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The right way to UPSELL (Pre or Post) - Shopify Dropshipping Ep.5

Published on: December 21 2022 by Jonxpaul

In the world of eCommerce, upselling has become an essential aspect of any successful business. Upselling is the practice of convincing customers to purchase a more expensive or upgraded version of a product they are already interested in. In this article, we will discuss the right way to upsell pre or post Shopify dropshipping.

Sub-Heading 1: Understand Your Customer's Needs

To successfully upsell, you need to understand your customer's needs. Take the time to analyze their buying habits and preferences. This information will help you determine the right product to upsell.

Sub-Heading 2: Timing is Key

Timing is crucial when it comes to upselling. If you try to upsell too early in the customer's buying journey, they may not be ready to make a larger purchase. On the other hand, if you wait too long, they may have already made a purchase and be less likely to consider an upgrade.

Sub-Heading 3: Provide Value

When upselling, it's important to provide value to the customer. Explain the benefits of the upgraded product and how it will enhance their overall experience. Make sure to highlight any additional features or functionality that the upgraded product offers.

Sub-Heading 4: Use Incentives

Incentives can be a powerful tool in upselling. Offer discounts or other incentives to encourage the customer to make a larger purchase. For example, you could offer a discount on the upgraded product or free shipping for orders over a certain amount.

Sub-Heading 5: Don't Be Pushy

Finally, it's important not to be too pushy when upselling. Be respectful of the customer's decision and don't pressure them into making a purchase. Remember, upselling should be a mutually beneficial experience for both the customer and the business.

Upselling is an essential aspect of any successful eCommerce business. By understanding your customer's needs, timing your upsell appropriately, providing value, using incentives, and avoiding pushiness, you can effectively upsell pre or post Shopify dropshipping. With the right approach, you can increase your sales and improve customer satisfaction.

The right way to UPSELL (Pre or Post) - Shopify Dropshipping Ep.5

When it comes to dropshipping, many apps on the Shopify App Store offer upselling bundles and pre-purchase upsells. However, these may not be the best strategy for increasing conversion rates and net profit.

Philosophy on Upsells:

- Interrupting the buying process with pop-ups reduces conversion rates.

- Short descriptions and a quick buying process prevent customers from second-guessing their impulse purchase.

- Pre-purchase upsells may increase average order value, but also decrease conversion rates.

- One Click Upsell, a common post-purchase upsell app, directs customers to an off-site checkout, increasing load speed and decreasing conversion rates.

- A better strategy is to use post-purchase upsells natively, without increasing checkout time.

When considering upselling strategies, it's important to look at all the stats and test them thoroughly. Don't buy into the hype of different apps or solely focus on increasing average order value. Instead, focus on a quick buying process and native post-purchase upsells to increase conversion rates and net profit.

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