WHAT BUSINESS ARE YOU REALLY IN?
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
WHAT BUSINESS ARE YOU REALLY IN?
Table of Contents
WHAT BUSINESS ARE YOU REALLY IN?
| startTime | durationTime | text |
| 00:00:22 | 00:00:28 | what's up Empire builders welcome back |
| 00:00:25 | 00:00:29 | to another episode if you're new to the |
| 00:00:28 | 00:00:31 | channel welcome to e-commerce Empire |
| 00:00:29 | 00:00:32 | builders please like comment and |
| 00:00:31 | 00:00:34 | subscribe make sure you turn |
| 00:00:32 | 00:00:36 | notification about on new videos get rid |
| 00:00:34 | 00:00:39 | of least every single day at 1 p.m. |
| 00:00:36 | 00:00:43 | Eastern Time um guys today we're gonna |
| 00:00:39 | 00:00:45 | have a quick video about a little bit of |
| 00:00:43 | 00:00:47 | a different topic but what business |
| 00:00:45 | 00:00:49 | you're actually in so a lot of you might |
| 00:00:47 | 00:00:51 | be you think you're in the business of |
| 00:00:49 | 00:00:52 | hey you know I'm in the hunting niche |
| 00:00:51 | 00:00:54 | hey I'm in the camping niche hey I'm in |
| 00:00:52 | 00:00:57 | the beauty niche I'm in the jewelry |
| 00:00:54 | 00:01:01 | niche whatever but guys the reality of |
| 00:00:57 | 00:01:05 | the situation is that no matter what |
| 00:01:01 | 00:01:08 | your business is you are actually in the |
| 00:01:05 | 00:01:09 | marketing business ok that's what you |
| 00:01:08 | 00:01:14 | need to understand you are in the |
| 00:01:09 | 00:01:16 | marketing business this is why listen |
| 00:01:14 | 00:01:18 | guys the marketing is everything for |
| 00:01:16 | 00:01:21 | your business it literally is it's the |
| 00:01:18 | 00:01:24 | lifeblood of your business ok that's |
| 00:01:21 | 00:01:26 | what you need to understand but a lot of |
| 00:01:24 | 00:01:28 | you you know you focus on things that |
| 00:01:26 | 00:01:31 | don't necessarily move your brand or |
| 00:01:28 | 00:01:32 | your business forward right marketing it |
| 00:01:31 | 00:01:35 | getting it out there in front of your |
| 00:01:32 | 00:01:37 | target and perfect customers ok that's |
| 00:01:35 | 00:01:38 | what you need to be doing right that's |
| 00:01:37 | 00:01:40 | what you need to be focusing on right |
| 00:01:38 | 00:01:41 | outsource the rest of the pieces like |
| 00:01:40 | 00:01:44 | customer service order fulfillment all |
| 00:01:41 | 00:01:46 | that other crap you need to be focused |
| 00:01:44 | 00:01:49 | on the marketing guys that's the key a |
| 00:01:46 | 00:01:52 | lot of people wouldn't outsource their |
| 00:01:49 | 00:01:54 | marketing right but you can't outsource |
| 00:01:52 | 00:01:55 | your marketing guys you can't out to us |
| 00:01:54 | 00:01:57 | here mark outsource your marketing it's |
| 00:01:55 | 00:01:59 | the lifeblood of your business you can't |
| 00:01:57 | 00:02:01 | trust anybody else to do the marketing |
| 00:01:59 | 00:02:03 | of your business ok I don't care how big |
| 00:02:01 | 00:02:05 | like these marketing companies are they |
| 00:02:03 | 00:02:06 | don't know what they're doing ok a lot |
| 00:02:05 | 00:02:07 | of these marketing companies they don't |
| 00:02:06 | 00:02:09 | know what they're doing they do |
| 00:02:07 | 00:02:11 | marketing for like companies that have |
| 00:02:09 | 00:02:13 | unlimited budgets alright you don't have |
| 00:02:11 | 00:02:14 | an unlimited budget I don't have an |
| 00:02:13 | 00:02:17 | unlimited budget we need to do things |
| 00:02:14 | 00:02:18 | smarter better faster right we need to |
| 00:02:17 | 00:02:19 | be profitable we actually need to have a |
| 00:02:18 | 00:02:21 | return |
| 00:02:19 | 00:02:24 | investment when you go to like coca-cola |
| 00:02:21 | 00:02:26 | and see like Doritos or Mountain Dew or |
| 00:02:24 | 00:02:28 | what all these companies that launch you |
| 00:02:26 | 00:02:30 | know campaigns like Super Bowl ads for |
| 00:02:28 | 00:02:31 | example right spending millions and |
| 00:02:30 | 00:02:33 | millions of dollars there's really no |
| 00:02:31 | 00:02:34 | you don't know about the return on |
| 00:02:33 | 00:02:36 | investment that you have there right |
| 00:02:34 | 00:02:39 | they're just trying to build their brand |
| 00:02:36 | 00:02:40 | they're just doing brand awareness at |
| 00:02:39 | 00:02:43 | that point right there's no real |
| 00:02:40 | 00:02:45 | traceable return on investment there but |
| 00:02:43 | 00:02:48 | but if for us for us who are starting |
| 00:02:45 | 00:02:50 | out right for us who might have smaller |
| 00:02:48 | 00:02:52 | businesses have a small local business |
| 00:02:50 | 00:02:54 | or whatever or just you know just trying |
| 00:02:52 | 00:02:56 | to make it happen for us you know our |
| 00:02:54 | 00:02:58 | marketing needs to be bringing in money |
| 00:02:56 | 00:02:59 | we need to know that we can't just go |
| 00:02:58 | 00:03:01 | and be like hey you know we're just |
| 00:02:59 | 00:03:03 | gonna throw up some ads and you know |
| 00:03:01 | 00:03:05 | just get some brand awareness from the |
| 00:03:03 | 00:03:07 | world that won't work guys that just |
| 00:03:05 | 00:03:09 | doesn't work though that only works for |
| 00:03:07 | 00:03:12 | huge companies right and that's why they |
| 00:03:09 | 00:03:14 | can hire these marketing companies and |
| 00:03:12 | 00:03:15 | the marketing companies all they do is |
| 00:03:14 | 00:03:18 | just go and spend a crap ton of money |
| 00:03:15 | 00:03:20 | right just to build brand awareness it's |
| 00:03:18 | 00:03:22 | not real marketing real marketing is |
| 00:03:20 | 00:03:25 | being gonna trace your return on |
| 00:03:22 | 00:03:27 | investment guys right that's the way the |
| 00:03:25 | 00:03:29 | things I teach you the reason I even say |
| 00:03:27 | 00:03:31 | to you sales funnels over anything else |
| 00:03:29 | 00:03:35 | especially when sending cold traffic to |
| 00:03:31 | 00:03:38 | things when you're sending your code |
| 00:03:35 | 00:03:40 | traveling to a funnel you you make money |
| 00:03:38 | 00:03:42 | you're gonna you're gonna be able to you |
| 00:03:40 | 00:03:44 | know dilute your ad costs and pay |
| 00:03:42 | 00:03:48 | yourself right usually your average cart |
| 00:03:44 | 00:03:50 | value in a funnel is going to be closer |
| 00:03:48 | 00:03:52 | to 4x what it would be into a normal |
| 00:03:50 | 00:03:54 | storefront right like a Shopify store |
| 00:03:52 | 00:03:56 | right and that's what you need to |
| 00:03:54 | 00:03:58 | understand when you're using the funnel |
| 00:03:56 | 00:04:00 | right you're gonna be able to pay for |
| 00:03:58 | 00:04:02 | your you know your ad cost right you're |
| 00:04:00 | 00:04:03 | gonna be able to pay for the obviously |
| 00:04:02 | 00:04:05 | the cost of the goods that you just sold |
| 00:04:03 | 00:04:06 | the shipping the product cost obviously |
| 00:04:05 | 00:04:08 | right and you're also gonna be able to |
| 00:04:06 | 00:04:11 | pay yourself because you're making that |
| 00:04:08 | 00:04:13 | extra revenue in your business okay I |
| 00:04:11 | 00:04:15 | hope that I hope that makes sense right |
| 00:04:13 | 00:04:18 | but you you've got to focus you are in |
| 00:04:15 | 00:04:21 | the business of marketing the thing the |
| 00:04:18 | 00:04:24 | business right don't outsource that yet |
| 00:04:21 | 00:04:26 | don't don't please do not outsource that |
| 00:04:24 | 00:04:28 | yeah that literally is literally the i |
| 00:04:26 | 00:04:29 | think i'm russell brunson said on his |
| 00:04:28 | 00:04:30 | podcast was like literally that's the |
| 00:04:29 | 00:04:31 | law |
| 00:04:30 | 00:04:34 | making of your business the marketing |
| 00:04:31 | 00:04:36 | right you have to be passionate about |
| 00:04:34 | 00:04:38 | the marketing and I know I'm kind of |
| 00:04:36 | 00:04:40 | going all over the place right now but |
| 00:04:38 | 00:04:43 | this also comes back guys it comes right |
| 00:04:40 | 00:04:45 | back to being interested in the niche |
| 00:04:43 | 00:04:48 | that you are in that you're actually |
| 00:04:45 | 00:04:49 | passionate about guys like I said like |
| 00:04:48 | 00:04:51 | everybody that I walk through through |
| 00:04:49 | 00:04:52 | six figure funnel or if you come out |
| 00:04:51 | 00:04:54 | here in my mentor program I walk you |
| 00:04:52 | 00:04:57 | through the same steps all right I know |
| 00:04:54 | 00:05:00 | the steps to get you there but the first |
| 00:04:57 | 00:05:02 | step is really finding that niche that |
| 00:05:00 | 00:05:03 | passionate niche that something that |
| 00:05:02 | 00:05:05 | you're interested in something that |
| 00:05:03 | 00:05:07 | you're going to be in for the long term |
| 00:05:05 | 00:05:10 | right because if you're not interested |
| 00:05:07 | 00:05:11 | in it guys your marketing is gonna suck |
| 00:05:10 | 00:05:14 | and you're in the business of marketing |
| 00:05:11 | 00:05:15 | okay that's the business that you are in |
| 00:05:14 | 00:05:16 | okay |
| 00:05:15 | 00:05:19 | so if you're not passionate or |
| 00:05:16 | 00:05:20 | interested in your business the niche |
| 00:05:19 | 00:05:22 | that you chose how are you going to |
| 00:05:20 | 00:05:24 | market something that you don't |
| 00:05:22 | 00:05:28 | understand or don't enjoy or like or |
| 00:05:24 | 00:05:31 | anything right I hope that makes sense |
| 00:05:28 | 00:05:35 | but that is exactly why I say to be |
| 00:05:31 | 00:05:37 | interested in what you're doing okay be |
| 00:05:35 | 00:05:39 | you don't maybe have to be the most |
| 00:05:37 | 00:05:41 | passionate person in the world about it |
| 00:05:39 | 00:05:42 | but you absolutely have to have some |
| 00:05:41 | 00:05:44 | knowledge about it |
| 00:05:42 | 00:05:46 | all right preferably produce something |
| 00:05:44 | 00:05:50 | that you're interested in be passionate |
| 00:05:46 | 00:05:53 | about something right like I had a |
| 00:05:50 | 00:05:55 | student of mine guys literally she was a |
| 00:05:53 | 00:05:57 | retiree and we you know I pushed her |
| 00:05:55 | 00:06:00 | found what she was interested in found |
| 00:05:57 | 00:06:02 | out hey she loves sewing sewing or |
| 00:06:00 | 00:06:04 | crocheting stuff for presents and |
| 00:06:02 | 00:06:05 | Christmas presents and birthday presents |
| 00:06:04 | 00:06:07 | and stuff and I was it perfect you know |
| 00:06:05 | 00:06:09 | what we went out there we found her like |
| 00:06:07 | 00:06:11 | sewing needles crochet needles whatever |
| 00:06:09 | 00:06:13 | on plug it into a funnel and she's doing |
| 00:06:11 | 00:06:14 | well living in her second week and of |
| 00:06:13 | 00:06:16 | course there was a learning curve for |
| 00:06:14 | 00:06:19 | her she was a retiree right |
| 00:06:16 | 00:06:21 | she made six hundred and forty seven |
| 00:06:19 | 00:06:23 | dollars literally her second week and |
| 00:06:21 | 00:06:24 | that mean that isn't a life changing on |
| 00:06:23 | 00:06:26 | of money but guess what that's a win |
| 00:06:24 | 00:06:27 | that's gonna propel her forward or I |
| 00:06:26 | 00:06:30 | keep her moving forward keep her |
| 00:06:27 | 00:06:32 | motivated right to hit that every single |
| 00:06:30 | 00:06:34 | week and even more a week after week |
| 00:06:32 | 00:06:37 | after week but guys that's what I want |
| 00:06:34 | 00:06:39 | you guys to take away from this video to |
| 00:06:37 | 00:06:42 | understand that your business is |
| 00:06:39 | 00:06:46 | is your business is marketing right it's |
| 00:06:42 | 00:06:48 | not you know focusing on on tasks that |
| 00:06:46 | 00:06:50 | don't necessarily move your brand or |
| 00:06:48 | 00:06:53 | your business forward and that really |
| 00:06:50 | 00:06:54 | comes down to being interested being |
| 00:06:53 | 00:06:56 | passionate and the niche think about it |
| 00:06:54 | 00:06:57 | guys if you're not interested in what |
| 00:06:56 | 00:06:59 | you're doing how are you going to create |
| 00:06:57 | 00:07:00 | social media posts how are you gonna |
| 00:06:59 | 00:07:02 | create Facebook Ads toking to your |
| 00:07:00 | 00:07:04 | target market right the marketing all |
| 00:07:02 | 00:07:06 | right how are you going to do that if |
| 00:07:04 | 00:07:08 | you're not interested in it right it |
| 00:07:06 | 00:07:10 | does that make sense I hope that makes |
| 00:07:08 | 00:07:13 | sense guys right you have to be |
| 00:07:10 | 00:07:15 | interested in what you're toking about |
| 00:07:13 | 00:07:17 | otherwise you're gonna wake up six |
| 00:07:15 | 00:07:19 | months down the line from now and hate |
| 00:07:17 | 00:07:21 | what you created that happened to me |
| 00:07:19 | 00:07:23 | it's happened to a ton of people that I |
| 00:07:21 | 00:07:24 | know right you hate that you hate your |
| 00:07:23 | 00:07:27 | audience you hate your customers you |
| 00:07:24 | 00:07:28 | hate everybody you know that you that |
| 00:07:27 | 00:07:30 | what you created and I don't want that |
| 00:07:28 | 00:07:32 | for you and I understand like you people |
| 00:07:30 | 00:07:33 | love to jump from thing to thing to |
| 00:07:32 | 00:07:35 | thing like that's the most common thing |
| 00:07:33 | 00:07:37 | I see with my students is like you have |
| 00:07:35 | 00:07:39 | all these ideas trust me I get I get |
| 00:07:37 | 00:07:40 | millions of ideas a day that I want to |
| 00:07:39 | 00:07:43 | act on I know there's gonna be quick |
| 00:07:40 | 00:07:45 | cash right but guess what that takes me |
| 00:07:43 | 00:07:47 | away from my business putting my |
| 00:07:45 | 00:07:49 | business forward the more successful you |
| 00:07:47 | 00:07:51 | get guys honestly the more opportunities |
| 00:07:49 | 00:07:55 | that are really going to come out to you |
| 00:07:51 | 00:07:57 | like it's crazy all right but I want you |
| 00:07:55 | 00:07:59 | to stay focused stay focused on building |
| 00:07:57 | 00:08:01 | your business being passionate about |
| 00:07:59 | 00:08:03 | your topic creating good content about |
| 00:08:01 | 00:08:05 | your topic because you're passionate |
| 00:08:03 | 00:08:07 | about it right and that comes out in |
| 00:08:05 | 00:08:09 | your marketing your passion comes out in |
| 00:08:07 | 00:08:11 | your marketing and nobody ever can |
| 00:08:09 | 00:08:14 | duplicate that okay nobody can ever |
| 00:08:11 | 00:08:15 | duplicate that guys so I'm going to end |
| 00:08:14 | 00:08:18 | this video I'm gonna end this rant here |
| 00:08:15 | 00:08:19 | guys if you're a little interested in |
| 00:08:18 | 00:08:21 | learning more about sales funnels there |
| 00:08:19 | 00:08:24 | we link in the description of this video |
| 00:08:21 | 00:08:27 | to join the live class I run every |
| 00:08:24 | 00:08:29 | single week about how do you sales |
| 00:08:27 | 00:08:31 | funnels for your businesses guys well |
| 00:08:29 | 00:08:35 | please like comment and subscribe and |
| 00:08:31 | 00:08:35 | remember your empire starts now |
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