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Published on: December 25 2022 by The Facebook Disrupter

Are you struggling to keep your customers engaged and coming back for more? Have you considered the concept of Lifetime Value (LTV)? LTV is a key metric that measures the total value a customer brings to your business over the course of their relationship with you. In this definitive guide, we will cover everything you need to know about how to raise LTV and ultimately drive growth for your business.

Section 1: Understanding LTV

- Definition and importance of LTV

- How to calculate LTV

- Factors that influence LTV

Section 2: Strategies for Increasing LTV

- Improve customer experience and satisfaction

- Offer personalized recommendations and upsells

- Implement loyalty programs and rewards

- Cross-sell and bundle products or services

- Provide excellent customer service and support

- Optimize pricing and promotions

Section 3: Measuring and Tracking LTV

- Tools and metrics for measuring LTV

- Importance of ongoing tracking and analysis

- How to use LTV data to inform business decisions

By focusing on increasing LTV, businesses can not only retain customers but also drive long-term growth and profitability. Implementing strategies such as improving customer experience, offering personalized recommendations, and optimizing pricing can all have a significant impact on LTV. By measuring and tracking LTV, businesses can gain valuable insights and make data-driven decisions to further enhance customer relationships and drive business success.


Welcome to the definitive guide on how to raise your LTV. LTV is a crucial metric in our business, and we need to focus on a more important metric called PSM (Profitable Scaling Margin). In this guide, we will discuss how to improve your second purchase rate, the importance of understanding other products for people to buy, and the benefits of vertical integration.

Improving Your Second Purchase Rate

- Second purchase rate is a measurement of how likely someone is to buy from you more than once.

- Raising your AOV (Average Order Value) is not enough. You need to focus on getting your customers to want to pay more money for your products.

- Understanding your second purchase rate is crucial for projecting future cash flow and attracting investment.

- Improving your second purchase rate is easier than reducing your CPA (Cost per Acquisition).

Understanding Other Products for People to Buy

- Providing complementary products is a way to get someone to buy from you more than once.

- You need to think about what other products or services your customers might need or want.

- Vertikal integration is a way to expand your product offerings and keep your customers coming back.

Benefits of Vertical Integration

- Vertikal integration means owning the entire supply chain, from manufacturing to distribution.

- By owning the entire supply chain, you have more control over quality and pricing.

- Vertikal integration also allows you to offer more products and services to your customers.

In conclusion, raising your LTV is crucial for scaling your business. Understanding your second purchase rate, providing complementary products, and exploring vertikal integration are all ways to improve your LTV. Remember, it's not just about increasing your AOV or reducing your CPA. It's about getting your customers to want to pay more money for your products and services.

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