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TikTok in-feed ads

Published on: October 19 2022 by PiPiADS

TikTok is one of the fastest-growing social media platforms, and it offers a great opportunity for businesses to reach a younger audience. However, it can be challenging to navigate how to use its ads effectively. One great way to engage your audience is by getting creative with your brand's personality on TikTok. In this article, we'll discuss in-feed ads, how they work, and how they can help you achieve your marketing goals.

1. AdSpy Tool for TikTok Ads:

One useful tool for creating successful TikTok ads is AdSpy. This tool can help you analyze your competitors' ads and get inspiration for your own ads. AdSpy allows you to see the ad's performance, engagement rates, and demographics, among other things. You can also use AdSpy to find influencers and their sponsored content on TikTok.

2. How In-Feed Ads Work:

In-feed ads are the most common type of ad on TikTok. They appear in between organic videos as users scroll through their feed. In-feed ads can be up to 60 seconds long, and they can include multiple calls-to-action, such as downloading an app, visiting a website, or making a purchase.

3. How to Use In-Feed Ads:

Here are some tips on how to use in-feed ads effectively on TikTok:

- Keep it short and sweet. TikTok users have short attention spans, so make sure your ad is concise and engaging.

- Use music and sound effects. TikTok is a platform that's all about music and sound, so use this to your advantage and include music or sound effects in your ad.

- Include a call-to-action. In-feed ads can have multiple calls-to-action, so make sure you include one that's relevant to your marketing goals.

- Get creative with your branding. TikTok users appreciate creativity, so don't be afraid to get creative with your brand's personality in your ad.

TikTok is a great platform for businesses to engage with a younger audience. By using in-feed ads and getting creative with your branding, you can successfully reach your marketing goals on TikTok. Don't forget to use tools like AdSpy to analyze your competitors' ads and get inspiration for your own ads.

What is a TikTok in-feed ad

TikTok is a popular social media platform that features short-form videos. The For You page is a personalized feed that displays content based on a user's interests and interactions. In-feed ads are a type of advertisement that appears between user videos on the For You page.

Features of In-Feed Ads:

- In-feed ads are similar to the ads seen on Instagram Stories.

- They appear within a user's For You page.

- They are full-screen, sound-on vertical videos up to 60 seconds in duration.

- They include a prominent call-to-action (CTA) button that can be utilized for various objectives.

Benefits of In-Feed Ads:

- In-feed ads allow businesses to reach a wider audience on TikTok.

- They can be used to promote products or services and drive traffic to a website or app.

- In-feed ads can also be used to increase brand awareness and engagement.

Tips for Creating Effective In-Feed Ads:

- Keep the video short and attention-grabbing.

- Use eye-catching visuals and clear messaging.

- Include a strong call-to-action.

- Consider using influencers to promote the ad.

In-feed ads are a valuable tool for businesses looking to reach a wider audience on TikTok. By creating attention-grabbing videos with a clear call-to-action, businesses can increase brand awareness, engagement, and drive traffic to their website or app.

TikTok in-feed video ad

TikTok in feed video ads are a fun and informative way for advertisers to reach the community on TikTok. There are various objectives available for advertisers to select from depending on their campaign goals.

Objectives available for in feed video ads:

1. Reach: This objective optimizes the campaign to show the ad to the maximum number of people possible.

2. Traffic: This objective optimizes the ad for traffic to the page or ad.

3. App installs: This objective optimizes the campaign for conversions focused on app installation.

4. Video views: This objective optimizes the ad to get as many views as possible.

5. Conversion: This objective optimizes the ad for people to take a specific action on the website.

Auction process:

When participating in the auction process and selecting the in feed video ad format, the auction winner's ad is inserted into the personalized feed of the targeted audience. Advertisers can bid for in feed ads through either CPM, CPC, oCPC, or CPVC options.

Key takeaways:

- In feed video ads on TikTok are a great way to reach the community through fun and informative videos.

- Advertisers can select from various objectives depending on their campaign goals.

- The auction process allows for personalized targeting of the audience.

- Advertisers can bid for in feed ads through various options.

TikTok in feed ads example

TikTok in-feed ads have become a popular way for businesses to promote their products and services to a massive audience. In this article, we will take a closer look at three different examples of TikTok in-feed ads to better understand how they work.

Example 1:

- Display Name: Google

- Ad Text: New boo? Don't let iPhone's broken texts ruin it. Help Apple Get The Message.

- First seen: Aug 19, 2022

- Last seen: Oct 08, 2022

- Country/Region: United States

- Ad Data: 430M Ad Impressions, 47 Days, 688K Popularity

- Ad Effect: 2150195 (71%), 5590508 (85%)

- Ad cost: 71673, 559051

- Conversions: 0.16

- Like rate:

Example 2:

- Display Name: thebandghost

- Ad Text: MESSAGE FROM THE CLERGY. We wish to inform you a Ghoul's moves can make Papa go down just like Holy Mary...

- First seen: Sep 01, 2022

- Last seen: Oct 11, 2022

- Country/Region: Australia, Canada, United States, Brazil, Germany, Vietnam, Indonesia, United Kingdom, Malaysia, France

- Ad Data: 77.2M Ad Impressions, 41 Days, 2.7M Popularity

- Ad Effect: 251420 (95%), 421738 (36%)

- Ad cost: 11563, 64171

- Conversions: 3.53

- Like rate:

Example 3:

- Display Name: Charlie Puth

- Ad Text: I call this... Charlie Be Quiet.

- First seen: Sep 16, 2022

- Last seen: Oct 11, 2022

- Country/Region: Indonesia, Philippines, United States

- Ad Data: 74M Ad Impressions, 26 Days, 5.2M Popularity

- Ad Effect: 145370 (23%), 367004 (29%)

- Ad cost: 13616, 134137

- Conversions: 7.01

- Like rate:

From these examples, we can see that TikTok in-feed ads can have a significant impact on a business's advertising campaign. By targeting a massive audience, businesses can increase their ad impressions, ad effect, and conversions. It is essential to create engaging and creative ad text to capture the user's attention and increase the likelihood of a conversion.

TikTok in-feed ads specs

TikTok In Feed Ads Specifications

TikTok has become one of the most popular social media platforms in recent years, with over 1 billion active users worldwide. As a result, it has become an attractive platform for advertisers to promote their products or services. One of the most effective ways to advertise on TikTok is through In Feed Ads. In this article, we will explore the detailed specifications of TikTok In Feed Ads.

Ad Composition:

TikTok In Feed Ads consist of several components, including video creative, ad display image, brand or app name/logo, ad description, and CTA button.

Video Creative:

- Aspect Ratio: 9:16, 1:1, or 16:9

- Video Resolution: Minimum of 540x960px, 640x640px, or 960x540px

- File Type: Videos can be between 5-60 seconds, with TikTok suggesting short videos of 9-15 seconds

- Bitrate: ≥ 516 kbps

Ad Display Image:

- Aspect Ratio: 1:1

- File Type: jpg, jpeg, png

- File Size: < 50 KB

Brand or App Name/Logo:

- For app names, TikTok supports 4-40 Latin alphabet letters and 2-20 Asian characters

- For brand names, TikTok supports 2-20 Latin alphabet letters and 1-10 Asian characters

- Note: TikTok does not support emojis in the app name or brand name. Punctuation marks and spaces count as characters. Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.

Ad Description:

- TikTok supports 1-100 Latin alphabet letters and 1-50 Asian characters for descriptions.

- Note: TikTok does not support emojis or special characters in the description. Punctuation marks and spaces count as characters. Depending on the mobile phone model and operating system, longer text may be at risk of being cut off from the display area on the screen.

By following these specifications, advertisers can create effective and engaging TikTok In Feed Ads that will capture the attention of their target audience. It is important to ensure that all components of the ad are optimized for the best performance on the platform.

TikTok in feed ads cost

TikTok is a popular social media platform that has become increasingly popular for advertising. One of the most effective ad formats on TikTok is the in-feed ad, which can feature a call to action button and is great for driving sales.

Benefits of in-feed ads:

- In-feed ads can feature a call to action button, which can drive sales.

- In-feed ads are placed within the user's feed, so they are more likely to be seen.

- In-feed ads can be targeted to specific audiences, making them more effective.

Cost of in-feed ads:

- The cost per view for in-feed ads varies depending on the ad settings.

- On average, in-feed ads cost $10 per 1,000 impressions.

- Below are the detailed costs from PiPiADS database:

- Cost per view: $0.01 to $0.02

- Cost per click: $0.10 to $0.30

- Cost per impression: $6 to $10

Overall, in-feed ads on TikTok are an effective way to drive sales and reach a targeted audience. While the cost per view can vary, on average, in-feed ads are relatively affordable and can provide a good return on investment for businesses.

TikTok top feed ad

TikTok has launched a new solution called Top Feed, which offers customized targeting and greater control for placing your video in the first In Feed Ad slot. This article will provide an overview of Top Feed and highlight three successful ad campaigns.

Top Feed Features:

- Provides predictability with Reach & Frequency buying

- Offers impactful and memorable ad placement

- Allows for enhancement with Interactive Add Ons or multi-creative delivery strategies

Top Feed Replaces One Day Max:

- One Day Max offering will be replaced by Top Feed

Top Feed Ad Campaigns:

1. Taco Bell:

- Ad Text: Replying to Taco Bell Mexican Pizza - The Musical Act 3

- Ad Data: 59.9M Ad Impressions, 22 Days

- Ad Effect: 299,573.62, 778,891.41

- Ad Cost: $9,986.78,889

- Conversions: 0.31

- Like Rate:

2. Kardashians on Hulu:

- Ad Text: We're back! Season 2 of The Kardashians is now streaming on Hulu

- Ad Data: 51.3M Ad Impressions, 13 Days

- Ad Effect: 256,895.02, 667,927.05

- Ad Cost: $8,563.66,793

- Conversions: 0.70

- Like Rate:

3. Disney Plus:

- Ad Text: Tick tock TikTok! This Disney Day offer disappears soon. Get your first month for only $1.99

- Ad Data: 49.2M Ad Impressions, 14 Days

- Ad Effect: 246,020.05, 639,652.12

- Ad Cost: $8,201.63,965

- Conversions: 0.12

- Like Rate:

TikTok's Top Feed offers a new solution for advertisers to reach their target audience with greater control and customization. The success of these three ad campaigns showcases the impact of Top Feed's memorable ad placement and enhanced features. Advertisers should consider utilizing Top Feed for their next TikTok campaign.

Top feed ads TikTok

If you're interested in TikTok ads, you may be curious about the top feed ads on the platform. In this article, we'll take a look at the three latest top feed ads from PiPiADS advertising database.

Top Feed Ads on TikTok:

1. Nigel Kabvina

- Display Name: Nigel Kabvina

- Ad Text: Ramen or a cocktail? It's always best to double check. That's why I use Google's 2-Step Verification to keep my account safe. #SaferWithGoogle ad.

- Ad Data:

- First seen: Sep 08, 2022

- Last seen: Oct 11, 2022

- Country/Region: United States

- Ad Impressions: 48.1M

- Popularity: 193.4K

- Ad Effect: 240,566.57

- Ad cost: $8,019.63

- Conversions: 0.40

- Like rate:

2. Bretmanrock

- Display Name: Bretmanrock

- Ad Text: Google's 2-Step Verification helps keep my photos and emails safe from hackers. Suddenly... I'm passionate about cybersecurity. #SaferwithGoogle ad.

- Ad Data:

- First seen: Aug 16, 2022

- Last seen: Oct 11, 2022

- Country/Region: United States

- Ad Impressions: 136.7

- Popularity: 1M

- Ad Effect: 683,978.56

- Ad cost: $22,799.18

- Conversions: 0.75

- Like rate:

3. YouTube

- Display Name: YouTube

- Ad Text: Your favorite creators and games in a live gaming event unlike any other. YouTube Game On.

- Ad Data:

- First seen: Aug 28, 2022

- Last seen: Oct 04, 2022

- Country/Region: United States

- Ad Impressions: 104.3M

- Popularity: 113K

- Ad Effect: 521,789.23

- Ad cost: $17,393.14

- Conversions: 0.11

- Like rate:

With this information, you can better understand what types of ads are currently successful on TikTok and potentially use this information for your own advertising strategy. As TikTok continues to grow in popularity, it's important to stay up-to-date on the latest trends and tactics to effectively reach the platform's engaged and authentic community.

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