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The New Age of Influence Panel

Published on: December 21 2022 by TikTok For Business

The New Age of Influence Panel is a discussion that aims to explore the changing nature of influence in today's digital world. As social media continues to shape our lives, the power dynamics between influencers, brands, and consumers have shifted. This article will provide a summary of the key takeaways from the panel discussion.

Key Takeaways:

1. Influencers are no longer just celebrities or public figures - anyone can become an influencer with the right content and engagement.

2. Authenticity and transparency are key to building trust with followers.

3. Micro-influencers, with smaller but highly engaged followings, can be just as effective as macro-influencers.

4. Brands need to be selective when choosing influencers, focusing on relevance and alignment with their values and target audience.

5. The rise of TikTok has brought new opportunities for both influencers and brands, with its unique format and algorithm.

6. The future of influence may involve virtual influencers and the use of AI to personalize content.

In conclusion, the New Age of Influence Panel highlighted the evolving landscape of influence in the digital age. With the democratization of social media and the increasing importance of authenticity, brands and influencers must adapt their strategies to stay relevant. By staying true to their values and building meaningful connections with followers, influencers can continue to wield significant influence over consumer behavior.

The New Age of Influence Panel

Hi everyone and welcome to the new age of influence discussion! Today, we are going to talk about how TikTok creators are redefining influence on the platform and how that's really impacting the way that brands and marketers show up and make content. I'll start things off by introducing myself - my name is Emily Anderson and I'm a global creative strategist at TikTok. I'll be moderating a discussion between three industry leaders on the topic of creator marketing. But before we dive into the discussion, I want to give some context for why we're doing this, why you're here today listening to me blab.

- Discussion on how TikTok creators are redefining influence on the platform

- Brands and marketers' approach to content creation

- Research on creator marketing

Why Authentikity is Important on TikTok:

- Community building on TikTok

- Entertainment and authenticity

- Shift in what people want from digital content

Cultural Changes behind the Trend toward Authentikity:

- Tiredness of highly produced social media content

- Holding brands, people, and organizations accountable

- Highlighting black, Latino, and indigenous voices

Efforts to Enable Authentikity:

- Sound on platform

- Creative and editing tools

- Democratizing creativity

- Good brand briefs

Good Brand Briefs:

- A collaboration and partnership

- Brand guidelines and campaign goals

- Creative freedom for storytelling

- Early briefing and clear goal in mind

- TikTok's emphasis on authentikity and community building

- Brands and marketers' approach to creator marketing

- The importance of good brand briefs in enabling authentikity

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