weather ads

Flying with datalink weather - tips for using ADS-B and SiriusXM to stay safe (webinar recording)

Hello everyone and welcome to another Sporties webinar! We're glad you could join us today where we're going to talk about datalink weather and how to use ADSB and SiriusXM for safer flights. Thanks for joining us, it's going to be an information-packed hour and we're going to try to leave you with lots of tips both on the theory behind datalink weather, the products you can use, and some practical strategies for flying with them.

- Importance of smart use of weather technology for improving safety and saving lives

- Trend of decreased fatal accidents in GA since 2011, when portable ADSB receivers came on the market

- Need for pilots to know how to use these tools properly and interpret weather data

Weather Rules:

- Always start with the big picture first

- Acknowledge the data link delay and make the time stamp part of your regular scan

- Don't fly VFR into IMC

- Have an alternate plan and an exit strategy

- Monitor weather changes and be ready to divert if necessary

ADSB vs SiriusXM Weather:

- Differences in coverage and subscription costs

- Both provide valuable information for avoiding hazards in flight

Key Hazards to Avoid:

- Thunderstorms

- Icing

- Turbulence

Real World Scenarios:

- Examples of using datalink weather to make informed decisions and avoid hazards

- Importance of knowing how to use tools properly and interpret weather data

- Smart use of weather technology can improve safety and save lives

- Pilots need to know how to use these tools properly and interpret weather data

- Follow weather rules, have alternate plans and exit strategies, and be ready to divert if necessary.

Assembling a Stratux ADS-B receiver for in flight weather

How to Build an Affordable Weather and Traffic Receiver for Your Aircraft

Getting live weather and traffic updates while flying can be costly with commercially available options. However, building your own device using readily available components can be a more affordable solution. In this article, we will demonstrate how to build a device that provides live weather and traffic updates using one of the popular navigation panels.

Components Needed:

- Raspberry Pi 2 computer

- Radio kit

- Micro SD card

- Wi-Fi USB component

- Antenna, coax, and connector

- Blue stick

Assembly Process:

1. Load software onto the micro SD card using a laptop or computer that accepts the card.

2. Install the SD card into the Raspberry Pi 2 computer.

3. Insert the radio and Wi-Fi components into the USB ports of the computer.

4. Connect the power cable to the computer.

5. Optional: attach a battery pack to the bottom of the computer for portability.

6. Package the assembled components using velcro or tie wraps.

7. Position the antenna to pick up a signal and connect to the navigation panel via Wi-Fi.

Benefits:

- More affordable than commercially available options.

- Requires only two components to purchase.

- Can be assembled easily without dip switches, software options, or soldering.

Building your own weather and traffic receiver for your aircraft can be a cost-effective solution using readily available components. By following the instructions provided by Christopher Young on the Stratus link found on homebuilthelp.com, you can have a device that competes with commercially available units. It provides live weather and traffic updates via the FAA's free weather broadcast transmitted through ATSB signal towers. Assembling the device is simple and requires only a Raspberry Pi 2 computer and a radio kit, along with other components that can be easily obtained. With this device, you can have up-to-date weather and traffic information while flying without breaking the bank.

How To Implement Weather Data to personalize your Ads

In this article, I will explain how to link your product feed with a weather feed in 6 steps. This will allow you to create personalized advertisements based on real-time weather data. My name is IJsbrand, and I will show you how to use weather data to promote products such as raincoats or sunglasses on the appropriate weather days. The technique we will use can also be applied to other third-party feeds, so feel free to get creative.

Personalized advertising can significantly improve your conversion rates, and one way to achieve this is by linking your product feed with a weather feed. By doing so, you can promote products that are relevant to the current weather conditions, increasing your chances of making a sale. In this article, I will explain how to do this in 6 easy steps.

Step 1: Import your product feed from your webshop

- Create a new project in Channable and import your product feed, making sure all the fields are correctly mapped.

- Save and import your product feed.

Step 2: Add a corresponding field

- Choose a weather station from the weather feed you want to use.

- Create a static field in your product feed that corresponds to the weather station you chose.

- For example, use the station code or station name as a static field.

Step 3: Export a linking feed

- Create a new project in Channable and import your main product feed and the weather feed.

- Create a linking feed that connects the two feeds based on the static field you created in step 2.

- Export the linking feed as an XML file.

Step 4: Combine the product feed and the linking feed

- Copy the preview link of the linking feed and import it into your main project.

- Combine the two feeds based on the ID field.

- Save and import the combined feed.

Step 5: Add the weather feed

- Import the weather feed into the linking feed project.

- Combine the weather feed with the linking feed based on the static field you created in step 2.

- Save and import the combined feed.

Step 6: Create rules to personalize your campaigns

- Use the weather data fields from the weather feed to create personalized rules for your campaigns.

- For example, promote raincoats on rainy days or sunglasses on sunny days.

- Get creative and experiment with different rules to see what works best for your products.

By linking your product feed with a weather feed, you can create personalized ads that are more relevant to your target audience. By following the 6 steps outlined in this article, you can easily set up this system and start seeing improved conversion rates. So go ahead and try it out, and let us know how it works for you!

Advertising Against Weather Forecast

In this article, we will discuss how to use APIs to learn more information about visitors to your website and target them based on their weather forecast. We will focus on a use case where we send an email with a cardigan sweater to visitors in Southern California when the temperature falls below 60 degrees at night. We will use a custom container and JavaScript code to determine the visitor's location and get the forecast based on that location.

Steps to Target Visitors Based on Weather Forecast:

1. Declare in the data layer: Gather visitor city, state, and lowest temperature at night and send that information into any stream.

2. Create a boolean attribute: Set a boolean attribute to true anytime the weather is below 60 degrees at night.

3. Use the boolean attribute in an audience: Use the audience to target visitors whose temperature at night is below 60 degrees.

4. Use the audience in a manual action: Pass the visitor's email address as well as the city and state they belong to in the action.

5. Send a targeted email: Use the visitor's information to send them a targeted email.

Using APIs to learn more information about visitors to your website and target them based on their weather forecast can be a creative way to improve your marketing campaigns. By using a custom container and JavaScript code, you can gather information about the visitor's location and use it to send targeted emails or messages across different channels. Try this approach and see how it can help you reach more customers effectively.

The Weather Channel ads | Sprinkle of Wonder

The Weather Channel has revolutionized the way we check the weather with their AI-powered app. We no longer have to check the weather; the weather checks in with us. Let's dive into how this app can be a force of nature.

Features:

- AI-powered weather updates

- Fully reimagined app interface

- No need to manually check weather

Benefits:

- Never get caught in the rain again

- Accurate weather updates

- Easy-to-use interface

Examples:

- A kid sitting alone every day at a playground, wondering why no one will play with him. His friend suggests using the weather app to find the sun and play outside.

- A woman on the 15th floor of a building cooking a meal at home. She receives a notification from the weather app that it's going to rain, so she quickly closes the windows and avoids a mess.

The Weather Channel app is a game-changer in the world of weather updates. With its AI-powered technology and user-friendly interface, it's no wonder it's the world's most downloaded news and weather app. So next time you're wondering whether to bring an umbrella or not, let the app do the work for you.

How to win using localized weather and time-based ads - Hunch Voice

Using Weather and Time Data for Localized Ads

- Personalized ads are key to standing out in crowded marketing world

- Use of weather and time data can make ads more engaging and relevant

- However, manually creating multiple ads for various locations and weather conditions is time-consuming and resource-intensive

- Solution: dynamic creative approach to contextualize products with weather and time-based ads

Play Number One: Attract customers using weather localization

- Example: travel industry

- Target customers based on weather in their current location

- Display summer ads with attractive offers for customers experiencing bad weather

- Use data from weather API to trigger empathy and inspire bookings

Play Number Two: Win by promoting weather accurate offers

- Promote weather-relevant products to customers based on current weather conditions

- Display outdoor products for good weather and indoor products for bad weather

- Increase relevance for seasonal shopping by communicating special offers

Play Number Three: Advertise in a timely manner

- Create two sets of visuals for different times of day

- Display relevant ads and products based on the part of the day

- Increase shopping relevance at a relevant time by using rules to define time span

Play Number Four: Rising discounts with rising temperatures

- Offer discounts based on outside temperature

- Display discount percentage for every degree above threshold

- Use dynamic creative approach to adapt visuals to different weather conditions

- Weather and time data are valuable allies when combating ad fatigue and capturing user attention

- Dynamic creative approach can automate campaigns based on different weather and time conditions

- Use of personalized and contextualized ads can drastically increase results on paid social

- Consult Hunch for help with weather and time-based ads and subscribe for more content.