created, you can schedule it to run during the conference times and set your optimization and spending controls.

Using geofencing strategies can help you reach a relevant audience and drive people to your brand. Make sure to play around with the features in Facebook Ads and adjust your strategy accordingly. Thanks for watching, and don't forget to subscribe to our YouTube channel!

Google Ads Geofencing - Geotargeting Guide For Google AdWords

In this article, we will discuss geofencing in Google Ads, a marketing strategy that allows companies to target potential customers within a certain geographic radius. We will go over how to set up geofencing for your Google Ads campaigns, the different location targeting options available, and provide examples of how geofencing can be used in advertising.

Setting up Geofencing in Google Ads:

1. Click on your campaign and go to settings.

2. Under locations, click on advanced search.

3. Enter locations and radius targeting to create a virtual boundary around a business.

4. Target or exclude specific locations, cities, postal codes, or countries.

5. Use radius targeting to target a certain geographic area.

6. Select people in your targeted locations under location options.

Examples of Geofencing:

1. Retargeting advertisements for a local Wendy's restaurant by targeting a 10-mile radius around the restaurant location and using an affinity audience of fast food cravers.

2. Driving awareness for British Airways' new direct flights from New Orleans to London by targeting a 60-mile radius around the Louis Armstrong New Orleans International Airport and using in-market audiences of trips to the UK and trips to London, as well as an affinity audience of luxury travelers.

Geofencing is an effective marketing strategy that allows businesses to target potential customers within a specific geographic area. By using Google Ads and location targeting options, companies can reach the most relevant audience and increase their chances of success.

How geofencing location-based ad-tech brings billboards to life | Kobi Wu | TEDxFultonStreet

VisuWall is a company founded by Nada Qanbar and Riyad Almubarak that specializes in creating interactive walls for events and venues. The company has gained popularity for its innovative technology and unique designs.


- Interactive Walls: VisuWall creates walls that react to the presence of people and allow for touch-based interactions. This technology is perfect for events and exhibitions as it creates an immersive experience for attendees.

- Customizable Designs: The company offers a range of designs that can be customized to match the brand and style of the event or venue.

- Social Media Integration: VisuWall can integrate social media feeds into their walls, allowing for real-time updates and engagement with attendees.

- Mobile Compatibility: The walls can be accessed through mobile devices, making it easy for attendees to engage with the technology.


- Increased Engagement: VisuWall's interactive walls create a unique and memorable experience for attendees, leading to increased engagement and brand awareness.

- Customizable Designs: The ability to customize the walls allows for a personalized experience that matches the event or venue.

- Social Media Integration: The integration of social media feeds allows for real-time updates and increased engagement with attendees.

- Mobile Compatibility: The walls can be accessed through mobile devices, making it easy for attendees to engage with the technology.

VisuWall is a company that offers innovative and customizable technology that creates an immersive experience for attendees at events and venues. With their interactive walls, social media integration, and mobile compatibility, VisuWall is leading the way in event technology.

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