Why Influencer Shoutouts Are The Best For Dropshipping With Shopify
Published on: December 4 2022 by Hayden Bowles
Why Influencer Shoutouts Are The Best For Dropshipping With Shopify
Table of Contents
Why Influencer Shoutouts Are The Best For Dropshipping With Shopify
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | what's going on everyone Haydon here |
| 00:00:01 | 00:00:04 | back again with another video it's early |
| 00:00:03 | 00:00:06 | in the morning it's about 11 o'clock |
| 00:00:04 | 00:00:07 | I've been working for less four or five |
| 00:00:06 | 00:00:08 | hours had about thirty minutes still |
| 00:00:07 | 00:00:10 | they jump in another call so I'm going |
| 00:00:08 | 00:00:11 | to try and get this recorded and |
| 00:00:10 | 00:00:13 | completely edited as fast as possible |
| 00:00:11 | 00:00:15 | so I can put it up later today but we'll |
| 00:00:13 | 00:00:16 | see how that goes I've got my notes |
| 00:00:15 | 00:00:17 | right here this can be a good one |
| 00:00:16 | 00:00:19 | because a lot of you guys have been |
| 00:00:17 | 00:00:21 | asking me more about Facebook ads and |
| 00:00:19 | 00:00:22 | influencer shoutouts and I know I've |
| 00:00:21 | 00:00:24 | made videos toking about Facebook ads |
| 00:00:22 | 00:00:26 | because that's exactly what I started |
| 00:00:24 | 00:00:27 | with that was my full focus yes I did |
| 00:00:26 | 00:00:30 | have profitable campaigns with them I |
| 00:00:27 | 00:00:31 | was making money it was okay but I |
| 00:00:30 | 00:00:32 | definitely see a lot more value to |
| 00:00:31 | 00:00:34 | influencer shoutouts so that's my main |
| 00:00:32 | 00:00:35 | focus right now and I'm gonna get into |
| 00:00:34 | 00:00:37 | why but basically influenced our |
| 00:00:35 | 00:00:39 | shoutouts is 100% what I would recommend |
| 00:00:37 | 00:00:40 | you especially if you're starting out |
| 00:00:39 | 00:00:42 | and don't have any experience with |
| 00:00:40 | 00:00:43 | Facebook if you're already a Facebook ad |
| 00:00:42 | 00:00:45 | master and you can absolutely crush it |
| 00:00:43 | 00:00:47 | with that then 100% by all means go for |
| 00:00:45 | 00:00:48 | it but I would also recommend doing both |
| 00:00:47 | 00:00:49 | you know don't just pick one but I'm |
| 00:00:48 | 00:00:51 | gonna get into the reasons of exactly |
| 00:00:49 | 00:00:52 | why I'm doing influence of shoutouts |
| 00:00:51 | 00:00:54 | over Facebook at least right now in the |
| 00:00:52 | 00:00:55 | beginning because in my opinion at least |
| 00:00:54 | 00:00:57 | influencer ads is the best way to get |
| 00:00:55 | 00:00:58 | cash flow coming in right away you know |
| 00:00:57 | 00:01:00 | a couple hundred bucks a day and then |
| 00:00:58 | 00:01:02 | you can use Facebook to scale pass like |
| 00:01:00 | 00:01:04 | that $1,000 a day mark and really get |
| 00:01:02 | 00:01:05 | that blowing up so the first thing |
| 00:01:04 | 00:01:06 | especially if you're starting out you |
| 00:01:05 | 00:01:07 | know a lot of kids are doing drop |
| 00:01:06 | 00:01:09 | shipping now it's you know young |
| 00:01:07 | 00:01:11 | teenagers young 20s people who typically |
| 00:01:09 | 00:01:12 | are the demographic of people who don't |
| 00:01:11 | 00:01:14 | have a lot of money to invest influencer |
| 00:01:12 | 00:01:16 | shallots are cheaper a lot cheaper it's |
| 00:01:14 | 00:01:17 | faster you know Facebook ads that's |
| 00:01:16 | 00:01:18 | something where you gonna spend some |
| 00:01:17 | 00:01:20 | money testing and it takes a few days to |
| 00:01:18 | 00:01:22 | get results and in folks rounds are a |
| 00:01:20 | 00:01:24 | lot quicker you're usually doing like a |
| 00:01:22 | 00:01:25 | 12 to 24 hour post whether that's on |
| 00:01:24 | 00:01:27 | their Instagram story or an actual post |
| 00:01:25 | 00:01:28 | that'll depend on what you're toking to |
| 00:01:27 | 00:01:30 | them about but you're gonna know right |
| 00:01:28 | 00:01:31 | away whether it worked or it didn't and |
| 00:01:30 | 00:01:33 | it's only going to cost you five to |
| 00:01:31 | 00:01:34 | thirty bucks depending on the size of |
| 00:01:33 | 00:01:36 | the page and exactly what you're doing |
| 00:01:34 | 00:01:37 | with that if that'll also reflect in |
| 00:01:36 | 00:01:39 | your nation on that book into that in |
| 00:01:37 | 00:01:40 | other videos but there's so much cheaper |
| 00:01:39 | 00:01:42 | you know Facebook Ads you're gonna have |
| 00:01:40 | 00:01:44 | to set a 5 or $10 Day budget it's gonna |
| 00:01:42 | 00:01:45 | take 3 to 4 days to really get rolling |
| 00:01:44 | 00:01:46 | you know you got a slow-roasted |
| 00:01:45 | 00:01:47 | but Facebook Ads are definitely |
| 00:01:46 | 00:01:49 | something we're gonna sink a lot more |
| 00:01:47 | 00:01:50 | money into it where it's influence of |
| 00:01:49 | 00:01:52 | shots you know you can just run one a |
| 00:01:50 | 00:01:54 | day it cost you five ten bucks which is |
| 00:01:52 | 00:01:56 | the same cost as a Facebook ad yes but I |
| 00:01:54 | 00:01:58 | feel like with influencer shadows you |
| 00:01:56 | 00:01:59 | have more attempts more shots to |
| 00:01:58 | 00:02:01 | actually like make it work and the cool |
| 00:01:59 | 00:02:02 | thing about inputs are shoutouts to is |
| 00:02:01 | 00:02:05 | you can be running on 10 20 30 different |
| 00:02:02 | 00:02:06 | pages build a list of influencers who |
| 00:02:05 | 00:02:08 | make you money every time and just |
| 00:02:06 | 00:02:09 | consistently be running them with that |
| 00:02:08 | 00:02:11 | you know ideally you'll be able to kind |
| 00:02:09 | 00:02:12 | of bulk order them where you'll tok to |
| 00:02:11 | 00:02:14 | your entire list of influencers that |
| 00:02:12 | 00:02:16 | you've built up get everything paid get |
| 00:02:14 | 00:02:17 | all the shoutouts lined up and squared |
| 00:02:16 | 00:02:19 | away it'll take you a full day and then |
| 00:02:17 | 00:02:20 | you have nothing to do for like a couple |
| 00:02:19 | 00:02:22 | weeks right you just line everything up |
| 00:02:20 | 00:02:23 | that's also one of the reasons why I |
| 00:02:22 | 00:02:25 | like drop shipping in general is it's |
| 00:02:23 | 00:02:26 | just a very front-end loaded business so |
| 00:02:25 | 00:02:28 | once you get a store fully set up |
| 00:02:26 | 00:02:29 | everything's good to go the products are |
| 00:02:28 | 00:02:31 | shipping and whatnot then your only |
| 00:02:29 | 00:02:32 | focus is marketing which is cool because |
| 00:02:31 | 00:02:34 | then you can just spend all your time |
| 00:02:32 | 00:02:35 | and energy just focused on testing and |
| 00:02:34 | 00:02:36 | learning different things about traffic |
| 00:02:35 | 00:02:38 | driving sales and then getting the |
| 00:02:36 | 00:02:39 | higher conversion rate right I know a |
| 00:02:38 | 00:02:41 | lot of people who have super low |
| 00:02:39 | 00:02:42 | conversion rates but are making a lot of |
| 00:02:41 | 00:02:44 | money they're just sending massive |
| 00:02:42 | 00:02:45 | amounts of traffic but you really want |
| 00:02:44 | 00:02:47 | to focus on getting that up to like |
| 00:02:45 | 00:02:49 | three to eight percent you know see if |
| 00:02:47 | 00:02:50 | you get one hundred visitors you want |
| 00:02:49 | 00:02:52 | three to eight people to buy in my |
| 00:02:50 | 00:02:53 | opinion at least right now I'm sitting |
| 00:02:52 | 00:02:55 | at about four-and-a-half percent both |
| 00:02:53 | 00:02:56 | influence our ads I definitely think I |
| 00:02:55 | 00:02:57 | can get that up but one thing I |
| 00:02:56 | 00:02:58 | definitely do want to do is make videos |
| 00:02:57 | 00:03:01 | kind of breaking down exactly how I |
| 00:02:58 | 00:03:02 | structure my influencer post I see a lot |
| 00:03:01 | 00:03:04 | of people toking about like how to set |
| 00:03:02 | 00:03:05 | up the picture how to do this what text |
| 00:03:04 | 00:03:06 | put on it |
| 00:03:05 | 00:03:08 | but most people don't actually tok |
| 00:03:06 | 00:03:10 | about like the caption do you want to |
| 00:03:08 | 00:03:12 | tag your stores Instagram if so where do |
| 00:03:10 | 00:03:12 | you do it once do you do it twice those |
| 00:03:12 | 00:03:14 | are all the little things that will |
| 00:03:12 | 00:03:15 | really play a part in actually how many |
| 00:03:14 | 00:03:17 | people follow you go look at your site |
| 00:03:15 | 00:03:18 | will buy the product all those different |
| 00:03:17 | 00:03:20 | things but that's the aesthetiks of your |
| 00:03:18 | 00:03:22 | page and everything that's gonna result |
| 00:03:20 | 00:03:24 | that people's overall opinion and bias |
| 00:03:22 | 00:03:25 | towards that ad now one thing I |
| 00:03:24 | 00:03:27 | definitely think is worth mentioning |
| 00:03:25 | 00:03:29 | here is that you are gonna use Instagram |
| 00:03:27 | 00:03:31 | to leverage facebook so like I said |
| 00:03:29 | 00:03:32 | Instagram is where you gonna get a start |
| 00:03:31 | 00:03:34 | you get the cash flow coming in but |
| 00:03:32 | 00:03:36 | you're also gonna use that to build |
| 00:03:34 | 00:03:37 | pixel data for Facebook which is what |
| 00:03:36 | 00:03:39 | you're gonna basically build your |
| 00:03:37 | 00:03:40 | campaigns on on the back end you're |
| 00:03:39 | 00:03:42 | going to get a look-alike audience based |
| 00:03:40 | 00:03:44 | on all the traffic and buyers and |
| 00:03:42 | 00:03:46 | everybody that's come from Instagram and |
| 00:03:44 | 00:03:48 | you can retarget them over on Facebook |
| 00:03:46 | 00:03:50 | not necessarily retarget but target |
| 00:03:48 | 00:03:52 | people who look exactly like them you |
| 00:03:50 | 00:03:53 | know those exact consumers with those |
| 00:03:52 | 00:03:55 | buying habits that's what's really going |
| 00:03:53 | 00:03:56 | to drive your purchase cost down and |
| 00:03:55 | 00:03:56 | really give you the results you're |
| 00:03:56 | 00:03:58 | looking for |
| 00:03:56 | 00:04:00 | and that's what's gonna allow you to |
| 00:03:58 | 00:04:02 | scale passing on that $500,000 a day |
| 00:04:00 | 00:04:03 | mark consistently you can scale well |
| 00:04:02 | 00:04:05 | beyond that that'll just depend on your |
| 00:04:03 | 00:04:06 | store your niche and all those different |
| 00:04:05 | 00:04:08 | things I know that last video toked |
| 00:04:06 | 00:04:10 | about how to actually contact Instagram |
| 00:04:08 | 00:04:11 | influencers in my next video I think I'm |
| 00:04:10 | 00:04:13 | gonna be doing one on exactly how I |
| 00:04:11 | 00:04:14 | picked them yeah I toked a little bit |
| 00:04:13 | 00:04:15 | about that looking for engagement |
| 00:04:14 | 00:04:17 | whether there |
| 00:04:15 | 00:04:19 | engagement groups making sure it's a |
| 00:04:17 | 00:04:20 | legit page what size but I'm going to |
| 00:04:19 | 00:04:22 | jump into like how much I'm willing to |
| 00:04:20 | 00:04:24 | pay for certain pages and why what the |
| 00:04:22 | 00:04:25 | exceptions are because obviously if |
| 00:04:24 | 00:04:27 | someone's willing to do a package deal |
| 00:04:25 | 00:04:29 | across four accounts we'll negotiate on |
| 00:04:27 | 00:04:30 | the price we'll do different things so |
| 00:04:29 | 00:04:31 | you can really work with these people |
| 00:04:30 | 00:04:32 | and definitely be sure to negotiate but |
| 00:04:31 | 00:04:33 | I just wanted to jump on here real quick |
| 00:04:32 | 00:04:34 | and let you guys know that if you're a |
| 00:04:33 | 00:04:36 | beginner if you're just getting started |
| 00:04:34 | 00:04:38 | if you want to get started |
| 00:04:36 | 00:04:39 | definitely focus on influencer shout |
| 00:04:38 | 00:04:41 | outs first because that's gonna be a lot |
| 00:04:39 | 00:04:43 | faster let's say you get your site set |
| 00:04:41 | 00:04:45 | up in four days the next day the very |
| 00:04:43 | 00:04:47 | next day you can start making sales you |
| 00:04:45 | 00:04:51 | do a post for twenty dollars on a |
| 00:04:47 | 00:04:52 | hundred thousand follower page make $150 |
| 00:04:51 | 00:04:54 | boom you just made a ton of money |
| 00:04:52 | 00:04:55 | oh and another point I do want to |
| 00:04:54 | 00:04:57 | mention as well as Instagram is usually |
| 00:04:55 | 00:04:58 | going to give you a higher margin right |
| 00:04:57 | 00:05:00 | not Instagram itself but Instagram |
| 00:04:58 | 00:05:01 | shoutouts is typically going to get you |
| 00:05:00 | 00:05:03 | a higher profit margin than Facebook as |
| 00:05:01 | 00:05:04 | well especially if you don't have a look |
| 00:05:03 | 00:05:06 | like audience bill if you're just |
| 00:05:04 | 00:05:07 | targeting other stores and brands with a |
| 00:05:06 | 00:05:09 | Facebook ad versus having a look-alike |
| 00:05:07 | 00:05:11 | audience you're definitely gonna be |
| 00:05:09 | 00:05:13 | spending a lot more like for me my |
| 00:05:11 | 00:05:15 | campaigns were pretty much break-even I |
| 00:05:13 | 00:05:16 | had two that were like barely profitable |
| 00:05:15 | 00:05:18 | but Instagram is definitely gonna give |
| 00:05:16 | 00:05:20 | you those higher you know 30 40 50 and |
| 00:05:18 | 00:05:22 | above you know profit margins |
| 00:05:20 | 00:05:24 | I see people 70 to 80 percent but let's |
| 00:05:22 | 00:05:25 | definitely always be conservative so |
| 00:05:24 | 00:05:27 | that's my advice let me know what kind |
| 00:05:25 | 00:05:28 | of videos you guys want to see I know I |
| 00:05:27 | 00:05:30 | uploaded one yesterday I'm gonna try and |
| 00:05:28 | 00:05:32 | do another tomorrow maybe start a streak |
| 00:05:30 | 00:05:33 | I'm uploading every day but we'll see |
| 00:05:32 | 00:05:35 | I've been super busy I actually kind of |
| 00:05:33 | 00:05:36 | get on a call you're like five minutes |
| 00:05:35 | 00:05:38 | with a client so let me know what you |
| 00:05:36 | 00:05:39 | guys want to see drop a comment below be |
| 00:05:38 | 00:05:40 | sure to subscribe and like the video if |
| 00:05:39 | 00:05:43 | you want me to start doing these every |
| 00:05:40 | 00:05:44 | single day I think I can I'm gonna try |
| 00:05:43 | 00:05:46 | and manage it but we'll see if worst |
| 00:05:44 | 00:05:47 | comes to worst I'll just sleep 30 |
| 00:05:46 | 00:05:48 | minutes less every night because that's |
| 00:05:47 | 00:05:50 | how dedicated I am so let me know what |
| 00:05:48 | 00:05:52 | you guys want to see and I'll see in the |
| 00:05:50 | 00:05:52 | next one peace |
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