ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step
Published on: December 6 2022 by Shri Kanase
ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step
Table of Contents
ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | yo what is going on everybody sri kunasa |
| 00:00:02 | 00:00:06 | here so |
| 00:00:03 | 00:00:09 | how to prepare for q4 in 2020 |
| 00:00:06 | 00:00:11 | now q4 is one of the most awaited times |
| 00:00:09 | 00:00:13 | for e-commerce store owner simply |
| 00:00:11 | 00:00:15 | because q4 is literally |
| 00:00:13 | 00:00:17 | the best time to be making sales there's |
| 00:00:15 | 00:00:19 | a wide variety of reasons as to why q4 |
| 00:00:17 | 00:00:21 | is the best quarter |
| 00:00:19 | 00:00:23 | compared to q1 q2 and q3 one of the |
| 00:00:21 | 00:00:24 | reasons simply being that there's a lot |
| 00:00:23 | 00:00:26 | of holidays |
| 00:00:24 | 00:00:27 | and events and occasions that are going |
| 00:00:26 | 00:00:30 | on within q4 |
| 00:00:27 | 00:00:32 | in fact people just love to give gifts |
| 00:00:30 | 00:00:34 | when it comes to q4 because they believe |
| 00:00:32 | 00:00:36 | personally that everything is on sale so |
| 00:00:34 | 00:00:37 | if you haven't already started a shopify |
| 00:00:36 | 00:00:39 | store or you're already |
| 00:00:37 | 00:00:41 | up and going or you're an expert at it |
| 00:00:39 | 00:00:42 | but not sure as to how to really prepare |
| 00:00:41 | 00:00:44 | for q4 |
| 00:00:42 | 00:00:45 | and how to make this q4 your best q4 |
| 00:00:44 | 00:00:46 | because yes |
| 00:00:45 | 00:00:48 | it is definitely possible to make |
| 00:00:46 | 00:00:50 | millions and millions of dollars |
| 00:00:48 | 00:00:52 | within a short period of time of this |
| 00:00:50 | 00:00:53 | year then this video is something you're |
| 00:00:52 | 00:00:54 | going to want to watch |
| 00:00:53 | 00:00:57 | until the end because not only do i go |
| 00:00:54 | 00:00:59 | over the exact strategy i personally use |
| 00:00:57 | 00:01:01 | but also give some tips and tricks on |
| 00:00:59 | 00:01:02 | how to advertise products better during |
| 00:01:01 | 00:01:03 | this time what kind of products you |
| 00:01:02 | 00:01:05 | advertise |
| 00:01:03 | 00:01:06 | et cetera but without wasting any more |
| 00:01:05 | 00:01:08 | time let's just jump right into it so |
| 00:01:06 | 00:01:10 | how to prepare for q4 the first thing |
| 00:01:08 | 00:01:12 | you'll have to do in order to boost |
| 00:01:10 | 00:01:14 | start your journey with q4 |
| 00:01:12 | 00:01:15 | is to just destroy that like button down |
| 00:01:14 | 00:01:17 | below it'll take just two quick seconds |
| 00:01:15 | 00:01:18 | okay hopefully you've done that but |
| 00:01:17 | 00:01:20 | before toking about the exact |
| 00:01:18 | 00:01:22 | strategies it's important to know |
| 00:01:20 | 00:01:23 | how to basically set everything up |
| 00:01:22 | 00:01:25 | starting from the back end because i |
| 00:01:23 | 00:01:27 | personally believe that q4 |
| 00:01:25 | 00:01:28 | is the order where you need to have a |
| 00:01:27 | 00:01:31 | properly set up back in |
| 00:01:28 | 00:01:32 | because have a bad base during q4 and |
| 00:01:31 | 00:01:34 | your base is your back end |
| 00:01:32 | 00:01:36 | and you risk losing a lot of money and |
| 00:01:34 | 00:01:38 | not making much money at all because |
| 00:01:36 | 00:01:40 | during q4 you'll be spending a lot of |
| 00:01:38 | 00:01:42 | money time and energy |
| 00:01:40 | 00:01:44 | advertising so you want to beforehand |
| 00:01:42 | 00:01:45 | prepare for q4 and in fact |
| 00:01:44 | 00:01:47 | i personally believe september |
| 00:01:45 | 00:01:49 | mid-september even late september |
| 00:01:47 | 00:01:51 | is the right time to get started with |
| 00:01:49 | 00:01:52 | preparing for q4 when it comes to |
| 00:01:51 | 00:01:53 | back-end |
| 00:01:52 | 00:01:55 | you want to first of all if you don't |
| 00:01:53 | 00:01:56 | even use google ads just sign up for the |
| 00:01:55 | 00:01:58 | merchant center account which is |
| 00:01:56 | 00:01:59 | associated with google ads simply |
| 00:01:58 | 00:02:00 | because |
| 00:01:59 | 00:02:02 | through the merchant center account you |
| 00:02:00 | 00:02:04 | can sign up for the services across |
| 00:02:02 | 00:02:06 | google program which basically |
| 00:02:04 | 00:02:08 | puts up all of your products for free |
| 00:02:06 | 00:02:10 | onto google so that's free organic |
| 00:02:08 | 00:02:11 | traffic you just can't afford to miss |
| 00:02:10 | 00:02:12 | out on simply because first of all it's |
| 00:02:11 | 00:02:14 | free and second |
| 00:02:12 | 00:02:16 | you can get a lot of clicks and a lot of |
| 00:02:14 | 00:02:18 | sales just from that program but in |
| 00:02:16 | 00:02:18 | addition if you do plan to use google |
| 00:02:18 | 00:02:20 | ads |
| 00:02:18 | 00:02:22 | during q4 you want to go ahead and set |
| 00:02:20 | 00:02:24 | up some coupon codes and get accepted |
| 00:02:22 | 00:02:26 | for those coupon codes within the |
| 00:02:24 | 00:02:27 | promotions program in merchant center |
| 00:02:26 | 00:02:29 | because |
| 00:02:27 | 00:02:30 | during q4 you want to be using these |
| 00:02:29 | 00:02:32 | promotions heavily |
| 00:02:30 | 00:02:34 | and people and potential customers will |
| 00:02:32 | 00:02:36 | be looking for those special |
| 00:02:34 | 00:02:38 | offers on the google ads before actually |
| 00:02:36 | 00:02:40 | trying to buy something because again |
| 00:02:38 | 00:02:41 | as i already mentioned q4 is the time |
| 00:02:40 | 00:02:43 | where a lot of people think things are |
| 00:02:41 | 00:02:44 | basically on sale they're looking |
| 00:02:43 | 00:02:46 | forward to |
| 00:02:44 | 00:02:48 | deals and coupon codes etc so you want |
| 00:02:46 | 00:02:50 | to really take advantage of that and |
| 00:02:48 | 00:02:51 | definitely have the coupon code set |
| 00:02:50 | 00:02:53 | up on the merchant center account in |
| 00:02:51 | 00:02:55 | addition you want to already begin |
| 00:02:53 | 00:02:57 | setting up those email flows |
| 00:02:55 | 00:02:59 | specifically the automated email flows |
| 00:02:57 | 00:03:00 | as well as the email campaigns |
| 00:02:59 | 00:03:02 | when it comes to the automated email |
| 00:03:00 | 00:03:04 | flows here's exactly what you want to do |
| 00:03:02 | 00:03:06 | you want to set up automated holiday |
| 00:03:04 | 00:03:06 | season flows now what do i mean by this |
| 00:03:06 | 00:03:08 | exactly |
| 00:03:06 | 00:03:10 | within this automated holiday season |
| 00:03:08 | 00:03:12 | flow you can directly send this |
| 00:03:10 | 00:03:14 | email flow to newsletter signups whoever |
| 00:03:12 | 00:03:15 | basically entered their email to sign up |
| 00:03:14 | 00:03:16 | for your newsletter |
| 00:03:15 | 00:03:19 | and within that flow you want to be |
| 00:03:16 | 00:03:20 | offering these people discounts vip |
| 00:03:19 | 00:03:22 | offers |
| 00:03:20 | 00:03:23 | special offer landing pages when i say |
| 00:03:22 | 00:03:25 | special offer landing page i'm toking |
| 00:03:23 | 00:03:27 | about individual landing pages that you |
| 00:03:25 | 00:03:29 | can create with click funnels but |
| 00:03:27 | 00:03:31 | on those landing pages just have an |
| 00:03:29 | 00:03:32 | individual sale going on or have a |
| 00:03:31 | 00:03:33 | collection of |
| 00:03:32 | 00:03:35 | items on that landing page and have a |
| 00:03:33 | 00:03:36 | mega sale going on instead of just |
| 00:03:35 | 00:03:38 | directing them to your website |
| 00:03:36 | 00:03:40 | i've personally seen this work really |
| 00:03:38 | 00:03:42 | well especially if you build some kind |
| 00:03:40 | 00:03:43 | of curiosity from before meaning when |
| 00:03:42 | 00:03:46 | you start sending |
| 00:03:43 | 00:03:47 | people to the landing page prior to q4 |
| 00:03:46 | 00:03:48 | you want to put a little timer there |
| 00:03:47 | 00:03:50 | which says |
| 00:03:48 | 00:03:53 | something like sale starting in x amount |
| 00:03:50 | 00:03:54 | of hours or deals starting in x amount |
| 00:03:53 | 00:03:55 | of hours so |
| 00:03:54 | 00:03:57 | when people see that they're more |
| 00:03:55 | 00:03:57 | inclined to kind of look forward to that |
| 00:03:57 | 00:03:59 | sale |
| 00:03:57 | 00:04:01 | and if they're already looking forward |
| 00:03:59 | 00:04:02 | to that sale when the time comes for |
| 00:04:01 | 00:04:04 | that sale to get started |
| 00:04:02 | 00:04:05 | they really won't be missing out on |
| 00:04:04 | 00:04:07 | buying from you because they waited so |
| 00:04:05 | 00:04:09 | long already for it so |
| 00:04:07 | 00:04:10 | that's one great way to kind of increase |
| 00:04:09 | 00:04:12 | your sales in q4 |
| 00:04:10 | 00:04:14 | just have a special offers landing page |
| 00:04:12 | 00:04:16 | but be sure to heavily |
| 00:04:14 | 00:04:17 | offer discounts and vip offers |
| 00:04:16 | 00:04:19 | throughout the week now don't do this |
| 00:04:17 | 00:04:20 | two times or ten times a day because |
| 00:04:19 | 00:04:22 | then you'll be marked as spam |
| 00:04:20 | 00:04:24 | that's not going to be helpful for you |
| 00:04:22 | 00:04:25 | at all instead you want to kind of |
| 00:04:24 | 00:04:27 | limit the amount of emails you send per |
| 00:04:25 | 00:04:29 | week maybe you can do two emails three |
| 00:04:27 | 00:04:30 | emails in the beginning but as q4 starts |
| 00:04:29 | 00:04:32 | to arrive |
| 00:04:30 | 00:04:34 | you can do three five even up to an |
| 00:04:32 | 00:04:35 | email a day and those |
| 00:04:34 | 00:04:37 | will definitely help you increase your |
| 00:04:35 | 00:04:38 | overall sales and keep you profitable in |
| 00:04:37 | 00:04:40 | case you're spending just a little bit |
| 00:04:38 | 00:04:42 | too much on advertising but that's only |
| 00:04:40 | 00:04:44 | for the email flow specifically when we |
| 00:04:42 | 00:04:45 | come to the campaign section |
| 00:04:44 | 00:04:47 | here's what you want to be doing you |
| 00:04:45 | 00:04:48 | want to again be applying the same |
| 00:04:47 | 00:04:49 | strategies before maybe send an |
| 00:04:48 | 00:04:52 | individual |
| 00:04:49 | 00:04:52 | email campaign every two days or every |
| 00:04:52 | 00:04:55 | three days or |
| 00:04:52 | 00:04:56 | even every day once q4 starts to arrive |
| 00:04:55 | 00:04:58 | but instead of just |
| 00:04:56 | 00:05:00 | hammering them with coupon codes and vip |
| 00:04:58 | 00:05:02 | offers here's what i like to do |
| 00:05:00 | 00:05:03 | i do like to give them coupons and sale |
| 00:05:02 | 00:05:05 | reminders but |
| 00:05:03 | 00:05:06 | in addition i like to kind of build a |
| 00:05:05 | 00:05:08 | story during that time period |
| 00:05:06 | 00:05:11 | maybe tok about how christmas is so |
| 00:05:08 | 00:05:12 | special to my shopify store and my brand |
| 00:05:11 | 00:05:14 | or tell them more about the brand itself |
| 00:05:12 | 00:05:16 | because people also want to feel |
| 00:05:14 | 00:05:18 | a real connection with your store and |
| 00:05:16 | 00:05:19 | not just look at those coupon codes and |
| 00:05:18 | 00:05:21 | vip offers |
| 00:05:19 | 00:05:23 | sure there will be a lot of people that |
| 00:05:21 | 00:05:24 | just come onto the emails to get that |
| 00:05:23 | 00:05:25 | coupon code but |
| 00:05:24 | 00:05:27 | you really don't want to be just |
| 00:05:25 | 00:05:28 | hammering them with coupon codes in 2020 |
| 00:05:27 | 00:05:29 | because |
| 00:05:28 | 00:05:31 | that is not the right way to build a |
| 00:05:29 | 00:05:33 | real business and a real brand during |
| 00:05:31 | 00:05:34 | this time so definitely be offering them |
| 00:05:33 | 00:05:36 | coupon and sale reminders but |
| 00:05:34 | 00:05:38 | kind of take it up a notch and write a |
| 00:05:36 | 00:05:39 | story around your store or something |
| 00:05:38 | 00:05:40 | that they can just read and kind of |
| 00:05:39 | 00:05:42 | relate to |
| 00:05:40 | 00:05:43 | during the holiday season but this |
| 00:05:42 | 00:05:45 | brings me to my next point which is |
| 00:05:43 | 00:05:47 | toking about specifically |
| 00:05:45 | 00:05:48 | product sourcing now when it comes to |
| 00:05:47 | 00:05:50 | the back end product servicing is |
| 00:05:48 | 00:05:51 | something you have to get right prior to |
| 00:05:50 | 00:05:53 | q4 because |
| 00:05:51 | 00:05:55 | come q4 you're not going to really have |
| 00:05:53 | 00:05:57 | much time to do product sourcing |
| 00:05:55 | 00:05:58 | deal with those suppliers those agents |
| 00:05:57 | 00:05:59 | etc so |
| 00:05:58 | 00:06:02 | what you want to do is whatever products |
| 00:05:59 | 00:06:03 | you have in mind to sell during q4 |
| 00:06:02 | 00:06:06 | you want to start looking for them on |
| 00:06:03 | 00:06:07 | ebay or amazon or use something like |
| 00:06:06 | 00:06:09 | cj drop shipping which is personally |
| 00:06:07 | 00:06:11 | what i use or you can use a private |
| 00:06:09 | 00:06:12 | agent you find through facebook groups |
| 00:06:11 | 00:06:14 | now i have a free facebook group for you |
| 00:06:12 | 00:06:15 | guys that you can join the link will be |
| 00:06:14 | 00:06:16 | in the description for that facebook |
| 00:06:15 | 00:06:17 | group |
| 00:06:16 | 00:06:19 | make sure to join that in case you're |
| 00:06:17 | 00:06:21 | looking for agents but these four things |
| 00:06:19 | 00:06:21 | are something you should definitely be |
| 00:06:21 | 00:06:23 | looking |
| 00:06:21 | 00:06:25 | into prior to q4 because you really |
| 00:06:23 | 00:06:26 | don't want to be again wasting time |
| 00:06:25 | 00:06:28 | trying to source a product because now |
| 00:06:26 | 00:06:30 | it's out of stok on aliexpress |
| 00:06:28 | 00:06:31 | and you have a thousand orders waiting |
| 00:06:30 | 00:06:33 | for you to get fulfilled so during that |
| 00:06:31 | 00:06:34 | time period you definitely should be |
| 00:06:33 | 00:06:35 | looking into these four things in |
| 00:06:34 | 00:06:37 | addition |
| 00:06:35 | 00:06:38 | i recommend you try to look for a us |
| 00:06:37 | 00:06:40 | warehouse to start |
| 00:06:38 | 00:06:41 | shipping your items from in case you get |
| 00:06:40 | 00:06:43 | to that level because again |
| 00:06:41 | 00:06:45 | if you already aren't prepared for that |
| 00:06:43 | 00:06:46 | come q4 it's going to be really hard to |
| 00:06:45 | 00:06:48 | sign |
| 00:06:46 | 00:06:49 | deals with these us warehouses and get |
| 00:06:48 | 00:06:52 | your products shipped to them |
| 00:06:49 | 00:06:52 | in a timely manner because yes during q4 |
| 00:06:52 | 00:06:55 | shipping times |
| 00:06:52 | 00:06:56 | slow down heavily and because this year |
| 00:06:55 | 00:06:57 | is very unique because of what's going |
| 00:06:56 | 00:06:59 | on in the world |
| 00:06:57 | 00:07:00 | shipping times can significantly be |
| 00:06:59 | 00:07:01 | delayed so you want to be prepared for |
| 00:07:00 | 00:07:02 | this |
| 00:07:01 | 00:07:04 | well beforehand but once you have kind |
| 00:07:02 | 00:07:05 | of resolved the back end and fixed |
| 00:07:04 | 00:07:07 | everything up next you should be moving |
| 00:07:05 | 00:07:08 | on to the website itself |
| 00:07:07 | 00:07:10 | and there are a few things you'll have |
| 00:07:08 | 00:07:10 | to do with your website in order to make |
| 00:07:10 | 00:07:13 | it ready |
| 00:07:10 | 00:07:15 | for q4 first of all i recommend that you |
| 00:07:13 | 00:07:16 | completely revamp your website it |
| 00:07:15 | 00:07:17 | doesn't matter whether it's a free theme |
| 00:07:16 | 00:07:18 | or a paid theme |
| 00:07:17 | 00:07:21 | you should start looking into maybe |
| 00:07:18 | 00:07:23 | creating a holiday themed banner image |
| 00:07:21 | 00:07:25 | as your main image at the very top maybe |
| 00:07:23 | 00:07:27 | add some holiday themed colors maybe the |
| 00:07:25 | 00:07:29 | change the color of the announcement bar |
| 00:07:27 | 00:07:30 | there's a lot of apps that do this as |
| 00:07:29 | 00:07:31 | well which i'll be toking about very |
| 00:07:30 | 00:07:33 | soon |
| 00:07:31 | 00:07:35 | but start to put some words within your |
| 00:07:33 | 00:07:37 | descriptions your about us page |
| 00:07:35 | 00:07:39 | contact us etc which kind of refers to |
| 00:07:37 | 00:07:41 | the holiday season because |
| 00:07:39 | 00:07:43 | for a lot of people around the world the |
| 00:07:41 | 00:07:45 | holiday season is a very special season |
| 00:07:43 | 00:07:47 | and the more they're reminded of it the |
| 00:07:45 | 00:07:48 | more happier they're gonna feel |
| 00:07:47 | 00:07:50 | and the more happier they feel on your |
| 00:07:48 | 00:07:52 | website the more likely they'll be to |
| 00:07:50 | 00:07:54 | buy from you so you want to kind of use |
| 00:07:52 | 00:07:56 | psychology in this process and kind of |
| 00:07:54 | 00:07:57 | use more holiday themed words |
| 00:07:56 | 00:07:59 | again to induce the customer's mindset |
| 00:07:57 | 00:08:00 | and make it very very positive so they |
| 00:07:59 | 00:08:02 | can buy from you |
| 00:08:00 | 00:08:03 | apps definitely help with this some apps |
| 00:08:02 | 00:08:06 | that i use during this time period |
| 00:08:03 | 00:08:08 | include timers scarcity apps like |
| 00:08:06 | 00:08:10 | countdowns on the cart page or |
| 00:08:08 | 00:08:11 | on the checkout page or in stok timers |
| 00:08:10 | 00:08:13 | and i even |
| 00:08:11 | 00:08:14 | tried to put a chat icon on my website |
| 00:08:13 | 00:08:16 | because during this time |
| 00:08:14 | 00:08:18 | people just have a lot of questions they |
| 00:08:16 | 00:08:19 | want to buy a lot of products they |
| 00:08:18 | 00:08:21 | should be easily able to chat with you |
| 00:08:19 | 00:08:22 | or someone from your team |
| 00:08:21 | 00:08:24 | in order to get more answers and just a |
| 00:08:22 | 00:08:26 | little disclaimer timers and scarcity |
| 00:08:24 | 00:08:29 | apps are something i don't recommend |
| 00:08:26 | 00:08:30 | doing in the other seasons like q1 q2q3 |
| 00:08:29 | 00:08:32 | but during the holiday season |
| 00:08:30 | 00:08:34 | i've personally notiked that timers add |
| 00:08:32 | 00:08:35 | a little bit of charm to your entire |
| 00:08:34 | 00:08:36 | product page |
| 00:08:35 | 00:08:38 | and your website and they actually |
| 00:08:36 | 00:08:40 | convince the buyer to buy something from |
| 00:08:38 | 00:08:41 | you so because of that |
| 00:08:40 | 00:08:43 | timers can be really really beneficial |
| 00:08:41 | 00:08:44 | during the holiday season |
| 00:08:43 | 00:08:46 | and it's something i recommend that you |
| 00:08:44 | 00:08:47 | try looking into otherwise |
| 00:08:46 | 00:08:49 | right now if you're just looking at this |
| 00:08:47 | 00:08:50 | video i don't recommend you put that on |
| 00:08:49 | 00:08:52 | right away but |
| 00:08:50 | 00:08:53 | this brings me to my next point which is |
| 00:08:52 | 00:08:55 | toking about specifically |
| 00:08:53 | 00:08:57 | products now it's no lie that products |
| 00:08:55 | 00:08:57 | is literally one of the most important |
| 00:08:57 | 00:08:59 | things |
| 00:08:57 | 00:09:00 | you can have on your store during this |
| 00:08:59 | 00:09:02 | time period because have the wrong |
| 00:09:00 | 00:09:04 | product and you risk missing out on a |
| 00:09:02 | 00:09:05 | great q4 have the right products and you |
| 00:09:04 | 00:09:07 | will definitely enjoy |
| 00:09:05 | 00:09:08 | a lot of success but what should you |
| 00:09:07 | 00:09:10 | exactly be doing when it comes to |
| 00:09:08 | 00:09:12 | specifically the products now there are |
| 00:09:10 | 00:09:14 | a few things you should be looking into |
| 00:09:12 | 00:09:14 | adding prior to q4 and i mean start |
| 00:09:14 | 00:09:16 | right now |
| 00:09:14 | 00:09:18 | based on the advertising platform you do |
| 00:09:16 | 00:09:20 | plan to use but i normally look into |
| 00:09:18 | 00:09:22 | winter based products such as |
| 00:09:20 | 00:09:23 | heaters or sweaters or electric jackets |
| 00:09:22 | 00:09:24 | etc |
| 00:09:23 | 00:09:26 | because again this is the time when it |
| 00:09:24 | 00:09:28 | starts to get really really cold |
| 00:09:26 | 00:09:30 | and you want to be prepared for that by |
| 00:09:28 | 00:09:31 | supplying the customers with the right |
| 00:09:30 | 00:09:33 | types of items in addition |
| 00:09:31 | 00:09:35 | i look into toys and gifts because |
| 00:09:33 | 00:09:37 | parents love shopping for their kids |
| 00:09:35 | 00:09:39 | they also love shopping for each other |
| 00:09:37 | 00:09:40 | and their friends and family members so |
| 00:09:39 | 00:09:42 | in that case gifts definitely start to |
| 00:09:40 | 00:09:44 | sell really well toys start to really |
| 00:09:42 | 00:09:45 | go up as well and it doesn't matter what |
| 00:09:44 | 00:09:47 | advertising platform you use |
| 00:09:45 | 00:09:49 | it is a universal thing that toys and |
| 00:09:47 | 00:09:50 | gifts really sell well |
| 00:09:49 | 00:09:52 | during this time now of course these |
| 00:09:50 | 00:09:54 | three things are just basic examples you |
| 00:09:52 | 00:09:56 | can go more in depth doing research i |
| 00:09:54 | 00:09:57 | have a lot of videos on my channel |
| 00:09:56 | 00:09:59 | describing product research in depth |
| 00:09:57 | 00:10:00 | which you can check out after this video |
| 00:09:59 | 00:10:01 | but |
| 00:10:00 | 00:10:03 | whatever you do remember that you want |
| 00:10:01 | 00:10:04 | to write emotion based descriptions for |
| 00:10:03 | 00:10:06 | this time period because |
| 00:10:04 | 00:10:07 | if you haven't already been doing that |
| 00:10:06 | 00:10:09 | which you should be doing by the way but |
| 00:10:07 | 00:10:11 | just in case if you haven't |
| 00:10:09 | 00:10:13 | this time is the most important time to |
| 00:10:11 | 00:10:13 | introduce a lot of emotion because |
| 00:10:13 | 00:10:15 | people |
| 00:10:13 | 00:10:17 | are emotionally active during this time |
| 00:10:15 | 00:10:18 | they have a lot of emotions going on in |
| 00:10:17 | 00:10:19 | their head |
| 00:10:18 | 00:10:21 | they can't wait to go on that trip they |
| 00:10:19 | 00:10:21 | can't wait to meet their family members |
| 00:10:21 | 00:10:23 | so |
| 00:10:21 | 00:10:24 | having emotional descriptions makes them |
| 00:10:23 | 00:10:26 | want to buy from you and i have |
| 00:10:24 | 00:10:28 | personal experience with this because |
| 00:10:26 | 00:10:29 | when i was running a niche store in the |
| 00:10:28 | 00:10:31 | relationship niche |
| 00:10:29 | 00:10:32 | during this time emotion based |
| 00:10:31 | 00:10:34 | descriptions would sell the best |
| 00:10:32 | 00:10:36 | and i would try to refrain from toking |
| 00:10:34 | 00:10:38 | about the specifications in fact the |
| 00:10:36 | 00:10:39 | specifications list would be at the very |
| 00:10:38 | 00:10:41 | end of my description |
| 00:10:39 | 00:10:43 | in the front mostly would be how the |
| 00:10:41 | 00:10:44 | product can make the customer feel |
| 00:10:43 | 00:10:46 | how it would look on them how it would |
| 00:10:44 | 00:10:48 | feel on them etc so |
| 00:10:46 | 00:10:50 | those things become extremely important |
| 00:10:48 | 00:10:52 | in q4 so you want to be making sure that |
| 00:10:50 | 00:10:54 | whatever products you add that they have |
| 00:10:52 | 00:10:55 | a lot of emotions attached to it but |
| 00:10:54 | 00:10:57 | this brings me to my final point which |
| 00:10:55 | 00:10:59 | is the advertising platforms and exactly |
| 00:10:57 | 00:11:01 | how should you go about them when it |
| 00:10:59 | 00:11:02 | comes to google ads if you only plan to |
| 00:11:01 | 00:11:04 | use google |
| 00:11:02 | 00:11:05 | start adding products right now when you |
| 00:11:04 | 00:11:07 | watch this video within |
| 00:11:05 | 00:11:09 | one general testing campaign because as |
| 00:11:07 | 00:11:11 | you guys know if you already use google |
| 00:11:09 | 00:11:13 | google ads is a time based platform it |
| 00:11:11 | 00:11:15 | requires just a little bit extra time |
| 00:11:13 | 00:11:16 | compared to facebook to begin operating |
| 00:11:15 | 00:11:18 | properly so |
| 00:11:16 | 00:11:20 | if you really want your products to take |
| 00:11:18 | 00:11:20 | off during q4 you need to add them now |
| 00:11:20 | 00:11:23 | maybe in |
| 00:11:20 | 00:11:24 | september and at the very latest october |
| 00:11:23 | 00:11:26 | because november and december |
| 00:11:24 | 00:11:28 | is when the product should start taking |
| 00:11:26 | 00:11:28 | off if you already have them prior to |
| 00:11:28 | 00:11:30 | those months |
| 00:11:28 | 00:11:32 | it becomes very very helpful simply |
| 00:11:30 | 00:11:34 | because then your google ads campaigns |
| 00:11:32 | 00:11:35 | have enough time to optimize it has |
| 00:11:34 | 00:11:36 | enough time |
| 00:11:35 | 00:11:38 | to figure out that this is the right |
| 00:11:36 | 00:11:40 | keyword or this is the wrong keyword so |
| 00:11:38 | 00:11:43 | come q4 that is extremely helpful and |
| 00:11:40 | 00:11:44 | you can also optimize prior to q4 |
| 00:11:43 | 00:11:46 | to make sure that your products are |
| 00:11:44 | 00:11:46 | selling the most compared to somebody |
| 00:11:46 | 00:11:48 | else |
| 00:11:46 | 00:11:50 | on the other hand if you plan to use |
| 00:11:48 | 00:11:51 | facebook ads mostly what you want to do |
| 00:11:50 | 00:11:53 | is you want to start testing different |
| 00:11:51 | 00:11:54 | products from september maybe mid |
| 00:11:53 | 00:11:56 | september to late september |
| 00:11:54 | 00:11:58 | within one of these niches which i just |
| 00:11:56 | 00:11:59 | mentioned or you can look into other |
| 00:11:58 | 00:12:00 | niches which |
| 00:11:59 | 00:12:02 | sell well during this time period from |
| 00:12:00 | 00:12:04 | these three niches which i mentioned |
| 00:12:02 | 00:12:04 | i've always seen that toys work the |
| 00:12:04 | 00:12:06 | absolute best |
| 00:12:04 | 00:12:08 | or gifts work the absolute best during |
| 00:12:06 | 00:12:09 | this time period |
| 00:12:08 | 00:12:11 | in fact a lot of winning products for a |
| 00:12:09 | 00:12:13 | lot of people are often toys |
| 00:12:11 | 00:12:15 | on facebook ads because number one it's |
| 00:12:13 | 00:12:17 | the perfect season to be targeting |
| 00:12:15 | 00:12:19 | parents and other relatives and other |
| 00:12:17 | 00:12:21 | interests in general but number two |
| 00:12:19 | 00:12:23 | it's extremely easy to target toys on |
| 00:12:21 | 00:12:24 | facebook there's a lot of pages on |
| 00:12:23 | 00:12:27 | facebook such as for |
| 00:12:24 | 00:12:29 | parents for babies kids magazines etc |
| 00:12:27 | 00:12:30 | and just targeting those pages is enough |
| 00:12:29 | 00:12:32 | to start selling those toys because a |
| 00:12:30 | 00:12:34 | lot of parents a lot of |
| 00:12:32 | 00:12:35 | people who would buy these toys are on |
| 00:12:34 | 00:12:37 | those kinds of pages but |
| 00:12:35 | 00:12:39 | this is my exact strategy that i'll be |
| 00:12:37 | 00:12:41 | personally using during the q4 of 2020. |
| 00:12:39 | 00:12:41 | if you found any type of value in this |
| 00:12:41 | 00:12:43 | video |
| 00:12:41 | 00:12:44 | smash that like button and smash that |
| 00:12:43 | 00:12:46 | subscribe button and i'll see you guys |
| 00:12:44 | 00:12:46 | next time |
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