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The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

startTime durationTime text
00:00:00 00:00:04 helium10 versus jungle scout which
00:00:02 00:00:06 amazon seller tool is best for you this
00:00:04 00:00:08 video will break down and compare the
00:00:06 00:00:10 two most popular amazon tools from the
00:00:08 00:00:15 perspective of a seven-figure e-commerce
00:00:10 00:00:15 business hunter who has used both tools
00:00:19 00:00:23 now in order to be successful selling on
00:00:21 00:00:25 amazon today you absolutely need to use
00:00:23 00:00:26 an amazon seller tool otherwise you're
00:00:25 00:00:29 going to be at a severe disadvantage
00:00:26 00:00:30 compared to other amazon fba sellers and
00:00:29 00:00:32 over the years there have been many
00:00:30 00:00:34 different players in the amazon software
00:00:32 00:00:36 space but the industry is consolidated
00:00:34 00:00:38 to just a couple companies offering
00:00:36 00:00:40 all-in-one tools that do everything
00:00:38 00:00:42 right now jungle scout and helium 10 are
00:00:40 00:00:44 the two leaders in the amazon automation
00:00:42 00:00:46 tool space and there's a significant
00:00:44 00:00:48 overlap in the functionality that they
00:00:46 00:00:50 provide now when it comes to choosing
00:00:48 00:00:52 between helium 10 and jungle scout it
00:00:50 00:00:53 can be confusing to compare the two
00:00:52 00:00:55 tools because they are packaged
00:00:53 00:00:57 differently it also doesn't help that
00:00:55 00:00:59 helium 10 has some crazy names for their
00:00:57 00:01:02 products like cerebro frankenstein
00:00:59 00:01:04 scribbles black box misspellinator etc
00:01:02 00:01:05 anyway jungle scout and helium 10 will
00:01:04 00:01:07 be compared based on the following
00:01:05 00:01:09 criteria
00:01:07 00:01:11 pricing which amazon tools cheaper
00:01:09 00:01:13 revenue estimates which research tool
00:01:11 00:01:15 offers better sales accuracy
00:01:13 00:01:17 keyword search accuracy which keyword
00:01:15 00:01:19 research tools more accurate features
00:01:17 00:01:21 which tools more features and then value
00:01:19 00:01:22 which tool provides more value for the
00:01:21 00:01:24 cost
00:01:22 00:01:26 now let's start with which tool is
00:01:24 00:01:29 cheaper jungle scout is less expensive
00:01:26 00:01:31 than helium 10 across the board however
00:01:29 00:01:33 helium 10 offers a free plan that jungle
00:01:31 00:01:35 scout does not which provides a sample
00:01:33 00:01:37 set of its features now when it comes to
00:01:35 00:01:40 pricing both helium 10 and jungle scout
00:01:37 00:01:42 charge a fixed monthly fee regardless of
00:01:40 00:01:44 revenue both tools also offer the option
00:01:42 00:01:46 of paying for a year up front at a
00:01:44 00:01:48 discount here's jungle scout's current
00:01:46 00:01:50 pricing for month-to-month plans
00:01:48 00:01:52 meanwhile here is helium 10's pricing
00:01:50 00:01:54 for month-to-month payments now it's
00:01:52 00:01:56 important to note that the basic plan
00:01:54 00:01:58 for jungle scout and the starter plan
00:01:56 00:02:01 for him 10 are limited versions of both
00:01:58 00:02:03 products and realistikally speaking any
00:02:01 00:02:05 serious amazon seller will need at least
00:02:03 00:02:07 the sweet plan for jungle scout or the
00:02:05 00:02:09 platinum plan for helium 10. now while
00:02:07 00:02:11 the introductory plans for both tools
00:02:09 00:02:13 are useful for giving you a taste of the
00:02:11 00:02:15 overall functionality the use limits are
00:02:13 00:02:18 just too low for any serious amazon
00:02:15 00:02:19 seller now as a result helium 10 is the
00:02:18 00:02:22 more expensive tool compared to jungle
00:02:19 00:02:24 scout by a significant margin the
00:02:22 00:02:26 platinum plan costs 97 a month whereas
00:02:24 00:02:29 jungle scout costs only 69 a month
00:02:26 00:02:31 however helium 10 does offer a free plan
00:02:29 00:02:33 with very limited functionality but
00:02:31 00:02:34 jungle scout does not have this
00:02:33 00:02:36 now with helium 10's free plan you get
00:02:34 00:02:38 20 uses of their product research tool
00:02:36 00:02:40 50 uses of their chrome extension and
00:02:38 00:02:43 two uses per day of their keyword
00:02:40 00:02:44 research and reverse ace and lookup tool
00:02:43 00:02:46 all in all you can't beat free and
00:02:44 00:02:49 helium 10's free plan is pretty good for
00:02:46 00:02:50 the price however once you have to pay
00:02:49 00:02:53 jungle scout will be significantly
00:02:50 00:02:55 cheaper than helium 10 by about 30 so
00:02:53 00:02:57 the winner here goes to jungle scout
00:02:55 00:02:59 now which tool has more accurate revenue
00:02:57 00:03:01 estimates jungle scouts revenue
00:02:59 00:03:04 estimates are more accurate than helium
00:03:01 00:03:07 10 based on actual data from an amazon
00:03:04 00:03:08 portfolio of over 50 products now both
00:03:07 00:03:11 tools tend to inflate the real sales
00:03:08 00:03:14 numbers by about 20 to 30 percent but
00:03:11 00:03:15 jungle scout is more accurate overall
00:03:14 00:03:17 now both helium 10 and jungle scout
00:03:15 00:03:19 offer a sales estimation tool which will
00:03:17 00:03:21 tell you approximately how much revenue
00:03:19 00:03:23 your product is generating on amazon on
00:03:21 00:03:25 a 30-day trailing basis here's a
00:03:23 00:03:27 snapshot of helium-10's x-ray tool which
00:03:25 00:03:29 i ran for garlic presses selling on
00:03:27 00:03:31 amazon and as you can see here the
00:03:29 00:03:33 helium 10 chrome extension provides many
00:03:31 00:03:35 useful product metrics such as sales
00:03:33 00:03:38 revenue fees review count and review
00:03:35 00:03:39 velocity you can also dig deeper in the
00:03:38 00:03:41 sales history of any product to view
00:03:39 00:03:43 trends and sales velocity
00:03:41 00:03:44 meanwhile the jungle scout chrome
00:03:43 00:03:46 extension provides near identikal
00:03:44 00:03:48 functionality to helium 10 when it comes
00:03:46 00:03:50 to product research here's a similar
00:03:48 00:03:52 analysis of garlic presses using the
00:03:50 00:03:54 jungle scout chrome extension like
00:03:52 00:03:56 helium 10 you can also click on any
00:03:54 00:03:58 product to view its sales history here's
00:03:56 00:04:01 a snapshot of three of my own amazon
00:03:58 00:04:03 products and here's what i found
00:04:01 00:04:05 based on my research both helium 10
00:04:03 00:04:07 jungle scout seem to inflate the actual
00:04:05 00:04:09 sales numbers but jungle scout is more
00:04:07 00:04:11 accurate overall when looking at my
00:04:09 00:04:13 product portfolio and in general you
00:04:11 00:04:15 should always take sales estimates from
00:04:13 00:04:17 any amazon tool with a grain of salt now
00:04:15 00:04:20 i saw discrepancies of up to 171 percent
00:04:17 00:04:22 for my products which is pretty huge
00:04:20 00:04:24 overall you should apply a plus minus of
00:04:22 00:04:26 20 to 30 percent for any asin you
00:04:24 00:04:29 research using either tool but i give
00:04:26 00:04:30 the winner to jungle scout in this case
00:04:29 00:04:33 all right which keyword research tool is
00:04:30 00:04:34 more accurate now helium 10's keyword
00:04:33 00:04:36 research tool is more accurate than
00:04:34 00:04:39 jungle scout based on data from the
00:04:36 00:04:41 amazon brand analytiks tool now because
00:04:39 00:04:43 amazon does not refill actual keyword
00:04:41 00:04:45 volume for their a9 search engine all
00:04:43 00:04:46 keyword search numbers for both helium
00:04:45 00:04:49 10 and jungle scout should be taken with
00:04:46 00:04:52 a grain of salt however amazon publishes
00:04:49 00:04:54 overall keyword rankings on their brand
00:04:52 00:04:56 analytiks tool the brand analytiks tool
00:04:54 00:04:58 allows brand registered amazon sellers
00:04:56 00:05:00 to analyze search terms demographics and
00:04:58 00:05:02 repeat purchase frequency
00:05:00 00:05:04 here's a snapshot of the amazon brand
00:05:02 00:05:05 analytiks tool
00:05:04 00:05:06 now to compare the accuracy of the
00:05:05 00:05:09 keyword research tools for jungle scout
00:05:06 00:05:10 versus helium 10 i chose different
00:05:09 00:05:12 ranked keywords from amazon's brand
00:05:10 00:05:15 analytiks tool to make sure that their
00:05:12 00:05:16 relative search volumes were as expected
00:05:15 00:05:18 here were the keywords that i used for
00:05:16 00:05:20 this experiment meanwhile here are the
00:05:18 00:05:22 search volume results for helium 10
00:05:20 00:05:24 versus jungle scout
00:05:22 00:05:26 now when i perform this analysis you
00:05:24 00:05:29 should expect to see a descending search
00:05:26 00:05:31 volume on the table with lower ranking
00:05:29 00:05:33 keywords and for the most part this
00:05:31 00:05:36 trend held true for helium 10 but jungle
00:05:33 00:05:38 scout had a blip where velco scripts had
00:05:36 00:05:40 more search volume than midi dress for
00:05:38 00:05:42 wedding guest as a result i give helium
00:05:40 00:05:44 10 the edge here so let's just tok
00:05:42 00:05:46 about startup features here are the
00:05:44 00:05:47 features that both tools have and as
00:05:46 00:05:50 mentioned earlier both helium 10 jungle
00:05:47 00:05:51 scout offer overlapping functionality
00:05:50 00:05:53 here's what they both have in common
00:05:51 00:05:54 though they both have a product research
00:05:53 00:05:56 tool by entering different parameters
00:05:54 00:05:58 for products to sell both helium 10
00:05:56 00:06:00 jungle scout will output amazon product
00:05:58 00:06:01 ideas that meet your exact criteria from
00:06:00 00:06:03 their database
00:06:01 00:06:05 jungle scout and helium 10's product
00:06:03 00:06:06 database is useful for discovering
00:06:05 00:06:08 product ideas and profitable product
00:06:06 00:06:11 niches that you never would have thought
00:06:08 00:06:12 of now in this example helium 10 returns
00:06:11 00:06:14 products that generate at least 2 000 a
00:06:12 00:06:17 month priced at 20 bucks with a review
00:06:14 00:06:19 count of less than 200. this search can
00:06:17 00:06:21 be ducted on a keyword level as well now
00:06:19 00:06:23 in this example the jungle scout
00:06:21 00:06:25 opportunity finder returns search terms
00:06:23 00:06:27 yielding at least 300 monthly units sold
00:06:25 00:06:29 with a search volume of at least a
00:06:27 00:06:31 thousand searches priced at 20 bucks or
00:06:29 00:06:33 higher pretty convenient right both
00:06:31 00:06:34 jungle scout and helium 10 also provide
00:06:33 00:06:36 tools to help you create and optimize
00:06:34 00:06:38 your amazon listing and the jungle scout
00:06:36 00:06:40 web app provides a nice wizard which
00:06:38 00:06:42 walks you through the entire process
00:06:40 00:06:44 meanwhile helium 10 provides a listing
00:06:42 00:06:46 optimizer tool called scribbles to help
00:06:44 00:06:48 you create an optimized listing
00:06:46 00:06:49 now amazon seo is a crucial aspect of
00:06:48 00:06:52 selling on amazon and it's important to
00:06:49 00:06:54 track your search rankings both helium
00:06:52 00:06:56 10 and jungle scout allows you to track
00:06:54 00:06:57 your targeted keywords for your products
00:06:56 00:06:59 over time so you can manage your search
00:06:57 00:07:00 optimization efforts
00:06:59 00:07:02 now when you sell on amazon it's also
00:07:00 00:07:03 very easy to get caught up with your
00:07:02 00:07:06 numbers and forget about the most
00:07:03 00:07:08 important metric of all profitability
00:07:06 00:07:10 both jungle scout and helium 10 provide
00:07:08 00:07:11 detailed profit and loss dashboards so
00:07:10 00:07:13 you can monitor the health of your
00:07:11 00:07:15 account you can also get a high level
00:07:13 00:07:17 picture of all the amazon seller fees
00:07:15 00:07:19 that are eating away at your profits
00:07:17 00:07:20 now when it comes to running a sickness
00:07:19 00:07:23 ecommerce business you also have to
00:07:20 00:07:24 understand how to get reviews on amazon
00:07:23 00:07:26 not only do your reviews provide social
00:07:24 00:07:28 proof for your listing but they also
00:07:26 00:07:30 increase your conversion rate as well
00:07:28 00:07:33 now both tools also offer listing alerts
00:07:30 00:07:34 and notifications amazon alerts keep you
00:07:33 00:07:36 informed about critikal changes to your
00:07:34 00:07:38 product listings so you can take action
00:07:36 00:07:40 fast so for example you can monitor
00:07:38 00:07:41 changes to your products such as your
00:07:40 00:07:44 titles images categories and
00:07:41 00:07:46 piggybackers you can also set alert
00:07:44 00:07:48 thresholds for bsr and product rating
00:07:46 00:07:49 and most importantly you can receive an
00:07:48 00:07:52 alert every time you receive a negative
00:07:49 00:07:54 review so you can respond appropriately
00:07:52 00:07:56 both helium 10 and jungle scout offer
00:07:54 00:07:59 automated alerts so you can monitor all
00:07:56 00:08:00 of your amazon listings at the same time
00:07:59 00:08:02 both tools also have an inventory
00:08:00 00:08:04 manager and it allows you to accurately
00:08:02 00:08:06 predict how much stok you'll need for
00:08:04 00:08:08 your fba business and when to order more
00:08:06 00:08:09 inventory you also get a product tracker
00:08:08 00:08:11 the product tracker for jungle scout and
00:08:09 00:08:14 helium 10 allows you to track how a
00:08:11 00:08:16 group of products perform on amazon over
00:08:14 00:08:17 a period of time because certain
00:08:16 00:08:19 products might be seasonal and certain
00:08:17 00:08:20 products might be on a downward sales
00:08:19 00:08:22 trend and it's important to analyze a
00:08:20 00:08:23 product sales history before deciding
00:08:22 00:08:25 whether to sell
00:08:23 00:08:27 both tools allow you to closely track
00:08:25 00:08:29 sales trends average sales revenue and
00:08:27 00:08:31 best seller rank of any product on
00:08:29 00:08:33 amazon all right so here are features
00:08:31 00:08:35 jungle scout has that helium 10 does not
00:08:33 00:08:37 the most important feature that jungle
00:08:35 00:08:40 scout has that helium 10 does not is the
00:08:37 00:08:41 supplier database in fact this feature
00:08:40 00:08:43 alone can make jungle scout more
00:08:41 00:08:45 attractive than helium-10
00:08:43 00:08:48 every shipment that arrives into the u.s
00:08:45 00:08:49 by c is documented on the public record
00:08:48 00:08:51 every container every boat and every
00:08:49 00:08:53 product imported the us can be easily
00:08:51 00:08:55 accessed if you use jungle scout
00:08:53 00:08:57 supplier database tool here's how it
00:08:55 00:08:59 works once you're logged into the jungle
00:08:57 00:09:01 scout web app click on the tab labeled
00:08:59 00:09:03 supplier database enter the company you
00:09:01 00:09:05 want to research and here's an example
00:09:03 00:09:07 of a search conducted with the north
00:09:05 00:09:09 face with a single click you can see any
00:09:07 00:09:11 amazon seller suppliers and their
00:09:09 00:09:12 shipment volume and then you can reach
00:09:11 00:09:15 out to these exact same factories to
00:09:12 00:09:17 produce your own products jungle scout
00:09:15 00:09:19 also has a feature called promotions
00:09:17 00:09:20 which provides a marketplace of ready to
00:09:19 00:09:22 buy shoppers that you can tap into to
00:09:20 00:09:23 launch brand new products by listing
00:09:22 00:09:25 your products on the jungle scout
00:09:23 00:09:28 marketplace you can make some quick
00:09:25 00:09:30 sales and generate some early reviews
00:09:28 00:09:32 jungle scout also has a freelancer
00:09:30 00:09:33 network and it's basically a handy
00:09:32 00:09:35 marketplace of freelancers that can help
00:09:33 00:09:37 with your listings
00:09:35 00:09:39 here are some features helium 10 has
00:09:37 00:09:42 that jungle scout lacks now on the
00:09:39 00:09:44 surface helium 10 offers many more tools
00:09:42 00:09:46 in jungle scout from a sheer quantity
00:09:44 00:09:48 perspective but many of helium 10's
00:09:46 00:09:50 tools don't do that much for example
00:09:48 00:09:52 their misspelling ear tool finds common
00:09:50 00:09:53 misspellings of your target keywords
00:09:52 00:09:56 which you can then use in your backend
00:09:53 00:09:57 listing keywords but realistikally
00:09:56 00:09:59 any good keyword research tool will find
00:09:57 00:10:00 these misspellings for you during the
00:09:59 00:10:03 research process
00:10:00 00:10:05 helium 10 also has a review downloader
00:10:03 00:10:06 to save you time and instead of copying
00:10:05 00:10:08 and pasting amazon reviews onto a
00:10:06 00:10:10 spreadsheet the helium 10 review
00:10:08 00:10:12 downloader allows you to aggregate all
00:10:10 00:10:13 reviews from a designated asin at the
00:10:12 00:10:15 push of a button
00:10:13 00:10:17 helium 10 also offers a mobile app which
00:10:15 00:10:19 makes checking your amazon stats much
00:10:17 00:10:21 easier on your smartphone and they have
00:10:19 00:10:23 a profitability calculator built into
00:10:21 00:10:24 their chrome extension which makes
00:10:23 00:10:27 calculating the viability of a product
00:10:24 00:10:28 niche much more convenient now all these
00:10:27 00:10:30 examples are just nice to have features
00:10:28 00:10:32 but definitely not essential
00:10:30 00:10:34 here are the features that helium 10 has
00:10:32 00:10:37 over jungle scout that i believe are
00:10:34 00:10:38 worth highlighting the refund genie
00:10:37 00:10:41 amazon loses your inventory all the time
00:10:38 00:10:43 and helium 10's refund genie helps you
00:10:41 00:10:45 get your money back fast by automating
00:10:43 00:10:47 the fba reimbursement process for lost
00:10:45 00:10:49 or damaged inventory and here's how it
00:10:47 00:10:51 works refund genie automatikally checks
00:10:49 00:10:53 your account for fba reimbursement
00:10:51 00:10:55 opportunities once an opportunity is
00:10:53 00:10:56 found you can cut and paste pre-written
00:10:55 00:10:58 messages to send to amazon for
00:10:56 00:11:00 reimbursement and they also provide an
00:10:58 00:11:02 amazon refund estimate and keeps track
00:11:00 00:11:05 of your outstanding refunds that are
00:11:02 00:11:07 owed to you this is extremely useful and
00:11:05 00:11:07 comes free with helium 10's platinum
00:11:07 00:11:10 plan
00:11:07 00:11:11 helium 10 also has a listing analyzer
00:11:10 00:11:14 and it's handy if you want a quick and
00:11:11 00:11:16 dirty analysis of your product listing
00:11:14 00:11:17 oftentimes the listing analyzer can find
00:11:16 00:11:19 low-hanging fruit opportunities to
00:11:17 00:11:22 optimize your listing here's an example
00:11:19 00:11:24 right here helium 10 also has an amazon
00:11:22 00:11:27 ppc tool called atomic which is an
00:11:24 00:11:29 ai-powered amazon advertising platform
00:11:27 00:11:31 now normally running amazon sponsored
00:11:29 00:11:33 product ads through seller central is
00:11:31 00:11:34 inconvenient because the amazon user
00:11:33 00:11:36 interface is pretty bad
00:11:34 00:11:39 atomic allows you to fully manage your
00:11:36 00:11:40 ads within the helium 10 back-end you'll
00:11:39 00:11:42 receive keyword bidding suggestions so
00:11:40 00:11:44 you don't have to sift through pages and
00:11:42 00:11:46 pages of excel reports and it's also
00:11:44 00:11:49 worth noting that atomic is only
00:11:46 00:11:52 available on the diamond plan and above
00:11:49 00:11:53 helium 10 also offers audience polls
00:11:52 00:11:56 their audience tool is essentially a
00:11:53 00:11:57 rebrand of the popular service pickfu
00:11:56 00:11:59 where you can get feedback from real
00:11:57 00:12:01 humans about your listing before you
00:11:59 00:12:03 launch for example you can quickly split
00:12:01 00:12:05 test product images to get a real
00:12:03 00:12:07 human's opinion to optimize your listing
00:12:05 00:12:09 here's an example poll that i ran in the
00:12:07 00:12:11 past when deciding what t-shirt designed
00:12:09 00:12:13 to sell and then finally let's tok
00:12:11 00:12:15 about value which amazon tool offers the
00:12:13 00:12:18 best value helium 10 or jungle scout
00:12:15 00:12:20 overall jungle scout is the better value
00:12:18 00:12:21 compared to helium 10 because helium 10
00:12:20 00:12:23 and jungle scout share many of the same
00:12:21 00:12:25 essential features your decision
00:12:23 00:12:26 basically comes down to price and
00:12:25 00:12:28 whether each tool's unique features
00:12:26 00:12:30 appeal to you
00:12:28 00:12:32 first off jungle scout is thirty percent
00:12:30 00:12:33 cheaper for their suite plan which is
00:12:32 00:12:35 the plan that ninety percent of you will
00:12:33 00:12:36 be using for your business
00:12:35 00:12:38 personally i find that jungle scout
00:12:36 00:12:40 supplier database extremely useful for
00:12:38 00:12:43 finding new suppliers and i value that
00:12:40 00:12:45 feature over helium 10's refund genie
00:12:43 00:12:47 audience and listing analyzer tools now
00:12:45 00:12:49 why is that well right now i use a fully
00:12:47 00:12:51 automated amazon reimbursement service
00:12:49 00:12:54 called geta which handles everything for
00:12:51 00:12:56 me for a percentage of my reimbursement
00:12:54 00:12:59 i'd rather not have to message amazon
00:12:56 00:13:01 ever so i don't use refund genie but you
00:12:59 00:13:03 can't beat free helium 10's listing
00:13:01 00:13:04 analyzer is a nice to have feature but
00:13:03 00:13:06 it's not as useful if you already know
00:13:04 00:13:08 what you're doing meanwhile the helium
00:13:06 00:13:10 10 audience tool is simply a rebrand of
00:13:08 00:13:13 piku and you can actually run your own
00:13:10 00:13:15 polls directly on the pikfu website
00:13:13 00:13:17 the only wild card is the atomic amazon
00:13:15 00:13:18 advertising tool
00:13:17 00:13:21 if you plan on signing up for helium
00:13:18 00:13:22 10's diamond planned and you need atomic
00:13:21 00:13:25 then it's probably worth signing up for
00:13:22 00:13:26 helium 10. but if you want the best bang
00:13:25 00:13:28 for your buck and access to the jungle
00:13:26 00:13:31 scout supplier database then jungle
00:13:28 00:13:33 scout is currently my recommended amazon
00:13:31 00:13:35 tool overall hope you enjoyed this video
00:13:33 00:13:37 now if you like what you saw there's
00:13:35 00:13:39 actually a lot more where that came from
00:13:37 00:13:40 if you subscribe to my channel below and
00:13:39 00:13:42 if you are interested in learning how to
00:13:40 00:13:44 sell physical products online then click
00:13:42 00:13:46 over here and take my free six day mini
00:13:44 00:13:47 course where i'll walk you through
00:13:46 00:13:52 everything that you need to know to get
00:13:47 00:13:52 started in ecommerce thanks for watching

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