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Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)

Published on: December 10 2022 by Jason Wardrop

Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)

Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)

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00:00:00 00:00:01 What's up you guys Jason Wardrop here
00:00:01 00:00:07 And in today's video, I'm gonna break down the top three Facebook ads and Instagram ads for realtors
00:00:07 00:00:10 So I'm gonna show you guys exactly step by step how this is all set up
00:00:10 00:00:16 So you guys can have no questions on how to get started to start generating leads on Facebook. And/or
00:00:17 00:00:22 Instagram because Facebook owns Instagram so it all works and also real quick if you guys do want this
00:00:22 00:00:25 Facebook ad copy of my best 3 Facebook ask for Realtors
00:00:25 00:00:31 Just go ahead drop a comment down below just type in real estate leads and I'll share that with you
00:00:31 00:00:37 Alright. So anyway, let's get to the details here. So this first one this is go through and market a listing
00:00:37 00:00:39 so if you have a listing you want to go through and market or
00:00:40 00:00:45 Let's say you don't have a listing but another agent in your office has a listing then that works
00:00:45 00:00:47 Perfect - just make sure you get their permission
00:00:47 00:00:53 and so this is exactly what the Facebook or even the Instagram ad will look like okay, so
00:00:54 00:00:59 Basically to say something like new listing not likely do the hash tag because it goes and pops up in blue right there
00:00:59 00:01:04 It's a little more catchy and someone's newsfeed as they're scrolling through on their phone or on their laptop
00:01:04 00:01:08 And then I also like to throw in some emojis because it makes it a little bit more fun right makes it pop a little
00:01:08 00:01:14 Bit more so we've got new listing see it before anyone else five beds, and I would probably put three baths for Basques
00:01:14 00:01:18 How many bathrooms it has go here to get the price location plus more pictures
00:01:18 00:01:23 So this is linking out to a landing page and then also here in a second
00:01:23 00:01:28 I'll show you guys how we can actually get this set up with what is called a facebook lead format
00:01:28 00:01:32 So it's basically the same concept somebody sees the ad they click on it
00:01:33 00:01:36 This one's going to a landing page where then the person goes in
00:01:36 00:01:41 They click on this put in their name their email phone and hit submit and they become a lead in your database, right?
00:01:41 00:01:45 Well lead format is the same type of concept, but instead of going to a landing page
00:01:46 00:01:53 It's an internal system inside of Facebook. And the cool thing. Is it Auto populates. The person's name phone number email address?
00:01:54 00:01:57 Inside of the facebook lead format. Okay, so back here really quick
00:01:58 00:02:03 what I like to do is usually put a picture of the front of the home and if you have more pictures than great you
00:02:03 00:02:08 Can go through and add those to the post as well, but underneath go here to get price location plus more pics
00:02:08 00:02:09 Okay
00:02:09 00:02:14 I usually like to have one or two paragraphs covering kind of the hot points the deets tells about the home
00:02:14 00:02:16 Does it have voltage ceilings stainless steel appliances?
00:02:16 00:02:18 Maybe if you're going after a specific demographic
00:02:18 00:02:23 With family and kids you say it's close to nearby parks and great schools different things like that
00:02:24 00:02:27 And at the end I like to finish it up one more time
00:02:27 00:02:33 With the call to action to go here to get the price address plus more pictures. So that's what we're holding back in
00:02:34 00:02:39 Exchange for the visitors contact information, right? So they come here they see this listing and they're like, oh man
00:02:39 00:02:46 This looks great. And then they go and they click on this link to go to the landing page. Now this ad right here
00:02:47 00:02:48 consistently
00:02:48 00:02:51 outperforms all other Facebook ads for realtors
00:02:51 00:02:56 So if you want an easy win, this is a great way to go through and start getting a consistent lead flow
00:02:57 00:03:03 We time and time again see leads for less than five dollars using this exact Facebook app
00:03:03 00:03:08 Okay. Now I want to show you guys another one. Let's say you don't have a listing to market for your real estate business
00:03:08 00:03:14 No worries. We still got you covered. So this one is for buyer leads. Okay, so we got over here
00:03:14 00:03:18 This is another template. It says attention your city. So it's super easy
00:03:18 00:03:20 You can go through and fill in the blanks
00:03:20 00:03:23 And once again if you guys do want these Facebook ad templates
00:03:23 00:03:24 If you're a real estate agent
00:03:24 00:03:28 Then just go ahead type in real estate leads down in the comment
00:03:28 00:03:34 Also give this video a thumbs up and I will go through and share all of the ad templates and the copy everything with you
00:03:34 00:03:40 So you can implement this into your business. So it's going to say attention Dallas attention Phoenix Denver wherever you're located
00:03:41 00:03:43 Do you know anyone looking to buy a home?
00:03:43 00:03:49 Okay, and you can even say are you or anyone you know looking to buy a home because then you're calling out that person specifically
00:03:50 00:03:56 This is follow here. So once again, this is where they go and click out to a landing page
00:03:56 00:03:58 We can capture their contact information
00:03:58 00:04:01 This one's obviously just set up as a test site right there
00:04:01 00:04:06 But we could also set this up as a lead form and we could say instead a follow here. We could say click below
00:04:07 00:04:15 Okay to get more information. Okay, and so we've compiled a free report of homes for sale under three hundred fifty thousand or
00:04:15 00:04:20 500,000 or 600,000 whatever the value of home you like to partikularly work with
00:04:20 00:04:26 Right and it says some of these homes may even qualify for special with financing programs follow here one last
00:04:27 00:04:28 Call-to-action there. Thanks
00:04:28 00:04:33 And then you said you have your name right there to kind of personalize it and the great thing is what you want to do
00:04:33 00:04:35 with all these Facebook ads
00:04:35 00:04:41 Is you want to have it coming from your business page? Okay, so you see this is demo ad examples
00:04:41 00:04:49 So, my name is Jayson Wardrop. So I would probably put Jason Wardrop Realty or Jason Wardrop wherever you're located Realty
00:04:49 00:04:49 Okay
00:04:49 00:04:56 Because you want to brand yourself and you want to have this profile picture to be a headshot so they can actually see you
00:04:56 00:04:59 Okay, because that's a big thing about Facebook about Instagram
00:04:59 00:05:07 Advertising is you want to brand yourself the individual because let's say one day you're with Keller Williams and then something happens
00:05:07 00:05:13 You're like I'm gonna jump to Remax or EXP Realty or berkshire hathaway, whatever group you jump with you have branded yourself
00:05:13 00:05:17 So you're not going through and branding that specific company, right?
00:05:17 00:05:20 And so that's just a lot smarter way to go through and do it and then what you want to do?
00:05:21 00:05:23 We obviously have a few different homes listed right here
00:05:24 00:05:30 You'll just want to have an image of one home, but you'll want to have an image of a home in your specific area
00:05:30 00:05:37 The reason why is because if you think about it homes in New Hampshire versus Miami or Denver or Phoenix
00:05:37 00:05:41 Arizona all those homes are gonna look a little bit different, right?
00:05:41 00:05:45 So if you don't have a home an image of a home that matches your specific area
00:05:46 00:05:50 Then it's gonna kind of turn people off and be like, well, that's not like that
00:05:50 00:05:54 That's a home in Southern California. And we're up in New York City or something like that, right?
00:05:54 00:05:59 So that's where you want to go through and make sure that the home matches what you're actually doing right there
00:05:59 00:06:00 Okay
00:06:00 00:06:03 and then the third and final one and then I'm going to show you guys actually you guys stik around here with me to the
00:06:03 00:06:10 End how to set this up super easy just basically copy and paste all this stuff that I've got going for you
00:06:10 00:06:12 Okay, and then the third one?
00:06:12 00:06:17 We've got an open house. So this one obviously if you have an open house and you're going through you got a listing
00:06:17 00:06:24 So it's the open house this Friday at 6:00 p.m. Here is the address. Okay, get the video walkthrough Annie brochure
00:06:24 00:06:24 once again
00:06:24 00:06:29 you're linking out to that landing page because the whole concept is we want to go through and send people to a
00:06:29 00:06:34 Landing page or a lead capture form so we can grab their name phone number email address
00:06:34 00:06:37 We don't want to send people to our web site or even our blog
00:06:38 00:06:42 Because that distracts people in our conversion rates are a lot lower, okay?
00:06:42 00:06:44 So then we go through we have a few more details
00:06:44 00:06:51 so very similar to that listing leads at a few details that are gonna be the hot details about this home about this listing then
00:06:51 00:06:54 Once again the address and then get the video walkthrough plus e brochure here
00:06:54 00:07:00 Then we can follow up with them and make sure that they are actually coming to this open house, right?
00:07:00 00:07:06 and then what we do once again is we add an exterior photo of the home that we're gonna have the the open house with
00:07:06 00:07:09 And if you wanted to you can go through and add some more photos, okay?
00:07:10 00:07:11 once again
00:07:11 00:07:17 you guys want all of these Facebook ad copy just drop a comment down below just say real estate leads and I'll be able to
00:07:17 00:07:19 Share all this with you guys, okay
00:07:19 00:07:21 So now might wonder well did Jason this is all great
00:07:21 00:07:27 But how do I actually set up my Facebook Ads and how do I get this implemented with the Facebook tracking?
00:07:27 00:07:32 That sounds like tons of tiknical work. I don't really know how to do this. I'm not very skilled at this
00:07:32 00:07:37 So I wanted to show you guys a very simple way to go through and set all of this up
00:07:37 00:07:37 Okay
00:07:37 00:07:44 we've made this so that you can get all these ads set up with the Facebook ad Facebook tracking the landing page a
00:07:44 00:07:49 12-month email and SMS follow-up plus field of book appointments with all the leads that you're generating
00:07:49 00:07:56 And get it done in just three clicks. Okay, so I want to show you guys really quick. So this is the arsenal system
00:07:56 00:07:58 So this is the main dashboard, right?
00:07:59 00:08:01 So this says what would you like to do today?
00:08:02 00:08:06 Would you like to market a listing mark an open house or Mike market for buyer leads and remember?
00:08:06 00:08:12 Those are the best three Facebook ads. I barely just showed you. So let's say we want to market for buyer leads
00:08:12 00:08:17 Okay, let's say I don't have a listing. I just want Jimmer generate buyer leads. So we're gonna click right here
00:08:17 00:08:21 So this is start your campaign and then we're gonna put in a campaign name
00:08:21 00:08:26 Okay, so this is just gonna be a test demo. What's the average deal size? Well, we like to work with
00:08:27 00:08:31 500,000 and we are in the Phoenix, Arizona area
00:08:32 00:08:37 And actually let's put in Denver cuz I got a home that looks more like a Denver home
00:08:37 00:08:42 So we're gonna come over here and we will click on my home. I've got on my desktop upload that
00:08:43 00:08:47 That's it. That's pretty much all you have to do and then all we're gonna do is click on next and it says
00:08:47 00:08:50 Okay, great. Where would you like to send your lead after?
00:08:50 00:08:54 Opting in so after they put in their name phone an email dress, what would you like to do?
00:08:54 00:08:55 Where would you like to send them?
00:08:55 00:09:01 Would you like to send them to your Facebook page to your website to book an appointment with you?
00:09:01 00:09:03 And I'm going to show you guys how cool that is here in just a second
00:09:03 00:09:09 Would you like to put them into a by your messenger bot sequence a seller messenger bot sequence or where would you like to go?
00:09:09 00:09:13 Okay, so let's just say we want them to book an appointment with us
00:09:13 00:09:18 So we're gonna click right here and look at this it auto populates with this link here for you
00:09:18 00:09:20 From your Facebook page and look at this
00:09:20 00:09:25 this is the page that it pulls up where the lead can click and
00:09:25 00:09:32 Automatikally schedule an appointment with you for the days of the week. So look Friday the 24th. You've got all these appointments open
00:09:32 00:09:37 Okay, or maybe Saturday or maybe like hey next week next Wednesday. I want to go through and schedule something
00:09:37 00:09:43 So this will automatikally sync with your Google Calendar. So anytime appointments come up on your Google Calendar
00:09:43 00:09:49 He will show that you're unavailable so that these leads can come in here put in their phone number
00:09:49 00:09:56 Automatikally book appointments with you and the system will automatikally send text reminders and facebook Messenger reminders
00:09:56 00:10:03 So that person will make sure that they show up for that appointment. That's pretty cool. Right? So let's just jump back over here
00:10:03 00:10:08 So we're saying we're going to book an appointment. We hit next and then this is the final step guys
00:10:08 00:10:13 Remember how I said three clicks? Okay. We're two clicks in now. We just say how much is your daily budget?
00:10:13 00:10:19 Would you like spend $10 $20 we recommend $10. I understand. I'm responsible for paying this
00:10:19 00:10:21 Okay, and then down here the target city
00:10:21 00:10:26 We're doing Denver for this and so we're just gonna type in Denver and it pops up, Denver, Colorado
00:10:26 00:10:31 We just select that and then from here, we take care of all the target on the back end
00:10:31 00:10:31 Okay
00:10:31 00:10:32 you don't have to worry about like
00:10:32 00:10:38 What custom audience is what look like audience is where all this stuff we just take care of all that for you and make sure
00:10:38 00:10:45 That it's compliant with Facebook Ads algorithm. Okay, and then you can see down here. Here's an example of the ad creative
00:10:45 00:10:49 Okay, the headline the sub headline here's a view of what your ad looks like then from here
00:10:49 00:10:54 All we got to do is just click launch the ad. Okay, so now it's submitting right here
00:10:54 00:10:59 It's going through the process creating the Facebook ad the tracking the landing page all the follow ups for you
00:10:59 00:11:01 All right, so it says campaign saved and created
00:11:01 00:11:06 So now we're gonna come over here to the marketing dashboard, and we've got this test demo campaign
00:11:06 00:11:10 Right here that we just created right and we've got the landing page. You can spot this up
00:11:10 00:11:14 Welcome to the Denver homes under $500,000 list. This was already pre-built
00:11:15 00:11:21 It's got the Facebook pixel Facebook tracking Facebook custom conversions already installed on it. You didn't have to do anything
00:11:21 00:11:24 We just did all the heavy lifting for you. Okay, you can come over here
00:11:24 00:11:29 You can turn on or off the Facebook ad you can check out what that ad looks like if you want to come over here
00:11:29 00:11:34 Promote it to your text message list your email list. You can easily do that you come over here
00:11:35 00:11:39 We've already created all the email and text message follow-ups for you
00:11:39 00:11:43 Okay like this you can send out this email immediately. We've got this text message
00:11:43 00:11:44 It goes out a minute later
00:11:44 00:11:49 and then we have email and text follow-ups for an entire three hundred and sixty days and
00:11:49 00:11:56 You just made this happen in just three clicks. I mean, how cool is that? Right? Okay
00:11:56 00:12:01 so now we come over here if you wanted to go through if you wanted to customize this you can make changes to
00:12:01 00:12:07 The to the template or whatever hit publish. Okay. You can go over here create a new email or new SMS follow-up
00:12:07 00:12:10 whatever you want and then in addition to all this we
00:12:11 00:12:14 Have all the tracking and analytiks so you can go through and set all this up
00:12:14 00:12:21 Okay, so you've got the Facebook ad when it was started what time it was started? Okay. It's been running for one minute
00:12:21 00:12:26 Now we've sent how many emails opens click scheduled how many sms's were sent receive scheduled
00:12:26 00:12:29 You can see all the details plus the leads over time
00:12:30 00:12:36 Okay, so guys this is so powerful. So if you're looking to set up Facebook ads for your real estate business
00:12:36 00:12:44 These are the three best Facebook ads that consistently generate leads for less than five dollars per lead time and time again
00:12:44 00:12:48 This is the exact Facebook ad copy and like I said
00:12:48 00:12:53 If you drop a comment down below I can share this Facebook ad copy for with you a hundred percent for free
00:12:53 00:12:59 Now if you want to go through and help have us help you go through and set all this up. We're actually running a free
00:13:01 00:13:06 We're actually running a 30 day lead generation challenge where we'll help you generate
00:13:07 00:13:11 15 real estate leads within the next 30 days and we'll have someone on our team
00:13:11 00:13:16 Actually help you get this all set up and get your first li campaign running
00:13:17 00:13:23 A-to-z so that you can start generating a consist and flow of leads with these top three Facebook ads for realtors
00:13:23 00:13:29 So anyway guys if you guys want more information on that check out the link in the top comment as well as in the description
00:13:29 00:13:34 We've had hundreds of real estate professionals go through this lead challenge with amazing success
00:13:34 00:13:37 So we want to invite you to be able to partake in this as well
00:13:37 00:13:39 So with that said guys, thank you so much for watching
00:13:39 00:13:41 Give this video a like a thumbs up
00:13:41 00:13:44 If you guys found it helpful also drop a comment down below
00:13:44 00:13:50 Just type in real estate leads if you guys want that Facebook ad copy that template everything and I will share that with you
00:13:50 00:13:54 So with that said guys, thanks so much for watching and I will see you in the next video