where is ads manager facebook
Published on: January 14 2023 by pipiads
Table of Contents About where is ads manager facebook
- NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE
- The ONLY Facebook Ads Course YOU Need
- Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
- How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023
- Understanding The New And Updated Facebook Ads Manager Interface 2022 | Everything You Need To Know
- Facebook Advertising For Small Business (2022 IMPORTANT UPDATE)
NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE
On-screen right now, I'll teach you how to step-by-step set up a solid Facebook ads from scratch, and, when we do this correctly, it'll mean a new ongoing stream of revenue for you and your business. Buthow am I so sure that Facebook Ads still works? If you just take a look right now on-screen, if I go to the Facebook Report- Third Quarter 2021 Results and yearly financial results, they're still seeing year on year growth on their active user base and advertising revenue. so, taking a quick look at the ad revenue right here, you can see that there is tremendous year-on-year growth and there's no sign of slowing down yet. and there are almost 2 billion active users every day that we can still reach- and, let's not forget, this also includes instagram. so this is the reason why myself and the team are spending tens of thousands of dollars every month on facebook and instagram ads across our businesses, with a pretty decent return to this day, although lots has changed with the facebook ads since my days working as a digital marketing manager in the corporate world. so let's go ahead and get stuck into the tutorial, see what's different and see how we can still set up great facebook ads. and, by the way, drop a like and subscribe if you find today's video useful, it's always appreciated. so the absolute very first thing you want to do, if you don't already have an account, is head onto the url businessfacebookcom, and then you want to create a new business account. first you need to log into your facebook account and then create a new business account. so once you have that done, you're going to head on to facebook business manager. this is a fresh account so we can follow along here, and this is your ads manager account and we want to familiarize ourselves with how to navigate this interface. so firstly, we have the campaign section. so the campaign section and the campaign view is where we get an overview of everything that's happening, all the ads that we're going to set up. then the ad sets is the ads, the ads underneath the campaign, and then finally, you have the ads itself underneath ad sets. so it sort of trickles down and we have a flow on effect from campaigns to ad sets to ads. the campaign structure is very important and i'll mention more about that in a moment. we also have the column section and this is very important in analyzing our ads, our performance and getting more detail from all our campaigns. then we also have the breakdown effect. so this breakdown column is essentially giving you again more detail about the ads and more efficiently viewing our data. so data is very important when it comes to facebook ads. and then, finally, you have reports, where you can generate reports and customer reports, and then, in this section here, once we create ads, you'll start to familiarize yourself with the data fields, and this is where you're going to see all the ad names, the delivery types, the bid strategy, the budget and all the other statistiks that we need to know when it comes to facebook ads. now, just before we create an ad together. the second thing you want to do is competitor research, and we want to run some competitor research because we want to understand what a good ad looks like in your business and find out some competitors and what they're doing in with their ads. so one of my favorite tools is the facebook ad library, and it's literally that it's a library of ads that we can see. you can reach this page on facebookcom: forward slash ads, forward slash library. but taking a look here, you can set- let's set- this to all so it's a global, and then we can start to find and click all ads and then we can start to find examples of great ads. let's just say we're running ads for phone cases, an iphone case, so all we need to do here is type in iphone cases and then click enter and then we can start to see different ads for phone cases, iphone cases specifically. and now the best way to do this is to find competitor brands, brainstorm competitor brands within your niche and find them directly in the facebook ad library. so this is a great way, initially just to use generic terms like iphone cases to find very generic ads. they may or may not be performing well, but it gives you a few ideas of what is and maybe isn't working well and some ideas for creative and and ad copy and all of that good stuff. but the best way to do this is, again, to find your competitors. so in this case, let's type in pure cases. i think it was the first- yep, it's this one here, i believe. so i know this is a great iphone case brand and so we can directly look at their ads and see what they're doing well, and a great way to find out the ads that are working for them. even though we can't exactly see all the data and all the performance data we i usually like to scroll all the way down, uh, to their oldest ads, because if their oldest ads are still running, it's usually a good indicator that those ads are performing well for them. so their oldest ads are in august 2021, and so i like to take a look and click, see our details and just take a overall look at what they're doing. you know where, where the ad directs to and what the landing page looks like. so, again, this is a great way, uh, looking at competitor competitors and getting a good idea of your ads. i think this is one of the best ways to start, especially if you're new to facebook ads or you're still a beginner. it's to do competitor research and just get some ideas from there. the second tool i want to mention, before we jump in, actually create some ads, is a new tool actually called um: campaign ideas generator. now, this is a tool that you can reach at facebookcom: forward slash business, forward slash campaign ideas generator. by the way, i'll leave all the links down below just so it's easier for you all to access, but with this tool- this is a relatively new tool- to get campaign ideas, you know. if you don't know what type of campaigns to run, this is a great way to start. it is very generic, though. just be wary of that. so all you need to do is say: i have a pick, your niche. let's say you're in consumer goods. let's just say: and then i would like like campaign suggestions for you know a specific event or a specific time in the year- let's just say easter in this case- and get campaign ideas, and what facebook will do is it'll troll through all its campaign data and give you suggestions for some campaign ideas. it will even give you ready to go ads so you can start to see, hey, what might work. well, you can also download the jpegs and images and start using them as creative. don't recommend that, though. you want to create your own creative and images, so just be wary of that. but again, it's just a good place to start, because i know a lot of people they're unsure of where to start when it comes to facebook ads and can be pretty overwhelming. so those are the two tools that i recommend that are directly from facebook themselves. now, moving on to actually creating the ad itself, let's jump back into our ads manager- so this is a brand new ads manager- and let's create an ad together. the very first thing you want to do is click on the big green button, click create and, depending on if you have a new ad account, you may get this warning message as well. nothing to be worried about. you can go complete your account setup later on. but now first thing you want to do is create a campaign objective, depending on your goal. you may want to go with any one of these, really depending on what you're selling and what your objective is, but in any case, probably the most two common objectives right here is, of course, conversions, traffic and engagement. i'm going to go set up a conversions ad just so we can push sales, but this is very broad. it really does depend on what type of business you are running and if you have,
The ONLY Facebook Ads Course YOU Need
Over the past few years, I've built and scaled multimillion-dollar e-commerce companies utilizing Facebook advertising And in this course, I'm going to teach you absolutely everything that I know about Facebook ads So you can also find that level of success for your brand or your agency. All that I ask is that you can hit this like button on this video, as a really helps out my channel, Along with that subscribe with notifications on if you're into advertising and e-commerce. this course is brought to you by pondircom, which is an artificial intelligence platform for Facebook advertisers. They have tools that can write your copy, perform creative analysis, optimize your ads. They offer courses, research studies and so much more. in fun fact, I'm actually the founder of pondircom. So, with that said, definitely go check out pondir. We've got everything you need And here in this course, I'm going to give you the education completely free. So if you want some tools to help you out with your Facebook advertising journey and your road to success, go ahead and check out pondir without further ado. I hope you enjoy this Facebook ads course and I cannot wait to see the level of success that you find using all of our strategies. Let's get into it. What are Facebook ads in? What is Facebook advertising. That's an actual question I'm asking you right now And I want you to define your answer of what are Facebook ads? Since I obviously can't hear you in your response, I'm going to use my fiance, Maggie, as an example of she has never run Facebook ads herself. So, Hey, Maggie, what are Facebook ads And what does Facebook advertising? Facebook ads are advertisements that you see. they come up on your newsfeed, that are products that I'm from. here is what I was expecting as an answer, And that's what I was expecting for your answer to be as well. Now let me rephrase this in a way that hopefully, it brings some more clarity to why I expect you to say that when I ask you, what are these? what are apple AirPods? You're probably going to say their headphones, They play music. but let's break this down. There's a driver, there's plastik, there's coils, there's software, there's foam ear tips that produced the headphone, that produced the music. the music and the listening is just the end result, And when you're scrolling your newsfeed and you see a sponsored post appear, that's the end result. in order to efficiently run Facebook, You first need to understand what Facebook ads really are. What are Facebook ads? more than 2 billion people use Facebook. every single month, advertisers bid to show their ad on those people's devices. Facebook advertising is simply an online auction. Each time There's an opportunity to show someone an ad, an auction takes place to determine which advertiser will have the chance to show their ad. billions of auctions take place every single day across the Facebook family of apps and network of websites. When we, as advertisers, create ads, we tell Facebook who we want to show our ads to By defining a target audience. a person can fall into multiple target audiences. For example, one advertiser targets women who like skiing, while another advertiser targets all skiers who live in California. the same person, in this case a female sphere who lives in California, could fall into the target audience of both of the advertisers. So now, when there's an opportunity to show that single person an ad and there's multiple advertisers targeting them, those advertisers will now enter an auction where they will bid to show their creative on that user's device. So how do you win an auction? to ensure that the winning ad maximizes value for both people and the business, the winner of the auction is the ad with the highest total value, And this is extremely, extremely important to take note of. the highest total value is a combination of three major factors. Number one: the bid. the bid is placed by an advertiser for that ad placement. In other words, what is the advertiser willing to pay to achieve their desired outcome? And there's actually multiple ways to manage your bid in an ad auction. We'll discuss this later on in the course, but for now, the first key of a highest total value is the bid. What amount is the advertiser willing to pay to show their ad to that user on their device? Number two: estimated action rates. an estimate of whether a partikular person engages with or converts from a partikular ad. In other words, the probability that showing an ad to a person leads to that desired outcome of the advertiser. For example, if your goal is a purchase, what is the estimated probability that if Facebook shows your ad, that user will result in a purchase? finally, number three, add quality. ad quality is a measure of the quality of an ad as determined from many sources, including feedback from people viewing or hiding the ad and assessments of low quality attributes in the head, such as withholding information, sensationalized language and engagement bait. And the big takeaway is that engaging in clickbait and engagement bait does not improve ad performance. So together, these estimated action rates and ad quality measure the ad relevance. In fact, Facebook subsidizes relevant ads in auctions, So more relevant ads actually cost less and see more results. In other words, an ad that's relevant to a person could win an auction against ads with higher bids, And this is a big trend that we've been seeing over the past few years with Facebook, after they got in some trouble with the government and came with the Cambridge Analytika scheme, they became- quote unquote- more transparent with their users, and a big piece of that was making the user's experience on Facebook better. And so, as advertisers, by creating a good experience for the user and a good experience through to Facebook by driving results, it's a win-win, and Facebook will actually charge you less to show your ad more against people that are trying to outbid you. So how do you know if your ad performed against those three mentioned criteria? So there's actually a way to view in the ads manager, but once again, we're going to get into that later on in the course. as you just learned, there's a lot more to Facebook ads. Facebook ads aren't just the posts that you see advertising a product on your news feed or in your inbox. There's so much more beneath it And as a future advertiser or an existing advertiser, it's extremely crucial that we know the inner workings of how to feed the Facebook system and algorithm with exactly what they need to drive industry leading results. now it's time to actually get into the Facebook advertising ecosystem. So go ahead and grab a cup of coffee and get your computer, because we are going to dive straight into it. Before we jump into the Facebook ads platform, you need to understand why you're clicking the buttons, And, when it comes to building a business manager, is actually extremely vital that you understand the structure beneath it in order to build it correctly. So, before we actually go into the ads platform on your computer, grab a notebook. I highly recommend a whiteboard. If you have 50 to a hundred dollars to invest, this is my favorite favorite tool, And let's go through what a business manager actually is. So what you see here is one business manager, And I want you to take note of that. This is the structure that I'm about to run through- is only one business manager, And that's what you're going to be building here in the next four to five minutes. So for my business, which is called pondir, you can put your whatever name your businesses are preparing to launch. whatever the name is, This is Potter's business manager. So we create the business manager and then underneath of it, every single business manager can have multiple ad accounts. For example, pondir's business manager now has 15 ad accounts attached, So the ad account ad accounts are the child of a single.
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Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)
what's up, guys, jordan here, and today we're going through how to start facebook ads now. our last video got over one million views, but facebook have changed a thing or two. so today i'm bringing you right back up to speed the a to z of how to launch your first ever facebook ad. but before we get into it, make sure you're subscribed, with your notification belt turned on. let's get started with this video. okay? so before we jump onto the mac, i want to announce a competition. for every 100 people that comment on this video, i'm going to be giving someone completely free access to the learnads pro facebook ad training course and we're going to announce that every 100 comments. now, to enter, you need to comment down below with your goals for advertising on facebook. so let's say: enter that competition and let's jump straight into this training. okay, let's jump straight into this facebook ads training, starting off with some numbers now. there are 1.7 billion daily active users on the facebook platform and around 80 of the internet have a facebook profile. so this is a colossal opportunity for business owners to get themselves in the hands of their ideal customers, and that's reflected in the ad revenue from facebook. there were 17 billion dollars spent on facebook ads in q1 alone in 2020, and more than 80 million businesses already have a facebook business page. and that's because the average cost per click on facebook, which is the cost to get somebody to visit your website, is 1.72 cents, although that average actually sounds pretty high to me based on the results we get in our marketing agency, and so by the end of this video, i'm pretty sure your cost per click will be a lot less than that. now, the cpm, which is the cost to reach 1 000 people- so 1 000 people in your target audience- is around 7.34 on facebook, which makes facebook one of the most cost-effective ad platforms in the world right now, which is probably why 86 of us marketers already use facebook ads as part of their marketing strategy. so how does it all work? well, here's an overview of the facebook advertising platform. this is the structure of the platform, and we'll break down each of these components individually. but at the top of this, we have the facebook business suite, which is formerly known as the facebook business manager, and this is where we manage our business account. we didn't have ads manager, so this is the host of all of our ad accounts, and within ads manager, we can have multiple ad accounts. so this is where we actually manage our ads. for example, if you own multiple businesses, you may have multiple ad accounts because you want one ad account for one business. you don't want to be managing ads for multiple businesses on one ad account. equally, if you have an advertising agency, you'll want to have multiple ad accounts for each of your clients. underneath an ad account, we have an ad campaign and this is the type of advert we're actually running. we then have an ad set, which is our target audience, and finally we have our ad- creative okay, the advert itself, the visuals. you'll notike that ad campaign, ad set and advert are all grouped up on this diagram, and that's because they are the three core components that make up a facebook ad. let's jump into that a little bit further. so we have campaigns at the top, which is where we select our objective. what are we trying to achieve from our ads? do we want to drive traffic through to our website or do we want engagement on a post? we select that at a campaign stage. we then have our ad sets and this is where we select our target audience- who we are actually trying to reach, and then, finally, we have our ads themselves, the creative or the visuals. what we see on the facebook news feed. this could be a video, this could be an image and, of course, your ad copy as well, which is your text for the ad. now, you won't always have one campaign with one ad set and one ad within that. as an advertiser, you'll want to test out multiple variables, different audiences and different ad creatives as well, and this diagram represents that. so let's say, for example, we have one campaign and this is a traffic campaign. we're driving traffic through to our website and we are a dog treat company and we want to test out two different audiences. so we have ad set one and ad set two. ad set one is targeting an interest- dog lovers. ad set two could be targeting dog owners, for example, and within those two ad sets, we have two different ads we're testing out as well. so we have add one and add two. add one could be a video showing somebody giving their dog this treat, and two could be an image of a dog eating a treat or a very happy looking dog. so actually, what we have here with this diagram is one ad campaign which is testing out two different ads to two different audiences, and the reason we do testing is to make sure that we are getting the highest return on ad spend possible. just because we think that an audience and an ad is going to work well doesn't mean it actually will convert when we publish that advert, and so we have to do a lot of testing to find winning facebook ad campaigns. so that's an overview of a facebook ad and the business suite structure. let's jump straight into the platform right now so you can see this in practike now. to create a business manager or suite account, go over to businessfacebookcom- and this is not to be confused with a facebook business page. by the way, you need a page for your business already, so if you don't have a facebook page for your business, go and create one first of all. so once you're on businessfacebookcom, go on the top right corner and hit create account, and this is where we can enter the details for our business manager. so enter your business name, your name and then your business email address. hit submit. you'll be prompted to enter a url, and you can enter your website url or just paste the link for your business page on facebook. i can't do that right now because we already have an account created now. once your account is created, you'll be brought straight through to the facebook business suite and that will look just like this. now, the first thing we'll notike is we have a large overview on the business suite home page, which allows us to look at all of the data from our facebook business page. we can look at updates, we can look at recent posts, we can have a look at some insights as well. so this is really useful information all consolidated in one easy to read place. the first thing we need to do is actually set up this business manager properly. so go over to the left hand side and go more tools- i'll just zoom in so you can see this, just in case- and then we're going to go over to business settings and we're going to set up our account. so we're ready to launch our first ad now. on the left hand side here we have our navigation bar and on the right we have our actionable area. we're going to start off with users and people. now this is where we can add other people onto our business manager. so, for example, if we have employees and we want them to launch our ads for us or analyze the data, we can hit the blue add button here and we can add somebody with employee access or full admin access as well. so if we want them to have full rights over the account, all we simply need to do is enter their email address. hit next and we will send an invite through to their inbox and they'll be able to accept that and have access to everything within our business manager. we want to make sure that we are on here as well. we then have partners now. for example, if you want to work with a digital marketing agency and they already have another business manager account already set up, you can add them. so invite them to have access to yours by entering their business id. i'll show.
How To Create Facebook Ads For Beginners (COMPLETE GUIDE) | Facebook Ads Tutorial 2023
ladies and gentlemen, you truly are in for a treat today, because, for some of you guys, you're coming into this video with zero facebook ad experience. for some of you guys, you might be coming in with, you know, a moderate or intermediate level of knowledge when it comes to facebook ads. so, whatever stage you are at, i will take you from that the full-blown expert by the end of today's video. in fact, i've even gone ahead and broken everything down into timestamps below, so if you want to skip to a certain section, you can go ahead and do that. just make sure you stay around until the end of the video, because i'm doing a massive, massive, massive giveaway you will not want to miss. and, on that note, let's get into today's training. so, ladies and gentlemen, facebook ads master class, step-by-step 2022. here is what we will cover. why advertise on facebook? all assets you're going to need to basically start advertising, how to set up your facebook page, how to set up your business manager, how to create your first campaign, how to define your budget, how to value results, as well as how to optimize your campaigns. so why advertise on facebook? well, it's pretty simple. you know. we've got 1.93 billion daily active users. we have 28 billion total ad revenue every single year, and you're gonna find that you'll spend roughly one dollars cost per click and 11.54 cents cpm. now, if you don't know what cpm means, don't worry, stik around this video and i'll show you exactly why. now, why do i advertise on facebook? well, that's a great question, and and to answer that you need to look at my two main companies. so iig meter, right there is my advertising agency that i started at the age of 16, while i was still in high school, to support me and my mom. i've been running that for five and a half years. having an advertising agency is about as cool as having an accounting firm, really not, you know, like a crazy, crazy exciting lifestyle. what is crazy exciting about it is the money that it gives you the free cash flow, because the margins and the profits are so good from it that i can, you know, have my cmo, or at least now, after five and a half years of running it, i can have my cmo who runs it. i only need to work four or five hours a week on it, which, by the way, that's after five and a half years. i don't think you'll have this in the first year. okay, like it's, it's not, um, it's not easy, but it's. it's simple to build up and every year you need to do less and less to attract higher and higher paying plans. but, as i said, now, five and a half years on, at this point it makes me anywhere from 1.2 to 1.5 million dollars a year profit. uh, and with that you can do some pretty cool things with your lifestyle. so, yeah, that is my advertising agency, so that's a big reason why we advertise, even though i never touch any of my clients ad accounts anymore and haven't for like two years now. um, so that's that then. i also actually run the biggest education company on earth that helps other agency owners, primarily in non-competing industries, start and we help people who literally just are work in university or have a day job and they just want a business, a lifestyle business, that can help them have financial freedom, location freedom and time freedom and scale up to 10k a month. we help that subsection of people all the way from the agencies who are already doing half a million dollars a year profit and want to get to a million dollars a year profit and also just kind of streamline their system. so in that business we actually don't do a lot of it. pretty much 95 of our business organic- but we still do some advertising in that business to bring in new customers. ah, also, to mention at my agency, the way that we get most of our clients, except for referrals these days, i said, once you do something for five and a half years, you build up a long track record- uh is ads. so the way that we bring in new clients who don't know us is we advertise. so we actually advertise to get clients and then we advertise for our clients. so, yeah, that's a little bit about why i personally advertise on facebook. anyways, let's move on. here are some benefits of advertising on facebook. first things first, sell more. okay, you can advertise your product or service and send people to your website to purchase. you can generate leads- okay, so you can use facebook adverts to collect names, emails, phone numbers and, more directly, from your targeted customers. you can also use facebook ads to distribute content. facebook and instagram are also the ideal places to distribute the content you create and maximize your reach. you can also use it for app installs. okay, you can advertise app on facebook and instagram and generate more downloads because of it. so there are a few different value propositions. first things first is testing. all right, facebook is the perfect sandbox to mass test your offer. whether you're on a budget or you have venture capital backing up your business, you can get results in as little as a day and you can validate whether this product actually works and whether the market even wants your product. next thing: targeting. facebook is by far the ad network with the most information about their users. now this allows us, as advertisers, to micro segment our target and reach our exact ideal customers. not only that, but their machine intelligence works so well that most of the times you don't even have to use targeting at all, since it already knows exactly the type of users who are most likely to respond to your ads. then we have cpc. now the real beauty of facebook is that they only charge you once you get a click, and you can get clicks for as low as one cent, although you know that's not very common. average cost per clicks we see is anywhere from, you know, 30 cents all the way up to two dollars, depending on your market and country. and last thing is predictability on facebook, when you dial in your funnel and your offer, you can consistently put one dollar in and get two, three, five, hell, even ten dollars out. with predictability, as the saying goes, the most dependable and consistent way to generate wealth is to turn advertising into profit. so let's tok about the assets you're going to need to actually start advertising. first things first is business management now. a business manager is the container that holds all of your business assets. so within your business manager will live the ad accounts, the pages, the pixels, as well as the payment methods. now, below your business manager, we have ad accounts- right, so you'll have one business manager and inside your business manager you can have five ad accounts. this is where you create all of your campaigns and, as i said, you can have multiple ad accounts per business manager. then we have your page: right, so the facebook page is where your ads will actually run from then moving on, we have your domain now. facebook now requires you to verify the ownership of your domain in order to drive ads to it. moving on pixel now. the pixel is simply a piece of code you put on your website that will track all the visitors actions for you, so you can actually track what sort of results your ads are yielding. then we have payment method. simple enough. now, if you already have all the assets set up, you can actually skip to the following time stamp for the campaign: creation step by step. but if you don't, let me run you through it, so let's tok about creating a facebook page. now. i will leave the link in the description for page creation, as well as the guide made by facebook on how to create it. the key here is to use real brand information, as well as giving facebook as much info as possible about your business, because this way you're creating more trust with them and letting them know that you are a real and serious business. and this will really help you down the line because, as you may know, these days it doesn't take much for facebook to decide to disable your ad account. so the more virtue signaling you can give facebook, the better. now you know, having your ad account disabled is very, very comm.
Understanding The New And Updated Facebook Ads Manager Interface 2022 | Everything You Need To Know
if you have been advertising on facebook, you must have notiked the changes on the ads manager interface. now, this changes has gotten a lot of people confused. they don't know which of the objectives is going to give them the best results. they don't even know how to navigate across these objectives. so i'm creating this video to you know, just to just a post. right, i'm creating this video to let you know how to make use of different objectives in this new arts interface. okay, we're going to compare this objective with the preview, we're going to compare this interface with the previous art manager interface and i'm going to explain what what each of these represents and how you can proceed with all of this. okay, now, if you look, this is the new ads manager interface compared to the one we had before. right, this was what the arts manager used to look like before. this was what the facebook ads manager used to look like before. by the way, you're welcome to my channel. my name is courage. i would ask you to please give this video a thumbs up, just like the video, so that more people get to see my video. if you are new on this channel and you like to see more content like this, more content on advertising, e-commerce, affiliate marketing, dropshipping, how to make money online and stuff like that. you may want to consider subscribing to my channel and also turn on the bell icon so you get to be among the first to be notified whenever i publish videos. so, without wasting time, guys, let's dive in. so, like i said, this was the previous ads manager interface that everyone had. okay, on this left side, you see the awareness under the awareness. you had the brand awareness and reach. okay, on the new interface, you have the awareness here and under the awareness. if you look at the right side here, if you put your custody on the right side below on this way, under the awareness, you see that it has reach brand awareness. exactly the same thing. all right. and then they now added video views and store location awareness to the interface. they now moved the video views and this total efficient awareness. they moved it into the awareness campaign. in this previous interface- here we have under awareness, we had just brand awareness and reach, but in this new interface, under awareness, you have said: good for reach, brand awareness, video views and store location awareness. you need to take, um, you need to take recognition of this stuff. okay, now this is the traffic. so under traffic, you have link clicks, landing page views, messenger and whatsapp and calls. of course, it's the same thing with the previous one. traffic. yeah, underneath traffic, it's the same thing. traffic is to promote your blog, to promote your offers to you know, just to drive um, to get to drive traffic to your blog or to get email opt-ins and leads and stuff like that. right, that is what traffic is about. so you can see that in the new interface, in this old interface, we had brand awareness and rich, but in the new interface, they moved video views into brand awareness and they also moved store visits here into brand awareness. so the next is engagement. so when you put your, you place your crystal pad here, always look at this right side here to see what is there. that is what it represents. so, engagement under engagement, they say it is good for words, for messenger, for whatsapp, for instagram direct- okay, video views also okay, post engagement. and they said it's conversion. but don't use this as conversion metrics. it's, it is deceitful. okay, just like the engagement is for this one too. so the next one here is leads, leads, campaign. leads is good for, you know, for generating leads, just like for real estate businesses and advertising right. so leads is good for, as you can see, instant form messenger conversions and calls, so you can use leads to. you know, get the instance from messenger conversions and calls. but mostly if you're into the real estate uh space, you should be using more of leads because you're gonna be generating more leads and then, you know, speaking of following up with your leads and converting them. also, you can use leads to get people to message you on whatsapp, on different uh uh platforms. okay, the next is app promotion. if you observe clearly closely, sorry, in the previous interface, what we had was app installs, app installs. but in this new interface, what is there is app promotions. so this works for app installs and app event, as you can see clearly here: app promotion. under it you have app installs and app events. so if you want people to install your app or if you want to track events or activities that people are taking, the actions that people are taking on your app, this is where you begin to track those events and target people based on the activities or actions they take within your app. all right. and then the final one here you can see is sales, which signifies the same thing as this one conversions objective in the previous interface, right, conversions objective? here it is simply known as sales. so if you observe clearly here, you will see that in the previous interface we had catalog sales, who have conversion, catalog sales, store visits. but in this new one, under sales, they've moved these top visits to under awareness. you can see it now: store location awareness. right, it's no more under sales. so what you have here is conversions. the same thing: catalog sales, then messenger and whatsapp, which means that in this new interface you can use the sales objective, which is which starts as conversion, to send people to your whatsapp. before, in this uh old interface, you could not do that for whatsapp. you needed a landing page, you needed a funnel to front of you. but now facebook is trying to make whatsapp a more powerful tool, a more powerful commerce tool. okay, facebook is working really hard to make comments in to make whatsapp a a more powerful commerce tool and that's why they are releasing some cool and amazing features, uh, within the whatsapp business ecosystem. okay, so if you want to generate sales on your instagram, on your facebook instagram, dm, facebook, messenger on whatsapp, then you can use the sales objective. okay, you can use the sales objective. okay, now, this works for conversion. if you want to send people to your website to go and take an action, this action is usually purchased. okay, it also works for catalog sales- catalog sales: you have catalogs to display to sell, all right. and it works for messenger and whatsapp. so, as a small business owner who do not have a website, your sales is actually via instagram or via whatsapp- then you can use this sales objective so that your advert is going to be shown to people who are most likely to buy what you sell. that is why facebook has categorized this under the sales objective. all right, as you can see above here, they said: we've made an update. we've made an update to the campaign objectives to make it easier to find one that aligns with your business goals. here are what you can expect. okay, all the same functionality. like i said, all the all the features. everything is the same, just a little reshuffling, but it's pretty much the same thing. okay, no change to existing campaign at this time. there's no change, all right, so they will help you find new objectives that matches your old one. so this is it here, so you can use your whatsapp and your messenger. now. this is the only place where there are changes after this place. at the asset level and at the ad level, everything is pretty much the same. for catalog sales, that changed a bit, a little bit, at the asset level, all right. so do not be scared, do not be worried. these things are pretty much the same thing, just different interface. but they represent the same work, the same functionality and the same objectives. if you want to drive traffic to your blog or to your site, to increase your leads, whatever it is, you can use the traffic objective here. you can use the engagement objective. if you're a comedian, if you are someone who just wants to go viral to get more engagement or be social proof, okay, it's an engagement.
Facebook Advertising For Small Business (2022 IMPORTANT UPDATE)
your Facebook advertising strategy isn't working as well as you want right now, because things have changed and what used to work even a few months ago is dramatikally different than the strategies and tactiks that we're seeing succeed on the platform right now. for example, the problem child, better known as Facebook lead ads, was once a terrible choice for businesses that only ever seemed capable of delivering low quality leads, all wrapped up in a clunky and awkward dashboard. but now, thanks to a few recent changes and some secrets that I'll be sharing with you later in the video, Facebook lead ads are amazing, and they're quickly becoming one of my top picks for generating leads and making sales for pretty much any kind of business out there. so I'll break down how to set them up right and what a profitable ad campaign looks like in just a minute, and I'll share with you a little secret that I use to take campaigns from a three percent response rate to over a 68 response rate. next, another thing that's changed is campaign structures and many of the default settings inside your Facebook ads manager account. most people don't know about these changes, so they're just leaving things on the default settings, but this- this is a mistake. in fact, some of these settings are so bad that you'd be better off just tearing your money apart and lighting it on fire and then flushing it down the toilet. extreme, maybe, overly dramatik, possibly, but accurate, sadly, yes, my friend. so I'll show you how to set your campaigns up for Success, making sure that you get the absolute most Bang from your advertising buck and that you're not losing or wasting money on ineffective or useless settings. and then, lastly, I'm going to give you an Insider look into how I set up and structure and launch a brand new campaign, complete with what I'm looking at when I'm testing new objectives and the metrics that I assigned to each to make sure that it's going to end up profitable. so let me start by first making one of the most controversial statements I've ever made before, which is that generating leads, at least how most people are doing it, is one of the least effective marketing strategies available today. yeah, I know, but let me explain. generating leads in the way that it's traditionally done, is one of the most overhyped marketing promises of all time, sitting right there beside the objective of trying to get more likes and more comments and more shares on your stuff. and if you've ever run a marketing or advertising campaign or hired someone to run one for you, and they've come back with a bucket full of likes but no actual sales. then you know what this feels like and it doesn't feel good. this is because doing things like generating likes and comments and shares doesn't usually lead to business growth and sales and revenue. I'd like to say it never leads to sales, but I kind of hedged there a little bit. well, the same concept applies to just going out there and generating leads. this is because anyone can get leads- thousands of them, millions even. all you really gotta do is make some kind of crazy, irresistible offer like give away a free iPad or a free car, but the problem with these leads is that they're unlikely to ever convert into an actual customer in the future, that is, unless your business model is entirely based around giving away free iPads or free cars, in which case you and I need to have a little heart-to-heart chat about the future of your business, because I'm worried for you. the secret, then, to generating the kind of leads that you actually want, the kind that are going to turn into customers and eventually buy something, really comes down to two things. first, you need to focus on acquiring quality leads, which is a combination of how relevant they are to your business, how motivated they are to solve the problem or take action, and how capable they are of actually buying or paying for it. and next you need a conversion mechanism, or in other words, a marketing funnel or a sales funnel, and a way to essentially turn those leads into customers. now, after over 10 years of owning multiple different marketing agencies and having spent over 70 million dollars on Advertising through the agencies, while the number one software that I use for this is called high level- so I'll make sure to link up where you can get an extended free trial in the descriptions below this video. and if you're already using high level, well, good for you. you can still use the link in the descriptions below to get a few hundred bucks off and upgrade coupon. just click on the Blue Link instead of the yellow button. now, this video is not sponsored, but that's not going to stop me from professing my love for the software as, aside from having all of the usual features you would expect, like a CRM, an email and SMS and a calendar and scheduling, and all kinds of different customization stations and funnel options, the real power and the secret feature that I use and how I'm able to take response rates from three percent over 68 comes down to the use of automations, and what I like to do here is to immediately follow up with a new lead, ideally using SMS and using one of the following two types of questions. the first type of question is something specific and relevant and directly related to the lead into the offer that they just signed up for. and this next part is important: making sure that I'm asking something other than a simple yes or no question. in other words, if I was generating health or Fitness leads, I would send an SMS that asks something like: how many days a week do you want to work out, or how many pounds do you want to lose in the next 30 days, or do you prefer in-person or online training sessions? and if I was offering Real Estate Services, I would ask: how many bedrooms are you looking for, or when are you looking to move, or is location or house size more important? the reason I phrase the questions like this is because I want to initiate the conversation nation and get them toking about themselves and their goals and their dreams and their desired outcomes as quickly as possible. if, after some testing, though I'm not getting the responses that I originally hoped for, I'll go with plan B, which is to ask this question: is this first name, obviously replacing first name with their actual name, which you would have collected when you first generated the lead? now, the typical response you're gonna get back here is probably going to be either yes or who is this, both of which opened the door for you to quickly remind them why they signed up for more information and then ask your next question: okay, so that's where Facebook lead ads and high levels shine. but whether you're running lead ads or call ads or conversion ads or traffic ads or whatever, there are still some important things you need to know about and tweak inside your Facebook ads manager. so let's go over those now. first off, we gotta tok about Advantage campaign budget, which is the new name and new version of CBO, which stood for campaign budget optimization. even though the concept and the operating principles behind ACB is nothing new, there's still a lot of confusion about it, like what it is and when to use it and when not to use it. so let's clear that up now as a quick refresher. as we've just covered, ACB stands for Advantage campaign budget and this new name was designed to essentially replace the name of CBO, which stood for campaign budget optimization. yeah, I can see how this gets confusing. anyway. fortunately, it really is kind of just what it sounds like, which is essentially setting the budget for your campaign at that campaign level and then allowing Facebook to decide where to allocate it through the rest of the campaign, and you'll find the little toggle switch to turn this option on or off at the very top level of your entire campaign, the campaign level. now, I leave this off, especially when I'm testing a new campaign, but I'll go over more of that in just a minute. the next gotcha that you need to be aware of: