The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

The Best Amazon Seller Tool (For The Money) - Helium 10 Vs Jungle Scout

startTime	durationTime	text
00:00:00	00:00:04	helium10 versus jungle scout which
00:00:02	00:00:06	amazon seller tool is best for you this
00:00:04	00:00:08	video will break down and compare the
00:00:06	00:00:10	two most popular amazon tools from the
00:00:08	00:00:15	perspective of a seven-figure e-commerce
00:00:10	00:00:15	business hunter who has used both tools
00:00:19	00:00:23	now in order to be successful selling on
00:00:21	00:00:25	amazon today you absolutely need to use
00:00:23	00:00:26	an amazon seller tool otherwise you're
00:00:25	00:00:29	going to be at a severe disadvantage
00:00:26	00:00:30	compared to other amazon fba sellers and
00:00:29	00:00:32	over the years there have been many
00:00:30	00:00:34	different players in the amazon software
00:00:32	00:00:36	space but the industry is consolidated
00:00:34	00:00:38	to just a couple companies offering
00:00:36	00:00:40	all-in-one tools that do everything
00:00:38	00:00:42	right now jungle scout and helium 10 are
00:00:40	00:00:44	the two leaders in the amazon automation
00:00:42	00:00:46	tool space and there's a significant
00:00:44	00:00:48	overlap in the functionality that they
00:00:46	00:00:50	provide now when it comes to choosing
00:00:48	00:00:52	between helium 10 and jungle scout it
00:00:50	00:00:53	can be confusing to compare the two
00:00:52	00:00:55	tools because they are packaged
00:00:53	00:00:57	differently it also doesn't help that
00:00:55	00:00:59	helium 10 has some crazy names for their
00:00:57	00:01:02	products like cerebro frankenstein
00:00:59	00:01:04	scribbles black box misspellinator etc
00:01:02	00:01:05	anyway jungle scout and helium 10 will
00:01:04	00:01:07	be compared based on the following
00:01:05	00:01:09	criteria
00:01:07	00:01:11	pricing which amazon tools cheaper
00:01:09	00:01:13	revenue estimates which research tool
00:01:11	00:01:15	offers better sales accuracy
00:01:13	00:01:17	keyword search accuracy which keyword
00:01:15	00:01:19	research tools more accurate features
00:01:17	00:01:21	which tools more features and then value
00:01:19	00:01:22	which tool provides more value for the
00:01:21	00:01:24	cost
00:01:22	00:01:26	now let's start with which tool is
00:01:24	00:01:29	cheaper jungle scout is less expensive
00:01:26	00:01:31	than helium 10 across the board however
00:01:29	00:01:33	helium 10 offers a free plan that jungle
00:01:31	00:01:35	scout does not which provides a sample
00:01:33	00:01:37	set of its features now when it comes to
00:01:35	00:01:40	pricing both helium 10 and jungle scout
00:01:37	00:01:42	charge a fixed monthly fee regardless of
00:01:40	00:01:44	revenue both tools also offer the option
00:01:42	00:01:46	of paying for a year up front at a
00:01:44	00:01:48	discount here's jungle scout's current
00:01:46	00:01:50	pricing for month-to-month plans
00:01:48	00:01:52	meanwhile here is helium 10's pricing
00:01:50	00:01:54	for month-to-month payments now it's
00:01:52	00:01:56	important to note that the basic plan
00:01:54	00:01:58	for jungle scout and the starter plan
00:01:56	00:02:01	for him 10 are limited versions of both
00:01:58	00:02:03	products and realistikally speaking any
00:02:01	00:02:05	serious amazon seller will need at least
00:02:03	00:02:07	the sweet plan for jungle scout or the
00:02:05	00:02:09	platinum plan for helium 10. now while
00:02:07	00:02:11	the introductory plans for both tools
00:02:09	00:02:13	are useful for giving you a taste of the
00:02:11	00:02:15	overall functionality the use limits are
00:02:13	00:02:18	just too low for any serious amazon
00:02:15	00:02:19	seller now as a result helium 10 is the
00:02:18	00:02:22	more expensive tool compared to jungle
00:02:19	00:02:24	scout by a significant margin the
00:02:22	00:02:26	platinum plan costs 97 a month whereas
00:02:24	00:02:29	jungle scout costs only 69 a month
00:02:26	00:02:31	however helium 10 does offer a free plan
00:02:29	00:02:33	with very limited functionality but
00:02:31	00:02:34	jungle scout does not have this
00:02:33	00:02:36	now with helium 10's free plan you get
00:02:34	00:02:38	20 uses of their product research tool
00:02:36	00:02:40	50 uses of their chrome extension and
00:02:38	00:02:43	two uses per day of their keyword
00:02:40	00:02:44	research and reverse ace and lookup tool
00:02:43	00:02:46	all in all you can't beat free and
00:02:44	00:02:49	helium 10's free plan is pretty good for
00:02:46	00:02:50	the price however once you have to pay
00:02:49	00:02:53	jungle scout will be significantly
00:02:50	00:02:55	cheaper than helium 10 by about 30 so
00:02:53	00:02:57	the winner here goes to jungle scout
00:02:55	00:02:59	now which tool has more accurate revenue
00:02:57	00:03:01	estimates jungle scouts revenue
00:02:59	00:03:04	estimates are more accurate than helium
00:03:01	00:03:07	10 based on actual data from an amazon
00:03:04	00:03:08	portfolio of over 50 products now both
00:03:07	00:03:11	tools tend to inflate the real sales
00:03:08	00:03:14	numbers by about 20 to 30 percent but
00:03:11	00:03:15	jungle scout is more accurate overall
00:03:14	00:03:17	now both helium 10 and jungle scout
00:03:15	00:03:19	offer a sales estimation tool which will
00:03:17	00:03:21	tell you approximately how much revenue
00:03:19	00:03:23	your product is generating on amazon on
00:03:21	00:03:25	a 30-day trailing basis here's a
00:03:23	00:03:27	snapshot of helium-10's x-ray tool which
00:03:25	00:03:29	i ran for garlic presses selling on
00:03:27	00:03:31	amazon and as you can see here the
00:03:29	00:03:33	helium 10 chrome extension provides many
00:03:31	00:03:35	useful product metrics such as sales
00:03:33	00:03:38	revenue fees review count and review
00:03:35	00:03:39	velocity you can also dig deeper in the
00:03:38	00:03:41	sales history of any product to view
00:03:39	00:03:43	trends and sales velocity
00:03:41	00:03:44	meanwhile the jungle scout chrome
00:03:43	00:03:46	extension provides near identikal
00:03:44	00:03:48	functionality to helium 10 when it comes
00:03:46	00:03:50	to product research here's a similar
00:03:48	00:03:52	analysis of garlic presses using the
00:03:50	00:03:54	jungle scout chrome extension like
00:03:52	00:03:56	helium 10 you can also click on any
00:03:54	00:03:58	product to view its sales history here's
00:03:56	00:04:01	a snapshot of three of my own amazon
00:03:58	00:04:03	products and here's what i found
00:04:01	00:04:05	based on my research both helium 10
00:04:03	00:04:07	jungle scout seem to inflate the actual
00:04:05	00:04:09	sales numbers but jungle scout is more
00:04:07	00:04:11	accurate overall when looking at my
00:04:09	00:04:13	product portfolio and in general you
00:04:11	00:04:15	should always take sales estimates from
00:04:13	00:04:17	any amazon tool with a grain of salt now
00:04:15	00:04:20	i saw discrepancies of up to 171 percent
00:04:17	00:04:22	for my products which is pretty huge
00:04:20	00:04:24	overall you should apply a plus minus of
00:04:22	00:04:26	20 to 30 percent for any asin you
00:04:24	00:04:29	research using either tool but i give
00:04:26	00:04:30	the winner to jungle scout in this case
00:04:29	00:04:33	all right which keyword research tool is
00:04:30	00:04:34	more accurate now helium 10's keyword
00:04:33	00:04:36	research tool is more accurate than
00:04:34	00:04:39	jungle scout based on data from the
00:04:36	00:04:41	amazon brand analytiks tool now because
00:04:39	00:04:43	amazon does not refill actual keyword
00:04:41	00:04:45	volume for their a9 search engine all
00:04:43	00:04:46	keyword search numbers for both helium
00:04:45	00:04:49	10 and jungle scout should be taken with
00:04:46	00:04:52	a grain of salt however amazon publishes
00:04:49	00:04:54	overall keyword rankings on their brand
00:04:52	00:04:56	analytiks tool the brand analytiks tool
00:04:54	00:04:58	allows brand registered amazon sellers
00:04:56	00:05:00	to analyze search terms demographics and
00:04:58	00:05:02	repeat purchase frequency
00:05:00	00:05:04	here's a snapshot of the amazon brand
00:05:02	00:05:05	analytiks tool
00:05:04	00:05:06	now to compare the accuracy of the
00:05:05	00:05:09	keyword research tools for jungle scout
00:05:06	00:05:10	versus helium 10 i chose different
00:05:09	00:05:12	ranked keywords from amazon's brand
00:05:10	00:05:15	analytiks tool to make sure that their
00:05:12	00:05:16	relative search volumes were as expected
00:05:15	00:05:18	here were the keywords that i used for
00:05:16	00:05:20	this experiment meanwhile here are the
00:05:18	00:05:22	search volume results for helium 10
00:05:20	00:05:24	versus jungle scout
00:05:22	00:05:26	now when i perform this analysis you
00:05:24	00:05:29	should expect to see a descending search
00:05:26	00:05:31	volume on the table with lower ranking
00:05:29	00:05:33	keywords and for the most part this
00:05:31	00:05:36	trend held true for helium 10 but jungle
00:05:33	00:05:38	scout had a blip where velco scripts had
00:05:36	00:05:40	more search volume than midi dress for
00:05:38	00:05:42	wedding guest as a result i give helium
00:05:40	00:05:44	10 the edge here so let's just tok
00:05:42	00:05:46	about startup features here are the
00:05:44	00:05:47	features that both tools have and as
00:05:46	00:05:50	mentioned earlier both helium 10 jungle
00:05:47	00:05:51	scout offer overlapping functionality
00:05:50	00:05:53	here's what they both have in common
00:05:51	00:05:54	though they both have a product research
00:05:53	00:05:56	tool by entering different parameters
00:05:54	00:05:58	for products to sell both helium 10
00:05:56	00:06:00	jungle scout will output amazon product
00:05:58	00:06:01	ideas that meet your exact criteria from
00:06:00	00:06:03	their database
00:06:01	00:06:05	jungle scout and helium 10's product
00:06:03	00:06:06	database is useful for discovering
00:06:05	00:06:08	product ideas and profitable product
00:06:06	00:06:11	niches that you never would have thought
00:06:08	00:06:12	of now in this example helium 10 returns
00:06:11	00:06:14	products that generate at least 2 000 a
00:06:12	00:06:17	month priced at 20 bucks with a review
00:06:14	00:06:19	count of less than 200. this search can
00:06:17	00:06:21	be ducted on a keyword level as well now
00:06:19	00:06:23	in this example the jungle scout
00:06:21	00:06:25	opportunity finder returns search terms
00:06:23	00:06:27	yielding at least 300 monthly units sold
00:06:25	00:06:29	with a search volume of at least a
00:06:27	00:06:31	thousand searches priced at 20 bucks or
00:06:29	00:06:33	higher pretty convenient right both
00:06:31	00:06:34	jungle scout and helium 10 also provide
00:06:33	00:06:36	tools to help you create and optimize
00:06:34	00:06:38	your amazon listing and the jungle scout
00:06:36	00:06:40	web app provides a nice wizard which
00:06:38	00:06:42	walks you through the entire process
00:06:40	00:06:44	meanwhile helium 10 provides a listing
00:06:42	00:06:46	optimizer tool called scribbles to help
00:06:44	00:06:48	you create an optimized listing
00:06:46	00:06:49	now amazon seo is a crucial aspect of
00:06:48	00:06:52	selling on amazon and it's important to
00:06:49	00:06:54	track your search rankings both helium
00:06:52	00:06:56	10 and jungle scout allows you to track
00:06:54	00:06:57	your targeted keywords for your products
00:06:56	00:06:59	over time so you can manage your search
00:06:57	00:07:00	optimization efforts
00:06:59	00:07:02	now when you sell on amazon it's also
00:07:00	00:07:03	very easy to get caught up with your
00:07:02	00:07:06	numbers and forget about the most
00:07:03	00:07:08	important metric of all profitability
00:07:06	00:07:10	both jungle scout and helium 10 provide
00:07:08	00:07:11	detailed profit and loss dashboards so
00:07:10	00:07:13	you can monitor the health of your
00:07:11	00:07:15	account you can also get a high level
00:07:13	00:07:17	picture of all the amazon seller fees
00:07:15	00:07:19	that are eating away at your profits
00:07:17	00:07:20	now when it comes to running a sickness
00:07:19	00:07:23	ecommerce business you also have to
00:07:20	00:07:24	understand how to get reviews on amazon
00:07:23	00:07:26	not only do your reviews provide social
00:07:24	00:07:28	proof for your listing but they also
00:07:26	00:07:30	increase your conversion rate as well
00:07:28	00:07:33	now both tools also offer listing alerts
00:07:30	00:07:34	and notifications amazon alerts keep you
00:07:33	00:07:36	informed about critikal changes to your
00:07:34	00:07:38	product listings so you can take action
00:07:36	00:07:40	fast so for example you can monitor
00:07:38	00:07:41	changes to your products such as your
00:07:40	00:07:44	titles images categories and
00:07:41	00:07:46	piggybackers you can also set alert
00:07:44	00:07:48	thresholds for bsr and product rating
00:07:46	00:07:49	and most importantly you can receive an
00:07:48	00:07:52	alert every time you receive a negative
00:07:49	00:07:54	review so you can respond appropriately
00:07:52	00:07:56	both helium 10 and jungle scout offer
00:07:54	00:07:59	automated alerts so you can monitor all
00:07:56	00:08:00	of your amazon listings at the same time
00:07:59	00:08:02	both tools also have an inventory
00:08:00	00:08:04	manager and it allows you to accurately
00:08:02	00:08:06	predict how much stok you'll need for
00:08:04	00:08:08	your fba business and when to order more
00:08:06	00:08:09	inventory you also get a product tracker
00:08:08	00:08:11	the product tracker for jungle scout and
00:08:09	00:08:14	helium 10 allows you to track how a
00:08:11	00:08:16	group of products perform on amazon over
00:08:14	00:08:17	a period of time because certain
00:08:16	00:08:19	products might be seasonal and certain
00:08:17	00:08:20	products might be on a downward sales
00:08:19	00:08:22	trend and it's important to analyze a
00:08:20	00:08:23	product sales history before deciding
00:08:22	00:08:25	whether to sell
00:08:23	00:08:27	both tools allow you to closely track
00:08:25	00:08:29	sales trends average sales revenue and
00:08:27	00:08:31	best seller rank of any product on
00:08:29	00:08:33	amazon all right so here are features
00:08:31	00:08:35	jungle scout has that helium 10 does not
00:08:33	00:08:37	the most important feature that jungle
00:08:35	00:08:40	scout has that helium 10 does not is the
00:08:37	00:08:41	supplier database in fact this feature
00:08:40	00:08:43	alone can make jungle scout more
00:08:41	00:08:45	attractive than helium-10
00:08:43	00:08:48	every shipment that arrives into the u.s
00:08:45	00:08:49	by c is documented on the public record
00:08:48	00:08:51	every container every boat and every
00:08:49	00:08:53	product imported the us can be easily
00:08:51	00:08:55	accessed if you use jungle scout
00:08:53	00:08:57	supplier database tool here's how it
00:08:55	00:08:59	works once you're logged into the jungle
00:08:57	00:09:01	scout web app click on the tab labeled
00:08:59	00:09:03	supplier database enter the company you
00:09:01	00:09:05	want to research and here's an example
00:09:03	00:09:07	of a search conducted with the north
00:09:05	00:09:09	face with a single click you can see any
00:09:07	00:09:11	amazon seller suppliers and their
00:09:09	00:09:12	shipment volume and then you can reach
00:09:11	00:09:15	out to these exact same factories to
00:09:12	00:09:17	produce your own products jungle scout
00:09:15	00:09:19	also has a feature called promotions
00:09:17	00:09:20	which provides a marketplace of ready to
00:09:19	00:09:22	buy shoppers that you can tap into to
00:09:20	00:09:23	launch brand new products by listing
00:09:22	00:09:25	your products on the jungle scout
00:09:23	00:09:28	marketplace you can make some quick
00:09:25	00:09:30	sales and generate some early reviews
00:09:28	00:09:32	jungle scout also has a freelancer
00:09:30	00:09:33	network and it's basically a handy
00:09:32	00:09:35	marketplace of freelancers that can help
00:09:33	00:09:37	with your listings
00:09:35	00:09:39	here are some features helium 10 has
00:09:37	00:09:42	that jungle scout lacks now on the
00:09:39	00:09:44	surface helium 10 offers many more tools
00:09:42	00:09:46	in jungle scout from a sheer quantity
00:09:44	00:09:48	perspective but many of helium 10's
00:09:46	00:09:50	tools don't do that much for example
00:09:48	00:09:52	their misspelling ear tool finds common
00:09:50	00:09:53	misspellings of your target keywords
00:09:52	00:09:56	which you can then use in your backend
00:09:53	00:09:57	listing keywords but realistikally
00:09:56	00:09:59	any good keyword research tool will find
00:09:57	00:10:00	these misspellings for you during the
00:09:59	00:10:03	research process
00:10:00	00:10:05	helium 10 also has a review downloader
00:10:03	00:10:06	to save you time and instead of copying
00:10:05	00:10:08	and pasting amazon reviews onto a
00:10:06	00:10:10	spreadsheet the helium 10 review
00:10:08	00:10:12	downloader allows you to aggregate all
00:10:10	00:10:13	reviews from a designated asin at the
00:10:12	00:10:15	push of a button
00:10:13	00:10:17	helium 10 also offers a mobile app which
00:10:15	00:10:19	makes checking your amazon stats much
00:10:17	00:10:21	easier on your smartphone and they have
00:10:19	00:10:23	a profitability calculator built into
00:10:21	00:10:24	their chrome extension which makes
00:10:23	00:10:27	calculating the viability of a product
00:10:24	00:10:28	niche much more convenient now all these
00:10:27	00:10:30	examples are just nice to have features
00:10:28	00:10:32	but definitely not essential
00:10:30	00:10:34	here are the features that helium 10 has
00:10:32	00:10:37	over jungle scout that i believe are
00:10:34	00:10:38	worth highlighting the refund genie
00:10:37	00:10:41	amazon loses your inventory all the time
00:10:38	00:10:43	and helium 10's refund genie helps you
00:10:41	00:10:45	get your money back fast by automating
00:10:43	00:10:47	the fba reimbursement process for lost
00:10:45	00:10:49	or damaged inventory and here's how it
00:10:47	00:10:51	works refund genie automatikally checks
00:10:49	00:10:53	your account for fba reimbursement
00:10:51	00:10:55	opportunities once an opportunity is
00:10:53	00:10:56	found you can cut and paste pre-written
00:10:55	00:10:58	messages to send to amazon for
00:10:56	00:11:00	reimbursement and they also provide an
00:10:58	00:11:02	amazon refund estimate and keeps track
00:11:00	00:11:05	of your outstanding refunds that are
00:11:02	00:11:07	owed to you this is extremely useful and
00:11:05	00:11:07	comes free with helium 10's platinum
00:11:07	00:11:10	plan
00:11:07	00:11:11	helium 10 also has a listing analyzer
00:11:10	00:11:14	and it's handy if you want a quick and
00:11:11	00:11:16	dirty analysis of your product listing
00:11:14	00:11:17	oftentimes the listing analyzer can find
00:11:16	00:11:19	low-hanging fruit opportunities to
00:11:17	00:11:22	optimize your listing here's an example
00:11:19	00:11:24	right here helium 10 also has an amazon
00:11:22	00:11:27	ppc tool called atomic which is an
00:11:24	00:11:29	ai-powered amazon advertising platform
00:11:27	00:11:31	now normally running amazon sponsored
00:11:29	00:11:33	product ads through seller central is
00:11:31	00:11:34	inconvenient because the amazon user
00:11:33	00:11:36	interface is pretty bad
00:11:34	00:11:39	atomic allows you to fully manage your
00:11:36	00:11:40	ads within the helium 10 back-end you'll
00:11:39	00:11:42	receive keyword bidding suggestions so
00:11:40	00:11:44	you don't have to sift through pages and
00:11:42	00:11:46	pages of excel reports and it's also
00:11:44	00:11:49	worth noting that atomic is only
00:11:46	00:11:52	available on the diamond plan and above
00:11:49	00:11:53	helium 10 also offers audience polls
00:11:52	00:11:56	their audience tool is essentially a
00:11:53	00:11:57	rebrand of the popular service pickfu
00:11:56	00:11:59	where you can get feedback from real
00:11:57	00:12:01	humans about your listing before you
00:11:59	00:12:03	launch for example you can quickly split
00:12:01	00:12:05	test product images to get a real
00:12:03	00:12:07	human's opinion to optimize your listing
00:12:05	00:12:09	here's an example poll that i ran in the
00:12:07	00:12:11	past when deciding what t-shirt designed
00:12:09	00:12:13	to sell and then finally let's tok
00:12:11	00:12:15	about value which amazon tool offers the
00:12:13	00:12:18	best value helium 10 or jungle scout
00:12:15	00:12:20	overall jungle scout is the better value
00:12:18	00:12:21	compared to helium 10 because helium 10
00:12:20	00:12:23	and jungle scout share many of the same
00:12:21	00:12:25	essential features your decision
00:12:23	00:12:26	basically comes down to price and
00:12:25	00:12:28	whether each tool's unique features
00:12:26	00:12:30	appeal to you
00:12:28	00:12:32	first off jungle scout is thirty percent
00:12:30	00:12:33	cheaper for their suite plan which is
00:12:32	00:12:35	the plan that ninety percent of you will
00:12:33	00:12:36	be using for your business
00:12:35	00:12:38	personally i find that jungle scout
00:12:36	00:12:40	supplier database extremely useful for
00:12:38	00:12:43	finding new suppliers and i value that
00:12:40	00:12:45	feature over helium 10's refund genie
00:12:43	00:12:47	audience and listing analyzer tools now
00:12:45	00:12:49	why is that well right now i use a fully
00:12:47	00:12:51	automated amazon reimbursement service
00:12:49	00:12:54	called geta which handles everything for
00:12:51	00:12:56	me for a percentage of my reimbursement
00:12:54	00:12:59	i'd rather not have to message amazon
00:12:56	00:13:01	ever so i don't use refund genie but you
00:12:59	00:13:03	can't beat free helium 10's listing
00:13:01	00:13:04	analyzer is a nice to have feature but
00:13:03	00:13:06	it's not as useful if you already know
00:13:04	00:13:08	what you're doing meanwhile the helium
00:13:06	00:13:10	10 audience tool is simply a rebrand of
00:13:08	00:13:13	piku and you can actually run your own
00:13:10	00:13:15	polls directly on the pikfu website
00:13:13	00:13:17	the only wild card is the atomic amazon
00:13:15	00:13:18	advertising tool
00:13:17	00:13:21	if you plan on signing up for helium
00:13:18	00:13:22	10's diamond planned and you need atomic
00:13:21	00:13:25	then it's probably worth signing up for
00:13:22	00:13:26	helium 10. but if you want the best bang
00:13:25	00:13:28	for your buck and access to the jungle
00:13:26	00:13:31	scout supplier database then jungle
00:13:28	00:13:33	scout is currently my recommended amazon
00:13:31	00:13:35	tool overall hope you enjoyed this video
00:13:33	00:13:37	now if you like what you saw there's
00:13:35	00:13:39	actually a lot more where that came from
00:13:37	00:13:40	if you subscribe to my channel below and
00:13:39	00:13:42	if you are interested in learning how to
00:13:40	00:13:44	sell physical products online then click
00:13:42	00:13:46	over here and take my free six day mini
00:13:44	00:13:47	course where i'll walk you through
00:13:46	00:13:52	everything that you need to know to get
00:13:47	00:13:52	started in ecommerce thanks for watching