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TikTok Ad Creative Tutorial - How to & Best Practices

Published on: December 23 2022 by Oscar Schnell

Are you interested in creating effective TikTok ads? If so, you've come to the right place! In this article, we'll cover some of the best practices for TikTok ad creative. Whether you're an experienced marketer or just starting out, these tips will help you create engaging and successful ads on TikTok.

1. Know your audience:

Before you start creating your TikTok ad, it's important to understand your target audience. Who are they, and what kind of content do they enjoy? Use this information to create an ad that resonates with your audience and speaks to their interests.

2. Keep it short and sweet:

TikTok is all about short-form video content, so keep your ad brief and to the point. You only have a few seconds to capture your audience's attention, so make every second count.

3. Use eye-catching visuals:

Visuals are key to a successful TikTok ad. Use bright colors, bold text, and captivating images to grab your audience's attention and keep them engaged.

4. Incorporate music:

Music is an integral part of TikTok culture, so consider incorporating a catchy tune into your ad. Just be sure to use music that fits with your brand and messaging.

5. Show, don't tell:

Instead of telling your audience about your product or service, show them. Use video footage to showcase your product in action, and demonstrate how it can benefit your audience.

By following these best practices for TikTok ad creative, you can create engaging and effective ads that resonate with your target audience. Remember to keep your ad short and sweet, use eye-catching visuals and incorporate music, and show your audience the value of your product or service. With these tips in mind, you'll be well on your way to TikTok ad success!

TikTok Ad Creative Tutorial - How to & Best Practices

In today's video, we will be discussing TikTok ad creatives. I will be sharing with you some best practices, examples, and tips on how to create highly profitable ads for your TikTok advertising campaign. Before we dive in, make sure to like this video and subscribe to the channel to stay up-to-date on all future content.

- My name is Oscar Chanel and I have spent over seven figures on ads in general and multiple six figures on TikTok and Snapchat ads.

- In this video, I will be sharing all the best practices and tips we know about TikTok ads to help you create highly profitable ads for your campaign.

- We will cover TikTok ad format, sound, organic content, trends, call-to-actions, captions, and updating your ads regularly.

TikTok Ad Format:

- TikTok ads are in a stories format, with a resolution of 9:18, similar to Facebook and Instagram stories.

- Video length can be 5 to 60 seconds, but TikTok suggests 9 to 15 second video ads.

- It is crucial to convey your message within the first few seconds of the ad.

- Include a call-to-action button and a swipe left call-to-action, which appears after 5 seconds.


- TikTok is a sound-heavy platform, so sound and music are essential for TikTok ads.

- Choose a popular song that fits your product and brand.

- Have a voiceover that explains the product with the viral song in the background, not too loud.

Organic Content:

- Ads should be organic and not easily recognizable as an ad.

- User-generated content, especially from TikTok influencers, works well.

- Implement trends that match your product and brand.


- TikTok is a sound-heavy platform, but adding captions at the bottom makes your video more engaging.

- Tiny captions are recommended, even if the sound is clear.

Updating Your Ads Regularly:

- Add new creatives constantly, aiming for a new creative every one to two weeks.

- Updating ads regularly is crucial as TikTok creatives blow out quickly.

- Test different ad types, such as unboxing, customer testimonials, trends, and applications.

- TikTok ads can be highly profitable if you follow these best practices and tips.

- Test different ad types and update your ads regularly to keep them fresh.

- If you have any questions, leave them in the comments, and make sure to subscribe to the channel for more TikTok and advertising content.

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