How to write the perfect want ad

what does it take to put together the perfect team? it takes the perfect one, dad. but how do you write the perfect one tab? most of us take out ad in the newspaper and Craigslist and we say what we're looking for- an account executive or personal assistant, something like that- and we get inundated with responses. but that doesn't guarantee that the people that we're going to hire are great fits, because what makes a great team are people who believe what you believe. if somebody believes what you believe, they're going to work for you with blood and sweat and tears. if they don't believe what you believe, they work for your money. the example I love to use is of Ernest Shackleton. Shackleton was a turn-of-the-century English explorer and what makes him famous is that he and his team were stranded in the Antarctik ice for 22 months. but what makes Shackleton expedition famous is that no one died. no one died after 22 months being stranded on the ice. this was not lucky. Shackleton hired the perfect team and, just like us, he took out an ad in the newspaper. he took out an ad in the London Times. now, it didn't say what he needed. it didn't say men needed for expedition must have five years experience and know how to hoist the mainsail. that's not what he said. and think about how we write one tides. account executive needed minimum five years experience, must have a working knowledge of Microsoft Office, and we get inundated with responses. what Shackleton's ad said was something different. he was brutally honest about what the conditions were like to work aboard his ship and on this expedition, and his ad in the London Times went like this: men needed for hazardous journey: long hours, bitter cold, dark nights, survival doubtful if success, Honor guaranteed. the only people who were applied for the job were people who loved insurmountable odds. the only people who apply for the job were people who read that ad and went cool, and that's why Shackleton and his crew survived on the ice for 22 months. he hired people who were great fits. now, when we take out ads or when we're interviewing people, we sometimes butter up what the job is going to be like. we're not brutal honest. if your office is chaotik, tell people that it's, that it's chaotik. if you're in office environment is one where everybody works late, say that in your ads. say that in your interview, because if you don't, you're going to hire people who fall in love with the job that you're selling, but not the job that they get. be brutally, brutally honest what it's like to work for you and what you believe, and you'll find it amazing the kinds of people you can recruit for your team. I did this recently when I hired somebody to join my team and if you look below, you can see the exact one tad that I use to find somebody on Craigslist. I wasn't inundated with responses because I said exactly what I believed and I was brutally honest about what it was like to work for me. the amazing thing was I found the perfect person in just four days, somebody who believes what I believe. so go ahead, uses the template and see how well you do and don't forget: find somebody who believes what you believe, not just who does what you need them to do.

The Hindu Analysis | 26 December, 2022 | Daily Current Affairs | UPSC CSE 2023 | DNS

hello and welcome to Daily News, simplified in answer to what, why and how of newspaper analysis from the perspective of civil service examination. today we have taken up daily edition of the Hindu newspaper dated 26th of December 2022. the artikles that we shall cover today have been displayed on the screen. do not forget to subscribe to our bloomstress series and psir Mains series. let us now begin the discussion. so the first news that we have taken has appeared on page number one: ready to work with India for steady growth of Thai, says China. so Chinese foreign minister wangi has said yesterday that China was ready to work with India for the steady and sound growth of bilateral ties, and the two countries were committed to upholding stability in the Border areas where tensions had prevailed since 2020.. now, India and China relationship is something which is always in use, sometimes with respect to the water dispute, sometimes with respect to the Chinese initiatives to engulf India like string of pearls, sometimes with respect to the sharing of waters, specifically brahmaputra River, and on some other occasions, increasing influence of China and South Asian region, with respect to trade relations, with respect to Chinese support to Pakistan. it's always in news, while the matters on which there are divergences between India and China relations are many, you no one can deny the fact that the convergences are also equally strong. if you look at the syllabus of GS, paper 2, under International relation, India and its neighborhood relation is a part of your syllabus and it is very, very important for us to understand the full spectrum of issues between India and China. so in this discussion we are going to take up six important areas where there are major flash points. let us now begin the discussion. so whenever we tok about India's relation with China, there are a lot of issues. to start with, we have India and China border dispute. then we have a lot of Chinese initiatives in specially built and Road initiative. then in past 10 years, river water dispute between India and China is creating a lot of problems in the relationship. then increasing presence of China in Indian Ocean as well as in South Asia, which is India's immediate neighborhood, is creating a lot of problems for our country. but issues with China is creating for India is just not limited in geostrategic terms. it also extends well into economic terms due to increasing trade imbalance between India and China. the high trade deficit which India faces with respect to China is a problem for us. and finally, Perpetual strong support provided by Chinese government military to Pakistan is a cause of concern for us, and so we are going to look into these aspects in this discussion, starting with, of course, with the India- China border dispute. and so the Border dispute exists because India and China border has not been clearly demarcated throughout and there is no mutually agreed line of actual rule. the lse is the demarcation that separates Indian control territory from Chinese control territory. India considers the lse to be 3488 kilometer long, while the Chinese consider it to be around 2000 kilometer long, and this differing perception of the border is the root cause of the problem. and so let us understand line of actual control in order to gain the full perspective of the problem, this line of actual control which is used to refer to the disputed border which we share with China. and so when we have discussed line of control which has been delineated on map and have been signed by both the armies, but in case of line of actual control, it has never been put on map, and if you are going through newspapers every day, you know that is the actual problem. Chinese life claim to a territory which India does not agree to. India sends troop to a region which China says belongs to them. and that is happening only because this partikular line or a boundary has never been put on map. there is no agreement between these two countries as to where the actual control should lie as far as both these nations are concerned, and so this partikular line of actual control remains ambiguous even as of now. if we tok about its segregation, it is divided into three sectors: Eastern, Middle and Western. the Eastern sector, which spans arunachal Pradesh and Sikkim, the middle sector, in uttarakhand and Himachal Pradesh, and the Western sector, of course, in ladakh. however, the line of actual control in ladakh region does not confirms with the politikal map of our country which you are habitual of seeing. it runs something like this, with aksai chin controlled by China, although it has never been put on map. but there is some kind of agreement to actually decide some of the points, and that was done in 1993 through agreement to maintain peace and Tranquility. through this agreement, India and China decided to maintain status quo on their border pending any eventual boundary settlement. so boundary settlement has not taken place, but until then the status quo will be maintained. wherever the person is sitting will keep on sitting. but that does not prevents one country from imposing their own perception of line of actual control on the other country, and that is the basic reason why we are having so many scuffles between India and China. but since border dispute between India and China has been ongoing since 60 years, it is not a new thing, although what has emerged as a major issue between India and Chinese relations are recent factors. for example, Chinese initiatives like belt and Road initiative, which is made up of belt of Overland routes, and Maritime road, which aims to connect Asia, Europe and Africa. so you should not get confused: road is maritime in nature, which will lie Over the Sea lines of communication, whereas belt Lies Over terrestrial Zone and it will be a zone of economic development which will start from Asia and from there it will grow into Europe and Africa. so it's basically Reincarnation of ancient Maritime Silk Road, which was dominated by China, and it is designed to provide an impetus to trade from China to Europe through South China Sea and Indian Ocean, and from China through South China Sea towards South Pacific. now this initiative is extremely problematik for India. it's problematik because, first and foremost, some of its projects violate India's sovereignty as it passes through part of Pakistan, occupied Kashmir, that belongs to India, and no country can accept a project that ignores its core concerns of sovereignty and territorial integrity, because once a country joins and accept a project under belt and Road initiative, that country is awarded handsomely in terms of loans, but these countries are very small countries with very small production and foreign exchange, and these projects are not able to convert themselves into a viable economic options, because of which these countries are unable to pay back the loans, which binds these country into Chinese debt trap. what has happened in Sri Lanka? Chinese made a port in Sri Lanka, promising that this port is going to overturn economic situation in China, which did not happen, and hence China was unable to repay the loans given by Chinese, because of which Chinese were handed over the position of the port for 99 years. and that is how China is increasing its influence in India's neighborhood. there are other issues because of which India is worried, since a lot of countries are partnered and actively partikipating in belt and Road initiative. this new trade multilateralism is going to shape the global economic rules. just like in last 50 to 60 years, Bretton Woods institutions have written down the rules of economy or trade, more and more number of countries are on the same platform when it comes to the global trade, and they are being Guided by China, and that is going to create problem for our country. then the new Arena of Confrontation has emerged in India: China relation in past four to five years because of the reports that China plans to build major dams.

More:How To Start Print On Demand For FREE & Actually Make Sales

BEST Social Media Advertisement Examples STEAL THE TOP ADS!

you ever wish that you could spy on your competition and take a look at their best performing social media ads? well, by the end of this video, you'll know how to use three ninja tools to do exactly just that, or more: actionable strategies on marketing your small business so you can sell more stuff. hit that subscribe button and that bill notification so that you don't miss out on future videos. I'm Armando, and these are the exact same tools that I've used to research my competitors and snag their best performing ads to use across all of my clients. now let's jump right in now. the very first tool that I want to go over is the Facebook Ads library. now I put a link to all these tools in the description for easier access. the Facebook ads library is really a good free resource to be able to do some competitor analysis and to find winning ads and awesome, creative, and I'm gonna show you exactly how this works. so when you are at the Facebook media library, what you want to do here is click the search bar and search for a competitor that you want to research. now there are pros and cons to this is in that not all competitors are going to show up, but the ones that are spending money on ads definitely are now to demonstrate how this is going to work. I'm gonna use this example of bill Hobbs because I'm currently in the process of doing market research for a moving client that I have, and this is a perfect time to demonstrate how this works. now, what I'm looking for here in the media, in the Facebook ads library, is at the filters, you want to select the all options instead of just United States, because sometimes these bigger advertisers will spread their their ads across multiple countries and you just want to have availability to view everything that's happening now. the second filter that you want to pay attention to is platforms. make sure you leave this at all platforms, because the Facebook media ads library will actually tell you exactly where people are advertising now in order to identify a winning ad. what you want to do here is kind of take a look at the date. this is a little tip and trick that I learned. the ads that are performing the best usually are running running the longest, because nobody in the right mind is going to spend money on an ad that is not performing. so what I'd like to do is come to the ads library and kind of skim around here and see what the date of the oldest ad is. in this example, I'm gonna use this one. you can see that this one, compared to the other one, has been running since December 18 of 2019 and we are now in February of 2020 as of this recording, so this tells me that it's been running a few months. this must be a profitable ad. the other thing to take note in how to use this tool is that it tells you the placements that they're running this on. so they're running it on Facebook, on Instagram, in their audience Network and inside of messenger. I also want you to look at the creative and the simplicity of the message. if you find patterns and identify patterns of ads that are running that do really well, it's good to take note and put this in notepad and see the type of creative, the type of copy that they're running. is it statik? is it video? do they? are they using emojis, that kind of thing? so Facebook ads library is the first tool that you can take a look at, copy and steal actual ad ideas. now, I'm not advocating for stealing the actual copying and images- never do that- but still ad ideas and kind of use that the the creative that your competitors are using in order to spark up some really good ideas for yourself. now, the second tool that I want to cover is a small Google plugin called turbo ad finder. this is a hundred percent free. you can Google turbo ad finder or click the link in the description, and this is gonna take you to the chrome store. we'll just install it. now what happens is that you get a small little icon put on the actual toolbar of Google Chrome, and this is pretty neat in the way it works, because if you head on over to your Facebook page, more than likely you are being targeted- and we targeted- by either competitors or other people in your industry that are spending boatloads of money on Facebook ads. what the turbo ad finder plug-in does is it? it strips all the organic posts from your news feed and only shows you running ads, so you can kind of take a look at their creative, you can look at their copy, you can see their comments, all the stuff that is that is showing to you in the news for- but only from- ads. and here's how this works. you're gonna just install it and you have the icon here, and what you want to do is you'll just enable that and with this plug-in, the kind of the cons is that sometimes it can be a little glitchy, so you may want to do is just refresh your Facebook page once it's activated in order for the plug-in to kind of kick in and strip all the ads from the newsfeed. now you can kind of see that it's already starting to strip everything that is organic, and it's only showing me ads that are being targeted to me. so here's kind of the way I use this plugin is I can enable this and only see the ads that are running in the newsfeed here, and I'm taking note to see what they're using. are they using a statik image? is it a video? is it a professional video? is it a horizontal video? is it a vertikal video? what kind of copy are they running? is a long-form, short from copy, etc. and I want to take a look at other people that are targeting me as well. sometimes, though, even goes for us to see kind of how their ad is doing as far as engagement, because it's a good indicator to see if somebody is actually paying attention to these ads. he is marketers ad russell brunson. you can kind of see that it's got a ridiculous amount of engagement on it comments and shares, so this is a good performing ad for whatever offer he's he's he's promoting here. so the way I use this plug-in is: I just simply scroll down here and I just kind of want to see what I'm being targeted with. I want to see their headlines, I want to take note of the actual pages and everything that I can come across. I either screen grab and put in a Google document or I make note of the elements that actually make me stop and look at the ad. so sometimes I run across all these newsfeed ads and they don't really catch my attention. but if I find one that really catches my attention, I want to know exactly what actually made me stop. now, before I move to the third and final tool, let me know in the comments if you guys are finding this sort of stuff useful. it's always interesting to me when people find things useful or not. let me know if I'm on the right track and if you're liking this kind of con. now the third tool that I want to cover is by far the absolute favorite of mine to use, and the reason for this is because this is almost a super tool. it allows me to see advertising from Facebook advertising, from Instagram, from Google PPC and from YouTube, and it allows me to filter a bunch of things out to really get a good feel for the types of ads and creatives that are working within any industry really. now I gotta say up front that this is a paid application. I think it's something like sixty seven dollars for a one-time fee, but it's well worth the investment, and the way you use this is that you can come to Facebook and Instagram and Google and YouTube here and choose whichever platform you want to to kind of, you know, do some analysis off of, and here what I'm gonna do is I'm gonna search for keywords and I'm just gonna type in add, add text and, as you can see, you can look for keywords and comments or in landing pages, and what I'm gonna do here is I'm just going to enter something like, you know, pest control, and what I want to do next is I want to just kind of leave everything blank and I want to sort this by the number of likes, because maybe I want to see what I want in terms of engagement. the cool thing about this is you can filter out by specific country. you can filter out ads that have been seen within a specifi.

More:Facebook Ad Learning Phase Tool, Audience Overlap, Audience Saturation & First Time Impression Ratio

Dynamic Search Ads Example - What Does The Advertiser Provide

hi, I'm Philip from optimized lab and in this video I'm gonna be showing you an example. dynamic search had to show you what us, as the advertiser, need to put into the ad in terms of the attributes. so let's look at an example ad here. so I'm just going to click the pencil icon to edit and expand it and you can see here that within this dynamic search ad- and this is an expanded dynamic search ad- you you can enter, or you need to enter, a description line 1 and a description line to the final URL. so the landing page that the visitor will be directed to, the headlines or the headline and the display URL are going to be dynamically generated by Google. so Google's gonna, using its algorithms and systems, decide what is going to be the optimal headline to use. that's going to be match to the query that that user has typed into Google search engine to maximize- but it will potentially maximize- the click-through rate that they're going to get from that individual. so they're always going to be using a different headline depending on what the user has typed in and what they believe is going to be most relevant to that user to get them engaged and get them to click that add and then visit your website. now, one other thing that you do need to add into the ad group is you need to define which pages of your website Google is going to use for generating those headlines and generating that final URL, because Google is going to pick a page on your website and you can define which pages Google is going to select from. so in order to do that, you want to navigate down on the left hand menu to dynamic add targets, and this is where you enter which pages on your website, or just a single page- you would like Google to be looking at. so I just click the pencil icon here and you can select. so the URL, page title or page content contains a certain string of words or a certain word, and that is how you are going to be. Google is going to be reviewing your site and then selecting which page- your pages to use in your ad. so hopefully that will be informative for you and that you know what you need to set up for your dynamic search ads campaign. if you'd like any assistance in setting up a campaign of this type, then feel free to get in contact with me at contact at optimize lab, comm, and thank you for watching.

How To Make Mobile-First Facebook Ads (Examples & Best Practice)

welcome everyone back to our youtube channel where we tok about all things facebook ads related. we are a facebook ads agency. we're helping clients uh succeed and see results on facebook and instagram advertising. so if you haven't been to our channel before, that's exactly what we tok about now. today, our topic is going to be how to make mobile first content for your facebook ads. so mobile first contact just means that it can be viewed and optimized for a mobile device. we all know that most people are seeing content and scrolling instagram, scrolling on facebook, on a most mobile device, so you always want to make sure that your content actually fits that placement. now, in terms of images versus videos, always test out to see which one works for you. i found that right in the beginning of my facebook as journey. i found it hard to see results with videos, just because i didn't really know what to do inside of a video or how to make it to actually get the results that you wanted. so today's video will definitely help, but also images and carousels can get really, really low cost per result. so always try that out. when you say mobile first content, it doesn't necessarily just mean video. it just means that you're optimizing your content in your facebook ads for a mobile device. so just something i want to clear before we get started: and anytime i say facebook ads, i also mean instagram ads, because facebook owns instagram, so let's actually just dive right into it. so let's first tok about aspect ratio. when you're thinking about the size that you're going to make your content, you always want to think about making it as big as you can while it appears on someone else's timeline. so in the past, what the biggest format was was the one by one ratio, which is 1080 by 1080 pixels. so that would be just a square format and that used to take up the most room. now, recently, probably within the last year- available for facebook and instagram ads is the 4x5 ratio. when you bring it to pixels, that's 1200 by 1500 pixels. that's just a little bit bigger than a square vertikally. now what this does is it takes up as much room as possible while that person is scrolling without cutting off anything. so, for example, um, if you make a video that is for a story at a 916 ratio- just 10, 1920 by 1080 pixels- when you bring it to a facebook feed placement, it's actually gonna cut it off. now, at a four by five ratio. it actually stays that size on both news feeds, instagram and facebook, which makes it a great size. whether you're going to be advertising um on stories as a placement- the news feed- and what i would actually recommend doing is just resizing that same image to fit a square and then, once you have that square, you can see in what placements it would actually end up looking better than just your four to five ratio. so, for example, right column marketplace, for example, are two spots where the square might fit better, but if we're thinking about a mobile first content, the 4x5 ratio is going to work best across most placements. now, if you want to go and go mobile first for stories, because most people are going to be watching it on their mobile device, you can either keep your four to five ratio and then just change the background color so that it matches the content inside of your um, your image or your video, or you can actually resize that same image or that same video to fit a 9 by 16 ratio, which is 1920 by 1080 pixels, and that will ensure that you take up the full length of the stories when the person is watching it on their mobile device or on the desktop as well, since that is also the same ratio. but if you have low cost production, um, you're keeping it very minimal. the best size, from my experience, is just to keep that four by five ratio, because it's still going to be bigger than a square when it shows up on someone's stories. now, if you're making a four to five ratio, then you upload it to ads manager and you're getting an error on some of your ads, saying that you have to change the video to fit that placement. um, just try refreshing the page or duplicating that ad, because sometimes it will say that it works and sometimes i say that it won't, and i think it's just like a little bug that facebook has right now. so if you that does happen, then just refresh it or duplicate it and, uh, keep going on with creating your ads. all right, the second thing you want to make sure that you are doing for your mobile first content is to make sure your logo shows up in the first five seconds of your video, or that it's definitely on your image when you're creating that content. um, the chances of someone actually watching further than five seconds is possible, but it's not likely. so you want to make sure to increase that brand awareness and to make sure that they see your logo within that first five seconds. all right. so the third one is that you want to make sure your videos are between 5 to 15 seconds. although facebook does allow you to create videos up to two minutes, the chances of someone watching it up to two minutes- although again possible, not really likely, right, our attention span now is so much shorter than it used to be and the chances of someone actually watching past that 15 second mark is pretty slim, especially if you're just starting to create videos or if you're just getting into facebook ads and you don't necessarily know the ins and outs of creating a perfect video that's really going to catch someone's attention. you want to make sure you're keeping it within the- uh, keeping it in the 5 to 15 second range and get those points across as soon as possible in that first five seconds. like i said in the last point, you want to show the logo, but you also want to tell them what exactly this post is about, um, the main points, and give them value as soon as possible. you know this isn't a movie here, so make sure that right, right, right at the beginning, you're showing them the main content, um, and what the video is going to be about. also, if you don't have any content to actually make a video, what you can do is just turn your images into a video. so animate some text that's going to move, make the background change and just have the text overlaid on the top of it. make it so there's some sort of animation in the image to turn it into a video. we often use canva to edit images and even short videos that we're making for our clients, and you can easily add an animation that just rolls in the text or blows up everything before it just settles in straight. so that's a really great way to turn your just regular images into a video. now, if you don't have canva, if you don't have a photo editing software, you can also use facebook's slideshow feature, where it'll ask you to add, insert a couple of images and it'll actually make the video for you. it has a couple different templates that you can choose from and, uh, you know it actually makes pretty nice little slideshow videos. but if you want something a little bit more personalized for your specific brand, then you could use canva or something else like camtasia or adobe. alright, so next would be to create your videos with the intention that the person watching it is going to watch it with the sound off. so, especially for news feed, always make sure to either add subtitles, add some captions or write on the video what it is that you're toking about, so that the person can understand what it is without having to put the sound on now. on stories- this a little bit different, where most people are actually watching stories with the sound on. that's just the nature of it, but it's good to still have those captions, um, in case they're not watching it with the sound on now. in order to add text to your video, you can either use a software like adobe camtasia if you want something very basic, or if you want to get even more basic, you can actually just use the text feature in your instagram stories to write the text on the screen. not only does this make it so you don't have to pay for any software or, you know, make anything too complex, bu.

How to Create Facebook Ads that Convert (with examples)

if you struggle to come up with winning creatives that allow you to acquire customers consistently and profitably for your ecommerce brand, then this video is definitely going to be for you. we're going to be toking about the structure of a winning creative, and be sure to stik around towards the end of the video where we'll we will be going over examples of how the structure is used, uh, for some of the best e-commerce brands in different industries, uh, at the moment. hello guys and welcome back to the channel. my name is jack. i'm the founder here at cenerius. we are a paid advertising agency based here in london that helps e-commerce brands set up effective campaigns on facebook and instagram and, as i said, we're going to be toking about facebook ad creatives today. your facebook creatives is going to be the number one factor in determining the success, or rather failure, of your facebook ad campaigns, and a key to a powerful creative is really understanding, first of all, your product, uh, the consumer you're selling to, and the modes of persuasion that you're going to use to essentially get someone to stop scrolling from their feed and pay attention to your brand, get them off the platform and eventually into a paying customer. so the first thing that your ad has to do is essentially grab the attention of the consumer. and that brings us to the first step of structuring your winning facebook ad: creative, which is the hook. what is it within the first few seconds that's going to get the consumer interested enough to stop scrolling and actually pay attention to your ad? this could be a number of things. it can be just something that catches their eye, especially if you're a brand that's more geared towards the aesthetik of your product, like jewelry, accessory, fashion brand. it can also be a problem. so, obviously, if you are a brand that produces a product for a certain type of problem and it solves that problem, then pointing out that pain point or that problem initially in those first three seconds, is definitely gonna hook people in and get them at least interested and intrigued in your brand. the second section of a powerful advertisement is going to be how you set up the problem and creating an emotional response in the consumer. that's going to ring partikularly true if you, again, you are a brand that produces a product that solves a specific type of problem. what you want to try to do is really kind of focus on that problem and even try to resonate with the consumer on an emotional level by showcasing, uh, the pain point of that problem. so, for example, if you're a skincare brand- just a very quick example- and you tok about acne, for example, actually showcasing, uh, the kind of the pain of having acne or the shame of, you know, feeling insecure about it, or whatever the case may be, is really going to help you trigger that response in the consumer and get them hooked in and interested in the solution that you are bound to offer. the third thing is obviously the solution. so you've hooked the consumer in, you've toked about the pain point and the problem, you made the consumer feel at least that you understand their problem, and now you want to demonstrate, bring in your product as the hero and demonstrate how it solves that problem. you want to tok about the benefits of using the product and what features, uh, your product has that actually delivers the benefit. and that's going to be really, really important, and i'll i'll emphasize this when we jump into the examples. a big question that always comes up when you're showcasing some of the benefits is: what are the features that actually deliver those benefits? so, for example, staying on the skincare example, looking at the ingredients that actually solve the problem, would be a really good way of highlighting what it is about your product that actually solves the problem. the fourth section to a winning ad creative is going to be, um, social proof. so the immediate question that's going to come up in your consumer's head, let's say again: they're scrolling, they see your ad, they're hooked in there, they've seen the solution that you've uh brought about. people are skeptikal, they don't trust your brand, especially if they don't know it. you need to deliver them a lot of social proof together to get them to trust the brand, and obviously social proof can come in many different forms. so either testimonials, pr campaigns, demonstration, um even studies- if you've ever done any uh to kind of demonstrate your product and why it solves the problem, uh, very well. the fifth section of a winning ad creative is going to be objection handling. so this is, um something that you really want to kind of think about, especially when you're um, when there's a lot of questions that needs to be answered before someone buys your product. so what i would recommend you do is, let's say you've created a creative, always try to show it to someone within your target audience, or some some of your consumers, maybe, and see what the reaction is or, and if any objections come up, and you want to try to deal with those objections in the advertisement, as they could be an impediment to actually- uh, going ahead and buying your product. so again, continuing on with the skincare example, let's say you're selling, selling an oil, and some of the customers feel like this oil might clog their pores. if you don't deal with that in the advertisement, it's very likely to stop that consumer from going to the website and checking out the product further, because they're just going to assume that oh yeah, well, i've tried oils and they clog my pores. the sixth section for a powerful ad creative is going to be demonstration. again, this is going to vary between brands and industries, but you want to demonstrate the product and showcase people using it. that's going to be very important. and the seventh and final thing that you always want to include in a winning creative is a call to action. you actually want to tell the consumer what you want them to do after you've portrayed your marketing message- essentially going to your website in 99 of cases, and perhaps incentivizing them to do so by offering some sort of um discount or something like that. one thing i'll mention here in all of the points that we're going over. we're always toking about top of funnel ads, because that's going to be the most important um section of the funnel in terms of acquiring customers and it's- i would say it should be taking up 80 of your time when you're creating creatives to focus on those top of funnel creatives that are actually acquiring new customers for you, for the brand. so let's actually jump into some examples and hopefully you'll really see how the structure is being put into play with different industries, different brands. and again, this, the seven points that we toked about, are not written in stone. you can mix them around. some products need all of them, some products don't really need them, and we'll look at different examples and we'll see what elements are being used and why. so here's our first example: i'm going to play the ad and then we're going to break down the elements of what's that was going to give me my included- back. i have been raving about this gleaming mask. it's been my only hope. you can literally see how bright my future is. get it yourselves, okay, okay. so that was a really powerful one. there was a lot going on and hopefully now you'll be able to point out, uh, the different sections and how they structured the ad to give it the best chance of success. so the hook: first few seconds we're toking about the problem. this is a skin care brand, obviously, that, uh, you know, claims to fight acne naturally. and then, uh, you'll see here, with the first few seconds of dealt with acne and scars, so immediately a trigger for someone who has dealt with these issues before. and then they have this kind of bold header: fight acne naturally, which can, which is going to grab a lot of attention, and scars and stuff like that. but it was severe, you guys, so i needed to find something th.