what are showcase shopping ads

(NEW) Google Showcase Shopping Ads - You Gotta Test These!

- Excitement about Google's new showcase shopping ads

- Purpose of the article is to give insight on how it can be used for clients

Overview of Showcase Shopping Ads:

- Showcase shopping ads are a solution for controlling which products people see for generic searches

- Original shopping ads take you to a single product, while showcase ads give you a header image or product image that allows you to scroll through and see multiple products

- Showcase ads allow you to create an ad group with only certain products, a header image, and some text

- Cost per engagement bid is used instead of cost per click bid

- People are only charged if they stay on the page for 10 seconds or click through to another product

Using Showcase Shopping Ads:

- Showcase ads are great for generic terms

- A header image should be used that looks like it's category-specific

- Ads can be used for brand-specific images, but they may not show up as often for branded searches

- Promotional text is not allowed in the header image

- Showcase ads should be put into their own campaign to watch performance and gauge better conversions

- Showcase shopping ads are a new shopping ad format that should be tested out for new clients

- Performance should be monitored to see if it leads to better conversions and engagement

- Documentation link from Google on showcase shopping ads is provided in the video description

How the Shopping Ad Auctions Work

When shoppers search for products on Google, they are presented with relevant shopping ads from various stores. To participate in shopping ads, merchants must be represented by a Comparison Shopping Service (CSS). There are multiple CSS options available, each with different services and pricing models. All CSSs compete for ad space equally, including Google Shopping.

How the auction works:

- Each CSS bids in an auction for ad space

- The highest bidder wins the auction

- The price paid is the amount of the next highest bid

- The placement of the ad depends on bid quality and relevance

Example:

- Mary and Joe both run shoe stores and use CSS to place their shopping ads

- CSS1 bids 30 cents on behalf of Mary, while CSS2 bids 20 cents on behalf of Joe

- Mary wins the auction and CSS1 only pays 20 cents, the amount of CSS2's bid

- Mary and Joe decide to work with additional CSS options for different pricing models and features

Pricing models:

- Some CSSs charge per click

- Others charge a commission when an ad leads to a sale

- Another option is a fixed monthly service fee

Participating in the shopping ads auction requires merchants to choose a CSS and bid for ad space. It's important to consider pricing models and features when selecting a CSS. For more information, visit the help center. Additionally, Facebook offers dynamic product ads for advertising to a wider audience.

M3012 Showcase Shopping Ads 17p55s

In this lesson, we will explore Showcase Shopping Ads, a new type of ad format introduced by Google Ads in late 2017. Unlike traditional product shopping ads, which focus on individual products, Showcase Shopping Ads display a variety of products and offer more space for the brand behind the ad.

Types of Shopping Ads:

- Product Shopping Ads: Promote individual products.

- Showcase Shopping Ads: Display a variety of products and offer more space for the brand behind the ad.

Optimization Pyramid:

We are at the ads level where Google is trying to come up with new ad types to improve that level. Showcase Shopping Ads are new and not widely used yet, which means higher CTRs and lower cost.

Examples:

- Showcase Shopping Ad for Mirrors: Displays multiple brands with logos and images for each brand, as well as a variety of mirror products.

- Showcase Shopping Ad with Video: Displays a video instead of an image, showcasing the brand and products.

Retailer-Focused Ads:

Create an ad group based on a category to increase relevance and the chances of people exploring your offer. Pay for cost per engagement, which means paying anytime somebody clicks on the ad.

Experience:

- Early experiences with Showcase Shopping Ads have been positive, with higher CTRs and lower costs.

- However, smaller retailers may struggle against larger brands with higher brand equity.

- There may be irrelevant queries, so it is important to keep a close eye on the search terms report.

Requirements:

To set up a Showcase Shopping Ad campaign, you need a logo in a 1:1 ratio, a header image in a unique ratio, text headline and description (optional), and a final and destination URL.

Setting up a Campaign:

- Create a new campaign specifically for Showcase Shopping Ads.

- Select manual CPC and set a budget.

- Choose a product group tied to the specific ad group.

- Group your products to improve your structure and increase relevance.

- Bid low to start and adjust based on volume.

Showcase Shopping Ads offer a unique opportunity for retailers to showcase their brand and products in a new format. While there may be challenges, such as larger brands with higher brand equity and irrelevant queries, the potential benefits of higher CTRs and lower costs make it worth experimenting with.

Google Shopping Ads Tutorial 2021 (Step By Step For Beginners)

In this video, Daryl shows step-by-step instructions on how to set up the Google Merchant Center to display Google Shopping ads for your ecommerce or dropshipping website. Google Merchant Center allows you to list your products from your ecommerce website on Google, providing people with pictures, pricing, shipping, and product reviews. This can lead to increased sales and the ability to list as many products as you want. Google Display Shopping ads are one of the most powerful ways to get more sales and traffic to your ecommerce or dropshipping website.

Steps to set up Google Merchant Center:

1. Create a Google Merchant account.

2. Configure settings and upload products onto Google.

3. Create the ad so people can visually see your products.

Here are the specific steps to follow:

Step 1: Create a Google Merchant account

- Go to Google Merchant Center and click on Get started.

- If you don't have a Gmail account, create one and follow the verification process.

- Fill out the required information to create your account.

- Choose the program that best fits your objective.

- Click on Create an account.

Step 2: Configure settings and upload products onto Google

- Go to your Google Merchant Center dashboard and click on Set up shopping ads.

- Provide your website URL to connect your website with Google Merchant Center.

- Verify and claim your URL by following the instructions.

- Set up shipping and taxes (optional).

Step 3: Create the ad

- Go to your Google Ads account and click on Campaigns.

- Click on the + icon to create a new campaign.

- Choose Shopping as the campaign type.

- Follow the steps to create your ad.

Overall, setting up the Google Merchant Center can be a valuable tool for your ecommerce or dropshipping business. It allows for increased visibility and accessibility to your products, ultimately leading to more sales and traffic.

Your Guide to Getting Started on Google Shopping Ads

Hey guys, welcome to The Seed Anomic Data Marketing webinar! In this guide, we will discuss how to get started on Google Shopping Ads, especially before the holiday season. Our speakers are Kirk Williams, who is one of the world's experts in PPC, e-commerce, and Google, and myself, co-founder of P Dynamics and chief architect. Let's dive into the world of e-commerce and shopping ads.

- E-commerce is not a mature market

- Shopping ads have dramatic growth

- Shopping ads are a great ad type

Where do shopping ads appear?

- Desktop

- Right-hand side ads

- Mobile

- Showcase shopping ad type (primarily mobile)

- Shopping tab from Google

- Image tabs

- YouTube

- Local inventory ads

- Shopping ads are a necessary part of any e-commerce strategy

- Google is constantly changing and expanding its shopping ads inventory

- Stay informed and take advantage of all shopping ad types to maximize success.

Getting the most out of Google Shopping this Holiday Season

Hello everyone, my name is Kevin Weatherby and I am a go-to-market lead on the American shopping team. Joining me are Gloria Jeremiah and Kip Koppikhar from the Americas shopping team and the Google shopping team respectively. We are excited to share insights on getting the most out of Google shopping this holiday season.

- Shopper behavior has changed dramatically in the last five years, with mobile at the heart of on-the-go shopping interactions.

- Shoppers are becoming more purposeful, informed, focused, and better prepared than ever before.

- E-commerce sales are estimated to climb to 12% this holiday season, and m-commerce transactions on smartphones will reach over a hundred billion for the first time.

- Google shopping is where customers continue to discover, find, and buy products.

Holiday Predictions:

- Shoppers are increasingly turning to their smartphones to help them discover the right gifts.

- Mobile searches for home and garden and toys and games have increased.

- The percentage of purchases made on mobile devices grew 14% from holiday 2015 to 2016.

- Retail sales on Black Friday grew 21%, and Cyber Monday mobile sales were up 34%.

- Free shipping is a deciding factor for 46% of shoppers.

Merchant Center:

- Data quality and fresh data are key to having all products live.

- Use the opportunities report to prioritize issues and potential traffic gains.

- Use the product inventory update feed to retain control of frequent price updates.

- Implement automatik item updates early in the season to fix minor feed issues.

- Keep contacts up to date and assign different roles to them.

- Use merchant promotions like free shipping or site-wide promotions.

- Take advantage of attributes in feeds like sale price and effective date.

- Give adequate time for policy review before entering promotions.

Campaigns and Bidding:

- Identify holiday priorities and focus on product lines or deals.

- Analyze performance and make adjustments accordingly.

- Test new ad formats like Showcase Shopping ads or TrueView for shopping.

- Use automated bidding and campaign optimizations.

- Monitor and adjust bids for top-performing products.

- Mobile is increasingly important for holiday shopping.

- Fresh data and data quality are key to having all products live.

- Merchant promotions and campaign optimizations can help drive traffic and sales.

- Constant monitoring and adjustments are necessary for success.