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This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)

Published on: December 3 2022 by Dylan Pondir

This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)

This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)

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00:00:00 00:00:05 i have two watches here i have this
00:00:02 00:00:07 watch which is a bulova i paid about 300
00:00:05 00:00:10 for a couple years ago and then i have
00:00:07 00:00:12 this watch which is a rolex gmt master
00:00:10 00:00:14 ii which i paid around ten thousand
00:00:12 00:00:15 dollars for now i have a question for
00:00:14 00:00:17 you there's a purpose to these two
00:00:15 00:00:19 watches
00:00:17 00:00:21 both of these watches have the same two
00:00:19 00:00:25 functions they tell me the time
00:00:21 00:00:27 and they tell me the day of the month
00:00:25 00:00:28 so my question to you is why is one of
00:00:27 00:00:31 these watches
00:00:28 00:00:32 two hundred dollars and one of them ten
00:00:31 00:00:35 thousand dollars
00:00:32 00:00:38 along with that why is this watch
00:00:35 00:00:39 already decreased in value about fifty
00:00:38 00:00:43 percent in value
00:00:39 00:00:46 in just two years and why has this watch
00:00:43 00:00:50 increased about 25 in value
00:00:46 00:00:51 in the past six to eight months
00:00:50 00:00:53 if you know the answer to this you
00:00:51 00:00:54 probably already run a successful
00:00:53 00:00:58 ecommerce business
00:00:54 00:01:00 and very very profitable facebook ads
00:00:58 00:01:01 if you don't know the answer this in
00:01:00 00:01:03 detail
00:01:01 00:01:05 then you need to watch this video
00:01:03 00:01:08 because understanding
00:01:05 00:01:12 this principle in why these companies
00:01:08 00:01:15 can charge such a substantial difference
00:01:12 00:01:17 for the same functions and
00:01:15 00:01:20 why one of these increases appreciates
00:01:17 00:01:23 in value and one depreciates in value
00:01:20 00:01:24 understanding the the the concept behind
00:01:23 00:01:26 that
00:01:24 00:01:27 and the principles behind that literally
00:01:26 00:01:29 took my businesses from
00:01:27 00:01:30 failing my e-commerce businesses from
00:01:29 00:01:33 losing money
00:01:30 00:01:34 to turning six figures a month and in
00:01:33 00:01:38 the next month
00:01:34 00:01:39 most likely seven figures a month
00:01:38 00:01:40 in the next three to five minutes i'm
00:01:39 00:01:41 gonna break down this principle for you
00:01:40 00:01:43 and you're gonna understand why you need
00:01:41 00:01:45 to start charging more
00:01:43 00:01:47 for your products and the four key
00:01:45 00:01:51 aspects that you need to implement
00:01:47 00:01:53 as soon as possible
00:01:51 00:01:55 right before we get into it though if
00:01:53 00:01:57 you can do me a huge favor and hit that
00:01:55 00:01:59 like button it's greatly appreciated
00:01:57 00:02:01 and it really helps on my youtube
00:01:59 00:02:02 channel you if you're new and you like
00:02:01 00:02:04 these type of videos you want to learn
00:02:02 00:02:05 how to build a successful ecommerce
00:02:04 00:02:06 business
00:02:05 00:02:08 hit subscribe and then also check out
00:02:06 00:02:09 full time ecom which is linked down in
00:02:08 00:02:11 the description
00:02:09 00:02:12 so right now i'm going to break down the
00:02:11 00:02:13 principles that literally took my
00:02:12 00:02:17 business from
00:02:13 00:02:20 failing to generating six figures and
00:02:17 00:02:23 close to seven figures per month
00:02:20 00:02:25 in the next three to five minutes let's
00:02:23 00:02:26 do it before we jump into i want to give
00:02:25 00:02:30 you guys a quick store
00:02:26 00:02:34 update so this is there we go focus
00:02:30 00:02:35 so since april uh 587 000 revenue on
00:02:34 00:02:37 this store
00:02:35 00:02:39 and the goal is to have that over seven
00:02:37 00:02:40 figures in the next three weeks
00:02:39 00:02:42 so i just want to give you a progress
00:02:40 00:02:43 update since my last video since some
00:02:42 00:02:45 people have been asking me
00:02:43 00:02:46 and yeah show you what's been going on
00:02:45 00:02:48 so
00:02:46 00:02:50 with that said what i'm about to break
00:02:48 00:02:52 down on this whiteboard here in the next
00:02:50 00:02:55 three to five minutes
00:02:52 00:02:57 can and will take your business from
00:02:55 00:03:00 failing or doing okay
00:02:57 00:03:02 to succeeding or doing extremely well
00:03:00 00:03:04 and it all comes down to the initial
00:03:02 00:03:07 question i asked you why
00:03:04 00:03:10 is this watch 10 000 and this watch
00:03:07 00:03:10 300 there's a strategy behind this and
00:03:10 00:03:12 it's
00:03:10 00:03:14 the strategy that i use for all of my
00:03:12 00:03:16 own businesses and clients
00:03:14 00:03:18 to get them to a point where we are
00:03:16 00:03:19 charging more than competitors doing
00:03:18 00:03:21 better than competitors and eventually
00:03:19 00:03:22 putting competitors out of business
00:03:21 00:03:24 and this is how i've never actually
00:03:22 00:03:25 taken this out of my head and put it on
00:03:24 00:03:27 paper so i'm really extremely
00:03:25 00:03:28 excited to do this and share this with
00:03:27 00:03:30 you
00:03:28 00:03:32 first we need to give it a name and i
00:03:30 00:03:35 kind of thought of one here
00:03:32 00:03:37 as i was just speaking so let me uh let
00:03:35 00:03:39 me give it a name here
00:03:37 00:03:40 gonna be a revolutionary it's gonna be
00:03:39 00:03:43 called the ponder
00:03:40 00:03:46 nitro pricing strategy
00:03:43 00:03:47 why nitro because i saw it here on my
00:03:46 00:03:49 nitro cold brew label
00:03:47 00:03:51 so we're gonna go with this sounds cool
00:03:49 00:03:52 this is the ponder nitro pricing
00:03:51 00:03:55 strategy
00:03:52 00:03:58 and this strategy here is a game changer
00:03:55 00:04:00 the process of actually taking a
00:03:58 00:04:01 business from failing to succeeding with
00:04:00 00:04:03 this concept and the strategy starts
00:04:01 00:04:05 with one aspect
00:04:03 00:04:06 working backwards and let me show you
00:04:05 00:04:09 how to do that
00:04:06 00:04:11 so get out a piece of paper get out this
00:04:09 00:04:13 tool it's free aww board
00:04:11 00:04:15 just google it completely free and do
00:04:13 00:04:16 this with me here's what i need you to
00:04:15 00:04:20 do
00:04:16 00:04:25 first type out
00:04:20 00:04:29 your product your product
00:04:25 00:04:32 and your price
00:04:29 00:04:35 okay so for my example i'm gonna use the
00:04:32 00:04:37 rolex gmt master ii and it's ten
00:04:35 00:04:38 thousand dollars
00:04:37 00:04:40 so type out this is your product right
00:04:38 00:04:43 you type out the price
00:04:40 00:04:45 and the name of the product on the other
00:04:43 00:04:49 hand type out your competitor
00:04:45 00:04:52 and their price so for my example
00:04:49 00:04:52 i'm using bolava
00:04:54 00:05:00 300.
00:04:56 00:05:01 now you have yourself and
00:05:00 00:05:03 your target price what you want to sell
00:05:01 00:05:05 at to generate the most profit
00:05:03 00:05:06 and your competitor what they're
00:05:05 00:05:10 currently selling at
00:05:06 00:05:12 and generating some success with
00:05:10 00:05:14 so you have this here and now we want to
00:05:12 00:05:16 start working backwards
00:05:14 00:05:19 the best place to start is by breaking
00:05:16 00:05:21 down the features of the product
00:05:19 00:05:23 are there any features in these two
00:05:21 00:05:24 watches that really cause a substantial
00:05:23 00:05:26 price difference
00:05:24 00:05:28 well let's think about it so what do
00:05:26 00:05:33 they do i mean they tell the date
00:05:28 00:05:36 or the let's do time and date
00:05:33 00:05:39 and i mean it's the same for each of us
00:05:36 00:05:42 right so
00:05:39 00:05:42 go ahead and
00:05:43 00:05:48 break this down like this so and also
00:05:46 00:05:52 what i would recommend doing is uh
00:05:48 00:05:53 labeling this for yourself that way
00:05:52 00:05:55 at the end you'll have a strategy built
00:05:53 00:05:57 out you'll have the ponder nitro pricing
00:05:55 00:06:00 strategy if you follow along exactly as
00:05:57 00:06:00 i'm doing right now
00:06:02 00:06:06 there we go so we have the features now
00:06:04 00:06:08 both of them have time and date right
00:06:06 00:06:10 well is there anything else that the
00:06:08 00:06:12 rolex has that you know
00:06:10 00:06:15 the the bulova doesn't yeah sure i mean
00:06:12 00:06:18 it's mechanical
00:06:15 00:06:21 whereas uh bulova is a quartz
00:06:18 00:06:22 and basically the if you're not a watch
00:06:21 00:06:23 person mechanical is
00:06:22 00:06:25 a little bit more expensive but you can
00:06:23 00:06:26 still get mechanical watches on under a
00:06:25 00:06:28 hundred dollars
00:06:26 00:06:30 so this isn't huge this isn't a big big
00:06:28 00:06:33 factor in the price difference
00:06:30 00:06:36 um i mean what else so handmade hand
00:06:33 00:06:38 over hand put together
00:06:36 00:06:40 and this isn't so that's that's another
00:06:38 00:06:42 factor but once again
00:06:40 00:06:44 let's be realistik it's not costing them
00:06:42 00:06:45 in labor ten thousand dollars to make
00:06:44 00:06:47 this watch
00:06:45 00:06:49 so we have the features listed out now
00:06:47 00:06:52 list out all the features that you have
00:06:49 00:06:52 and your competitor have
00:06:53 00:07:00 let's keep working backwards
00:06:56 00:07:03 what's the next aspect that is extremely
00:07:00 00:07:03 important
00:07:04 00:07:11 it comes down to branding
00:07:07 00:07:11 let's think about branding
00:07:14 00:07:17 boom okay so branding i mean bolivar
00:07:17 00:07:19 sherp
00:07:17 00:07:22 you know they have a they have a nice
00:07:19 00:07:27 logo it it's good it's good right it's
00:07:22 00:07:29 it's okay it's nice logo
00:07:27 00:07:30 okay website i've been on their website
00:07:29 00:07:32 so go to your competitor break down what
00:07:30 00:07:35 they're doing
00:07:32 00:07:37 is it very very nice is their website
00:07:35 00:07:38 extremely custom designed is it highly
00:07:37 00:07:42 highly branded
00:07:38 00:07:44 you know it bouleva's okay
00:07:42 00:07:45 break down their branding you can also
00:07:44 00:07:48 go as further
00:07:45 00:07:49 deep as like the colors so i mean
00:07:48 00:07:53 bolova's
00:07:49 00:07:54 white logo not not too sophistikated or
00:07:53 00:07:56 anything like that
00:07:54 00:07:58 rolex is also a white logo but the crown
00:07:56 00:08:02 right so it's like the crown
00:07:58 00:08:04 um extreme high quality renders
00:08:02 00:08:06 if you go to the website the renders of
00:08:04 00:08:07 their products are phenomenal you cannot
00:08:06 00:08:09 tell that they're not real
00:08:07 00:08:11 and maybe they are real that's how good
00:08:09 00:08:12 they are so high quality renders they
00:08:11 00:08:14 invested a ton of money
00:08:12 00:08:16 into showing details of their products
00:08:14 00:08:19 via computer generated
00:08:16 00:08:21 images high quality renders the crown
00:08:19 00:08:24 logo
00:08:21 00:08:26 but once again right this the branding
00:08:24 00:08:29 isn't substantially different and
00:08:26 00:08:29 even if you look up close
00:08:31 00:08:35 right so if you look i don't know if
00:08:34 00:08:38 this is gonna focus
00:08:35 00:08:42 there we go like it's not it
00:08:38 00:08:44 it's not a 10 000 difference once again
00:08:42 00:08:46 so let's keep breaking breaking this
00:08:44 00:08:46 down
00:08:47 00:08:50 branding is definitely important right
00:08:49 00:08:53 but it it's not a 10 000
00:08:50 00:08:56 difference so what's the next aspect
00:08:53 00:08:56 comes down to marketing
00:08:58 00:09:01 and both companies definitely do market
00:09:02 00:09:07 but this is where it starts to get
00:09:05 00:09:09 interesting let's think about the
00:09:07 00:09:10 marketing bulova does well i mean the
00:09:09 00:09:13 first one that comes to my head is
00:09:10 00:09:15 they were the first tv commercial ever
00:09:13 00:09:17 first ever tv advertisement back in like
00:09:15 00:09:19 1949 if you search on youtube
00:09:17 00:09:21 first ever tv commercial you'll see a
00:09:19 00:09:23 three second ad from bulova that says uh
00:09:21 00:09:24 the world runs on bulova time and that's
00:09:23 00:09:26 it pretty revolutionary stuff i mean
00:09:24 00:09:28 first tv commercial
00:09:26 00:09:29 pretty impressive but like since then
00:09:28 00:09:32 you know that was 70 years ago what have
00:09:29 00:09:32 they really done
00:09:32 00:09:36 not much really not too much the average
00:09:34 00:09:38 person doesn't know bulova
00:09:36 00:09:40 right the average person knows rolex
00:09:38 00:09:43 everyone knows
00:09:40 00:09:47 everyone knows what rolex is
00:09:43 00:09:49 along with that this is where it gets
00:09:47 00:09:49 interesting
00:09:49 00:09:53 not only does everyone know but when you
00:09:51 00:09:56 think of rolex
00:09:53 00:09:58 there's a perceived value to it there's
00:09:56 00:10:00 a perceived symbol a status quo
00:09:58 00:10:02 of success right because that's how they
00:10:00 00:10:04 do their marketing their marketing is
00:10:02 00:10:07 always with successful people
00:10:04 00:10:10 athletes musicians um celebrities
00:10:07 00:10:11 the majority of quote quote unquote
00:10:10 00:10:12 successful in the terms of monetary
00:10:11 00:10:15 success
00:10:12 00:10:16 successful people have a rolex and
00:10:15 00:10:18 that's who you see wearing them there's
00:10:16 00:10:20 a perceived value to it
00:10:18 00:10:22 bulova does not have that you don't see
00:10:20 00:10:23 anyone showing off their their bowl of a
00:10:22 00:10:26 watch right
00:10:23 00:10:28 along with that i believe it was a crazy
00:10:26 00:10:30 number rolex spent anywhere from
00:10:28 00:10:32 latin 2019 and do your own research
00:10:30 00:10:33 because i might be a little bit off
00:10:32 00:10:35 20 it was somewhere in the range of 20
00:10:33 00:10:38 mil to 50 million
00:10:35 00:10:40 on marketing literally on ad spend last
00:10:38 00:10:41 year rolex spent 20 million to 50
00:10:40 00:10:44 million dollars
00:10:41 00:10:48 what did bulova do not much
00:10:44 00:10:50 so and this is where it gets really good
00:10:48 00:10:51 and what i highly recommend doing is
00:10:50 00:10:53 continue to break this down break down
00:10:51 00:10:56 every single aspect
00:10:53 00:10:59 you can go as f far as
00:10:56 00:11:02 doing like copywriting for example
00:10:59 00:11:04 you go on uh rolex's website copywriting
00:11:02 00:11:06 is phenomenal you go on bulva's website
00:11:04 00:11:08 copywriting there's not too much
00:11:06 00:11:09 copywriting sure there's stuff on the
00:11:08 00:11:10 webpage but
00:11:09 00:11:12 i wouldn't consider it high quality
00:11:10 00:11:13 copywriting and so you can continue
00:11:12 00:11:15 doing this process and what that's what
00:11:13 00:11:17 i recommend you doing
00:11:15 00:11:20 breaking down every single aspect you
00:11:17 00:11:22 can go into email flows you can go into
00:11:20 00:11:24 advertising funnels the internet gives
00:11:22 00:11:26 you every single tool that you need to
00:11:24 00:11:28 break down every aspect of a
00:11:26 00:11:31 competitor's business
00:11:28 00:11:32 so when you see that your competitor is
00:11:31 00:11:34 doing
00:11:32 00:11:36 whatever they're doing now you need to
00:11:34 00:11:38 think
00:11:36 00:11:39 how can i get to the price point that i
00:11:38 00:11:41 want versus what they have
00:11:39 00:11:44 and this is the process that i use every
00:11:41 00:11:47 time i break it down like this
00:11:44 00:11:48 and then i list off my own so i
00:11:47 00:11:51 literally just
00:11:48 00:11:53 go through and do it better and for
00:11:51 00:11:56 example the current product i'm selling
00:11:53 00:11:57 the features sure they're relatively
00:11:56 00:11:59 similar
00:11:57 00:12:00 but there was a lack of quality so under
00:11:59 00:12:02 my competitors there was a
00:12:00 00:12:04 there was no really high quality
00:12:02 00:12:06 standards so what did i do
00:12:04 00:12:08 in my features i included these high
00:12:06 00:12:09 quality standards boom
00:12:08 00:12:10 there's there's a bit of an increase
00:12:09 00:12:11 right so now i can sell it for a little
00:12:10 00:12:14 bit more
00:12:11 00:12:15 but not a ton more so then i go down to
00:12:14 00:12:18 branding
00:12:15 00:12:20 my competitors branding was really
00:12:18 00:12:22 really really bad
00:12:20 00:12:23 literally plain with like some text on
00:12:22 00:12:25 it looked like it was made of microsoft
00:12:23 00:12:28 paint so
00:12:25 00:12:29 what did we do we spent about two months
00:12:28 00:12:31 on branding
00:12:29 00:12:32 before we even launched anything came up
00:12:31 00:12:34 with 16 different brand names
00:12:32 00:12:36 tested those figured out the best brand
00:12:34 00:12:39 name came up with color schemes
00:12:36 00:12:40 we just paid a substantial amount of
00:12:39 00:12:42 money for renders
00:12:40 00:12:44 for animations for every aspect of
00:12:42 00:12:47 branding
00:12:44 00:12:48 we placed a huge emphasis on so now boom
00:12:47 00:12:51 okay now we can sell this for even more
00:12:48 00:12:53 than you know what our competitors were
00:12:51 00:12:55 and when it comes to features depending
00:12:53 00:12:57 on what you can probably increase
00:12:55 00:13:00 price 10 to 20 depending on what
00:12:57 00:13:04 features you implement
00:13:00 00:13:05 branding probably no joke 20 to 30
00:13:04 00:13:08 increase depending on how good your
00:13:05 00:13:11 branding is you can do a price increase
00:13:08 00:13:12 marketing our competitors had no
00:13:11 00:13:13 marketing going
00:13:12 00:13:15 for the current product that we're
00:13:13 00:13:17 selling they had okay i shouldn't say
00:13:15 00:13:19 none but they had a little bit but
00:13:17 00:13:20 nowhere near what we were planning so
00:13:19 00:13:24 what did we do
00:13:20 00:13:26 we started out figuring out exactly
00:13:24 00:13:28 where our customers were what groups
00:13:26 00:13:30 they're in what websites they're on and
00:13:28 00:13:31 we are in every corner of the internet
00:13:30 00:13:32 now you cannot
00:13:31 00:13:34 if you go to our website you are going
00:13:32 00:13:37 to see us on every single future website
00:13:34 00:13:40 that you visit on the internet
00:13:37 00:13:43 so with marketing we are now
00:13:40 00:13:44 able to once again increase our price
00:13:43 00:13:46 another 30
00:13:44 00:13:47 because we have very very high quality
00:13:46 00:13:49 marketing
00:13:47 00:13:51 that takes people through a customer
00:13:49 00:13:53 journey from cold
00:13:51 00:13:55 to warm and we also advertise to our
00:13:53 00:13:57 existing customers so we retain them and
00:13:55 00:13:58 that's what rolex does
00:13:57 00:14:00 people when someone buys a rolex they
00:13:58 00:14:02 usually end up buying a few more
00:14:00 00:14:05 because it's a collection they want to
00:14:02 00:14:07 they fall in love with the marketing
00:14:05 00:14:09 now look at this if we do everything
00:14:07 00:14:12 perfect here we've increased
00:14:09 00:14:14 our price versus a competitor by 80
00:14:12 00:14:17 percent
00:14:14 00:14:19 in in the marketing if you're able to do
00:14:17 00:14:21 what rolex says you can
00:14:19 00:14:24 get up to like 10 000 increases you can
00:14:21 00:14:26 do all this
00:14:24 00:14:28 boom copywriting depending how good your
00:14:26 00:14:30 copy is you see another
00:14:28 00:14:31 10 increase this is the strategy that i
00:14:30 00:14:33 use
00:14:31 00:14:36 i start with an end goal in mind with a
00:14:33 00:14:39 price i break down my competitors
00:14:36 00:14:42 i compare side by side and i identify
00:14:39 00:14:44 what can be done better by implementing
00:14:42 00:14:47 this strategy right here
00:14:44 00:14:48 and figuring out your end goal first you
00:14:47 00:14:49 are going to be able to build a
00:14:48 00:14:51 successful business
00:14:49 00:14:53 and successful ads because you have
00:14:51 00:14:54 everything right here that you need to
00:14:53 00:14:57 charge more
00:14:54 00:14:58 build a better customer experience with
00:14:57 00:15:00 that said
00:14:58 00:15:02 if you follow me on instagram you can do
00:15:00 00:15:03 that at dillon business
00:15:02 00:15:05 i posted a story the other day our
00:15:03 00:15:07 customer feedback score on facebook
00:15:05 00:15:10 right now is 4.9 out of 5
00:15:07 00:15:12 and we charge 45 more than our closest
00:15:10 00:15:14 competitor
00:15:12 00:15:16 how are we doing that this right here
00:15:14 00:15:18 this is the secret
00:15:16 00:15:21 to a successful ecommerce business in
00:15:18 00:15:22 ads the ponder nitro pricing strategy
00:15:21 00:15:25 i love that name actually this is my
00:15:22 00:15:27 strategy i use i just shared it to you
00:15:25 00:15:29 for free so if you can do me the favor
00:15:27 00:15:30 and if you haven't yet hit the like
00:15:29 00:15:31 button subscribe
00:15:30 00:15:33 and also if you want to learn my
00:15:31 00:15:35 strategies in detail actually see how i
00:15:33 00:15:38 implement this step by step
00:15:35 00:15:40 a link to full-time ecom is down below
00:15:38 00:15:42 the application is on that page
00:15:40 00:15:44 if you get approved you can get access
00:15:42 00:15:47 to my entire brain in a step-by-step
00:15:44 00:15:48 format with that said and if you made it
00:15:47 00:15:50 to this part of the video
00:15:48 00:15:51 you are amazing thank you for watching
00:15:50 00:15:53 all of it i appreciate you
00:15:51 00:15:55 and i'm going to see you in the next one
00:15:53 00:15:57 if you have any feedback
00:15:55 00:15:59 any suggestions for future videos any
00:15:57 00:15:59 topics or questions i answer every
00:15:59 00:16:01 question
00:15:59 00:16:03 in the comments right below this video
00:16:01 00:16:06 so go ahead and drop it there and uh
00:16:03 00:16:06 dylan out