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TikTok in-feed ads

Published on: October 19 2022 by PiPiADS

TikTok in-feed ads

Getting creative with your brand's personality is a great way to engage your audience on TikTok. TikTok is a relatively new platform, so you might have some confusion regarding how to use its ads. Here's a guide to in-feed ads, how they work, and how they can be used to accomplish your goals.
 
 
Content post by pipiads, #1 adspy tool of tiktok ads.

What is a TikTok in-feed ad

Your “For You” page contains in-feed ads that appear between user videos. It's similar to the ads you'd see while tapping through Instagram Stories if you're unfamiliar with TikTok and the “For You” page. Appearing within TikToker’s “For You” pages, In-Feed Ads are full-screen, sound-on vertical videos up to 60-seconds in duration that include a prominent CTA button that can be utilized for various objectives.

TikTok in-feed video ad

TikTok in-feed video ads are a great way for advertisers to reach the community on TikTok through fun and informative videos. For envied video ads, you can select either the “Reach”, “Traffic”, “App installs”, “Video views”, or “conversion objective”.
The “Reach” objective will optimize your campaign to show your ad to the maximum number of people possible.
The “App installs” objective will automatically optimize your campaign for conversions focused on app installation.
The “Video views” objective will optimize your ad to get as many views as possible.
The “Traffic” objective will optimize your ad for the traffic to your page or ad, while the conversion objective will optimize your ad for people to take a specific action on your website.
When you participate in the auction process and select the in-feed video ad format, the auction winner's AD is inserted into the personalized feed of your targeted audience you can bid for in-feed ads through. You can bid for in-feed ads through either CPM, CPC, oCPC, or CPVC options.

TikTok in feed ads example

You can see what TikTok in-feed ads are below to get a better understanding.
 
TikTok in feed ads example #1. Google

Display Name: Google

Ad Text: New boo? Don't let iPhone's broken texts ruin it. Help Apple Get The Message. 

First seen - Last seen: Aug 19, 2022 ~ Oct 08, 2022

Country/Region: United States

Ad Data: 430M Ad Impressions, 47 Days, 688K Popularity

Ad Effect: $2150195.71-5590508.85 Ad cost, 71673-559051 Conversions, 0.16% Like rate

 
 
TikTok in feed ads example #2. thebandghost

Display Name: thebandghost

Ad Text: [MESSAGE FROM THE CLERGY] We wish to inform you a Ghoul’s moves can make Papa go down just like Holy Mary…

First seen - Last seen: Sep 01 2022 ~ Oct 11 2022

Country/Region: Australia 、 Canada 、 United States 、 Brazil 、 Germany 、 Vietnam 、 Indonesia 、 United Kingdom 、 Malaysia 、 France

Ad Data: 77.2M Ad Impressions, 41 Days, 2.7M Popularity

Ad Effect: $251420.95-421738.36 Ad cost, 11563-64171 Conversions, 3.53% Like rate

 
 
TikTok in feed ads example #3. Charlie Puth

Display Name: Charlie Puth

Ad Text: I call this… Charlie Be Quiet 🤐 

First seen - Last seen: Sep 16 2022 ~ Oct 11 2022

Country/Region: Indonesia 、 Philippines 、 United States

Ad Data: 74M Ad Impressions, 26 Days, 5.2M Popularity

Ad Effect: $145370.23-367004.29 Ad cost, 13616-134137 Conversions, 7.01% Like rate

TikTok in-feed ads specs

In the table are detailed TikTok in-feed ads specs
 
TikTok In-Feed Ads Specifications
Ad Composition
Video creative + ad display image + brand or app name (logo) + ad description + CTA button
Aspect Ratio
9:16, 1:1, or 16:9
Video Resolution
Resolution must be a minimum of 540*960px, 640*640px, or 960*540px.
File Type
Videos can be between 5-60s. TikTok suggests short videos of 9-15s.
Bitrate
≥516 kbps
File Size
Aspect Ratio: 1:1
File Type: .jpg, .jpeg, .png
File size: <50 KB
App or Brand Name
For app names, TikTok supports 4-40 Latin alphabet letters and 2-20 Asian characters.
For brand names, TikTok supports 2-20 Latin alphabet letters and 1-10 Asian characters.
Note:
•TikTok does not support Emojis in the app name or brand name.
•Punctuation marks and spaces count as characters.
•Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.
Ad Description
For descriptions, TikTok supports 1-100 Latin alphabet letters and 1-50 Asian characters.
Note:
•TikTok does not support Emojis or these special characters: "{ }" or "#" in the description.
•Punctuation marks and spaces count as characters.
•Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.

TikTok in feed ads cost

As the videos can feature a call-to-action (CTA) button, TikTok in-feed ads are great for driving sales. Depending on the ad settings, the cost per view for this ad format varies, but, on average, in-feed ads cost $10 per 1,000 impressions.
Below are the detailed costs from PiPiADS' database.
TikTok in feed ads cost

TikTok top feed ad

Top Feed, a new solution with customized targeting and greater control, places your video in the first In-Feed Ad slot when users open the app and start their “For You” feed journey. Top Feed offers more predictability with Reach & Frequency buying and more impact with memorable ad placement. You can also enhance your Top Feed ad with Interactive Add-Ons or multi-creative delivery strategies. Top Feed will replace the One Day Max offering.
 
TikTok top feed ad #1. tacobell

Display Name: tacobell

Ad Text: Replying to @tacobell Mexican Pizza: The Musical, Act 3

First seen - Last seen: Sep 20 2022 ~ Oct 11 2022

Country/Region: United States

Ad Data: 59.9M Ad Impressions, 22 Days, 195.3K Popularity

Ad Effect: $299573.62-778891.41 Ad cost , 9986-77889 Conversions, 0.31% Like rate

 
 
TikTok top feed ad  #2. kardashianshulu

Display Name: kardashianshulu

Ad Text: we’re back. season 2 of #TheKardashians is now streaming on Hulu.

First seen - Last seen: Sep 23 2022 ~ Oct 10 2022

Country/Region: United States

Ad Data: 51.3M Ad Impressions, 13 Days, 359.2K Popularity

Ad Effect: $256895.02-667927.05 Ad cost , 8563-66793 Conversions, 0.70% Like rate

 
 
TikTok top feed ad  #3. disneyplus

Display Name: disneyplus

Ad Text: Tick tock, TikTok. This Disney+ Day offer disappears soon. Get your first month for only $1.99.

First seen - Last seen: Sep 11 2022 ~ Oct 10 2022

Country/Region: United States

Ad Data: 49.2M Ad Impressions, 14 Days, 59.2K Popularity

Ad Effect: $246020.05-639652.12 Ad cost, 8201-63965 Conversions, 0.12% Like rate 

Top feed ads TikTok

Having learned so much about TikTok in-feed ads. Surely you will also want to know what the top feed ads are on TikTok right now. Here are the 3 latest top feed ads from PiPiADS' advertising database.
 
Top feed ads TikTok #1. Nigel Kabvina

Display Name: Nigel Kabvina

Ad Text: Ramen or a cocktail? It’s always best to double check. That’s why I use @google ‘s 2-Step Verification to keep my account safe #SaferWithGoogle #ad 

First seen - Last seen: Sep 08 2022 ~ Oct 11 2022

Country/Region: United States

Ad Data: 48.1M Ad Impressions, 34 Days, 193.4K Popularity

Ad Effect: $240566.57-625473.07 Ad cost, 8019-62547 Conversions, 0.40% Like rate 

 
 
Top feed ads TikTok #2. bretmanrock

Display Name: bretmanrock

Ad Text: @google’s 2-Step Verification helps keep my photos and emails safe from hackers? Suddenly…I’m passionate about cybersecurity. #SaferwithGoogle #ad

First seen - Last seen: Aug 16 2022 ~ Oct 11 2022

Country/Region: United States

Ad Data: 136.7 Ad Impressions, 57 Days, 1M Popularity

Ad Effect: $683978.56-1778344.24 Ad cost , 22799-177834 Conversions, 0.75% Like rate

 
 
Top feed ads TikTok #3. YouTube

Display Name: YouTube

Ad Text: Your favorite creators and games in a live gaming event unlike any other. YouTube: Game On.

First seen - Last seen: Aug 28 2022 ~ Oct 04 2022

Country/Region: United States

Ad Data: 104.3M Ad Impressions, 13 Days, 113K Popularity

Ad Effect: $521789.23-1356652 Ad cost, 17393-135665 Conversions, 0.11% Like rate

 
 
By now, you should have a clear understanding of TikTok in-feed ads and the early steps on how you can put them into practice for your business. Congratulations, you are one step closer to bringing your business to TikTok's engaged and authentic community.

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