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The Surprising TRUTH About Email Marketing In 2019 For Shopify Dropshipping Businesses

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

The Surprising TRUTH About Email Marketing In 2019 For Shopify Dropshipping Businesses

Table of Contents

The Surprising TRUTH About Email Marketing In 2019 For Shopify Dropshipping Businesses

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00:00:00 00:00:03 is email marketing really dead and worth
00:00:02 00:00:09 doing in your drop shooting business
00:00:03 00:00:12 anymore I get this question all the time
00:00:09 00:00:14 is email marketing dead is email
00:00:12 00:00:16 marketing worth doing in your drop
00:00:14 00:00:18 shipping business anymore and to make a
00:00:16 00:00:20 long story short guys absolutely not
00:00:18 00:00:23 you see email marketing even though open
00:00:20 00:00:25 rates are kind of bad and at all-time
00:00:23 00:00:28 low and click-through rates aren't also
00:00:25 00:00:30 at probably an all-time low it's
00:00:28 00:00:32 important to still take advantage and
00:00:30 00:00:35 use email marketing as your primary
00:00:32 00:00:37 communication to your customers and
00:00:35 00:00:40 prospects now when I say prospects I
00:00:37 00:00:42 mean people that maybe never have given
00:00:40 00:00:43 you any money yet had they haven't gone
00:00:42 00:00:45 through your funnel and actually
00:00:43 00:00:47 purchased anything from you or your drop
00:00:45 00:00:49 shipping store or whatnot now there's a
00:00:47 00:00:51 few key pieces that I want to discuss to
00:00:49 00:00:52 you guys about email marketing and the
00:00:51 00:00:55 first thing I want to tok to you guys
00:00:52 00:00:57 about is why it's important well guys
00:00:55 00:00:58 the thing about email marketing is and
00:00:57 00:01:00 why I always stress to all of our
00:00:58 00:01:02 students inside the academy why you have
00:01:00 00:01:04 to focus on building your email list is
00:01:02 00:01:07 because guys it is the only real
00:01:04 00:01:08 tangible asset of your business okay you
00:01:07 00:01:10 might not want to believe that you're
00:01:08 00:01:12 you think your business is different
00:01:10 00:01:14 right and I know everybody always says I
00:01:12 00:01:16 owe my business is different but guys do
00:01:14 00:01:18 YouTube channel your Instagram your
00:01:16 00:01:21 Facebook groups your facebook business
00:01:18 00:01:24 page all of those things are not yours
00:01:21 00:01:26 those are the platforms okay you can get
00:01:24 00:01:29 banned for whatever reason on Instagram
00:01:26 00:01:32 or YouTube or wherever you have have
00:01:29 00:01:33 access to your customers okay but the
00:01:32 00:01:36 one thing that can't be taken away from
00:01:33 00:01:38 you in in e-commerce specifically is
00:01:36 00:01:39 your email list right you can go get
00:01:38 00:01:41 banned on your social media accounts but
00:01:39 00:01:43 if you have it customers if you have
00:01:41 00:01:46 your customers and prospects on an email
00:01:43 00:01:48 list your business will stay afloat your
00:01:46 00:01:50 business will not die okay this is a
00:01:48 00:01:51 little a lot of people I see making this
00:01:50 00:01:54 mistake is putting all of their eggs in
00:01:51 00:01:57 one basket instead of having it across
00:01:54 00:01:59 all of them now how do we combat the
00:01:57 00:02:00 terrible conversion rates that we see
00:01:59 00:02:03 with email right open rates are lower
00:02:00 00:02:04 click-through rates are lower and I want
00:02:03 00:02:06 to preface this by saying guys it's not
00:02:04 00:02:07 that email marketing is dead it's
00:02:06 00:02:09 usually is the relationship that you
00:02:07 00:02:11 have with your email list right if
00:02:09 00:02:12 you've never emailed them before and
00:02:11 00:02:14 then you come out of the blue and sorry
00:02:12 00:02:16 emailing them every day or every other
00:02:14 00:02:17 day they're not gonna open your emails
00:02:16 00:02:19 because the email that they don't have
00:02:17 00:02:21 that relationship with you anymore right
00:02:19 00:02:23 there's a reason that you'll always open
00:02:21 00:02:25 up an email from your mother or a friend
00:02:23 00:02:26 or somebody along those lines right you
00:02:25 00:02:27 have a good relationship with that
00:02:26 00:02:30 person here of course you're gonna open
00:02:27 00:02:31 their email address right same thing
00:02:30 00:02:33 goes for the relationship that you have
00:02:31 00:02:35 with your email list for your ecommerce
00:02:33 00:02:37 drop shipping business it's important to
00:02:35 00:02:38 make sure that you're always building
00:02:37 00:02:40 that relationship that you're nurturing
00:02:38 00:02:42 those people that you're providing value
00:02:40 00:02:44 and not only constantly selling selling
00:02:42 00:02:46 selling a lot of our consulting clients
00:02:44 00:02:47 guys when I look at what that what kind
00:02:46 00:02:50 of emails they're sending out they're
00:02:47 00:02:52 constantly just sending promotional
00:02:50 00:02:54 stuff right they're never just providing
00:02:52 00:02:56 value to their customers okay it's
00:02:54 00:02:58 really important to understand that guys
00:02:56 00:03:00 is email marketing it's not just about
00:02:58 00:03:01 doing promotional launches and selling
00:03:00 00:03:03 to your customers constantly of course
00:03:01 00:03:05 of course making sales are making money
00:03:03 00:03:07 in your e-commerce business is important
00:03:05 00:03:08 but you want to make sure you're
00:03:07 00:03:11 providing value because as you provide
00:03:08 00:03:14 more value to your customers on your
00:03:11 00:03:16 email list right reciprocity kicks in so
00:03:14 00:03:18 the next time you do send out an email
00:03:16 00:03:20 as doing with a promotional strategy
00:03:18 00:03:21 your customers will be a lot more likely
00:03:20 00:03:23 to pull out their credit card and
00:03:21 00:03:26 actually buy from you absolutely
00:03:23 00:03:28 critikal to understand okay now as far
00:03:26 00:03:30 as email marketing goes how to set it up
00:03:28 00:03:31 how does it all work there's plenty of
00:03:30 00:03:34 videos on this channel
00:03:31 00:03:36 that pertain to setting up your emails
00:03:34 00:03:39 now there's a few things that I like to
00:03:36 00:03:41 do with my emails as far as dropshipping
00:03:39 00:03:44 is concerned now as far as the tiknical
00:03:41 00:03:47 side of it I love to use click funnels
00:03:44 00:03:49 for my abandoned car emails sequences
00:03:47 00:03:51 okay it's built right in there all you
00:03:49 00:03:54 need is a send grid account very basic
00:03:51 00:03:57 in there okay you simply just set up
00:03:54 00:03:59 your your send grit account connected to
00:03:57 00:04:01 your click funnels account and then your
00:03:59 00:04:05 abandoned car emails can be sent
00:04:01 00:04:06 directly from click funnels okay now the
00:04:05 00:04:08 I usually like to do any more advanced
00:04:06 00:04:12 things I like to either use active
00:04:08 00:04:14 campaign or MailChimp take your pick on
00:04:12 00:04:16 whichever one you like I because of
00:04:14 00:04:18 recent news with a MailChimp that came
00:04:16 00:04:19 out they're no longer supported with
00:04:18 00:04:22 Shopify which is no sweat off my back I
00:04:19 00:04:24 don't really use Shopify nor do I
00:04:22 00:04:26 recommend you guys really use Shopify if
00:04:24 00:04:27 you're wondering why click the link
00:04:26 00:04:29 below attend the sale so no masterclass
00:04:27 00:04:31 so I show you how to build a
00:04:29 00:04:34 ridiculously profitable ecommerce
00:04:31 00:04:37 business using five simple funnel pages
00:04:34 00:04:39 no Shopify no Amazon FBA no expensive
00:04:37 00:04:40 paid traffic and that link will be down
00:04:39 00:04:43 below in the description of this video
00:04:40 00:04:45 but what's important to understand is
00:04:43 00:04:46 whatever platform you pick make sure
00:04:45 00:04:48 that you can do more advanced features I
00:04:46 00:04:50 personally really like activecampaign
00:04:48 00:04:51 it's really expensive but MailChimp is
00:04:50 00:04:53 free for your first two thousand
00:04:51 00:04:54 subscribers so it could be the better
00:04:53 00:04:57 option for you guys that are that are
00:04:54 00:04:59 more on a budget just getting started
00:04:57 00:05:01 with doing more advanced email marketing
00:04:59 00:05:02 campaigns okay now the email marketing
00:05:01 00:05:03 campaigns are gonna be your promotional
00:05:02 00:05:06 launches right it's gonna be how you
00:05:03 00:05:08 could how you tok to your to your email
00:05:06 00:05:10 list every single day right let's say
00:05:08 00:05:11 something happens in your life that you
00:05:10 00:05:14 want to share with your audience say you
00:05:11 00:05:15 came across some valuable a piece of
00:05:14 00:05:17 content that you think your audience
00:05:15 00:05:18 would find valuable right
00:05:17 00:05:21 you could simply just create an email
00:05:18 00:05:22 and send it out to them and not ask for
00:05:21 00:05:25 anything in return
00:05:22 00:05:26 just being purely value driven okay and
00:05:25 00:05:28 I know a lot of you guys are gonna Peter
00:05:26 00:05:30 I don't have content to send out to my
00:05:28 00:05:33 my my email list I don't have anything
00:05:30 00:05:35 to email them yes you do you do do you
00:05:33 00:05:37 don't have to necessarily always make a
00:05:35 00:05:38 youtube video right go you don't like
00:05:37 00:05:40 somebody else's YouTube video and send
00:05:38 00:05:42 it to your email list right you
00:05:40 00:05:43 automatikally get authority by
00:05:42 00:05:45 association by providing valuable
00:05:43 00:05:46 content to maybe an authority figure
00:05:45 00:05:48 okay
00:05:46 00:05:50 extremely important to understand now I
00:05:48 00:05:53 want to touch on one more key thing
00:05:50 00:05:56 about the engagement on emails okay
00:05:53 00:05:57 engagement emails of course open rates
00:05:56 00:05:59 are lower click-through rates are lower
00:05:57 00:06:01 but the thing is you what do you want to
00:05:59 00:06:03 understand is striping yourself and your
00:06:01 00:06:05 audience across multiple platforms right
00:06:03 00:06:08 because people do consume content
00:06:05 00:06:10 differently okay for example with
00:06:08 00:06:12 e-commerce Empire builders right I know
00:06:10 00:06:13 there are some of you that are just
00:06:12 00:06:15 listening to this podcast you have known
00:06:13 00:06:17 you don't even know that there's a
00:06:15 00:06:18 youtube channel here alright believe it
00:06:17 00:06:19 or not guys I know a lot of you guys
00:06:18 00:06:21 watch this on the YouTube channel right
00:06:19 00:06:22 or there's you on the podcast right you
00:06:21 00:06:24 don't realize that this is all across
00:06:22 00:06:26 different platforms right so we have our
00:06:24 00:06:28 podcast listeners which I love every
00:06:26 00:06:30 single one of you I appreciate you guys
00:06:28 00:06:31 everyday for listening we have people
00:06:30 00:06:33 here on YouTube that are that are
00:06:31 00:06:35 watching this right we also have these
00:06:33 00:06:37 videos made into snippets that are
00:06:35 00:06:38 posted on facebook and also an on our
00:06:37 00:06:40 Instagram pages
00:06:38 00:06:42 and post it out to Twitter and all the
00:06:40 00:06:44 other social media platforms okay
00:06:42 00:06:47 and at the same time collecting email
00:06:44 00:06:50 addresses across all of those platforms
00:06:47 00:06:53 as well so think about it guys now this
00:06:50 00:06:54 piece of content right I if I just sent
00:06:53 00:06:56 an email right with just this piece of
00:06:54 00:06:59 content out of course only get maybe you
00:06:56 00:07:01 know a 15 20 percent open rate on that
00:06:59 00:07:02 email and maybe you got five percent
00:07:01 00:07:05 click-through rate to somebody to watch
00:07:02 00:07:07 the video right which is fine I get that
00:07:05 00:07:08 I send it to an email then I create have
00:07:07 00:07:10 people that consume it on YouTube which
00:07:08 00:07:13 is another whole separate audience
00:07:10 00:07:15 segment I posted on my podcast which is
00:07:13 00:07:16 another audience segment posted across
00:07:15 00:07:18 social media platforms which is another
00:07:16 00:07:21 audience segment so that twenty percent
00:07:18 00:07:24 it gets closer to third 30 40 50 percent
00:07:21 00:07:26 even more right because as you are have
00:07:24 00:07:28 as you stripe it across multiple
00:07:26 00:07:30 platforms right people are consuming
00:07:28 00:07:32 content differently you don't know where
00:07:30 00:07:34 somebody's gonna consume that piece of
00:07:32 00:07:35 content okay and I know some of you that
00:07:34 00:07:37 are brand new you're like oh man that
00:07:35 00:07:39 seems very overwhelming just start with
00:07:37 00:07:40 one platform that you're doing I often
00:07:39 00:07:43 recommend people just do Instagram and
00:07:40 00:07:45 Facebook because they're easiest if you
00:07:43 00:07:47 do love what you do I wouldn't I would
00:07:45 00:07:49 recommend doing a YouTube channel
00:07:47 00:07:51 absolutely but the key to understand is
00:07:49 00:07:52 wow these people are on different
00:07:51 00:07:54 platforms your customers they're
00:07:52 00:07:56 consuming your content it's important to
00:07:54 00:07:59 push them and get that email address as
00:07:56 00:08:00 well from them so you're creating that
00:07:59 00:08:02 real asset for your business this is
00:08:00 00:08:03 there's a reason that I recommend you
00:08:02 00:08:06 guys use sales funnels instead of a
00:08:03 00:08:09 Shopify store right it's for this very
00:08:06 00:08:11 reason these funnels they automatikally
00:08:09 00:08:13 immediately when somebody lands on your
00:08:11 00:08:15 store they collect an email address
00:08:13 00:08:16 there is no if ands or buts your
00:08:15 00:08:17 customer doesn't have a choice they have
00:08:16 00:08:20 to give you the email address or leave
00:08:17 00:08:22 right building that asset immediately
00:08:20 00:08:24 right right from the beginning the right
00:08:22 00:08:27 from the moment that somebody lands on
00:08:24 00:08:28 your on your store's page so I hope that
00:08:27 00:08:29 makes sense guys if you have any
00:08:28 00:08:31 questions whatsoever from today's video
00:08:29 00:08:34 make sure you drop a comment down below
00:08:31 00:08:36 I always make some time to answer any
00:08:34 00:08:38 questions that you guys might have and
00:08:36 00:08:40 if you had that tremendous value from
00:08:38 00:08:41 today's video make sure you smash that
00:08:40 00:08:43 like button smash the subscribe button
00:08:41 00:08:45 and turn a little notification about on
00:08:43 00:08:47 so you're notified each and every single
00:08:45 00:08:49 day when we release a new e-commerce
00:08:47 00:08:51 mindset business related videos and if
00:08:49 00:08:51 you haven't watched it already make sure
00:08:51 00:08:54 you
00:08:51 00:08:55 attend the sales funnel master class
00:08:54 00:08:58 down below in the description of this
00:08:55 00:09:00 video where I show you how to build a
00:08:58 00:09:02 wildly profitable ecommerce business
00:09:00 00:09:04 utilizing subscription of based sales
00:09:02 00:09:06 funnels again that link will be down
00:09:04 00:09:07 below in description description of this
00:09:06 00:09:11 video but guys have fantastik Aesir day
00:09:07 00:09:20 and remember empire starts now

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