TikTok World 2021: PartnerTok, The TikTok Marketing Partner Program

Published on: December 21 2022 by TikTok For Business

TikTok has become one of the most popular social media platforms in the world, with millions of users creating and sharing short videos every day. As more businesses and marketers recognize the potential of TikTok, the platform has launched the TikTok Marketing Partner Program, also known as PartnerTok.

What is PartnerTok?

PartnerTok is a program designed to connect businesses and marketers with TikTok experts who can help them create and run effective advertising campaigns on the platform. The program provides access to a range of tools and resources, including data analytics, creative guidance, and technical support.

Benefits of PartnerTok:

- Access to a network of TikTok experts

- Guidance on creating effective advertising campaigns

- Access to data analytics and insights

- Technical support for running campaigns

- Exclusive access to new features and updates

How to Join PartnerTok:

To join PartnerTok, businesses and marketers must meet certain criteria, including having a track record of success with advertising on social media and a commitment to creating high-quality content for TikTok. Interested parties can apply for the program through TikTok's website.

As TikTok continues to grow in popularity, the PartnerTok program offers businesses and marketers a valuable opportunity to connect with experts and create effective advertising campaigns on the platform. By joining PartnerTok, businesses can gain access to a range of tools and resources that can help them reach new audiences and achieve their marketing goals on TikTok.

Table of Contents About TikTok World 2021: PartnerTok, The TikTok Marketing Partner Program

- David Shaw is excited to talk about the TikTok Marketing Partner Program

- The program's purpose is to improve the advertiser experience on TikTok

- The article will cover what it takes to become a partner, what to expect, and the future of the program

- There is a special announcement at the end

What is the TikTok Marketing Partner Program?

- A community of innovators who drive innovations to unlock success for brands and advertisers

- Partners champion diversity and inclusion, build meaningful solutions, and share and build trust with advertisers

Values the program looks for in partners:

1. Diversity and inclusion

- Creative partners bring branded opportunities to diverse creators and give a voice to many communities

- Example: Partner Whaler teamed up with AT&T TV and 13th to debut the first all-black creator house, generating over 12 million likes and half a billion views

2. Meaningful solutions

- Partners help push the envelope for ad creative and solve tough problems for advertisers at scale

3. Trust and accountability

- Partners must uphold community guidelines and meet brand safety requirements

Promises of the program:

1. Honesty and transparency around badging

2. Dedicated to partner success, providing guidance, resources, and feedback for continued learning

3. Partners are part of a community, building networks and making key introductions

Innovation competition:

- Build for TikTok competition is launched for developers with great ideas for creative or media buying solutions

- Winners will win big and take all the bragging rights that come with the crown

- Applications are now open

- The TikTok Marketing Partner Program is a community of innovators driving success for brands and advertisers

- Partners champion diversity and inclusion, build meaningful solutions, and share and build trust with advertisers

- The program promises honesty and transparency, dedication to partner success, and a community building network and making key introductions

- The Build for TikTok innovation competition is launched for developers with great ideas for creative or media buying solutions

TikTok World 2021: PartnerTok, The TikTok Marketing Partner Program

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