Turn A FAILING Store Into A MONEY MAKING MACHINE! | Shopify Store Reviewed & SAVED!
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
Turn A FAILING Store Into A MONEY MAKING MACHINE! | Shopify Store Reviewed & SAVED!
Table of Contents About Turn A FAILING Store Into A MONEY MAKING MACHINE! | Shopify Store Reviewed & SAVED!
Turn A FAILING Store Into A MONEY MAKING MACHINE! | Shopify Store Reviewed & SAVED!
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00:00:00 | 00:00:04 | so i recently asked on our instagram at |
00:00:02 | 00:00:06 | e-commerce empire builders |
00:00:04 | 00:00:08 | some of you guys to submit your shopify |
00:00:06 | 00:00:09 | drop shipping stores your shopify |
00:00:08 | 00:00:10 | ecommerce stores |
00:00:09 | 00:00:12 | for me to review and that's exactly what |
00:00:10 | 00:00:13 | we're doing in today's video so if |
00:00:12 | 00:00:15 | you're somebody that's struggling to |
00:00:13 | 00:00:16 | make money online with |
00:00:15 | 00:00:18 | shipping and e-commerce this one's gonna |
00:00:16 | 00:00:19 | be super super beneficial |
00:00:18 | 00:00:21 | to you because you're gonna be able to |
00:00:19 | 00:00:22 | see what are people doing right what are |
00:00:21 | 00:00:23 | people doing wrong and most importantly |
00:00:22 | 00:00:24 | what you can actually implement into |
00:00:23 | 00:00:31 | your business |
00:00:24 | 00:00:31 | let's get right into it |
00:00:34 | 00:00:36 | all right guys so i got a ton of |
00:00:35 | 00:00:38 | responses when i put this on the |
00:00:36 | 00:00:40 | instagram at ecommerce empire builders |
00:00:38 | 00:00:41 | make sure you go drop a follow we don't |
00:00:40 | 00:00:43 | do a bunch of content on there as well |
00:00:41 | 00:00:45 | but i got a so |
00:00:43 | 00:00:46 | many requests of these different shopify |
00:00:45 | 00:00:48 | stores so i literally just went through |
00:00:46 | 00:00:50 | all the screenshots that i was sent |
00:00:48 | 00:00:52 | um and i just picked the the name of the |
00:00:50 | 00:00:54 | business that kind of caught my eye the |
00:00:52 | 00:00:55 | most which is actually a good thing so |
00:00:54 | 00:00:57 | here it is i have not looked at this |
00:00:55 | 00:00:59 | store at all whatsoever guys you know |
00:00:57 | 00:01:00 | how i do these i like to do these live |
00:00:59 | 00:01:02 | so i can really show you guys my thought |
00:01:00 | 00:01:04 | process how i think through things |
00:01:02 | 00:01:05 | um and maybe that's beneficial to you |
00:01:04 | 00:01:06 | and if it is you know what to do smash |
00:01:05 | 00:01:10 | that like button |
00:01:06 | 00:01:10 | so yoga alien dot co okay yoga alien dot |
00:01:10 | 00:01:12 | co |
00:01:10 | 00:01:13 | this caught my eye because it was |
00:01:12 | 00:01:15 | interesting right and i think it's |
00:01:13 | 00:01:16 | important with the domain name to kind |
00:01:15 | 00:01:18 | of make people stop a little bit but you |
00:01:16 | 00:01:20 | also want it to make sense so |
00:01:18 | 00:01:21 | i like the idea of like alien being in |
00:01:20 | 00:01:22 | there kind of caught caught my uh |
00:01:21 | 00:01:24 | caught my eye a little bit you know i |
00:01:22 | 00:01:25 | don't like that it's a dot co i always |
00:01:24 | 00:01:27 | recommend guys |
00:01:25 | 00:01:28 | whenever i'm doing these or you know |
00:01:27 | 00:01:29 | buying a domain setting up business or |
00:01:28 | 00:01:30 | whatever |
00:01:29 | 00:01:32 | is always trying to get the dot com if |
00:01:30 | 00:01:34 | you can't get the com right keep finding |
00:01:32 | 00:01:36 | it looking for a name right the dot com |
00:01:34 | 00:01:38 | really adds a lot of credibility your |
00:01:36 | 00:01:38 | business and that's what it is a really |
00:01:38 | 00:01:40 | really important |
00:01:38 | 00:01:41 | as a new business owner especially if |
00:01:40 | 00:01:42 | you're getting started with e-commerce |
00:01:41 | 00:01:44 | drop shipping |
00:01:42 | 00:01:46 | right you want to have as much |
00:01:44 | 00:01:47 | credibility stacked in your favor as |
00:01:46 | 00:01:48 | possible |
00:01:47 | 00:01:51 | and the easiest way to do that is just |
00:01:48 | 00:01:52 | using a.com right.com does add a lot of |
00:01:51 | 00:01:55 | credibility to your business okay |
00:01:52 | 00:01:56 | now besides that coming down here it |
00:01:55 | 00:01:58 | looks like this is just a general |
00:01:56 | 00:02:00 | you know a general shopify store uh |
00:01:58 | 00:02:01 | storefront that is just toking about |
00:02:00 | 00:02:02 | specifically the niche |
00:02:01 | 00:02:04 | yoga right and i like that right it's |
00:02:02 | 00:02:06 | important to always be very niche down |
00:02:04 | 00:02:08 | as opposed to a general store front so |
00:02:06 | 00:02:10 | if you don't know the differences |
00:02:08 | 00:02:12 | between a general store and a niche |
00:02:10 | 00:02:13 | store a niche store is speaking to one |
00:02:12 | 00:02:15 | specific group of people right like |
00:02:13 | 00:02:16 | people that like yoga right a general |
00:02:15 | 00:02:17 | store you're just basically throwing |
00:02:16 | 00:02:18 | stuff at the |
00:02:17 | 00:02:20 | at the wall and you hope something |
00:02:18 | 00:02:21 | stiks and you make some money i always |
00:02:20 | 00:02:23 | recommend |
00:02:21 | 00:02:24 | going niche specific so kudos to you uh |
00:02:23 | 00:02:26 | yoga alien |
00:02:24 | 00:02:27 | uh that you are actually being niched |
00:02:26 | 00:02:30 | down right very very important |
00:02:27 | 00:02:30 | be having a niche specific business so |
00:02:30 | 00:02:32 | you can speak to a |
00:02:30 | 00:02:34 | direct group of people helps you uh |
00:02:32 | 00:02:35 | reach those people a lot easier right |
00:02:34 | 00:02:37 | especially their advertising your |
00:02:35 | 00:02:39 | messaging your copy your products your |
00:02:37 | 00:02:41 | offers all that stuff right it hinders |
00:02:39 | 00:02:43 | on having a niche to speak to right so |
00:02:41 | 00:02:45 | let's get into this let's tok about |
00:02:43 | 00:02:46 | the first kind of like words on the page |
00:02:45 | 00:02:49 | right keep your balance now |
00:02:46 | 00:02:50 | this is like doesn't i mean it's okay |
00:02:49 | 00:02:50 | but you know i feel like |
00:02:50 | 00:02:53 | you know if you're trying to hook |
00:02:50 | 00:02:54 | somebody in like just like like |
00:02:53 | 00:02:56 | right away like is that really the |
00:02:54 | 00:02:58 | benefit that they want right when |
00:02:56 | 00:03:00 | they're doing yoga i don't think |
00:02:58 | 00:03:02 | that is i think it's more so achieve |
00:03:00 | 00:03:04 | mindfulness uh you know spirituality |
00:03:02 | 00:03:05 | whatever those that mean benefit is i |
00:03:04 | 00:03:06 | don't think it's necessarily increase |
00:03:05 | 00:03:07 | your balance unless that's what your |
00:03:06 | 00:03:09 | business offers so |
00:03:07 | 00:03:11 | obviously keep going through this right |
00:03:09 | 00:03:12 | out of this world yoga accessories and |
00:03:11 | 00:03:16 | apparel okay |
00:03:12 | 00:03:18 | um you know not really direct response |
00:03:16 | 00:03:20 | to me personally but uh you know i do |
00:03:18 | 00:03:21 | like that kind of like the image |
00:03:20 | 00:03:23 | you know it does look like a decent a |
00:03:21 | 00:03:25 | decent page when i get onto on here |
00:03:23 | 00:03:26 | coming down it looks like you just have |
00:03:25 | 00:03:28 | a product highlighted here oh so you it |
00:03:26 | 00:03:29 | looks like you're actually branding your |
00:03:28 | 00:03:30 | own products which is awesome so |
00:03:29 | 00:03:32 | you're probably drop shipping these |
00:03:30 | 00:03:33 | still but you got inventory maybe you're |
00:03:32 | 00:03:34 | using a fulfillment center or something |
00:03:33 | 00:03:37 | like that |
00:03:34 | 00:03:38 | so yoga alien yoga mat okay cool so |
00:03:37 | 00:03:42 | 54.99 |
00:03:38 | 00:03:43 | um let's see down the page okay um |
00:03:42 | 00:03:45 | i don't know maybe your site's not done |
00:03:43 | 00:03:46 | yet but like these obviously remove |
00:03:45 | 00:03:47 | these right |
00:03:46 | 00:03:48 | something really important i think this |
00:03:47 | 00:03:49 | might just be a one product drop |
00:03:48 | 00:03:51 | shipping |
00:03:49 | 00:03:52 | store no so they have yoga apparel and |
00:03:51 | 00:03:54 | things like that but here's the thing |
00:03:52 | 00:03:55 | right i don't really like going like if |
00:03:54 | 00:03:57 | you're doing a one product |
00:03:55 | 00:03:59 | shopify store typically these shopify |
00:03:57 | 00:04:00 | stores are really geared towards |
00:03:59 | 00:04:02 | you know return customers people that |
00:04:00 | 00:04:04 | have already given you money before |
00:04:02 | 00:04:06 | so to me it's more so showing your kind |
00:04:04 | 00:04:06 | of different products here that you |
00:04:06 | 00:04:08 | offer |
00:04:06 | 00:04:09 | uh typically when you're doing you know |
00:04:08 | 00:04:11 | cold traffic you want to be sending them |
00:04:09 | 00:04:12 | to a specific |
00:04:11 | 00:04:14 | you know sales funnel selling your |
00:04:12 | 00:04:15 | specific product if you don't know what |
00:04:14 | 00:04:17 | a sales funnel is check the |
00:04:15 | 00:04:18 | the first link in the description of |
00:04:17 | 00:04:20 | today's video kind of walk you through |
00:04:18 | 00:04:21 | why you want to use a sales funnel as |
00:04:20 | 00:04:22 | opposed to a shopify store front like |
00:04:21 | 00:04:23 | this |
00:04:22 | 00:04:25 | and really the only purpose of these |
00:04:23 | 00:04:27 | shopify stores is again |
00:04:25 | 00:04:28 | return customers so maybe you identified |
00:04:27 | 00:04:30 | something and you realize hey this yoga |
00:04:28 | 00:04:32 | mat is something that people really want |
00:04:30 | 00:04:34 | um uh from your customer base but you |
00:04:32 | 00:04:35 | know i i would love to see like actual |
00:04:34 | 00:04:37 | pictures here |
00:04:35 | 00:04:39 | of like you know customers right i think |
00:04:37 | 00:04:39 | that's important to understand guys is |
00:04:39 | 00:04:41 | like |
00:04:39 | 00:04:43 | credibility is everything in this game |
00:04:41 | 00:04:44 | especially online business you need to |
00:04:43 | 00:04:46 | show other people using your product |
00:04:44 | 00:04:47 | having success with your product |
00:04:46 | 00:04:49 | right reviews testimonials of your |
00:04:47 | 00:04:50 | product and you know i'm not really |
00:04:49 | 00:04:52 | seeing this at |
00:04:50 | 00:04:53 | all on this on this page right and i |
00:04:52 | 00:04:55 | come down here maybe you're working on |
00:04:53 | 00:04:56 | it still but like you know you have |
00:04:55 | 00:04:57 | these places |
00:04:56 | 00:04:58 | right here where you add customer |
00:04:57 | 00:05:00 | reviews testimonials and things like |
00:04:58 | 00:05:01 | that i personally don't like these kind |
00:05:00 | 00:05:03 | of style |
00:05:01 | 00:05:04 | right i personally like to actually you |
00:05:03 | 00:05:06 | know take somebody |
00:05:04 | 00:05:07 | uh pictures of using our product with |
00:05:06 | 00:05:09 | the reviews testimonials because like |
00:05:07 | 00:05:10 | you can write anything here and |
00:05:09 | 00:05:11 | customers know that like |
00:05:10 | 00:05:13 | they're gonna like think you just like |
00:05:11 | 00:05:15 | made up a testimonial and like that's in |
00:05:13 | 00:05:17 | the back of your customer's mind so |
00:05:15 | 00:05:18 | you know try and put in here right like |
00:05:17 | 00:05:20 | actual customers like real customers |
00:05:18 | 00:05:21 | that have given you money are using your |
00:05:20 | 00:05:23 | product |
00:05:21 | 00:05:24 | show them getting that result if you |
00:05:23 | 00:05:26 | focus on nothing else |
00:05:24 | 00:05:28 | to be successful online business you |
00:05:26 | 00:05:29 | have to be good right you have to be |
00:05:28 | 00:05:32 | good at |
00:05:29 | 00:05:32 | selling you know showing people that |
00:05:32 | 00:05:34 | your |
00:05:32 | 00:05:36 | product is helping them get achieve xyz |
00:05:34 | 00:05:38 | right you know whether that's you know |
00:05:36 | 00:05:40 | selling dog chutos yoga mats right you |
00:05:38 | 00:05:42 | know fitness gear whatever it might be |
00:05:40 | 00:05:44 | right it's always important to focus on |
00:05:42 | 00:05:45 | showing your customers that people are |
00:05:44 | 00:05:46 | getting results that's how people |
00:05:45 | 00:05:48 | you know they envision themselves using |
00:05:46 | 00:05:50 | that achieving that result as well |
00:05:48 | 00:05:51 | okay so coming down here a little bit |
00:05:50 | 00:05:52 | more again i don't think you just filled |
00:05:51 | 00:05:53 | this out yet but that's what i would |
00:05:52 | 00:05:55 | recommend there |
00:05:53 | 00:05:56 | um you just have like a little uh |
00:05:55 | 00:05:58 | subscribe to newsletter these kind of |
00:05:56 | 00:05:59 | things i don't think really work again |
00:05:58 | 00:06:01 | that's why we use a sales funnel |
00:05:59 | 00:06:03 | we can bring people in get their email |
00:06:01 | 00:06:05 | address right away or in phone number |
00:06:03 | 00:06:07 | and uh you know be able to to grow your |
00:06:05 | 00:06:09 | email list and assets for your business |
00:06:07 | 00:06:10 | that way that's the way you should be |
00:06:09 | 00:06:12 | doing it but again you know these things |
00:06:10 | 00:06:15 | are worth having i guess so let's go |
00:06:12 | 00:06:16 | come back up here under yoga so it looks |
00:06:15 | 00:06:18 | like you have a couple different things |
00:06:16 | 00:06:19 | yoga blocks yoga mats yoga straps so |
00:06:18 | 00:06:21 | let's kind of look in here |
00:06:19 | 00:06:23 | so it looks like these are these branded |
00:06:21 | 00:06:25 | with your name it doesn't |
00:06:23 | 00:06:26 | look like these are branded so i don't |
00:06:25 | 00:06:28 | know if you're necessarily dropping |
00:06:26 | 00:06:29 | drop shipping these or you're actually |
00:06:28 | 00:06:31 | branding them or not |
00:06:29 | 00:06:33 | um these kind of look more like a look |
00:06:31 | 00:06:34 | from like if you're dropping shipping |
00:06:33 | 00:06:36 | these to me but if you're |
00:06:34 | 00:06:38 | if you're not i would definitely have |
00:06:36 | 00:06:39 | these with your with your with your logo |
00:06:38 | 00:06:41 | on them as well |
00:06:39 | 00:06:43 | right let's go back and take a look and |
00:06:41 | 00:06:44 | again with these images i can't stress |
00:06:43 | 00:06:46 | this enough right like |
00:06:44 | 00:06:48 | this is a i i think this is an issue |
00:06:46 | 00:06:49 | where i see a lot of people |
00:06:48 | 00:06:51 | having that open up shopify store guys |
00:06:49 | 00:06:53 | and let me know in the comments if you |
00:06:51 | 00:06:55 | if you agree with this is like like look |
00:06:53 | 00:06:57 | at this right i come on the home page |
00:06:55 | 00:06:58 | this stuff isn't filled out no imagery |
00:06:57 | 00:07:00 | here |
00:06:58 | 00:07:01 | but guess what's on the on this page |
00:07:00 | 00:07:03 | right a bunch of products |
00:07:01 | 00:07:04 | right like you have you have this yoga |
00:07:03 | 00:07:06 | mat you've got your yoga blocks in your |
00:07:04 | 00:07:08 | yoga mats yoga straps you have already a |
00:07:06 | 00:07:10 | bunch of apparel in here |
00:07:08 | 00:07:11 | but like you have to realize that in |
00:07:10 | 00:07:12 | this game right |
00:07:11 | 00:07:14 | often times i think a lot of shopify |
00:07:12 | 00:07:16 | drop shippers make this mistake because |
00:07:14 | 00:07:18 | they go into it and think that oh i'm |
00:07:16 | 00:07:20 | busy i'm putting in products into my |
00:07:18 | 00:07:20 | store i must be getting so much done |
00:07:20 | 00:07:22 | today |
00:07:20 | 00:07:24 | that is not that can't be further from |
00:07:22 | 00:07:26 | the truth this is why you know |
00:07:24 | 00:07:28 | shopify sellers right that almost i |
00:07:26 | 00:07:30 | would say like ninety percent of your |
00:07:28 | 00:07:31 | shopify store fail if not more |
00:07:30 | 00:07:32 | right for this very reason because |
00:07:31 | 00:07:34 | you're focused on the things that don't |
00:07:32 | 00:07:35 | matter you focus on just throwing |
00:07:34 | 00:07:37 | you know adding more products to your |
00:07:35 | 00:07:37 | store adding more products this that and |
00:07:37 | 00:07:39 | the other |
00:07:37 | 00:07:41 | when that stuff does not matter as much |
00:07:39 | 00:07:44 | right what actually matters here |
00:07:41 | 00:07:44 | right is the copy the imagery the offers |
00:07:44 | 00:07:46 | right |
00:07:44 | 00:07:48 | and focusing on that right the |
00:07:46 | 00:07:50 | credibility right the logic the emotion |
00:07:48 | 00:07:51 | right all those things that that |
00:07:50 | 00:07:52 | actually matter that are gonna drive |
00:07:51 | 00:07:54 | conversions |
00:07:52 | 00:07:55 | right if i'm coming here right now if i |
00:07:54 | 00:07:56 | come to this yoga block right and i'm |
00:07:55 | 00:07:58 | gonna ask you guys this question i wanna |
00:07:56 | 00:07:59 | hear in the comments i want to hear your |
00:07:58 | 00:08:02 | answer in the comments |
00:07:59 | 00:08:04 | why in the world should i buy these yoga |
00:08:02 | 00:08:05 | blocks from you right now |
00:08:04 | 00:08:07 | all right why should i buy these yoga |
00:08:05 | 00:08:08 | blocks from you right now as opposed to |
00:08:07 | 00:08:09 | just going to amazon |
00:08:08 | 00:08:11 | going to one of your competitors of the |
00:08:09 | 00:08:12 | thousands of people that sell yoga |
00:08:11 | 00:08:14 | blocks out there and if you can't answer |
00:08:12 | 00:08:16 | that question |
00:08:14 | 00:08:17 | i'm sorry but there's you don't have a |
00:08:16 | 00:08:19 | chance you don't stand a chance because |
00:08:17 | 00:08:20 | we're all competing against amazon guys |
00:08:19 | 00:08:21 | and all of our businesses that's who |
00:08:20 | 00:08:22 | we're competing at so we're competing |
00:08:21 | 00:08:24 | it's convenience |
00:08:22 | 00:08:26 | right as opposed to in dropshipping |
00:08:24 | 00:08:28 | where you have to compete on value right |
00:08:26 | 00:08:30 | you have to offer more value |
00:08:28 | 00:08:31 | to your customer right and give them the |
00:08:30 | 00:08:32 | reason to buy from you this is why |
00:08:31 | 00:08:33 | people think oh |
00:08:32 | 00:08:35 | i have a bunch of products on my store |
00:08:33 | 00:08:36 | i'm driving traffic but i'm not making |
00:08:35 | 00:08:37 | sales because you have no |
00:08:36 | 00:08:38 | differentiating factor |
00:08:37 | 00:08:40 | right and if you have no differentiating |
00:08:38 | 00:08:40 | factor they're going to just go to |
00:08:40 | 00:08:43 | amazon |
00:08:40 | 00:08:44 | right so i asking you this question why |
00:08:43 | 00:08:45 | should somebody think about it for you |
00:08:44 | 00:08:46 | maybe this isn't your store whatever |
00:08:45 | 00:08:47 | right like think about it for your |
00:08:46 | 00:08:49 | business |
00:08:47 | 00:08:51 | why should somebody buy your product |
00:08:49 | 00:08:52 | instead of going to amazon or one of |
00:08:51 | 00:08:55 | your competition |
00:08:52 | 00:08:56 | if your only thing is price they're not |
00:08:55 | 00:08:58 | gonna buy from you |
00:08:56 | 00:08:59 | right maybe you'll get some sales but |
00:08:58 | 00:09:00 | it's gonna be hard to scale right it |
00:08:59 | 00:09:02 | can't just be priced |
00:09:00 | 00:09:03 | right what other bundled offers can you |
00:09:02 | 00:09:05 | do right like what kind of |
00:09:03 | 00:09:07 | it's all the marketing guys right it's |
00:09:05 | 00:09:09 | all marketing you probably can go on |
00:09:07 | 00:09:10 | amazon or different sites that have yoga |
00:09:09 | 00:09:12 | blocks that cost hundred dollars |
00:09:10 | 00:09:13 | right versus this one that's only 15 |
00:09:12 | 00:09:15 | bucks right |
00:09:13 | 00:09:17 | you're gonna attract two different it's |
00:09:15 | 00:09:18 | all marketing right the whole the |
00:09:17 | 00:09:20 | everything around us is all marketing i |
00:09:18 | 00:09:20 | can go down this huge rabbit hole with |
00:09:20 | 00:09:21 | this but |
00:09:20 | 00:09:23 | you know you know what i'm saying like |
00:09:21 | 00:09:25 | so to really create that differentiating |
00:09:23 | 00:09:25 | factor my personal favorite suggestion |
00:09:25 | 00:09:27 | is |
00:09:25 | 00:09:29 | they're buying yoga blocks right common |
00:09:27 | 00:09:30 | sense they're buying yoga blocks |
00:09:29 | 00:09:32 | all right so if somebody buys a yoga box |
00:09:30 | 00:09:33 | what are they going to need |
00:09:32 | 00:09:35 | with that or they're probably going to |
00:09:33 | 00:09:36 | need to know how to use a yoga block so |
00:09:35 | 00:09:37 | get some cheat sheets pdfs we'll leave |
00:09:36 | 00:09:40 | in the corners of this video |
00:09:37 | 00:09:41 | uh uh uh a a video that i put on the |
00:09:40 | 00:09:42 | channel showing you how to create |
00:09:41 | 00:09:44 | information products for your business |
00:09:42 | 00:09:45 | plus a bunch of different ideas for |
00:09:44 | 00:09:47 | information products you can bundle |
00:09:45 | 00:09:49 | because at the end of the day |
00:09:47 | 00:09:50 | i mentioned this before right you are |
00:09:49 | 00:09:51 | not just selling a product you are |
00:09:50 | 00:09:53 | selling a solution |
00:09:51 | 00:09:54 | right somebody is on the other end of |
00:09:53 | 00:09:56 | your transaction here right they trust |
00:09:54 | 00:09:58 | you with their credit card information |
00:09:56 | 00:09:59 | because they value what you have more |
00:09:58 | 00:10:01 | than the money in their pocket |
00:09:59 | 00:10:04 | right so your job as a business owner as |
00:10:01 | 00:10:04 | a as a ceo of your company is to make |
00:10:04 | 00:10:06 | sure |
00:10:04 | 00:10:07 | that they are actually going to use this |
00:10:06 | 00:10:08 | product and be successful with this |
00:10:07 | 00:10:10 | product |
00:10:08 | 00:10:11 | and you do that by offering digital |
00:10:10 | 00:10:13 | products and things like that that can |
00:10:11 | 00:10:14 | bundle in with this product helps them |
00:10:13 | 00:10:16 | get to that result and you can do these |
00:10:14 | 00:10:17 | digital products for any single notch |
00:10:16 | 00:10:18 | again we'll leave the |
00:10:17 | 00:10:19 | in the corners of the video ended in the |
00:10:18 | 00:10:20 | description a video that you guys can |
00:10:19 | 00:10:21 | check out |
00:10:20 | 00:10:23 | on how to create these information |
00:10:21 | 00:10:25 | products for yourself easier or just |
00:10:23 | 00:10:27 | have the team here uh at the ecommerce |
00:10:25 | 00:10:27 | empire build it for a builders build it |
00:10:27 | 00:10:29 | for you |
00:10:27 | 00:10:31 | visit ecomcheeta.com to learn more |
00:10:29 | 00:10:32 | shameless plug guys you know i had to do |
00:10:31 | 00:10:34 | it all right so |
00:10:32 | 00:10:35 | let's come back here apparel let's take |
00:10:34 | 00:10:36 | a look at the let's take a look at the |
00:10:35 | 00:10:38 | apparel okay so you have a bunch of |
00:10:36 | 00:10:40 | print on demand stuff i'm assuming here |
00:10:38 | 00:10:42 | i have such a love hate relationship |
00:10:40 | 00:10:43 | with apparel guys because i think |
00:10:42 | 00:10:45 | everybody |
00:10:43 | 00:10:46 | everybody and their mother wants to go |
00:10:45 | 00:10:48 | and start a clothing line and |
00:10:46 | 00:10:50 | and it's the thing is like you have to |
00:10:48 | 00:10:52 | understand the marketing strategy with a |
00:10:50 | 00:10:54 | clothing i was actually just toking uh |
00:10:52 | 00:10:55 | with uh with a client about this |
00:10:54 | 00:10:56 | and uh you know everybody wants to go |
00:10:55 | 00:10:58 | out there and be like the next gym shark |
00:10:56 | 00:10:59 | or having you know |
00:10:58 | 00:11:02 | starting these clothing brands because |
00:10:59 | 00:11:04 | they think it's easy guys it's very very |
00:11:02 | 00:11:05 | difficult is it possible absolutely |
00:11:04 | 00:11:07 | anything is absolutely possible but if |
00:11:05 | 00:11:09 | you're going to go to the clothing route |
00:11:07 | 00:11:10 | for your brand only sell it to your |
00:11:09 | 00:11:12 | existing customers because they already |
00:11:10 | 00:11:12 | know you like you trust you they like |
00:11:12 | 00:11:14 | your brand |
00:11:12 | 00:11:15 | right so then they'll buy they're more |
00:11:14 | 00:11:17 | likely to buy your products |
00:11:15 | 00:11:19 | but if you're trying to sell clothing on |
00:11:17 | 00:11:22 | the front end very very difficult to do |
00:11:19 | 00:11:23 | right because again people aren't just |
00:11:22 | 00:11:25 | gonna buy they're gonna basically buy |
00:11:23 | 00:11:26 | your product if only if it's the |
00:11:25 | 00:11:26 | cheapest in the marketplace because it's |
00:11:26 | 00:11:27 | closed |
00:11:26 | 00:11:29 | a lot of people have a lot of brand |
00:11:27 | 00:11:31 | loyalty when it comes to like you know |
00:11:29 | 00:11:32 | leggings and shirts and things like that |
00:11:31 | 00:11:33 | like they're only gonna buy your logo |
00:11:32 | 00:11:34 | shirt |
00:11:33 | 00:11:36 | if they already know you like you trust |
00:11:34 | 00:11:37 | you and have gotten value from you so |
00:11:36 | 00:11:38 | what i recommend if you're just dead |
00:11:37 | 00:11:40 | sound |
00:11:38 | 00:11:41 | okay i want to start a clothing brand |
00:11:40 | 00:11:43 | you can't focus |
00:11:41 | 00:11:45 | on the like facebook ads you have to |
00:11:43 | 00:11:46 | really you can but again it's gonna be a |
00:11:45 | 00:11:48 | little bit tougher |
00:11:46 | 00:11:50 | what you want to focus on is actually uh |
00:11:48 | 00:11:51 | influencers right youtube influencers |
00:11:50 | 00:11:53 | instagram wherever you can find |
00:11:51 | 00:11:53 | influencers every single social media |
00:11:53 | 00:11:54 | platform |
00:11:53 | 00:11:56 | and send out your close to them |
00:11:54 | 00:11:57 | completely for free it's a longer term |
00:11:56 | 00:11:58 | play but what you're doing here is |
00:11:57 | 00:12:01 | building up |
00:11:58 | 00:12:01 | assets imagery of testimonials reviews |
00:12:01 | 00:12:03 | of influencers |
00:12:01 | 00:12:05 | using your product in your specific |
00:12:03 | 00:12:06 | niche so i don't want to spend too much |
00:12:05 | 00:12:08 | time here |
00:12:06 | 00:12:10 | on on these products again i personally |
00:12:08 | 00:12:11 | you know it's fine to have these on your |
00:12:10 | 00:12:14 | store if you're using this as a |
00:12:11 | 00:12:15 | as every turn um so this banner image |
00:12:14 | 00:12:17 | doesn't i know it says for women but |
00:12:15 | 00:12:18 | does it i don't really know if it makes |
00:12:17 | 00:12:19 | sense so whenever you're doing this kind |
00:12:18 | 00:12:20 | of stuff like |
00:12:19 | 00:12:22 | have the imagery make sense to your |
00:12:20 | 00:12:24 | customers like you probably should have |
00:12:22 | 00:12:25 | like you know a woman doing yoga |
00:12:24 | 00:12:26 | with you with your actual products on |
00:12:25 | 00:12:27 | let's go look at what the what the men's |
00:12:26 | 00:12:28 | one was |
00:12:27 | 00:12:30 | so it doesn't even look like you have an |
00:12:28 | 00:12:32 | image here as well and then you have |
00:12:30 | 00:12:34 | that about us page |
00:12:32 | 00:12:36 | right here let's take a look so get some |
00:12:34 | 00:12:37 | more love in here right show yourself |
00:12:36 | 00:12:38 | show tell them why you started your |
00:12:37 | 00:12:39 | brand right you don't have to create |
00:12:38 | 00:12:41 | some crazy |
00:12:39 | 00:12:42 | you know uh you know uh long you know |
00:12:41 | 00:12:43 | blog posts |
00:12:42 | 00:12:45 | like you know everything you've ever |
00:12:43 | 00:12:46 | done in your life but have like some |
00:12:45 | 00:12:48 | sort of story tied to your business |
00:12:46 | 00:12:49 | right tell people why you started your |
00:12:48 | 00:12:50 | brand what's your mission |
00:12:49 | 00:12:51 | that's why it's important to be |
00:12:50 | 00:12:52 | passionate about what you do right |
00:12:51 | 00:12:54 | customers resonate |
00:12:52 | 00:12:56 | with this stuff right so always have |
00:12:54 | 00:12:57 | some sort of purpose |
00:12:56 | 00:12:59 | why you started your business what your |
00:12:57 | 00:13:00 | goals are and share that with your |
00:12:59 | 00:13:01 | customers |
00:13:00 | 00:13:03 | right you can even do like behind the |
00:13:01 | 00:13:04 | scenes stuff of your business people |
00:13:03 | 00:13:05 | love that right they love seeing how |
00:13:04 | 00:13:07 | your products are made ask your supplier |
00:13:05 | 00:13:07 | even if you're doing aliexpress like hey |
00:13:07 | 00:13:09 | get some pictures |
00:13:07 | 00:13:11 | okay get some pictures of our products |
00:13:09 | 00:13:13 | we made right you can add that stuff to |
00:13:11 | 00:13:13 | your story your business or your emails |
00:13:13 | 00:13:14 | right |
00:13:13 | 00:13:16 | marketing because people love seeing |
00:13:14 | 00:13:17 | those kind of behind-the-scenes stuff |
00:13:16 | 00:13:20 | and then you have your contact |
00:13:17 | 00:13:22 | us and an faq so all in all it's not a |
00:13:20 | 00:13:22 | terrible store i think this definitely |
00:13:22 | 00:13:25 | needs |
00:13:22 | 00:13:27 | more work or specifically you know what |
00:13:25 | 00:13:28 | is the differentiating factor right so i |
00:13:27 | 00:13:29 | want to leave you guys with this i know |
00:13:28 | 00:13:31 | every |
00:13:29 | 00:13:32 | i've said this already before but what |
00:13:31 | 00:13:34 | is the reason a customer should buy from |
00:13:32 | 00:13:37 | you as opposed to going to amazon |
00:13:34 | 00:13:38 | or another another you know a competitor |
00:13:37 | 00:13:40 | if you can't answer that in your favor |
00:13:38 | 00:13:42 | go back to square one we have four |
00:13:40 | 00:13:42 | pillars here at the ecommerce empire |
00:13:42 | 00:13:44 | builders |
00:13:42 | 00:13:45 | right the first one is your niche right |
00:13:44 | 00:13:48 | who are the people you sell to |
00:13:45 | 00:13:49 | research them right be in all the groups |
00:13:48 | 00:13:50 | all the facebook groups all the |
00:13:49 | 00:13:52 | instagram influencers follow everybody |
00:13:50 | 00:13:53 | your whole feed should be filled with |
00:13:52 | 00:13:53 | your niche right that way you understand |
00:13:53 | 00:13:54 | that |
00:13:53 | 00:13:56 | once you understand them and you |
00:13:54 | 00:13:57 | understand their problems then you go |
00:13:56 | 00:13:59 | into the offer |
00:13:57 | 00:14:00 | create an irresistible offer for them an |
00:13:59 | 00:14:02 | offer they can't say no to |
00:14:00 | 00:14:04 | that offer is the reason why they should |
00:14:02 | 00:14:05 | buy from you after you've got your |
00:14:04 | 00:14:07 | offers picked out |
00:14:05 | 00:14:09 | move on to the funnel building out the |
00:14:07 | 00:14:10 | funnel right and then start driving |
00:14:09 | 00:14:11 | traffic guys if you enjoyed today's |
00:14:10 | 00:14:13 | video you know what to do smash that |
00:14:11 | 00:14:14 | like button let me know in the comments |
00:14:13 | 00:14:15 | that you enjoyed today's video as |
00:14:14 | 00:14:17 | well and if you're brand new to |
00:14:15 | 00:14:18 | e-commerce or the ecommerce empire |
00:14:17 | 00:14:20 | builders and you haven't watched yet |
00:14:18 | 00:14:21 | in the first link in the description of |
00:14:20 | 00:14:23 | today's video there will be our |
00:14:21 | 00:14:24 | ecommerce empire master class check it |
00:14:23 | 00:14:25 | out it's about an hour and a half long |
00:14:24 | 00:14:26 | train where i show you how to actually |
00:14:25 | 00:14:29 | build a funnel |
00:14:26 | 00:14:30 | around the product uh launch it create |
00:14:29 | 00:14:32 | an offer and actually start making in |
00:14:30 | 00:14:33 | those sales to your business as well |
00:14:32 | 00:14:34 | that'll be the first link in the |
00:14:33 | 00:14:36 | description of this video and there's a |
00:14:34 | 00:14:36 | ton of other bonuses down there for you |
00:14:36 | 00:14:38 | guys to help you |
00:14:36 | 00:14:39 | build your ecommerce empire book guys as |
00:14:38 | 00:14:41 | always have a fantastik rest of your day |
00:14:39 | 00:14:43 | and remember your empire starts |
00:14:41 | 00:14:43 | now |
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