Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)
Published on: December 10 2022 by Jason Wardrop
Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)
Table of Contents
Top 3 Facebook Ads For Real Estate Agents Lead Generation - (Sub $5 Real Estate Facebook Leads)
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| 00:00:00 | 00:00:01 | What's up you guys Jason Wardrop here |
| 00:00:01 | 00:00:07 | And in today's video, I'm gonna break down the top three Facebook ads and Instagram ads for realtors |
| 00:00:07 | 00:00:10 | So I'm gonna show you guys exactly step by step how this is all set up |
| 00:00:10 | 00:00:16 | So you guys can have no questions on how to get started to start generating leads on Facebook. And/or |
| 00:00:17 | 00:00:22 | Instagram because Facebook owns Instagram so it all works and also real quick if you guys do want this |
| 00:00:22 | 00:00:25 | Facebook ad copy of my best 3 Facebook ask for Realtors |
| 00:00:25 | 00:00:31 | Just go ahead drop a comment down below just type in real estate leads and I'll share that with you |
| 00:00:31 | 00:00:37 | Alright. So anyway, let's get to the details here. So this first one this is go through and market a listing |
| 00:00:37 | 00:00:39 | so if you have a listing you want to go through and market or |
| 00:00:40 | 00:00:45 | Let's say you don't have a listing but another agent in your office has a listing then that works |
| 00:00:45 | 00:00:47 | Perfect - just make sure you get their permission |
| 00:00:47 | 00:00:53 | and so this is exactly what the Facebook or even the Instagram ad will look like okay, so |
| 00:00:54 | 00:00:59 | Basically to say something like new listing not likely do the hash tag because it goes and pops up in blue right there |
| 00:00:59 | 00:01:04 | It's a little more catchy and someone's newsfeed as they're scrolling through on their phone or on their laptop |
| 00:01:04 | 00:01:08 | And then I also like to throw in some emojis because it makes it a little bit more fun right makes it pop a little |
| 00:01:08 | 00:01:14 | Bit more so we've got new listing see it before anyone else five beds, and I would probably put three baths for Basques |
| 00:01:14 | 00:01:18 | How many bathrooms it has go here to get the price location plus more pictures |
| 00:01:18 | 00:01:23 | So this is linking out to a landing page and then also here in a second |
| 00:01:23 | 00:01:28 | I'll show you guys how we can actually get this set up with what is called a facebook lead format |
| 00:01:28 | 00:01:32 | So it's basically the same concept somebody sees the ad they click on it |
| 00:01:33 | 00:01:36 | This one's going to a landing page where then the person goes in |
| 00:01:36 | 00:01:41 | They click on this put in their name their email phone and hit submit and they become a lead in your database, right? |
| 00:01:41 | 00:01:45 | Well lead format is the same type of concept, but instead of going to a landing page |
| 00:01:46 | 00:01:53 | It's an internal system inside of Facebook. And the cool thing. Is it Auto populates. The person's name phone number email address? |
| 00:01:54 | 00:01:57 | Inside of the facebook lead format. Okay, so back here really quick |
| 00:01:58 | 00:02:03 | what I like to do is usually put a picture of the front of the home and if you have more pictures than great you |
| 00:02:03 | 00:02:08 | Can go through and add those to the post as well, but underneath go here to get price location plus more pics |
| 00:02:08 | 00:02:09 | Okay |
| 00:02:09 | 00:02:14 | I usually like to have one or two paragraphs covering kind of the hot points the deets tells about the home |
| 00:02:14 | 00:02:16 | Does it have voltage ceilings stainless steel appliances? |
| 00:02:16 | 00:02:18 | Maybe if you're going after a specific demographic |
| 00:02:18 | 00:02:23 | With family and kids you say it's close to nearby parks and great schools different things like that |
| 00:02:24 | 00:02:27 | And at the end I like to finish it up one more time |
| 00:02:27 | 00:02:33 | With the call to action to go here to get the price address plus more pictures. So that's what we're holding back in |
| 00:02:34 | 00:02:39 | Exchange for the visitors contact information, right? So they come here they see this listing and they're like, oh man |
| 00:02:39 | 00:02:46 | This looks great. And then they go and they click on this link to go to the landing page. Now this ad right here |
| 00:02:47 | 00:02:48 | consistently |
| 00:02:48 | 00:02:51 | outperforms all other Facebook ads for realtors |
| 00:02:51 | 00:02:56 | So if you want an easy win, this is a great way to go through and start getting a consistent lead flow |
| 00:02:57 | 00:03:03 | We time and time again see leads for less than five dollars using this exact Facebook app |
| 00:03:03 | 00:03:08 | Okay. Now I want to show you guys another one. Let's say you don't have a listing to market for your real estate business |
| 00:03:08 | 00:03:14 | No worries. We still got you covered. So this one is for buyer leads. Okay, so we got over here |
| 00:03:14 | 00:03:18 | This is another template. It says attention your city. So it's super easy |
| 00:03:18 | 00:03:20 | You can go through and fill in the blanks |
| 00:03:20 | 00:03:23 | And once again if you guys do want these Facebook ad templates |
| 00:03:23 | 00:03:24 | If you're a real estate agent |
| 00:03:24 | 00:03:28 | Then just go ahead type in real estate leads down in the comment |
| 00:03:28 | 00:03:34 | Also give this video a thumbs up and I will go through and share all of the ad templates and the copy everything with you |
| 00:03:34 | 00:03:40 | So you can implement this into your business. So it's going to say attention Dallas attention Phoenix Denver wherever you're located |
| 00:03:41 | 00:03:43 | Do you know anyone looking to buy a home? |
| 00:03:43 | 00:03:49 | Okay, and you can even say are you or anyone you know looking to buy a home because then you're calling out that person specifically |
| 00:03:50 | 00:03:56 | This is follow here. So once again, this is where they go and click out to a landing page |
| 00:03:56 | 00:03:58 | We can capture their contact information |
| 00:03:58 | 00:04:01 | This one's obviously just set up as a test site right there |
| 00:04:01 | 00:04:06 | But we could also set this up as a lead form and we could say instead a follow here. We could say click below |
| 00:04:07 | 00:04:15 | Okay to get more information. Okay, and so we've compiled a free report of homes for sale under three hundred fifty thousand or |
| 00:04:15 | 00:04:20 | 500,000 or 600,000 whatever the value of home you like to partikularly work with |
| 00:04:20 | 00:04:26 | Right and it says some of these homes may even qualify for special with financing programs follow here one last |
| 00:04:27 | 00:04:28 | Call-to-action there. Thanks |
| 00:04:28 | 00:04:33 | And then you said you have your name right there to kind of personalize it and the great thing is what you want to do |
| 00:04:33 | 00:04:35 | with all these Facebook ads |
| 00:04:35 | 00:04:41 | Is you want to have it coming from your business page? Okay, so you see this is demo ad examples |
| 00:04:41 | 00:04:49 | So, my name is Jayson Wardrop. So I would probably put Jason Wardrop Realty or Jason Wardrop wherever you're located Realty |
| 00:04:49 | 00:04:49 | Okay |
| 00:04:49 | 00:04:56 | Because you want to brand yourself and you want to have this profile picture to be a headshot so they can actually see you |
| 00:04:56 | 00:04:59 | Okay, because that's a big thing about Facebook about Instagram |
| 00:04:59 | 00:05:07 | Advertising is you want to brand yourself the individual because let's say one day you're with Keller Williams and then something happens |
| 00:05:07 | 00:05:13 | You're like I'm gonna jump to Remax or EXP Realty or berkshire hathaway, whatever group you jump with you have branded yourself |
| 00:05:13 | 00:05:17 | So you're not going through and branding that specific company, right? |
| 00:05:17 | 00:05:20 | And so that's just a lot smarter way to go through and do it and then what you want to do? |
| 00:05:21 | 00:05:23 | We obviously have a few different homes listed right here |
| 00:05:24 | 00:05:30 | You'll just want to have an image of one home, but you'll want to have an image of a home in your specific area |
| 00:05:30 | 00:05:37 | The reason why is because if you think about it homes in New Hampshire versus Miami or Denver or Phoenix |
| 00:05:37 | 00:05:41 | Arizona all those homes are gonna look a little bit different, right? |
| 00:05:41 | 00:05:45 | So if you don't have a home an image of a home that matches your specific area |
| 00:05:46 | 00:05:50 | Then it's gonna kind of turn people off and be like, well, that's not like that |
| 00:05:50 | 00:05:54 | That's a home in Southern California. And we're up in New York City or something like that, right? |
| 00:05:54 | 00:05:59 | So that's where you want to go through and make sure that the home matches what you're actually doing right there |
| 00:05:59 | 00:06:00 | Okay |
| 00:06:00 | 00:06:03 | and then the third and final one and then I'm going to show you guys actually you guys stik around here with me to the |
| 00:06:03 | 00:06:10 | End how to set this up super easy just basically copy and paste all this stuff that I've got going for you |
| 00:06:10 | 00:06:12 | Okay, and then the third one? |
| 00:06:12 | 00:06:17 | We've got an open house. So this one obviously if you have an open house and you're going through you got a listing |
| 00:06:17 | 00:06:24 | So it's the open house this Friday at 6:00 p.m. Here is the address. Okay, get the video walkthrough Annie brochure |
| 00:06:24 | 00:06:24 | once again |
| 00:06:24 | 00:06:29 | you're linking out to that landing page because the whole concept is we want to go through and send people to a |
| 00:06:29 | 00:06:34 | Landing page or a lead capture form so we can grab their name phone number email address |
| 00:06:34 | 00:06:37 | We don't want to send people to our web site or even our blog |
| 00:06:38 | 00:06:42 | Because that distracts people in our conversion rates are a lot lower, okay? |
| 00:06:42 | 00:06:44 | So then we go through we have a few more details |
| 00:06:44 | 00:06:51 | so very similar to that listing leads at a few details that are gonna be the hot details about this home about this listing then |
| 00:06:51 | 00:06:54 | Once again the address and then get the video walkthrough plus e brochure here |
| 00:06:54 | 00:07:00 | Then we can follow up with them and make sure that they are actually coming to this open house, right? |
| 00:07:00 | 00:07:06 | and then what we do once again is we add an exterior photo of the home that we're gonna have the the open house with |
| 00:07:06 | 00:07:09 | And if you wanted to you can go through and add some more photos, okay? |
| 00:07:10 | 00:07:11 | once again |
| 00:07:11 | 00:07:17 | you guys want all of these Facebook ad copy just drop a comment down below just say real estate leads and I'll be able to |
| 00:07:17 | 00:07:19 | Share all this with you guys, okay |
| 00:07:19 | 00:07:21 | So now might wonder well did Jason this is all great |
| 00:07:21 | 00:07:27 | But how do I actually set up my Facebook Ads and how do I get this implemented with the Facebook tracking? |
| 00:07:27 | 00:07:32 | That sounds like tons of tiknical work. I don't really know how to do this. I'm not very skilled at this |
| 00:07:32 | 00:07:37 | So I wanted to show you guys a very simple way to go through and set all of this up |
| 00:07:37 | 00:07:37 | Okay |
| 00:07:37 | 00:07:44 | we've made this so that you can get all these ads set up with the Facebook ad Facebook tracking the landing page a |
| 00:07:44 | 00:07:49 | 12-month email and SMS follow-up plus field of book appointments with all the leads that you're generating |
| 00:07:49 | 00:07:56 | And get it done in just three clicks. Okay, so I want to show you guys really quick. So this is the arsenal system |
| 00:07:56 | 00:07:58 | So this is the main dashboard, right? |
| 00:07:59 | 00:08:01 | So this says what would you like to do today? |
| 00:08:02 | 00:08:06 | Would you like to market a listing mark an open house or Mike market for buyer leads and remember? |
| 00:08:06 | 00:08:12 | Those are the best three Facebook ads. I barely just showed you. So let's say we want to market for buyer leads |
| 00:08:12 | 00:08:17 | Okay, let's say I don't have a listing. I just want Jimmer generate buyer leads. So we're gonna click right here |
| 00:08:17 | 00:08:21 | So this is start your campaign and then we're gonna put in a campaign name |
| 00:08:21 | 00:08:26 | Okay, so this is just gonna be a test demo. What's the average deal size? Well, we like to work with |
| 00:08:27 | 00:08:31 | 500,000 and we are in the Phoenix, Arizona area |
| 00:08:32 | 00:08:37 | And actually let's put in Denver cuz I got a home that looks more like a Denver home |
| 00:08:37 | 00:08:42 | So we're gonna come over here and we will click on my home. I've got on my desktop upload that |
| 00:08:43 | 00:08:47 | That's it. That's pretty much all you have to do and then all we're gonna do is click on next and it says |
| 00:08:47 | 00:08:50 | Okay, great. Where would you like to send your lead after? |
| 00:08:50 | 00:08:54 | Opting in so after they put in their name phone an email dress, what would you like to do? |
| 00:08:54 | 00:08:55 | Where would you like to send them? |
| 00:08:55 | 00:09:01 | Would you like to send them to your Facebook page to your website to book an appointment with you? |
| 00:09:01 | 00:09:03 | And I'm going to show you guys how cool that is here in just a second |
| 00:09:03 | 00:09:09 | Would you like to put them into a by your messenger bot sequence a seller messenger bot sequence or where would you like to go? |
| 00:09:09 | 00:09:13 | Okay, so let's just say we want them to book an appointment with us |
| 00:09:13 | 00:09:18 | So we're gonna click right here and look at this it auto populates with this link here for you |
| 00:09:18 | 00:09:20 | From your Facebook page and look at this |
| 00:09:20 | 00:09:25 | this is the page that it pulls up where the lead can click and |
| 00:09:25 | 00:09:32 | Automatikally schedule an appointment with you for the days of the week. So look Friday the 24th. You've got all these appointments open |
| 00:09:32 | 00:09:37 | Okay, or maybe Saturday or maybe like hey next week next Wednesday. I want to go through and schedule something |
| 00:09:37 | 00:09:43 | So this will automatikally sync with your Google Calendar. So anytime appointments come up on your Google Calendar |
| 00:09:43 | 00:09:49 | He will show that you're unavailable so that these leads can come in here put in their phone number |
| 00:09:49 | 00:09:56 | Automatikally book appointments with you and the system will automatikally send text reminders and facebook Messenger reminders |
| 00:09:56 | 00:10:03 | So that person will make sure that they show up for that appointment. That's pretty cool. Right? So let's just jump back over here |
| 00:10:03 | 00:10:08 | So we're saying we're going to book an appointment. We hit next and then this is the final step guys |
| 00:10:08 | 00:10:13 | Remember how I said three clicks? Okay. We're two clicks in now. We just say how much is your daily budget? |
| 00:10:13 | 00:10:19 | Would you like spend $10 $20 we recommend $10. I understand. I'm responsible for paying this |
| 00:10:19 | 00:10:21 | Okay, and then down here the target city |
| 00:10:21 | 00:10:26 | We're doing Denver for this and so we're just gonna type in Denver and it pops up, Denver, Colorado |
| 00:10:26 | 00:10:31 | We just select that and then from here, we take care of all the target on the back end |
| 00:10:31 | 00:10:31 | Okay |
| 00:10:31 | 00:10:32 | you don't have to worry about like |
| 00:10:32 | 00:10:38 | What custom audience is what look like audience is where all this stuff we just take care of all that for you and make sure |
| 00:10:38 | 00:10:45 | That it's compliant with Facebook Ads algorithm. Okay, and then you can see down here. Here's an example of the ad creative |
| 00:10:45 | 00:10:49 | Okay, the headline the sub headline here's a view of what your ad looks like then from here |
| 00:10:49 | 00:10:54 | All we got to do is just click launch the ad. Okay, so now it's submitting right here |
| 00:10:54 | 00:10:59 | It's going through the process creating the Facebook ad the tracking the landing page all the follow ups for you |
| 00:10:59 | 00:11:01 | All right, so it says campaign saved and created |
| 00:11:01 | 00:11:06 | So now we're gonna come over here to the marketing dashboard, and we've got this test demo campaign |
| 00:11:06 | 00:11:10 | Right here that we just created right and we've got the landing page. You can spot this up |
| 00:11:10 | 00:11:14 | Welcome to the Denver homes under $500,000 list. This was already pre-built |
| 00:11:15 | 00:11:21 | It's got the Facebook pixel Facebook tracking Facebook custom conversions already installed on it. You didn't have to do anything |
| 00:11:21 | 00:11:24 | We just did all the heavy lifting for you. Okay, you can come over here |
| 00:11:24 | 00:11:29 | You can turn on or off the Facebook ad you can check out what that ad looks like if you want to come over here |
| 00:11:29 | 00:11:34 | Promote it to your text message list your email list. You can easily do that you come over here |
| 00:11:35 | 00:11:39 | We've already created all the email and text message follow-ups for you |
| 00:11:39 | 00:11:43 | Okay like this you can send out this email immediately. We've got this text message |
| 00:11:43 | 00:11:44 | It goes out a minute later |
| 00:11:44 | 00:11:49 | and then we have email and text follow-ups for an entire three hundred and sixty days and |
| 00:11:49 | 00:11:56 | You just made this happen in just three clicks. I mean, how cool is that? Right? Okay |
| 00:11:56 | 00:12:01 | so now we come over here if you wanted to go through if you wanted to customize this you can make changes to |
| 00:12:01 | 00:12:07 | The to the template or whatever hit publish. Okay. You can go over here create a new email or new SMS follow-up |
| 00:12:07 | 00:12:10 | whatever you want and then in addition to all this we |
| 00:12:11 | 00:12:14 | Have all the tracking and analytiks so you can go through and set all this up |
| 00:12:14 | 00:12:21 | Okay, so you've got the Facebook ad when it was started what time it was started? Okay. It's been running for one minute |
| 00:12:21 | 00:12:26 | Now we've sent how many emails opens click scheduled how many sms's were sent receive scheduled |
| 00:12:26 | 00:12:29 | You can see all the details plus the leads over time |
| 00:12:30 | 00:12:36 | Okay, so guys this is so powerful. So if you're looking to set up Facebook ads for your real estate business |
| 00:12:36 | 00:12:44 | These are the three best Facebook ads that consistently generate leads for less than five dollars per lead time and time again |
| 00:12:44 | 00:12:48 | This is the exact Facebook ad copy and like I said |
| 00:12:48 | 00:12:53 | If you drop a comment down below I can share this Facebook ad copy for with you a hundred percent for free |
| 00:12:53 | 00:12:59 | Now if you want to go through and help have us help you go through and set all this up. We're actually running a free |
| 00:13:01 | 00:13:06 | We're actually running a 30 day lead generation challenge where we'll help you generate |
| 00:13:07 | 00:13:11 | 15 real estate leads within the next 30 days and we'll have someone on our team |
| 00:13:11 | 00:13:16 | Actually help you get this all set up and get your first li campaign running |
| 00:13:17 | 00:13:23 | A-to-z so that you can start generating a consist and flow of leads with these top three Facebook ads for realtors |
| 00:13:23 | 00:13:29 | So anyway guys if you guys want more information on that check out the link in the top comment as well as in the description |
| 00:13:29 | 00:13:34 | We've had hundreds of real estate professionals go through this lead challenge with amazing success |
| 00:13:34 | 00:13:37 | So we want to invite you to be able to partake in this as well |
| 00:13:37 | 00:13:39 | So with that said guys, thank you so much for watching |
| 00:13:39 | 00:13:41 | Give this video a like a thumbs up |
| 00:13:41 | 00:13:44 | If you guys found it helpful also drop a comment down below |
| 00:13:44 | 00:13:50 | Just type in real estate leads if you guys want that Facebook ad copy that template everything and I will share that with you |
| 00:13:50 | 00:13:54 | So with that said guys, thanks so much for watching and I will see you in the next video |
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