This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)
Published on: December 3 2022 by Dylan Pondir
This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)
Table of Contents
This SIMPLE Shopify Store Mindset 100x'd His Facebook Ads (Easy Method)
| startTime | durationTime | text |
| 00:00:00 | 00:00:05 | i have two watches here i have this |
| 00:00:02 | 00:00:07 | watch which is a bulova i paid about 300 |
| 00:00:05 | 00:00:10 | for a couple years ago and then i have |
| 00:00:07 | 00:00:12 | this watch which is a rolex gmt master |
| 00:00:10 | 00:00:14 | ii which i paid around ten thousand |
| 00:00:12 | 00:00:15 | dollars for now i have a question for |
| 00:00:14 | 00:00:17 | you there's a purpose to these two |
| 00:00:15 | 00:00:19 | watches |
| 00:00:17 | 00:00:21 | both of these watches have the same two |
| 00:00:19 | 00:00:25 | functions they tell me the time |
| 00:00:21 | 00:00:27 | and they tell me the day of the month |
| 00:00:25 | 00:00:28 | so my question to you is why is one of |
| 00:00:27 | 00:00:31 | these watches |
| 00:00:28 | 00:00:32 | two hundred dollars and one of them ten |
| 00:00:31 | 00:00:35 | thousand dollars |
| 00:00:32 | 00:00:38 | along with that why is this watch |
| 00:00:35 | 00:00:39 | already decreased in value about fifty |
| 00:00:38 | 00:00:43 | percent in value |
| 00:00:39 | 00:00:46 | in just two years and why has this watch |
| 00:00:43 | 00:00:50 | increased about 25 in value |
| 00:00:46 | 00:00:51 | in the past six to eight months |
| 00:00:50 | 00:00:53 | if you know the answer to this you |
| 00:00:51 | 00:00:54 | probably already run a successful |
| 00:00:53 | 00:00:58 | ecommerce business |
| 00:00:54 | 00:01:00 | and very very profitable facebook ads |
| 00:00:58 | 00:01:01 | if you don't know the answer this in |
| 00:01:00 | 00:01:03 | detail |
| 00:01:01 | 00:01:05 | then you need to watch this video |
| 00:01:03 | 00:01:08 | because understanding |
| 00:01:05 | 00:01:12 | this principle in why these companies |
| 00:01:08 | 00:01:15 | can charge such a substantial difference |
| 00:01:12 | 00:01:17 | for the same functions and |
| 00:01:15 | 00:01:20 | why one of these increases appreciates |
| 00:01:17 | 00:01:23 | in value and one depreciates in value |
| 00:01:20 | 00:01:24 | understanding the the the concept behind |
| 00:01:23 | 00:01:26 | that |
| 00:01:24 | 00:01:27 | and the principles behind that literally |
| 00:01:26 | 00:01:29 | took my businesses from |
| 00:01:27 | 00:01:30 | failing my e-commerce businesses from |
| 00:01:29 | 00:01:33 | losing money |
| 00:01:30 | 00:01:34 | to turning six figures a month and in |
| 00:01:33 | 00:01:38 | the next month |
| 00:01:34 | 00:01:39 | most likely seven figures a month |
| 00:01:38 | 00:01:40 | in the next three to five minutes i'm |
| 00:01:39 | 00:01:41 | gonna break down this principle for you |
| 00:01:40 | 00:01:43 | and you're gonna understand why you need |
| 00:01:41 | 00:01:45 | to start charging more |
| 00:01:43 | 00:01:47 | for your products and the four key |
| 00:01:45 | 00:01:51 | aspects that you need to implement |
| 00:01:47 | 00:01:53 | as soon as possible |
| 00:01:51 | 00:01:55 | right before we get into it though if |
| 00:01:53 | 00:01:57 | you can do me a huge favor and hit that |
| 00:01:55 | 00:01:59 | like button it's greatly appreciated |
| 00:01:57 | 00:02:01 | and it really helps on my youtube |
| 00:01:59 | 00:02:02 | channel you if you're new and you like |
| 00:02:01 | 00:02:04 | these type of videos you want to learn |
| 00:02:02 | 00:02:05 | how to build a successful ecommerce |
| 00:02:04 | 00:02:06 | business |
| 00:02:05 | 00:02:08 | hit subscribe and then also check out |
| 00:02:06 | 00:02:09 | full time ecom which is linked down in |
| 00:02:08 | 00:02:11 | the description |
| 00:02:09 | 00:02:12 | so right now i'm going to break down the |
| 00:02:11 | 00:02:13 | principles that literally took my |
| 00:02:12 | 00:02:17 | business from |
| 00:02:13 | 00:02:20 | failing to generating six figures and |
| 00:02:17 | 00:02:23 | close to seven figures per month |
| 00:02:20 | 00:02:25 | in the next three to five minutes let's |
| 00:02:23 | 00:02:26 | do it before we jump into i want to give |
| 00:02:25 | 00:02:30 | you guys a quick store |
| 00:02:26 | 00:02:34 | update so this is there we go focus |
| 00:02:30 | 00:02:35 | so since april uh 587 000 revenue on |
| 00:02:34 | 00:02:37 | this store |
| 00:02:35 | 00:02:39 | and the goal is to have that over seven |
| 00:02:37 | 00:02:40 | figures in the next three weeks |
| 00:02:39 | 00:02:42 | so i just want to give you a progress |
| 00:02:40 | 00:02:43 | update since my last video since some |
| 00:02:42 | 00:02:45 | people have been asking me |
| 00:02:43 | 00:02:46 | and yeah show you what's been going on |
| 00:02:45 | 00:02:48 | so |
| 00:02:46 | 00:02:50 | with that said what i'm about to break |
| 00:02:48 | 00:02:52 | down on this whiteboard here in the next |
| 00:02:50 | 00:02:55 | three to five minutes |
| 00:02:52 | 00:02:57 | can and will take your business from |
| 00:02:55 | 00:03:00 | failing or doing okay |
| 00:02:57 | 00:03:02 | to succeeding or doing extremely well |
| 00:03:00 | 00:03:04 | and it all comes down to the initial |
| 00:03:02 | 00:03:07 | question i asked you why |
| 00:03:04 | 00:03:10 | is this watch 10 000 and this watch |
| 00:03:07 | 00:03:10 | 300 there's a strategy behind this and |
| 00:03:10 | 00:03:12 | it's |
| 00:03:10 | 00:03:14 | the strategy that i use for all of my |
| 00:03:12 | 00:03:16 | own businesses and clients |
| 00:03:14 | 00:03:18 | to get them to a point where we are |
| 00:03:16 | 00:03:19 | charging more than competitors doing |
| 00:03:18 | 00:03:21 | better than competitors and eventually |
| 00:03:19 | 00:03:22 | putting competitors out of business |
| 00:03:21 | 00:03:24 | and this is how i've never actually |
| 00:03:22 | 00:03:25 | taken this out of my head and put it on |
| 00:03:24 | 00:03:27 | paper so i'm really extremely |
| 00:03:25 | 00:03:28 | excited to do this and share this with |
| 00:03:27 | 00:03:30 | you |
| 00:03:28 | 00:03:32 | first we need to give it a name and i |
| 00:03:30 | 00:03:35 | kind of thought of one here |
| 00:03:32 | 00:03:37 | as i was just speaking so let me uh let |
| 00:03:35 | 00:03:39 | me give it a name here |
| 00:03:37 | 00:03:40 | gonna be a revolutionary it's gonna be |
| 00:03:39 | 00:03:43 | called the ponder |
| 00:03:40 | 00:03:46 | nitro pricing strategy |
| 00:03:43 | 00:03:47 | why nitro because i saw it here on my |
| 00:03:46 | 00:03:49 | nitro cold brew label |
| 00:03:47 | 00:03:51 | so we're gonna go with this sounds cool |
| 00:03:49 | 00:03:52 | this is the ponder nitro pricing |
| 00:03:51 | 00:03:55 | strategy |
| 00:03:52 | 00:03:58 | and this strategy here is a game changer |
| 00:03:55 | 00:04:00 | the process of actually taking a |
| 00:03:58 | 00:04:01 | business from failing to succeeding with |
| 00:04:00 | 00:04:03 | this concept and the strategy starts |
| 00:04:01 | 00:04:05 | with one aspect |
| 00:04:03 | 00:04:06 | working backwards and let me show you |
| 00:04:05 | 00:04:09 | how to do that |
| 00:04:06 | 00:04:11 | so get out a piece of paper get out this |
| 00:04:09 | 00:04:13 | tool it's free aww board |
| 00:04:11 | 00:04:15 | just google it completely free and do |
| 00:04:13 | 00:04:16 | this with me here's what i need you to |
| 00:04:15 | 00:04:20 | do |
| 00:04:16 | 00:04:25 | first type out |
| 00:04:20 | 00:04:29 | your product your product |
| 00:04:25 | 00:04:32 | and your price |
| 00:04:29 | 00:04:35 | okay so for my example i'm gonna use the |
| 00:04:32 | 00:04:37 | rolex gmt master ii and it's ten |
| 00:04:35 | 00:04:38 | thousand dollars |
| 00:04:37 | 00:04:40 | so type out this is your product right |
| 00:04:38 | 00:04:43 | you type out the price |
| 00:04:40 | 00:04:45 | and the name of the product on the other |
| 00:04:43 | 00:04:49 | hand type out your competitor |
| 00:04:45 | 00:04:52 | and their price so for my example |
| 00:04:49 | 00:04:52 | i'm using bolava |
| 00:04:54 | 00:05:00 | 300. |
| 00:04:56 | 00:05:01 | now you have yourself and |
| 00:05:00 | 00:05:03 | your target price what you want to sell |
| 00:05:01 | 00:05:05 | at to generate the most profit |
| 00:05:03 | 00:05:06 | and your competitor what they're |
| 00:05:05 | 00:05:10 | currently selling at |
| 00:05:06 | 00:05:12 | and generating some success with |
| 00:05:10 | 00:05:14 | so you have this here and now we want to |
| 00:05:12 | 00:05:16 | start working backwards |
| 00:05:14 | 00:05:19 | the best place to start is by breaking |
| 00:05:16 | 00:05:21 | down the features of the product |
| 00:05:19 | 00:05:23 | are there any features in these two |
| 00:05:21 | 00:05:24 | watches that really cause a substantial |
| 00:05:23 | 00:05:26 | price difference |
| 00:05:24 | 00:05:28 | well let's think about it so what do |
| 00:05:26 | 00:05:33 | they do i mean they tell the date |
| 00:05:28 | 00:05:36 | or the let's do time and date |
| 00:05:33 | 00:05:39 | and i mean it's the same for each of us |
| 00:05:36 | 00:05:42 | right so |
| 00:05:39 | 00:05:42 | go ahead and |
| 00:05:43 | 00:05:48 | break this down like this so and also |
| 00:05:46 | 00:05:52 | what i would recommend doing is uh |
| 00:05:48 | 00:05:53 | labeling this for yourself that way |
| 00:05:52 | 00:05:55 | at the end you'll have a strategy built |
| 00:05:53 | 00:05:57 | out you'll have the ponder nitro pricing |
| 00:05:55 | 00:06:00 | strategy if you follow along exactly as |
| 00:05:57 | 00:06:00 | i'm doing right now |
| 00:06:02 | 00:06:06 | there we go so we have the features now |
| 00:06:04 | 00:06:08 | both of them have time and date right |
| 00:06:06 | 00:06:10 | well is there anything else that the |
| 00:06:08 | 00:06:12 | rolex has that you know |
| 00:06:10 | 00:06:15 | the the bulova doesn't yeah sure i mean |
| 00:06:12 | 00:06:18 | it's mechanical |
| 00:06:15 | 00:06:21 | whereas uh bulova is a quartz |
| 00:06:18 | 00:06:22 | and basically the if you're not a watch |
| 00:06:21 | 00:06:23 | person mechanical is |
| 00:06:22 | 00:06:25 | a little bit more expensive but you can |
| 00:06:23 | 00:06:26 | still get mechanical watches on under a |
| 00:06:25 | 00:06:28 | hundred dollars |
| 00:06:26 | 00:06:30 | so this isn't huge this isn't a big big |
| 00:06:28 | 00:06:33 | factor in the price difference |
| 00:06:30 | 00:06:36 | um i mean what else so handmade hand |
| 00:06:33 | 00:06:38 | over hand put together |
| 00:06:36 | 00:06:40 | and this isn't so that's that's another |
| 00:06:38 | 00:06:42 | factor but once again |
| 00:06:40 | 00:06:44 | let's be realistik it's not costing them |
| 00:06:42 | 00:06:45 | in labor ten thousand dollars to make |
| 00:06:44 | 00:06:47 | this watch |
| 00:06:45 | 00:06:49 | so we have the features listed out now |
| 00:06:47 | 00:06:52 | list out all the features that you have |
| 00:06:49 | 00:06:52 | and your competitor have |
| 00:06:53 | 00:07:00 | let's keep working backwards |
| 00:06:56 | 00:07:03 | what's the next aspect that is extremely |
| 00:07:00 | 00:07:03 | important |
| 00:07:04 | 00:07:11 | it comes down to branding |
| 00:07:07 | 00:07:11 | let's think about branding |
| 00:07:14 | 00:07:17 | boom okay so branding i mean bolivar |
| 00:07:17 | 00:07:19 | sherp |
| 00:07:17 | 00:07:22 | you know they have a they have a nice |
| 00:07:19 | 00:07:27 | logo it it's good it's good right it's |
| 00:07:22 | 00:07:29 | it's okay it's nice logo |
| 00:07:27 | 00:07:30 | okay website i've been on their website |
| 00:07:29 | 00:07:32 | so go to your competitor break down what |
| 00:07:30 | 00:07:35 | they're doing |
| 00:07:32 | 00:07:37 | is it very very nice is their website |
| 00:07:35 | 00:07:38 | extremely custom designed is it highly |
| 00:07:37 | 00:07:42 | highly branded |
| 00:07:38 | 00:07:44 | you know it bouleva's okay |
| 00:07:42 | 00:07:45 | break down their branding you can also |
| 00:07:44 | 00:07:48 | go as further |
| 00:07:45 | 00:07:49 | deep as like the colors so i mean |
| 00:07:48 | 00:07:53 | bolova's |
| 00:07:49 | 00:07:54 | white logo not not too sophistikated or |
| 00:07:53 | 00:07:56 | anything like that |
| 00:07:54 | 00:07:58 | rolex is also a white logo but the crown |
| 00:07:56 | 00:08:02 | right so it's like the crown |
| 00:07:58 | 00:08:04 | um extreme high quality renders |
| 00:08:02 | 00:08:06 | if you go to the website the renders of |
| 00:08:04 | 00:08:07 | their products are phenomenal you cannot |
| 00:08:06 | 00:08:09 | tell that they're not real |
| 00:08:07 | 00:08:11 | and maybe they are real that's how good |
| 00:08:09 | 00:08:12 | they are so high quality renders they |
| 00:08:11 | 00:08:14 | invested a ton of money |
| 00:08:12 | 00:08:16 | into showing details of their products |
| 00:08:14 | 00:08:19 | via computer generated |
| 00:08:16 | 00:08:21 | images high quality renders the crown |
| 00:08:19 | 00:08:24 | logo |
| 00:08:21 | 00:08:26 | but once again right this the branding |
| 00:08:24 | 00:08:29 | isn't substantially different and |
| 00:08:26 | 00:08:29 | even if you look up close |
| 00:08:31 | 00:08:35 | right so if you look i don't know if |
| 00:08:34 | 00:08:38 | this is gonna focus |
| 00:08:35 | 00:08:42 | there we go like it's not it |
| 00:08:38 | 00:08:44 | it's not a 10 000 difference once again |
| 00:08:42 | 00:08:46 | so let's keep breaking breaking this |
| 00:08:44 | 00:08:46 | down |
| 00:08:47 | 00:08:50 | branding is definitely important right |
| 00:08:49 | 00:08:53 | but it it's not a 10 000 |
| 00:08:50 | 00:08:56 | difference so what's the next aspect |
| 00:08:53 | 00:08:56 | comes down to marketing |
| 00:08:58 | 00:09:01 | and both companies definitely do market |
| 00:09:02 | 00:09:07 | but this is where it starts to get |
| 00:09:05 | 00:09:09 | interesting let's think about the |
| 00:09:07 | 00:09:10 | marketing bulova does well i mean the |
| 00:09:09 | 00:09:13 | first one that comes to my head is |
| 00:09:10 | 00:09:15 | they were the first tv commercial ever |
| 00:09:13 | 00:09:17 | first ever tv advertisement back in like |
| 00:09:15 | 00:09:19 | 1949 if you search on youtube |
| 00:09:17 | 00:09:21 | first ever tv commercial you'll see a |
| 00:09:19 | 00:09:23 | three second ad from bulova that says uh |
| 00:09:21 | 00:09:24 | the world runs on bulova time and that's |
| 00:09:23 | 00:09:26 | it pretty revolutionary stuff i mean |
| 00:09:24 | 00:09:28 | first tv commercial |
| 00:09:26 | 00:09:29 | pretty impressive but like since then |
| 00:09:28 | 00:09:32 | you know that was 70 years ago what have |
| 00:09:29 | 00:09:32 | they really done |
| 00:09:32 | 00:09:36 | not much really not too much the average |
| 00:09:34 | 00:09:38 | person doesn't know bulova |
| 00:09:36 | 00:09:40 | right the average person knows rolex |
| 00:09:38 | 00:09:43 | everyone knows |
| 00:09:40 | 00:09:47 | everyone knows what rolex is |
| 00:09:43 | 00:09:49 | along with that this is where it gets |
| 00:09:47 | 00:09:49 | interesting |
| 00:09:49 | 00:09:53 | not only does everyone know but when you |
| 00:09:51 | 00:09:56 | think of rolex |
| 00:09:53 | 00:09:58 | there's a perceived value to it there's |
| 00:09:56 | 00:10:00 | a perceived symbol a status quo |
| 00:09:58 | 00:10:02 | of success right because that's how they |
| 00:10:00 | 00:10:04 | do their marketing their marketing is |
| 00:10:02 | 00:10:07 | always with successful people |
| 00:10:04 | 00:10:10 | athletes musicians um celebrities |
| 00:10:07 | 00:10:11 | the majority of quote quote unquote |
| 00:10:10 | 00:10:12 | successful in the terms of monetary |
| 00:10:11 | 00:10:15 | success |
| 00:10:12 | 00:10:16 | successful people have a rolex and |
| 00:10:15 | 00:10:18 | that's who you see wearing them there's |
| 00:10:16 | 00:10:20 | a perceived value to it |
| 00:10:18 | 00:10:22 | bulova does not have that you don't see |
| 00:10:20 | 00:10:23 | anyone showing off their their bowl of a |
| 00:10:22 | 00:10:26 | watch right |
| 00:10:23 | 00:10:28 | along with that i believe it was a crazy |
| 00:10:26 | 00:10:30 | number rolex spent anywhere from |
| 00:10:28 | 00:10:32 | latin 2019 and do your own research |
| 00:10:30 | 00:10:33 | because i might be a little bit off |
| 00:10:32 | 00:10:35 | 20 it was somewhere in the range of 20 |
| 00:10:33 | 00:10:38 | mil to 50 million |
| 00:10:35 | 00:10:40 | on marketing literally on ad spend last |
| 00:10:38 | 00:10:41 | year rolex spent 20 million to 50 |
| 00:10:40 | 00:10:44 | million dollars |
| 00:10:41 | 00:10:48 | what did bulova do not much |
| 00:10:44 | 00:10:50 | so and this is where it gets really good |
| 00:10:48 | 00:10:51 | and what i highly recommend doing is |
| 00:10:50 | 00:10:53 | continue to break this down break down |
| 00:10:51 | 00:10:56 | every single aspect |
| 00:10:53 | 00:10:59 | you can go as f far as |
| 00:10:56 | 00:11:02 | doing like copywriting for example |
| 00:10:59 | 00:11:04 | you go on uh rolex's website copywriting |
| 00:11:02 | 00:11:06 | is phenomenal you go on bulva's website |
| 00:11:04 | 00:11:08 | copywriting there's not too much |
| 00:11:06 | 00:11:09 | copywriting sure there's stuff on the |
| 00:11:08 | 00:11:10 | webpage but |
| 00:11:09 | 00:11:12 | i wouldn't consider it high quality |
| 00:11:10 | 00:11:13 | copywriting and so you can continue |
| 00:11:12 | 00:11:15 | doing this process and what that's what |
| 00:11:13 | 00:11:17 | i recommend you doing |
| 00:11:15 | 00:11:20 | breaking down every single aspect you |
| 00:11:17 | 00:11:22 | can go into email flows you can go into |
| 00:11:20 | 00:11:24 | advertising funnels the internet gives |
| 00:11:22 | 00:11:26 | you every single tool that you need to |
| 00:11:24 | 00:11:28 | break down every aspect of a |
| 00:11:26 | 00:11:31 | competitor's business |
| 00:11:28 | 00:11:32 | so when you see that your competitor is |
| 00:11:31 | 00:11:34 | doing |
| 00:11:32 | 00:11:36 | whatever they're doing now you need to |
| 00:11:34 | 00:11:38 | think |
| 00:11:36 | 00:11:39 | how can i get to the price point that i |
| 00:11:38 | 00:11:41 | want versus what they have |
| 00:11:39 | 00:11:44 | and this is the process that i use every |
| 00:11:41 | 00:11:47 | time i break it down like this |
| 00:11:44 | 00:11:48 | and then i list off my own so i |
| 00:11:47 | 00:11:51 | literally just |
| 00:11:48 | 00:11:53 | go through and do it better and for |
| 00:11:51 | 00:11:56 | example the current product i'm selling |
| 00:11:53 | 00:11:57 | the features sure they're relatively |
| 00:11:56 | 00:11:59 | similar |
| 00:11:57 | 00:12:00 | but there was a lack of quality so under |
| 00:11:59 | 00:12:02 | my competitors there was a |
| 00:12:00 | 00:12:04 | there was no really high quality |
| 00:12:02 | 00:12:06 | standards so what did i do |
| 00:12:04 | 00:12:08 | in my features i included these high |
| 00:12:06 | 00:12:09 | quality standards boom |
| 00:12:08 | 00:12:10 | there's there's a bit of an increase |
| 00:12:09 | 00:12:11 | right so now i can sell it for a little |
| 00:12:10 | 00:12:14 | bit more |
| 00:12:11 | 00:12:15 | but not a ton more so then i go down to |
| 00:12:14 | 00:12:18 | branding |
| 00:12:15 | 00:12:20 | my competitors branding was really |
| 00:12:18 | 00:12:22 | really really bad |
| 00:12:20 | 00:12:23 | literally plain with like some text on |
| 00:12:22 | 00:12:25 | it looked like it was made of microsoft |
| 00:12:23 | 00:12:28 | paint so |
| 00:12:25 | 00:12:29 | what did we do we spent about two months |
| 00:12:28 | 00:12:31 | on branding |
| 00:12:29 | 00:12:32 | before we even launched anything came up |
| 00:12:31 | 00:12:34 | with 16 different brand names |
| 00:12:32 | 00:12:36 | tested those figured out the best brand |
| 00:12:34 | 00:12:39 | name came up with color schemes |
| 00:12:36 | 00:12:40 | we just paid a substantial amount of |
| 00:12:39 | 00:12:42 | money for renders |
| 00:12:40 | 00:12:44 | for animations for every aspect of |
| 00:12:42 | 00:12:47 | branding |
| 00:12:44 | 00:12:48 | we placed a huge emphasis on so now boom |
| 00:12:47 | 00:12:51 | okay now we can sell this for even more |
| 00:12:48 | 00:12:53 | than you know what our competitors were |
| 00:12:51 | 00:12:55 | and when it comes to features depending |
| 00:12:53 | 00:12:57 | on what you can probably increase |
| 00:12:55 | 00:13:00 | price 10 to 20 depending on what |
| 00:12:57 | 00:13:04 | features you implement |
| 00:13:00 | 00:13:05 | branding probably no joke 20 to 30 |
| 00:13:04 | 00:13:08 | increase depending on how good your |
| 00:13:05 | 00:13:11 | branding is you can do a price increase |
| 00:13:08 | 00:13:12 | marketing our competitors had no |
| 00:13:11 | 00:13:13 | marketing going |
| 00:13:12 | 00:13:15 | for the current product that we're |
| 00:13:13 | 00:13:17 | selling they had okay i shouldn't say |
| 00:13:15 | 00:13:19 | none but they had a little bit but |
| 00:13:17 | 00:13:20 | nowhere near what we were planning so |
| 00:13:19 | 00:13:24 | what did we do |
| 00:13:20 | 00:13:26 | we started out figuring out exactly |
| 00:13:24 | 00:13:28 | where our customers were what groups |
| 00:13:26 | 00:13:30 | they're in what websites they're on and |
| 00:13:28 | 00:13:31 | we are in every corner of the internet |
| 00:13:30 | 00:13:32 | now you cannot |
| 00:13:31 | 00:13:34 | if you go to our website you are going |
| 00:13:32 | 00:13:37 | to see us on every single future website |
| 00:13:34 | 00:13:40 | that you visit on the internet |
| 00:13:37 | 00:13:43 | so with marketing we are now |
| 00:13:40 | 00:13:44 | able to once again increase our price |
| 00:13:43 | 00:13:46 | another 30 |
| 00:13:44 | 00:13:47 | because we have very very high quality |
| 00:13:46 | 00:13:49 | marketing |
| 00:13:47 | 00:13:51 | that takes people through a customer |
| 00:13:49 | 00:13:53 | journey from cold |
| 00:13:51 | 00:13:55 | to warm and we also advertise to our |
| 00:13:53 | 00:13:57 | existing customers so we retain them and |
| 00:13:55 | 00:13:58 | that's what rolex does |
| 00:13:57 | 00:14:00 | people when someone buys a rolex they |
| 00:13:58 | 00:14:02 | usually end up buying a few more |
| 00:14:00 | 00:14:05 | because it's a collection they want to |
| 00:14:02 | 00:14:07 | they fall in love with the marketing |
| 00:14:05 | 00:14:09 | now look at this if we do everything |
| 00:14:07 | 00:14:12 | perfect here we've increased |
| 00:14:09 | 00:14:14 | our price versus a competitor by 80 |
| 00:14:12 | 00:14:17 | percent |
| 00:14:14 | 00:14:19 | in in the marketing if you're able to do |
| 00:14:17 | 00:14:21 | what rolex says you can |
| 00:14:19 | 00:14:24 | get up to like 10 000 increases you can |
| 00:14:21 | 00:14:26 | do all this |
| 00:14:24 | 00:14:28 | boom copywriting depending how good your |
| 00:14:26 | 00:14:30 | copy is you see another |
| 00:14:28 | 00:14:31 | 10 increase this is the strategy that i |
| 00:14:30 | 00:14:33 | use |
| 00:14:31 | 00:14:36 | i start with an end goal in mind with a |
| 00:14:33 | 00:14:39 | price i break down my competitors |
| 00:14:36 | 00:14:42 | i compare side by side and i identify |
| 00:14:39 | 00:14:44 | what can be done better by implementing |
| 00:14:42 | 00:14:47 | this strategy right here |
| 00:14:44 | 00:14:48 | and figuring out your end goal first you |
| 00:14:47 | 00:14:49 | are going to be able to build a |
| 00:14:48 | 00:14:51 | successful business |
| 00:14:49 | 00:14:53 | and successful ads because you have |
| 00:14:51 | 00:14:54 | everything right here that you need to |
| 00:14:53 | 00:14:57 | charge more |
| 00:14:54 | 00:14:58 | build a better customer experience with |
| 00:14:57 | 00:15:00 | that said |
| 00:14:58 | 00:15:02 | if you follow me on instagram you can do |
| 00:15:00 | 00:15:03 | that at dillon business |
| 00:15:02 | 00:15:05 | i posted a story the other day our |
| 00:15:03 | 00:15:07 | customer feedback score on facebook |
| 00:15:05 | 00:15:10 | right now is 4.9 out of 5 |
| 00:15:07 | 00:15:12 | and we charge 45 more than our closest |
| 00:15:10 | 00:15:14 | competitor |
| 00:15:12 | 00:15:16 | how are we doing that this right here |
| 00:15:14 | 00:15:18 | this is the secret |
| 00:15:16 | 00:15:21 | to a successful ecommerce business in |
| 00:15:18 | 00:15:22 | ads the ponder nitro pricing strategy |
| 00:15:21 | 00:15:25 | i love that name actually this is my |
| 00:15:22 | 00:15:27 | strategy i use i just shared it to you |
| 00:15:25 | 00:15:29 | for free so if you can do me the favor |
| 00:15:27 | 00:15:30 | and if you haven't yet hit the like |
| 00:15:29 | 00:15:31 | button subscribe |
| 00:15:30 | 00:15:33 | and also if you want to learn my |
| 00:15:31 | 00:15:35 | strategies in detail actually see how i |
| 00:15:33 | 00:15:38 | implement this step by step |
| 00:15:35 | 00:15:40 | a link to full-time ecom is down below |
| 00:15:38 | 00:15:42 | the application is on that page |
| 00:15:40 | 00:15:44 | if you get approved you can get access |
| 00:15:42 | 00:15:47 | to my entire brain in a step-by-step |
| 00:15:44 | 00:15:48 | format with that said and if you made it |
| 00:15:47 | 00:15:50 | to this part of the video |
| 00:15:48 | 00:15:51 | you are amazing thank you for watching |
| 00:15:50 | 00:15:53 | all of it i appreciate you |
| 00:15:51 | 00:15:55 | and i'm going to see you in the next one |
| 00:15:53 | 00:15:57 | if you have any feedback |
| 00:15:55 | 00:15:59 | any suggestions for future videos any |
| 00:15:57 | 00:15:59 | topics or questions i answer every |
| 00:15:59 | 00:16:01 | question |
| 00:15:59 | 00:16:03 | in the comments right below this video |
| 00:16:01 | 00:16:06 | so go ahead and drop it there and uh |
| 00:16:03 | 00:16:06 | dylan out |
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