twitter ads format
Published on: February 4 2023 by pipiads
Table of Contents About twitter ads format
- Twitter Ads Tutorial for Beginners 
- Twitter Ads Tutorial 2022
- Twitter Ads Creative Best Practices || Social Media Advertising
- Twitter Ads Tutorial | Campaign Setup & Optimisation Demo
- How to Create Twitter Ads  Complete Twitter Ads Tutorial (Beginner to Advanced)
- Twitter Ads Tutorial 2022 for beginners - How to Create ads for Twitter
Twitter Ads Tutorial for Beginners 
twitter currently has around 400 million users worldwide, with over 73 million users based in the us alone. now, twitter is a powerful platform to reach and engage with highly influential and specialized individuals. you can also use twitter to simply create ads from dozens of ad formats to drive sales, build your followers, increase engagement and more. hey guys, spirit here. welcome back to this channel and, if it's your first time here, thanks for joining me now. today, in this twitter ads tutorial for beginners, i'm going to walk you through the process of how to create twitter ads to grow your business in 2022. okay, so, before we launch into this tutorial, consider subscribing, if you haven't done so already or if you're new to this channel, and that way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge and tools to help your small business thrive online and without the way. let's go ahead and dive into this twitter ads tutorial for beginners. [Music]. okay, so, to get started with creating ads on twitter for your business, we first need to head over to our browser and type in adstwittercom, and that's going to take us to this web page. then simply navigate up to the top right hand corner and ensure that your twitter account is logged into. if you have not automatikally been logged into the correct account, go ahead and log into your twitter account. then simply navigate back down the page under country and select the correct country that you're in, and this will add the currency for the country that you selected, which will be used throughout your account. so go ahead and ensure that your country and time zone is correct. then come down and click let's go. okay, so the first thing that we're going to be asked inside our twitter ads account is to select a campaign objective. this is essentially the goal that you want to achieve with your campaign, and the first option we have under awareness is reach. this is all about reaching as many people as we can with our ad on twitter. then, next to awareness, we have consideration, and under consideration, we have a few goals, objectives that we can choose from. for example, what we can do within consideration is build our following, so this is going to help us build our followers on our twitter account. we can also drive engagement by promoting tweets on our account. now, if you have a website or an app, what you can do is focus on a specific cta call to action, so, for example, i can drive people from twitter to visit my website, or i can drive people from twitter to install an app, and, above app installs, we can also pair our ad with premium content. this allows us to put our ad on top of other video content that other publishers have created, and then we can also drive engagement through video views. get people to watch your video. then, under conversion, we have app re-engagements. get people to take action in your app. however, today what we're going to do is focus on website traffic, and this objective is all about driving people from twitter clicking on our ad and sending them to our website. it could be a specific page on our website where we want people to perform a specific action, so go ahead and select the most appropriate goal for your twitter ad. for the purpose of today's tutorial, we're going to go ahead and select website traffic and then navigate down to next. okay, now, before i guide you through the process of creating your first twitter ad campaign, what you want to do is navigate up to your profile in the top right hand corner and click here, and simply come down and make sure that you've added a payment method. if you haven't already added a payment method, go ahead and add that payment method before you continue with your campaign. and, as you can see, under funding source, we've already gone ahead and added our visa that we want to use to fund our twitter ads, and your payment method will not be charged until your ads are up and running. okay, so, once you've added a new payment method and you've selected your objective, your campaign goal, then simply come down to campaign name and go ahead and name your new campaign and, for the purpose of today's tutorial, what i'm going to do is create an ad with the focus of promoting the triple threat strategy, which is a strategy that we implement for our small, local business clients, and we want to drive our target audience to our website, to a specific page on our website where they can book a strategy session with us by simply clicking on our ad and arriving on our website page. okay, so this is the first level of our ad and that is the campaign level. now, the structure and process of creating twitter ads is very similar to creating ads on tiktok and facebook, and, for those that are also interested in learning how to create ads within tiktok and facebook, what i'll do is link beginner tutorials down below that will take you through the process of creating ad campaigns using tiktok and facebook. okay, so let's go ahead and complete our campaign details now. once you've named your campaign, simply navigate down to daily budget. now, if it's your first time creating an ad, we recommend that you add a total budget and then you add a start date and an end date, because a common mistake that beginners make is they add a daily budget- so how much they're willing to spend each day- but they do not specify an end time and end date for that campaign. that can become a very costly mistake. so, as a beginner, we recommend that you add a total budget. for example, what we're going to do is add a hundred dollars. then what you want to do is navigate over to the daily budget and what i'm going to do is add 10 and then come down to start. this is where you want to select the start date of your ad. if i click here, i'm going to select the 16th, which is tomorrow. i'm happy with the time over here. then, if i navigate over to end and click specify time, this is where i want to add a end date. now, if you're a complete beginner, this is exactly what you want to do. you want to add a start and an end date for your campaign. this allows you to know exactly how much money you're going to spend for this partikular campaign. so if i click on this date here, i'm going to navigate back to february and then select the 25th of february, which is 10 days from the start date, and i'm happy with the time down here. so the total amount that i'm willing to spend over 10 days for this campaign is a hundred dollars each day. my daily budget is ten dollars, so i want to spend equally ten dollars a day for this campaign. then simply come down to advanced and make sure that you have the recommended standard pacing selected. this is going to allow twitter to deliver your ads efficiently throughout the day, based on your daily ad spend. then simply navigate down to next and this will take us to the next section in creating our campaign, and that is the ad group details, the ad group level. so what we want to do is navigate up to add group name and simply add your ad group name, and i'm going to call this triple threat strategy ad group hashtag one. now, the reason i've added hashtag one is because within each campaign, you can create multiple ad groups. think about your ad group as audience targeting, and so, for example, let's say that in your one campaign, you wanted to test three different audiences that you've created to see which ad group, which audience performs the best. now, once you've added your group name, simply navigate down to delivery under total ad group budget. this is where you can add a budget for this specific ad group. now, for example, let's say that your total campaign budget was a hundred dollars, like we added in our campaign settings, and let's say that you wanted to create four ad groups and you wanted to distribute your hundred dollar budget across all these ad groups evenly, then what you would do is, for each of the four ad groups, you would add 25, and that way, each of your four ad groups will be allocated 25 to spend and you can a b test. you can me.
Twitter Ads Tutorial 2022
hi guys, welcome back. in today's video, i'm going to show you how to create a twitter ad campaign without further ado. let's get into it all right. so this is my twitter dashboard, and once you log into your account, this is what your interface would look like. if you don't have an account with twitter, go ahead and make yourself an account. once you do that, log in and then click the more button over here and then select twitter ads. so then you will be directed to a page where you have to set up your country and your time zone. so first objective is reach. so this is something you can do if you want to maximize the reach of your ad. if you want to get more people to watch your videos, you can click video views. if you want to pair your ad with any sort of premium content, you can select pre-roll views. if you want to get people out there to install your application, you can select app installs. if you want to drive traffic to a certain website, you can click website traffic. if you want the people out there to be engaged more with your tweets, then you can select engagement. and if you want the people who already use your app to just open it and like get engaged again with the application. you can select app free engagements. so for this tutorial, let's assume that i have a clothing store and i have a sale coming up where i'm offering like 50 to 60 percent discount and i want to drive traffic to my website through twitter. so i'm gonna click drive traffic to the website and i will select next. so then you will come to your campaign setup page and the first thing i'll do is give a name to the campaign so i'll put that as sale promotion and then i'm gonna ensure my funding source is selected. and then you have a little button over here that says campaign budget optimization. so when you turn on this button, you can set your daily campaign budget and the total campaign budget as well. but when you switch off the button, you can set your budget at the ad group level. if you want to get more information on it, just click learn more, and we have this whole artikle that explains the difference between the default structure and the campaign budget optimization. i will keep it off for this tutorial and i will select next and then give a name to your ad group so i'll put that as sale 50 off and then set up your daily ad group budget. so if you want, you can make it 50 hundred dollars, whatever is your daily ad group budget, and you can also set up the total ad group budget you have. um, when you click over here, you can set the start date. so let's see, if i want this ad to start from 20th of june, um, maybe at you know, 9: 9 pm- yeah, that looks good. and if you want to set an end date, just uncheck this box and when you do that, you also have a calendar over here so you can set the end date. uh, so let's say, my campaign is starting on 28th of june and i want it to end by 30th of july, and i can select that. and i can also set the time over here. if you want this ad to run indefinitely, just click this box over here. when i pick- when i pick the end date, i can also see a little uh snippet on the bottom that says my ad will run for 26 days. it's not going to spend more than 350 dollars per week. so that's a good information to have. next, you can select the goal of your ad group. so when you click over here, we have three options. we have site wizards: uh. we have link clicks and conversions: uh, link clicks is something that is used when you want your ads, uh to be visible or to be shown to people who are most likely to click on a certain link. when you select site visits, your ads will be shown to people who are most likely to visit your website. when you click conversions, um, your ads will be shown to people who are most likely to take a certain action on your website based on a certain event that will be specified by you. so for this video, i'm gonna select link clicks, and then we have three bit strategy. so we have auto bid- uh. we have target cost, we have maximum bid. so when it comes to auto bid, it automatikally, uh would maximize the results that you get at the lowest price possible. in the target cost, you're going to set the amount that you want to pay for the average cost per link click. so if you want to pay 2.91 for any link click that you have on an average, you can set it over here. next, we have maximum bid. so this is the maximum amount of money that you will be okay with paying for every link click that you get. so let's say, for every link click, i'm gonna pay three dollars and that's my bid strategy and that's the bit strategy i will be going for you also get some suggestions on the bottom so you can do your own research and decide if it's strategy that would work for you. for pacing, we have two options, so we have standard and accelerated. when you click standard, it means that your ad will be shown in such a way that your budget is utilized in the most effective manner. when you click accelerated, it means your ad is shown multiple times throughout the day, usually for any campaigns that are time constrained. i'm gonna click standard for this tutorial and then you can set your demographics. this usually means the audience that you want twitter to target through your ads. so we have gender. we have any women and men, so i'm gonna select any. uh, you can also set the age range. so whether you want to target a specific age range. so we are promoting a sale of 50 percent off on fashion clothes. it's for men and women, but it's usually for people from 18th up to 54, so anyone who is in this age range would be interested in buying the products that we offer. you can also set the location. so let's say, i just want to target the people in toronto, canada, so i can select that. but then we have the language targeting. so let's say, if you're targeting an ad to spanish people and you only want to reach out to people who speak in, you know spanish language, so you can set that over here. then we have the devices settings. so this is a really good tool. if you are promoting an application that is only available in android or something like that, so you only want to target people who are using android and not any other devices, so you can make all those adjustments over here. you can also select this section and filter it out based on a device model. so if you just want to target people who are using samsung phone for certain reason, you can do that as well. so then you can set your custom audiences so you can exclude and include a certain type of audience that would perform better for your campaign. then we have targeting features. so over here you can include certain keywords if you want to include and exclude them. you also have a recommendations tab over here and you can also bulk upload your keywords. so, for instance, i want to target people who are using the word fashion, for example. so i'm just gonna type fashion over here, and when i do that, i can click this box to insert this keyword and on this section i can also see the global audience size i have for that keyword. so it's 36 million in this case. and then let's say we want to target people who want to buy suits, so i will click suits and i will select that box. and there you go. we have included two keywords for now. we have fashion and suits. and when i include all of these keywords, i can also see my audience estimate on this section. so, based on our targeting selections, um, the estimated size of our audience would be anywhere from 848k to 937k. so that's a really good tool. so then we have the interest tab over here. when i click this, i have different categories that i can pick and select. uh, this will also help us narrow down the people we are targeting. so in our case, we are dealing with clothing products, fashion products. so i am just gonna try and search for fashion and i'm gonna select this button over here that say style and fashion. and i'm also gonna select men's accessories- men's bag, um. women's actuaries, women's accessories, women's bag, beachwear, um, jeans and so on and i'm just gonna tap over here and, as you can see that we are.
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Twitter Ads Creative Best Practices || Social Media Advertising
now let's tok a little bit about the ads themselves. what is it about a twitter app that tends to make it better or worse? one of the common flaws that i see in smaller types of twitter ad campaigns is the inability to identify yourself. i think it's really important that you build content that actually uses and leverages your brand in a meaningful way. the problem with this ad is that there really isn't good branding. we're not sure what the cleaning product is and, in fact, if we don't squint, we might not see it at all. knowing that folks only look at twitter ads for a second or so, it's not really likely that people will be left with a meaningful impression of the brand. even if awareness is the goal here, we're probably not impressing on our customers that they just saw an ad for our cleaning product. in short, be clear in identifying yourself. i want to unpack a little bit more about what the advertiser was thinking here. it's actually a unique idea. so this john bostik person is an influential person on twitter, so the idea here for this cleaning product is to leverage influential people and promote their tweets. there's an idea there that makes sense, right, if we promote a tweet from an influencer as opposed to our main and brand account, we actually have the ability to skirt some of the ad skeptikism that we see with just straight, traditional ads. if this ad was just for a cleaning product, then, yes, it would be met with a higher level of skeptikism than an influencers account. but what we lose here is the actual ability to know what the cleaning product was. in a second- and that might actually outweigh this, um, somewhat less skeptikal way to serve an ad. others might conceive this as deceiving as well. right, if the product is great, why can't it stand on itself? why does it need to be promoted by an influential person? this ability to leverage tweets from influential people is interesting and unique to twitter. what i mean by that is you don't actually have to own the account that you promote a tweet from. you do need to go through a formal approval process where you essentially, are allowed to promote tweets. so john bostik had to allow this cleaning product to actually promote his tweet. but that was a simple link that was sent via email and, uh, you know a one-click button type type deal. it wasn't that big of a of a lift. this is unique and not all social media platforms work this way. some social media platforms say you can only promote posts from the accounts that you own. for instance, linkedin largely works this way for the newsfeed content that it serves. so i appreciate this idea, but i think the sacrifice of losing that brand identity really might outweigh that broader skeptikism. skirting approach here of leveraging a new, an influencer's post. good twitter ads have good calls to action, and what i mean by that is they give people concrete things that they should do as a result of seeing the app. so here is a pretty straightforward example, and this is nike saying: if you go to our website and you use the code play 30, you'll save 30. this is a straightforward appeal. it gives people a concrete action. it drives them to complete that action by giving them a monetary discount, and it does so in a way that just really hits them over the head. this ad has one goal and that's to get people to go to the website and buy something. if that's really what nike wants the most, then this ad is successful. try to avoid ads on the platform that are vague. even if your primary goal is to just get people aware of your coffee shop, always have something in mind that you want to drive to whether it's just encouraging them to come into the store and mention this offer for a dollar off their next cup of coffee, or whether it's to get them to click on the website and learn more about where the locations are or about the types of coffee you offer. always have a specific action in mind. if you can't think of the action when you're generating your twitter content, it's probably worth taking a step back and thinking about what could actually move the needle for your small business. this could be said for all social platforms, but imagery is important on twitter. not just having an image, but having an image that draws attention. it actually draws the reader in. to actually want to understand what the content is is important. this can be done in several ways, and a creative class might really dedicate a whole, a whole coursera to learning about why an image is a compelling or interesting versus not. but some ways to do it is by really making sure that your imagery is crisp, has sharp contrast, has good use of color, is unexpected in some way, such as something that they wouldn't expect to see in their news feed, or is, in other words, just unique. that is really what you're shooting for when you're thinking of twitter imagery. don't consider broader categories such as beauty as something that's interesting. it needs to stand out on its own. how can you generate content that is unlike the typical day-to-day social media content of the people that you're sending the ad to? that's the way to garner attention. this ad caught my eye because of the strong polarization in the lenses. that contrast really popped out of the screen. i'm looking at twitter with a dark background, so when i see a bright color, it's just a visual cue for me to focus and to pay attention. this is a great example of using strong photography. it's always worth investing in photography, even if it's just having someone come into your shop for one day to really generate interesting visuals. uh, through photographs, it's almost always going to pay off in the form of social media ads. remember that there are thousands and thousands of messages that even one person might see on social media a day, so you really have to rise to a pretty high bar to get people to pay attention. people are programmed to ignore the majority of social media content they see. if they didn't, it would be a chaotik world. imagine a world where you had to understand every social media post or at least process every social media post before you moved forward on the platform. you'd burn out after reading a dozen posts. most people scroll through content passively and, as a result, we really need to be careful in generating content that blends in. our content should be stark and it should stand out. further progress could be made on this tweet. the logo here could have higher contrast. timeliness is key on twitter. as i've mentioned before, it's really important to be in the here and then now with twitter content. so if you've got a show and it's airing tonight on a tv station, then you want to be doing those advertisements just before the show starts or even right as the show is starting. you don't want to do it a week before. you don't want to even do it a day before, because twitter is for the here and the now. people are looking for content that is timely for your business. this could mean a number of things: a sale that's happening at this very moment, a special that you have today, a promotion that is applicable now, or news that is just breaking or relevant in a timely way. timeliness is key. when you're considering twitter ads. there are several major limitations that i want you to consider. first, it's costly. we've already touched on this idea that social media advertising generally is not the cheapest way to drive results, and sometimes we have to accept that limitation in that it might be the best way even though it costs more. but the next most important thing that i really want you to consider, if you take away one thing of one major limitation of twitter and most social media platforms, is the inability to quantify intent. so i'll use purchase intent as the primary example here, but you could really think of intent broadly for a number of type of consumer behaviors. think of purchase intent as someone actually willing to buy the product the moment they see the ad. social media advertising, no matter how much data goes into whether we serve an
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Twitter Ads Tutorial | Campaign Setup & Optimisation Demo
in this video, i'm going to show you how to set up high performing twitter ad campaigns. we'll be looking at targeting and retargeting options on the app platform. i'm going to go for a walkthrough of how to design text, image and video based ads and then, finally, i'll finish up with some tips and general strategy advice for getting the best return on ad spend. let's go here. we have the twitter ads platform. you can find it. we're going to adstwittercom. we're going to go ahead and create a campaign, so i'm going to use website clicks as the objective, because i'm gonna be driving traffic from twitter to an external website that i own, and then i'm gonna give it a campaign name of test campaign one. you have to set up a debit card or credit card when you're setting up your account, so that's fine. i'll give this a low budget to start, with 10 pounds per day- it's about 13- 14 us dollars. then i'm going to give it a ad group name of test ag1 and then, when it comes down to bid type, i'm going to set it to maximum bid, and you can see here that the- the bid amount is quite high, or extortionately high if you leave it at the automatik amount. there is some suggestion that the traffic quality is better. the higher you leave, the higher you bid, and but for what i like to do is reduce those down to maybe 0.12, start with. you can adjust up or down from there depending on whether you're getting traffic or not. i do have website conversion tracking set up, so i'm going to set optimization preference to website conversions and then i've got a multi-conversion website- uh tag. now we get down to ad targeting. we have demographic targets in here, age based targeting. location: i've already got set to united kingdom. i just might just add united states in there as well. for operating system: i'm going to select ios, android and desktop traffic. you can narrow this down by selecting minimum operating system versions and that'll target newer phones. the courier and device model: i'm going to leave as it is. custom audiences: again, i'm going to leave them as they are for now. i'm not going to use a custom audience for that. i want to stop retargeting campaigns. that's where i'd add them in so we can see. here we've got lists and website activity and i could set up a campaign here which is um retargeting based on users that have already been on my website. this is actually really effective on twitter ads and most other ad platforms as well, to be fair, because the traffic has already spinned to your website, there's- it's kind of a warm audience, so the ads tend to get more engagement. you get lower cost per clicks and the conversion rate is higher as well. seven, three things all mingling together mean that the ads perform just so much better than anything else. the problem with that is that campaigns don't tend to scale so well because you're limited to the audience that have previously been on your website or the customer list if you're uploading a customer list for retargeting purposes. so for this example, i'm gonna be using something called follower lookalike and that's here. what we're gonna be doing is adding a group of people from twitter, a group of usernames, and then we're gonna be looking, doing a lookalike audiences of their users, which kind of tends to be their followers and people associated with their accounts. before we get started into that, i'll just go through the rest of the targeting options. there's keywords and we could search for hashtags, or so you can see we could target a large audience here based on the keyword: wall street bets. then there's interest based. this is quite similar to the facebook interest based targeting, although not quite as in-depth, but you can see here we've got business, investors and patents. we could do. targeting that way as well tends to be quite broad, not massively specific or well targeted movies and tv shows- i haven't used that much myself, so i don't know- uh events. you could target people from specific conferences, holidays, again with uh lockdown. that's not saying i've been using much, but, um, it's there if you want to experiment with it. i think conversation topics is a little bit more broad than keywords, but you can still put in something like a brand or some well-known topic and then you can target people that are either interacted or tweeted about that brand or topic. then we've got some additional options here. we've got retarget: people who saw or engage with your past tweets. this works a little bit like retargeting, where you can segment an audience based on people that have already engaged with your prior tweets. expanded audience is a great way to scale up your campaigns. this uses machine learning to go out and find lookalike audiences based on your targeting options and also target followers- just ads- the people that are following your account- to that targeting segmentation. so, as i mentioned earlier, we're gonna be using follower lookalikes. it's my favorite way to target campaigns on twitter. i sometimes use keywords as well, but ninety percent of what i do i'm either using retargeting or follower look-alike campaigns. so for this we're gonna go on twitter. so for this example ad campaign, i'm gonna be promoting a niche website around a wall street bets kind of speculative finance niche. so the first thing i'm gonna do is go into twitter and search for wall street bets. okay, so there's a couple of accounts to jump out straight away. you've got wall street bets in the title. you can guess to anyone that's going to be following these accounts or interacting with accounts is going to be familiar with the niche. so what we're looking for is high engagement on their posts. so we look at this most recent post. you can see it's got 514 retweets, 110 comments and 4 000 likes. this is probably one of the best accounts that we can target. it might actually be even too broad. it might have got so much attention recently that the people that are looking at it that it's not actually targeted enough. so the next one we come to- and this is the kind of thing that i try and avoid here- you can see we've got 5001 followers and we've got very little engagement on these tweets there. this was posted out yesterday. it's got no comments, free retweets and a few likes. not, it's not awful, but this is kind of the other end of the scale where it could be more bot traffic and it's the kind of account we want to avoid targeting when we're setting up campaigns. i'm going to go through all of these now and pick out the ones that have got good engagements, ones that haven't, and create a list of accounts that we want to use for targeting. this is actually an exceptionally good one, because the amount of followers is quite low but the outbound engagement is quite high relative to that, which means it's a really targeted, active account. when looking for follower lookalike targets, it's better to have a higher engagement rate than it is to have a higher follow account on these. the higher the follower account will give you more volume, but the higher the engagement rate relative to that will give you more targeted audience. all right, so we've got a few here. let's go back to our campaign and we're going to paste these in bulk upload and one per line and you can see we've got these here. we've got a rec, an audience size of one to 1.2 million. now let's start with the placements. i'm going to turn off the twitter audience platform search results. i don't mind showing up in profiles. i prefer not to. the next section for creatives is where we make our ads and i'm going to show you how to do this with text, image and video based ads. if you're not interested in watching me make ugly ads, then skip to the 15 minute mark or get stuck into some twitter ad optimizations. okay, there's a couple of different ways we can compose tweets. there's the create tweet button, which leads us to the tweet composer, or we can just post to twitter normally. there's some things you can do in a tweet composer, like scheduling tweets, which you can't do on normal twitter, and there's someth.
How to Create Twitter Ads  Complete Twitter Ads Tutorial (Beginner to Advanced)
so, after a very long ban, twitter is back to nigeria again. so in this video, i'm going to show you how you can create ads on twitter. hi everyone, it's emmanuel here again, and this video is all about how to create ads on twitter. even if you are a complete beginner and you've never created any ad on twitter before, i'm going to take you from the very first step in this video, starting from how to create a twitter account, how to create your twitter ad account and how to set up your ads. right. and if this is your first time of seeing me on youtube, my name is emmanuel and all i do on this channel is to create videos that will help you make money online, right? so if you want to do business online- or somebody will do those business online- you want to stik to this channel by tapping the subscribe button somewhere on your screen. also, you want to turn on notifications so that anytime i'll upload a helpful video like this, you'll be the first to be notified by youtube. and also, if you get value from this video, make sure you give this video a like, give this a thumbs up and let me know what you think in the comment section below if you have any questions for me or want to tell me something, just let me know in the comment section and i'll be there to respond to you. okay, so now let's get started to create ads on twitter. first of all, you need a twitter account, right? and to sign up to twitter is very simple. all you just have to do is to visit twittercom. so i'm going to create a brand new account right now so that you see how it is done. okay? so now, here on the sign up page, um, you can click um, sign up with google, sign up apple, or sign up with your email, whichever you choose. but i'll just click sign up with google and pick one of my google accounts, so confirm. you want to sign in to twitter as emmanuel blah, blah, blah? i'll just confirm. so it's very simple. it's a normal signup process for all internet accounts, right? so you want to enter your date of bet right here? so i'll just do that. i'll just pick my date of birth. um, where are you? okay? then i'll click next. now customizers. we're gonna track where you see twitter accounts across the web. i'll click next. so once i've created my twitter account, as you can see, welcome to twitter. this is the best place to see what's happening in your world, right? so, basically, twitter is like a micro blogging platform, right? um? where anybody can just come and create a short um post called tweets. right so it's a very free world and you can actually see your kind, no matter what you do. if you're in business, in your business industry, your enter entertainment, whatever you do, you'll find your kind on twitter, right? so, right here, what i want to do first is to come over to profile and click on edit profile. now, because i used my gmail account to create this twitter account. you see my the picture, the default picture on my gmail account is reflecting here. okay, so i can just click on edit profile name. i'll leave the name as this. then, for the bio, i can just write something brief about myself. let's see, i'll use youtuber, right, then just put the name of my youtube channel in the bracket here. then these two: marketer, just a short description about yourself, and then internet business expert, right? so once i've done that, the next thing i'll just call down location. i'll just use um- lagos, nigeria. okay, so for my website, i'll just paste the link to my youtube channel, right? and then, once i'm done, um, also, for my profile cover, i can just come over and add any picture. let me see. if there's any picture that i can add, let me take this. okay, all right, let me just use this and then apply. okay, i might change it later. um, all right. so once i've entered all of this, i'll just click on save. all right. so now, from here, the next thing you want to do: you might want to follow um twitter accounts that you think um represent your interest. okay, so, um, let me check if the account i can follow, um, let me see. okay. um, okay, you can follow cnn. um, i'll just follow a few accounts, then we'll continue. okay, let me search some. i want to follow accounts like: also branson, so i don't think this review. also one thing that i'm looking for: okay, let me say tony robbins, let me see, all right, so i'll follow tonight. beans- follow this, right, all right. so once you followed one account, you guess the suggestions might do the best for you. so just follow robert kiyosaki, zig ziglar. so these are type of accounts i want to follow, so i'll just follow a few of them. all right. so let's say i'm done with that. i'll come back to my twitter home. now. in this way, you can make tweets and all of that. right? so once you are done creating your account, um, you might want to turn your account into a professional account. right, so you come to edit profile and then you switch to professional. i will continue. right, so select a category. now you are choosing. you are using a professional account because you want to use twitter mainly for business, using advertising, selling and all of that. right, so you select your category, choose a category to display on your profile. so we have um, let me look for education. yes, this education. i'll choose education and click next. so select an account type. um, i'm going to use creator. right, with a business. you just use business and click next. all right, welcome to twitter professional. i'll just keep customization for now. okay, so once i'm done, i'll just click save. all right, so your twitter account is now ready, right? so once you've done all of this, you want to come over to adstwittercom. this is where you're going to be creating your twitter art form, so let me visit dot adstwittercom. okay, so welcome to twitter. our thousands of millions of people turn to twitter. so blah, blah, blah. we know there are a lot of people on twitter, so just select my country. these are you set up your twitter ad account? right, so click on. let's go. so, as you can see, because my twitter account is logged onto this browser, i was automatikally logged in to this account, into my twitter account on this other account, right, but if you're using a different, let's say you logged in, you are logged in on twitter on your mobile phone and then you are doing this, maybe on your desktop. you might have to log into your twitter account, um, before you get access to the ads manager. okay, so here you choose your campaign objective: right, to up easy video views campaign. you want to run preview views app installs, website clicks engagement followers app arrangement, right, so, whatever it is, um, you will want to choose the right objective that best describe what you want to achieve with your twitter ad, right, okay, so here, as you can see, this is what the ads um manager interface look like. so my ad objective is to get people to click on my website. so, campaign name- let me just say example ad: okay. so, since i'm using this, your campaign name is just to help you categorize the ads you are learning, right, so that you can easily recognize each of them, right. so your payment, uh, funding source: credit card, daily budget, hundred, let's say hundred dollars a day. or if you want to use the total budget, that means if you be only asked for a limited period of time, right, so let's say start date, end date. if you have ended, if you don't end it, you want it to run continuously till whenever you want to stop the ad. you can just leave it this way. right, you can also check the advanced option, but this is not actually um a problem, since they have already selected the standard piecing for you. okay, so once you are done with um the campaign level you want to click on next. then we'll go to the ad group level. right, so i can just name my ad group for easy recognition, right? so do you want a budget per ad group? if you want that, you can add the budget here, but just leave that so that all the ads under this campaign will share.
Twitter Ads Tutorial 2022 for beginners - How to Create ads for Twitter
twitter ads tutorial. hi guys, in this video, i'm going to be telling you about twitter ads and how you can create your very own twitter ads. so, without wasting any more of your time, let's just jump into the video. so the first thing that i want you guys to do is come over to adstwittercom now. once you come over to this website, this is how it will look like in front of you: they will give you a pop-up and over here, you will have to choose your objectives. so over here, as you can see, we have quite a lot of objectives. we have awareness, we have consideration and then we have conversions. so, in awareness, we have reach- basically we want to maximize our ads reach- and then, in consideration, we have a couple of different options, such as video views. we have pre-roll views, app installation, website clicks, engagement and followers, and then, in conversion, we have app re-engagement. basically, we want to get people to take action within your app. choose whichever objective we want to choose. let's just say that our objective is website clicks, so we'll check that option and then we'll click on next. so, once we do that, this is how it begins over here, as you can see. uh, we have to enter in out the campaign details, such as the campaign name, then we have to add in the funding source, basically, which is credit card- we can't change that as of right now- and then we have daily budget, then we have total budget and over here on the left side, as you can see, this is the campaign and this is the campaign detail, and then down below we have ad groups, which we will get to that later- and then in ad groups, we'll have quite a lot of things to tok about, so we'll take our time over there. so let's just get to it. so the first thing that you want to do is enter in the campaign name. so simply enter in the name of your campaign. let's just say that our objective is website click, so we'll name the campaign as website clicks. and then down below we have our daily budget and then we have our total budget, which is optional, but i think that total budget is pretty good. we should have a estimated amount of budget so that the cost of our campaign does not exceed that budget. so it is good to keep a track of money. so let's just assume that our daily budget is 10 and then our maximum budget is 100, and then, once you have, you know, entered in your budget, you can go ahead and add in the time and date of yours budget, basically the start and end of it. so let's just assume that our campaign should start at the 10th of october in 2021 and it should start at around 12 am, and then we can specify the ending date as well. so let's just say that our campaign ends in 10 days, so it should end in 20th of october at 12 am. so once you have entered in your campaign details, we can move on with ad campaigns. simply click on next and over here we will have our ad campaign. we will have ad groups. so over here, on the right side, as you can see, we have the recommended audience size. so this is the estimated audience that we are going to be, you know, uh, targeting. so, as you can see, right now it's we're over here, which is not available, but as soon as we finished adding the details to our campaign, hopefully we'll get to that goal as well. so the first, let's just add in the name of our ad group. so our ad group just gonna write website group. so this is going to be my ad group name and then, down below, we have a estimated ad budget for this one as well. so let's just say, assume we have a hundred dollars for this one as well, then we can specify the starting time and the ending time of this ad group as well. so- and as you can see, i just clicked it- it automatikally detected the time. and once you have done that, your goal is to have link links over here, which is recommended. and then down below you have bid strategy. basically, over here, uh, we have three options: we have auto bid, target cost and maximum bid. let's just keep it automatik so that twitter can handle the bidding system on its own. we don't have to worry about the hassle. and then down below, we have pay by link. so if you click on measurement option, we can add in the link that we want, but, as of right now, we'll keep it simple and will not add any other links. and then, after that, we have the most important option of all: we have the demographics. so, over here will be basically adding the demographics of our audience. basically, if we want to target women or men or both, we choose that option. let's just keep it at any. let's just say both we. we don't care about gender, as of right now we just want clicks to our website. and then down below we have age. basically, if you want to specify a specific age group of people that you want to target, then you can specify that age group. and if you don't care about aging, you just want to have, like, people come into your shop, then let's just say that all ages are welcome. and then down below you have locations, and over here you can add in the location of the specific country that you want. for example, if you think that your product is doing very, very well in this specific country, then you can go ahead and add that location over here as well, and then you can also add in the language of that country as well. and then down below you have devices, basically operating system, basically what the devices people use to you know, uh, use twitter, so that you can target them as well. now we have a couple of different options over here. so we have ios, android, other mobiles, and then we have desktop. now, for a market standpoint, i would say, if you want to have a bigger reach, then i would suggest android, because android has a bigger market, because a lot of companies use androids. we have samsung, we have motorola, we have sony, we have oneplus, we have all these different companies that use android system, whereas for ios we only have apple. there aren't many companies that use ios, so that is going to be limited for us. so we want to have a bigger reach, so i would suggest using android. so after you've chosen the android, you can specify the model and carrier as well. but we're not going to get into that kind of detail. we just want to keep it specific and we want to keep it simple. so once you have added the operating system and device, then we move on to custom audience. basically, over here you can add in the custom audience that you've already created from your other ads or websites or links that you've accumulated. if you want to include them or not, you can go ahead and add them over here. but we don't care about all the specifics. we just want to start our campaign. this is going to be our first campaign, so we of course we don't have a specific or custom audience, so we'll leave that at blank. and then down below we have targeting features. so over here we'll have keywords, we'll have follower lookalikes, we have interests, movies and tvs, events and conversation topics as well. so for keywords, if you want to have some, like, different keywords and you want to target those type of people that associate themselves with those keywords, then you can go ahead and add those keywords over here and then you have follower look-alikes. basically, we want to reach people that have similar interest to the accounts that you want to target. then add those over here and then you will be able to target them as well. and then down below we have interest, basically things that people like to click on, that people like to watch. that tweet and retweet about those kinds of interests are going to be over here. you can go ahead and add them to get a better and broader reach for your ads, and then same you can do that for movies, events and conversation topics as well. like you can go ahead and add all of these different topics and targeting features, add as much information as you want to have a more successful campaign. and once you've done that, you have placements, places of the home screen where you want your ad to be shown. so over here you will have home timelines, profiles or search results, or all of them. you can select whichever one you want or you can keep all of.