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ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step

Published on: December 6 2022 by Shri Kanase

ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step

ULTIMATE Q4 Blueprint For Shopify Dropshipping | Step By Step

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00:00:00 00:00:03 yo what is going on everybody sri kunasa
00:00:02 00:00:06 here so
00:00:03 00:00:09 how to prepare for q4 in 2020
00:00:06 00:00:11 now q4 is one of the most awaited times
00:00:09 00:00:13 for e-commerce store owner simply
00:00:11 00:00:15 because q4 is literally
00:00:13 00:00:17 the best time to be making sales there's
00:00:15 00:00:19 a wide variety of reasons as to why q4
00:00:17 00:00:21 is the best quarter
00:00:19 00:00:23 compared to q1 q2 and q3 one of the
00:00:21 00:00:24 reasons simply being that there's a lot
00:00:23 00:00:26 of holidays
00:00:24 00:00:27 and events and occasions that are going
00:00:26 00:00:30 on within q4
00:00:27 00:00:32 in fact people just love to give gifts
00:00:30 00:00:34 when it comes to q4 because they believe
00:00:32 00:00:36 personally that everything is on sale so
00:00:34 00:00:37 if you haven't already started a shopify
00:00:36 00:00:39 store or you're already
00:00:37 00:00:41 up and going or you're an expert at it
00:00:39 00:00:42 but not sure as to how to really prepare
00:00:41 00:00:44 for q4
00:00:42 00:00:45 and how to make this q4 your best q4
00:00:44 00:00:46 because yes
00:00:45 00:00:48 it is definitely possible to make
00:00:46 00:00:50 millions and millions of dollars
00:00:48 00:00:52 within a short period of time of this
00:00:50 00:00:53 year then this video is something you're
00:00:52 00:00:54 going to want to watch
00:00:53 00:00:57 until the end because not only do i go
00:00:54 00:00:59 over the exact strategy i personally use
00:00:57 00:01:01 but also give some tips and tricks on
00:00:59 00:01:02 how to advertise products better during
00:01:01 00:01:03 this time what kind of products you
00:01:02 00:01:05 advertise
00:01:03 00:01:06 et cetera but without wasting any more
00:01:05 00:01:08 time let's just jump right into it so
00:01:06 00:01:10 how to prepare for q4 the first thing
00:01:08 00:01:12 you'll have to do in order to boost
00:01:10 00:01:14 start your journey with q4
00:01:12 00:01:15 is to just destroy that like button down
00:01:14 00:01:17 below it'll take just two quick seconds
00:01:15 00:01:18 okay hopefully you've done that but
00:01:17 00:01:20 before toking about the exact
00:01:18 00:01:22 strategies it's important to know
00:01:20 00:01:23 how to basically set everything up
00:01:22 00:01:25 starting from the back end because i
00:01:23 00:01:27 personally believe that q4
00:01:25 00:01:28 is the order where you need to have a
00:01:27 00:01:31 properly set up back in
00:01:28 00:01:32 because have a bad base during q4 and
00:01:31 00:01:34 your base is your back end
00:01:32 00:01:36 and you risk losing a lot of money and
00:01:34 00:01:38 not making much money at all because
00:01:36 00:01:40 during q4 you'll be spending a lot of
00:01:38 00:01:42 money time and energy
00:01:40 00:01:44 advertising so you want to beforehand
00:01:42 00:01:45 prepare for q4 and in fact
00:01:44 00:01:47 i personally believe september
00:01:45 00:01:49 mid-september even late september
00:01:47 00:01:51 is the right time to get started with
00:01:49 00:01:52 preparing for q4 when it comes to
00:01:51 00:01:53 back-end
00:01:52 00:01:55 you want to first of all if you don't
00:01:53 00:01:56 even use google ads just sign up for the
00:01:55 00:01:58 merchant center account which is
00:01:56 00:01:59 associated with google ads simply
00:01:58 00:02:00 because
00:01:59 00:02:02 through the merchant center account you
00:02:00 00:02:04 can sign up for the services across
00:02:02 00:02:06 google program which basically
00:02:04 00:02:08 puts up all of your products for free
00:02:06 00:02:10 onto google so that's free organic
00:02:08 00:02:11 traffic you just can't afford to miss
00:02:10 00:02:12 out on simply because first of all it's
00:02:11 00:02:14 free and second
00:02:12 00:02:16 you can get a lot of clicks and a lot of
00:02:14 00:02:18 sales just from that program but in
00:02:16 00:02:18 addition if you do plan to use google
00:02:18 00:02:20 ads
00:02:18 00:02:22 during q4 you want to go ahead and set
00:02:20 00:02:24 up some coupon codes and get accepted
00:02:22 00:02:26 for those coupon codes within the
00:02:24 00:02:27 promotions program in merchant center
00:02:26 00:02:29 because
00:02:27 00:02:30 during q4 you want to be using these
00:02:29 00:02:32 promotions heavily
00:02:30 00:02:34 and people and potential customers will
00:02:32 00:02:36 be looking for those special
00:02:34 00:02:38 offers on the google ads before actually
00:02:36 00:02:40 trying to buy something because again
00:02:38 00:02:41 as i already mentioned q4 is the time
00:02:40 00:02:43 where a lot of people think things are
00:02:41 00:02:44 basically on sale they're looking
00:02:43 00:02:46 forward to
00:02:44 00:02:48 deals and coupon codes etc so you want
00:02:46 00:02:50 to really take advantage of that and
00:02:48 00:02:51 definitely have the coupon code set
00:02:50 00:02:53 up on the merchant center account in
00:02:51 00:02:55 addition you want to already begin
00:02:53 00:02:57 setting up those email flows
00:02:55 00:02:59 specifically the automated email flows
00:02:57 00:03:00 as well as the email campaigns
00:02:59 00:03:02 when it comes to the automated email
00:03:00 00:03:04 flows here's exactly what you want to do
00:03:02 00:03:06 you want to set up automated holiday
00:03:04 00:03:06 season flows now what do i mean by this
00:03:06 00:03:08 exactly
00:03:06 00:03:10 within this automated holiday season
00:03:08 00:03:12 flow you can directly send this
00:03:10 00:03:14 email flow to newsletter signups whoever
00:03:12 00:03:15 basically entered their email to sign up
00:03:14 00:03:16 for your newsletter
00:03:15 00:03:19 and within that flow you want to be
00:03:16 00:03:20 offering these people discounts vip
00:03:19 00:03:22 offers
00:03:20 00:03:23 special offer landing pages when i say
00:03:22 00:03:25 special offer landing page i'm toking
00:03:23 00:03:27 about individual landing pages that you
00:03:25 00:03:29 can create with click funnels but
00:03:27 00:03:31 on those landing pages just have an
00:03:29 00:03:32 individual sale going on or have a
00:03:31 00:03:33 collection of
00:03:32 00:03:35 items on that landing page and have a
00:03:33 00:03:36 mega sale going on instead of just
00:03:35 00:03:38 directing them to your website
00:03:36 00:03:40 i've personally seen this work really
00:03:38 00:03:42 well especially if you build some kind
00:03:40 00:03:43 of curiosity from before meaning when
00:03:42 00:03:46 you start sending
00:03:43 00:03:47 people to the landing page prior to q4
00:03:46 00:03:48 you want to put a little timer there
00:03:47 00:03:50 which says
00:03:48 00:03:53 something like sale starting in x amount
00:03:50 00:03:54 of hours or deals starting in x amount
00:03:53 00:03:55 of hours so
00:03:54 00:03:57 when people see that they're more
00:03:55 00:03:57 inclined to kind of look forward to that
00:03:57 00:03:59 sale
00:03:57 00:04:01 and if they're already looking forward
00:03:59 00:04:02 to that sale when the time comes for
00:04:01 00:04:04 that sale to get started
00:04:02 00:04:05 they really won't be missing out on
00:04:04 00:04:07 buying from you because they waited so
00:04:05 00:04:09 long already for it so
00:04:07 00:04:10 that's one great way to kind of increase
00:04:09 00:04:12 your sales in q4
00:04:10 00:04:14 just have a special offers landing page
00:04:12 00:04:16 but be sure to heavily
00:04:14 00:04:17 offer discounts and vip offers
00:04:16 00:04:19 throughout the week now don't do this
00:04:17 00:04:20 two times or ten times a day because
00:04:19 00:04:22 then you'll be marked as spam
00:04:20 00:04:24 that's not going to be helpful for you
00:04:22 00:04:25 at all instead you want to kind of
00:04:24 00:04:27 limit the amount of emails you send per
00:04:25 00:04:29 week maybe you can do two emails three
00:04:27 00:04:30 emails in the beginning but as q4 starts
00:04:29 00:04:32 to arrive
00:04:30 00:04:34 you can do three five even up to an
00:04:32 00:04:35 email a day and those
00:04:34 00:04:37 will definitely help you increase your
00:04:35 00:04:38 overall sales and keep you profitable in
00:04:37 00:04:40 case you're spending just a little bit
00:04:38 00:04:42 too much on advertising but that's only
00:04:40 00:04:44 for the email flow specifically when we
00:04:42 00:04:45 come to the campaign section
00:04:44 00:04:47 here's what you want to be doing you
00:04:45 00:04:48 want to again be applying the same
00:04:47 00:04:49 strategies before maybe send an
00:04:48 00:04:52 individual
00:04:49 00:04:52 email campaign every two days or every
00:04:52 00:04:55 three days or
00:04:52 00:04:56 even every day once q4 starts to arrive
00:04:55 00:04:58 but instead of just
00:04:56 00:05:00 hammering them with coupon codes and vip
00:04:58 00:05:02 offers here's what i like to do
00:05:00 00:05:03 i do like to give them coupons and sale
00:05:02 00:05:05 reminders but
00:05:03 00:05:06 in addition i like to kind of build a
00:05:05 00:05:08 story during that time period
00:05:06 00:05:11 maybe tok about how christmas is so
00:05:08 00:05:12 special to my shopify store and my brand
00:05:11 00:05:14 or tell them more about the brand itself
00:05:12 00:05:16 because people also want to feel
00:05:14 00:05:18 a real connection with your store and
00:05:16 00:05:19 not just look at those coupon codes and
00:05:18 00:05:21 vip offers
00:05:19 00:05:23 sure there will be a lot of people that
00:05:21 00:05:24 just come onto the emails to get that
00:05:23 00:05:25 coupon code but
00:05:24 00:05:27 you really don't want to be just
00:05:25 00:05:28 hammering them with coupon codes in 2020
00:05:27 00:05:29 because
00:05:28 00:05:31 that is not the right way to build a
00:05:29 00:05:33 real business and a real brand during
00:05:31 00:05:34 this time so definitely be offering them
00:05:33 00:05:36 coupon and sale reminders but
00:05:34 00:05:38 kind of take it up a notch and write a
00:05:36 00:05:39 story around your store or something
00:05:38 00:05:40 that they can just read and kind of
00:05:39 00:05:42 relate to
00:05:40 00:05:43 during the holiday season but this
00:05:42 00:05:45 brings me to my next point which is
00:05:43 00:05:47 toking about specifically
00:05:45 00:05:48 product sourcing now when it comes to
00:05:47 00:05:50 the back end product servicing is
00:05:48 00:05:51 something you have to get right prior to
00:05:50 00:05:53 q4 because
00:05:51 00:05:55 come q4 you're not going to really have
00:05:53 00:05:57 much time to do product sourcing
00:05:55 00:05:58 deal with those suppliers those agents
00:05:57 00:05:59 etc so
00:05:58 00:06:02 what you want to do is whatever products
00:05:59 00:06:03 you have in mind to sell during q4
00:06:02 00:06:06 you want to start looking for them on
00:06:03 00:06:07 ebay or amazon or use something like
00:06:06 00:06:09 cj drop shipping which is personally
00:06:07 00:06:11 what i use or you can use a private
00:06:09 00:06:12 agent you find through facebook groups
00:06:11 00:06:14 now i have a free facebook group for you
00:06:12 00:06:15 guys that you can join the link will be
00:06:14 00:06:16 in the description for that facebook
00:06:15 00:06:17 group
00:06:16 00:06:19 make sure to join that in case you're
00:06:17 00:06:21 looking for agents but these four things
00:06:19 00:06:21 are something you should definitely be
00:06:21 00:06:23 looking
00:06:21 00:06:25 into prior to q4 because you really
00:06:23 00:06:26 don't want to be again wasting time
00:06:25 00:06:28 trying to source a product because now
00:06:26 00:06:30 it's out of stok on aliexpress
00:06:28 00:06:31 and you have a thousand orders waiting
00:06:30 00:06:33 for you to get fulfilled so during that
00:06:31 00:06:34 time period you definitely should be
00:06:33 00:06:35 looking into these four things in
00:06:34 00:06:37 addition
00:06:35 00:06:38 i recommend you try to look for a us
00:06:37 00:06:40 warehouse to start
00:06:38 00:06:41 shipping your items from in case you get
00:06:40 00:06:43 to that level because again
00:06:41 00:06:45 if you already aren't prepared for that
00:06:43 00:06:46 come q4 it's going to be really hard to
00:06:45 00:06:48 sign
00:06:46 00:06:49 deals with these us warehouses and get
00:06:48 00:06:52 your products shipped to them
00:06:49 00:06:52 in a timely manner because yes during q4
00:06:52 00:06:55 shipping times
00:06:52 00:06:56 slow down heavily and because this year
00:06:55 00:06:57 is very unique because of what's going
00:06:56 00:06:59 on in the world
00:06:57 00:07:00 shipping times can significantly be
00:06:59 00:07:01 delayed so you want to be prepared for
00:07:00 00:07:02 this
00:07:01 00:07:04 well beforehand but once you have kind
00:07:02 00:07:05 of resolved the back end and fixed
00:07:04 00:07:07 everything up next you should be moving
00:07:05 00:07:08 on to the website itself
00:07:07 00:07:10 and there are a few things you'll have
00:07:08 00:07:10 to do with your website in order to make
00:07:10 00:07:13 it ready
00:07:10 00:07:15 for q4 first of all i recommend that you
00:07:13 00:07:16 completely revamp your website it
00:07:15 00:07:17 doesn't matter whether it's a free theme
00:07:16 00:07:18 or a paid theme
00:07:17 00:07:21 you should start looking into maybe
00:07:18 00:07:23 creating a holiday themed banner image
00:07:21 00:07:25 as your main image at the very top maybe
00:07:23 00:07:27 add some holiday themed colors maybe the
00:07:25 00:07:29 change the color of the announcement bar
00:07:27 00:07:30 there's a lot of apps that do this as
00:07:29 00:07:31 well which i'll be toking about very
00:07:30 00:07:33 soon
00:07:31 00:07:35 but start to put some words within your
00:07:33 00:07:37 descriptions your about us page
00:07:35 00:07:39 contact us etc which kind of refers to
00:07:37 00:07:41 the holiday season because
00:07:39 00:07:43 for a lot of people around the world the
00:07:41 00:07:45 holiday season is a very special season
00:07:43 00:07:47 and the more they're reminded of it the
00:07:45 00:07:48 more happier they're gonna feel
00:07:47 00:07:50 and the more happier they feel on your
00:07:48 00:07:52 website the more likely they'll be to
00:07:50 00:07:54 buy from you so you want to kind of use
00:07:52 00:07:56 psychology in this process and kind of
00:07:54 00:07:57 use more holiday themed words
00:07:56 00:07:59 again to induce the customer's mindset
00:07:57 00:08:00 and make it very very positive so they
00:07:59 00:08:02 can buy from you
00:08:00 00:08:03 apps definitely help with this some apps
00:08:02 00:08:06 that i use during this time period
00:08:03 00:08:08 include timers scarcity apps like
00:08:06 00:08:10 countdowns on the cart page or
00:08:08 00:08:11 on the checkout page or in stok timers
00:08:10 00:08:13 and i even
00:08:11 00:08:14 tried to put a chat icon on my website
00:08:13 00:08:16 because during this time
00:08:14 00:08:18 people just have a lot of questions they
00:08:16 00:08:19 want to buy a lot of products they
00:08:18 00:08:21 should be easily able to chat with you
00:08:19 00:08:22 or someone from your team
00:08:21 00:08:24 in order to get more answers and just a
00:08:22 00:08:26 little disclaimer timers and scarcity
00:08:24 00:08:29 apps are something i don't recommend
00:08:26 00:08:30 doing in the other seasons like q1 q2q3
00:08:29 00:08:32 but during the holiday season
00:08:30 00:08:34 i've personally notiked that timers add
00:08:32 00:08:35 a little bit of charm to your entire
00:08:34 00:08:36 product page
00:08:35 00:08:38 and your website and they actually
00:08:36 00:08:40 convince the buyer to buy something from
00:08:38 00:08:41 you so because of that
00:08:40 00:08:43 timers can be really really beneficial
00:08:41 00:08:44 during the holiday season
00:08:43 00:08:46 and it's something i recommend that you
00:08:44 00:08:47 try looking into otherwise
00:08:46 00:08:49 right now if you're just looking at this
00:08:47 00:08:50 video i don't recommend you put that on
00:08:49 00:08:52 right away but
00:08:50 00:08:53 this brings me to my next point which is
00:08:52 00:08:55 toking about specifically
00:08:53 00:08:57 products now it's no lie that products
00:08:55 00:08:57 is literally one of the most important
00:08:57 00:08:59 things
00:08:57 00:09:00 you can have on your store during this
00:08:59 00:09:02 time period because have the wrong
00:09:00 00:09:04 product and you risk missing out on a
00:09:02 00:09:05 great q4 have the right products and you
00:09:04 00:09:07 will definitely enjoy
00:09:05 00:09:08 a lot of success but what should you
00:09:07 00:09:10 exactly be doing when it comes to
00:09:08 00:09:12 specifically the products now there are
00:09:10 00:09:14 a few things you should be looking into
00:09:12 00:09:14 adding prior to q4 and i mean start
00:09:14 00:09:16 right now
00:09:14 00:09:18 based on the advertising platform you do
00:09:16 00:09:20 plan to use but i normally look into
00:09:18 00:09:22 winter based products such as
00:09:20 00:09:23 heaters or sweaters or electric jackets
00:09:22 00:09:24 etc
00:09:23 00:09:26 because again this is the time when it
00:09:24 00:09:28 starts to get really really cold
00:09:26 00:09:30 and you want to be prepared for that by
00:09:28 00:09:31 supplying the customers with the right
00:09:30 00:09:33 types of items in addition
00:09:31 00:09:35 i look into toys and gifts because
00:09:33 00:09:37 parents love shopping for their kids
00:09:35 00:09:39 they also love shopping for each other
00:09:37 00:09:40 and their friends and family members so
00:09:39 00:09:42 in that case gifts definitely start to
00:09:40 00:09:44 sell really well toys start to really
00:09:42 00:09:45 go up as well and it doesn't matter what
00:09:44 00:09:47 advertising platform you use
00:09:45 00:09:49 it is a universal thing that toys and
00:09:47 00:09:50 gifts really sell well
00:09:49 00:09:52 during this time now of course these
00:09:50 00:09:54 three things are just basic examples you
00:09:52 00:09:56 can go more in depth doing research i
00:09:54 00:09:57 have a lot of videos on my channel
00:09:56 00:09:59 describing product research in depth
00:09:57 00:10:00 which you can check out after this video
00:09:59 00:10:01 but
00:10:00 00:10:03 whatever you do remember that you want
00:10:01 00:10:04 to write emotion based descriptions for
00:10:03 00:10:06 this time period because
00:10:04 00:10:07 if you haven't already been doing that
00:10:06 00:10:09 which you should be doing by the way but
00:10:07 00:10:11 just in case if you haven't
00:10:09 00:10:13 this time is the most important time to
00:10:11 00:10:13 introduce a lot of emotion because
00:10:13 00:10:15 people
00:10:13 00:10:17 are emotionally active during this time
00:10:15 00:10:18 they have a lot of emotions going on in
00:10:17 00:10:19 their head
00:10:18 00:10:21 they can't wait to go on that trip they
00:10:19 00:10:21 can't wait to meet their family members
00:10:21 00:10:23 so
00:10:21 00:10:24 having emotional descriptions makes them
00:10:23 00:10:26 want to buy from you and i have
00:10:24 00:10:28 personal experience with this because
00:10:26 00:10:29 when i was running a niche store in the
00:10:28 00:10:31 relationship niche
00:10:29 00:10:32 during this time emotion based
00:10:31 00:10:34 descriptions would sell the best
00:10:32 00:10:36 and i would try to refrain from toking
00:10:34 00:10:38 about the specifications in fact the
00:10:36 00:10:39 specifications list would be at the very
00:10:38 00:10:41 end of my description
00:10:39 00:10:43 in the front mostly would be how the
00:10:41 00:10:44 product can make the customer feel
00:10:43 00:10:46 how it would look on them how it would
00:10:44 00:10:48 feel on them etc so
00:10:46 00:10:50 those things become extremely important
00:10:48 00:10:52 in q4 so you want to be making sure that
00:10:50 00:10:54 whatever products you add that they have
00:10:52 00:10:55 a lot of emotions attached to it but
00:10:54 00:10:57 this brings me to my final point which
00:10:55 00:10:59 is the advertising platforms and exactly
00:10:57 00:11:01 how should you go about them when it
00:10:59 00:11:02 comes to google ads if you only plan to
00:11:01 00:11:04 use google
00:11:02 00:11:05 start adding products right now when you
00:11:04 00:11:07 watch this video within
00:11:05 00:11:09 one general testing campaign because as
00:11:07 00:11:11 you guys know if you already use google
00:11:09 00:11:13 google ads is a time based platform it
00:11:11 00:11:15 requires just a little bit extra time
00:11:13 00:11:16 compared to facebook to begin operating
00:11:15 00:11:18 properly so
00:11:16 00:11:20 if you really want your products to take
00:11:18 00:11:20 off during q4 you need to add them now
00:11:20 00:11:23 maybe in
00:11:20 00:11:24 september and at the very latest october
00:11:23 00:11:26 because november and december
00:11:24 00:11:28 is when the product should start taking
00:11:26 00:11:28 off if you already have them prior to
00:11:28 00:11:30 those months
00:11:28 00:11:32 it becomes very very helpful simply
00:11:30 00:11:34 because then your google ads campaigns
00:11:32 00:11:35 have enough time to optimize it has
00:11:34 00:11:36 enough time
00:11:35 00:11:38 to figure out that this is the right
00:11:36 00:11:40 keyword or this is the wrong keyword so
00:11:38 00:11:43 come q4 that is extremely helpful and
00:11:40 00:11:44 you can also optimize prior to q4
00:11:43 00:11:46 to make sure that your products are
00:11:44 00:11:46 selling the most compared to somebody
00:11:46 00:11:48 else
00:11:46 00:11:50 on the other hand if you plan to use
00:11:48 00:11:51 facebook ads mostly what you want to do
00:11:50 00:11:53 is you want to start testing different
00:11:51 00:11:54 products from september maybe mid
00:11:53 00:11:56 september to late september
00:11:54 00:11:58 within one of these niches which i just
00:11:56 00:11:59 mentioned or you can look into other
00:11:58 00:12:00 niches which
00:11:59 00:12:02 sell well during this time period from
00:12:00 00:12:04 these three niches which i mentioned
00:12:02 00:12:04 i've always seen that toys work the
00:12:04 00:12:06 absolute best
00:12:04 00:12:08 or gifts work the absolute best during
00:12:06 00:12:09 this time period
00:12:08 00:12:11 in fact a lot of winning products for a
00:12:09 00:12:13 lot of people are often toys
00:12:11 00:12:15 on facebook ads because number one it's
00:12:13 00:12:17 the perfect season to be targeting
00:12:15 00:12:19 parents and other relatives and other
00:12:17 00:12:21 interests in general but number two
00:12:19 00:12:23 it's extremely easy to target toys on
00:12:21 00:12:24 facebook there's a lot of pages on
00:12:23 00:12:27 facebook such as for
00:12:24 00:12:29 parents for babies kids magazines etc
00:12:27 00:12:30 and just targeting those pages is enough
00:12:29 00:12:32 to start selling those toys because a
00:12:30 00:12:34 lot of parents a lot of
00:12:32 00:12:35 people who would buy these toys are on
00:12:34 00:12:37 those kinds of pages but
00:12:35 00:12:39 this is my exact strategy that i'll be
00:12:37 00:12:41 personally using during the q4 of 2020.
00:12:39 00:12:41 if you found any type of value in this
00:12:41 00:12:43 video
00:12:41 00:12:44 smash that like button and smash that
00:12:43 00:12:46 subscribe button and i'll see you guys
00:12:44 00:12:46 next time