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Why Influencer Shoutouts Are The Best For Dropshipping With Shopify

Published on: December 4 2022 by Hayden Bowles

Why Influencer Shoutouts Are The Best For Dropshipping With Shopify

Why Influencer Shoutouts Are The Best For Dropshipping With Shopify

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00:00:00 00:00:03 what's going on everyone Haydon here
00:00:01 00:00:04 back again with another video it's early
00:00:03 00:00:06 in the morning it's about 11 o'clock
00:00:04 00:00:07 I've been working for less four or five
00:00:06 00:00:08 hours had about thirty minutes still
00:00:07 00:00:10 they jump in another call so I'm going
00:00:08 00:00:11 to try and get this recorded and
00:00:10 00:00:13 completely edited as fast as possible
00:00:11 00:00:15 so I can put it up later today but we'll
00:00:13 00:00:16 see how that goes I've got my notes
00:00:15 00:00:17 right here this can be a good one
00:00:16 00:00:19 because a lot of you guys have been
00:00:17 00:00:21 asking me more about Facebook ads and
00:00:19 00:00:22 influencer shoutouts and I know I've
00:00:21 00:00:24 made videos toking about Facebook ads
00:00:22 00:00:26 because that's exactly what I started
00:00:24 00:00:27 with that was my full focus yes I did
00:00:26 00:00:30 have profitable campaigns with them I
00:00:27 00:00:31 was making money it was okay but I
00:00:30 00:00:32 definitely see a lot more value to
00:00:31 00:00:34 influencer shoutouts so that's my main
00:00:32 00:00:35 focus right now and I'm gonna get into
00:00:34 00:00:37 why but basically influenced our
00:00:35 00:00:39 shoutouts is 100% what I would recommend
00:00:37 00:00:40 you especially if you're starting out
00:00:39 00:00:42 and don't have any experience with
00:00:40 00:00:43 Facebook if you're already a Facebook ad
00:00:42 00:00:45 master and you can absolutely crush it
00:00:43 00:00:47 with that then 100% by all means go for
00:00:45 00:00:48 it but I would also recommend doing both
00:00:47 00:00:49 you know don't just pick one but I'm
00:00:48 00:00:51 gonna get into the reasons of exactly
00:00:49 00:00:52 why I'm doing influence of shoutouts
00:00:51 00:00:54 over Facebook at least right now in the
00:00:52 00:00:55 beginning because in my opinion at least
00:00:54 00:00:57 influencer ads is the best way to get
00:00:55 00:00:58 cash flow coming in right away you know
00:00:57 00:01:00 a couple hundred bucks a day and then
00:00:58 00:01:02 you can use Facebook to scale pass like
00:01:00 00:01:04 that $1,000 a day mark and really get
00:01:02 00:01:05 that blowing up so the first thing
00:01:04 00:01:06 especially if you're starting out you
00:01:05 00:01:07 know a lot of kids are doing drop
00:01:06 00:01:09 shipping now it's you know young
00:01:07 00:01:11 teenagers young 20s people who typically
00:01:09 00:01:12 are the demographic of people who don't
00:01:11 00:01:14 have a lot of money to invest influencer
00:01:12 00:01:16 shallots are cheaper a lot cheaper it's
00:01:14 00:01:17 faster you know Facebook ads that's
00:01:16 00:01:18 something where you gonna spend some
00:01:17 00:01:20 money testing and it takes a few days to
00:01:18 00:01:22 get results and in folks rounds are a
00:01:20 00:01:24 lot quicker you're usually doing like a
00:01:22 00:01:25 12 to 24 hour post whether that's on
00:01:24 00:01:27 their Instagram story or an actual post
00:01:25 00:01:28 that'll depend on what you're toking to
00:01:27 00:01:30 them about but you're gonna know right
00:01:28 00:01:31 away whether it worked or it didn't and
00:01:30 00:01:33 it's only going to cost you five to
00:01:31 00:01:34 thirty bucks depending on the size of
00:01:33 00:01:36 the page and exactly what you're doing
00:01:34 00:01:37 with that if that'll also reflect in
00:01:36 00:01:39 your nation on that book into that in
00:01:37 00:01:40 other videos but there's so much cheaper
00:01:39 00:01:42 you know Facebook Ads you're gonna have
00:01:40 00:01:44 to set a 5 or $10 Day budget it's gonna
00:01:42 00:01:45 take 3 to 4 days to really get rolling
00:01:44 00:01:46 you know you got a slow-roasted
00:01:45 00:01:47 but Facebook Ads are definitely
00:01:46 00:01:49 something we're gonna sink a lot more
00:01:47 00:01:50 money into it where it's influence of
00:01:49 00:01:52 shots you know you can just run one a
00:01:50 00:01:54 day it cost you five ten bucks which is
00:01:52 00:01:56 the same cost as a Facebook ad yes but I
00:01:54 00:01:58 feel like with influencer shadows you
00:01:56 00:01:59 have more attempts more shots to
00:01:58 00:02:01 actually like make it work and the cool
00:01:59 00:02:02 thing about inputs are shoutouts to is
00:02:01 00:02:05 you can be running on 10 20 30 different
00:02:02 00:02:06 pages build a list of influencers who
00:02:05 00:02:08 make you money every time and just
00:02:06 00:02:09 consistently be running them with that
00:02:08 00:02:11 you know ideally you'll be able to kind
00:02:09 00:02:12 of bulk order them where you'll tok to
00:02:11 00:02:14 your entire list of influencers that
00:02:12 00:02:16 you've built up get everything paid get
00:02:14 00:02:17 all the shoutouts lined up and squared
00:02:16 00:02:19 away it'll take you a full day and then
00:02:17 00:02:20 you have nothing to do for like a couple
00:02:19 00:02:22 weeks right you just line everything up
00:02:20 00:02:23 that's also one of the reasons why I
00:02:22 00:02:25 like drop shipping in general is it's
00:02:23 00:02:26 just a very front-end loaded business so
00:02:25 00:02:28 once you get a store fully set up
00:02:26 00:02:29 everything's good to go the products are
00:02:28 00:02:31 shipping and whatnot then your only
00:02:29 00:02:32 focus is marketing which is cool because
00:02:31 00:02:34 then you can just spend all your time
00:02:32 00:02:35 and energy just focused on testing and
00:02:34 00:02:36 learning different things about traffic
00:02:35 00:02:38 driving sales and then getting the
00:02:36 00:02:39 higher conversion rate right I know a
00:02:38 00:02:41 lot of people who have super low
00:02:39 00:02:42 conversion rates but are making a lot of
00:02:41 00:02:44 money they're just sending massive
00:02:42 00:02:45 amounts of traffic but you really want
00:02:44 00:02:47 to focus on getting that up to like
00:02:45 00:02:49 three to eight percent you know see if
00:02:47 00:02:50 you get one hundred visitors you want
00:02:49 00:02:52 three to eight people to buy in my
00:02:50 00:02:53 opinion at least right now I'm sitting
00:02:52 00:02:55 at about four-and-a-half percent both
00:02:53 00:02:56 influence our ads I definitely think I
00:02:55 00:02:57 can get that up but one thing I
00:02:56 00:02:58 definitely do want to do is make videos
00:02:57 00:03:01 kind of breaking down exactly how I
00:02:58 00:03:02 structure my influencer post I see a lot
00:03:01 00:03:04 of people toking about like how to set
00:03:02 00:03:05 up the picture how to do this what text
00:03:04 00:03:06 put on it
00:03:05 00:03:08 but most people don't actually tok
00:03:06 00:03:10 about like the caption do you want to
00:03:08 00:03:12 tag your stores Instagram if so where do
00:03:10 00:03:12 you do it once do you do it twice those
00:03:12 00:03:14 are all the little things that will
00:03:12 00:03:15 really play a part in actually how many
00:03:14 00:03:17 people follow you go look at your site
00:03:15 00:03:18 will buy the product all those different
00:03:17 00:03:20 things but that's the aesthetiks of your
00:03:18 00:03:22 page and everything that's gonna result
00:03:20 00:03:24 that people's overall opinion and bias
00:03:22 00:03:25 towards that ad now one thing I
00:03:24 00:03:27 definitely think is worth mentioning
00:03:25 00:03:29 here is that you are gonna use Instagram
00:03:27 00:03:31 to leverage facebook so like I said
00:03:29 00:03:32 Instagram is where you gonna get a start
00:03:31 00:03:34 you get the cash flow coming in but
00:03:32 00:03:36 you're also gonna use that to build
00:03:34 00:03:37 pixel data for Facebook which is what
00:03:36 00:03:39 you're gonna basically build your
00:03:37 00:03:40 campaigns on on the back end you're
00:03:39 00:03:42 going to get a look-alike audience based
00:03:40 00:03:44 on all the traffic and buyers and
00:03:42 00:03:46 everybody that's come from Instagram and
00:03:44 00:03:48 you can retarget them over on Facebook
00:03:46 00:03:50 not necessarily retarget but target
00:03:48 00:03:52 people who look exactly like them you
00:03:50 00:03:53 know those exact consumers with those
00:03:52 00:03:55 buying habits that's what's really going
00:03:53 00:03:56 to drive your purchase cost down and
00:03:55 00:03:56 really give you the results you're
00:03:56 00:03:58 looking for
00:03:56 00:04:00 and that's what's gonna allow you to
00:03:58 00:04:02 scale passing on that $500,000 a day
00:04:00 00:04:03 mark consistently you can scale well
00:04:02 00:04:05 beyond that that'll just depend on your
00:04:03 00:04:06 store your niche and all those different
00:04:05 00:04:08 things I know that last video toked
00:04:06 00:04:10 about how to actually contact Instagram
00:04:08 00:04:11 influencers in my next video I think I'm
00:04:10 00:04:13 gonna be doing one on exactly how I
00:04:11 00:04:14 picked them yeah I toked a little bit
00:04:13 00:04:15 about that looking for engagement
00:04:14 00:04:17 whether there
00:04:15 00:04:19 engagement groups making sure it's a
00:04:17 00:04:20 legit page what size but I'm going to
00:04:19 00:04:22 jump into like how much I'm willing to
00:04:20 00:04:24 pay for certain pages and why what the
00:04:22 00:04:25 exceptions are because obviously if
00:04:24 00:04:27 someone's willing to do a package deal
00:04:25 00:04:29 across four accounts we'll negotiate on
00:04:27 00:04:30 the price we'll do different things so
00:04:29 00:04:31 you can really work with these people
00:04:30 00:04:32 and definitely be sure to negotiate but
00:04:31 00:04:33 I just wanted to jump on here real quick
00:04:32 00:04:34 and let you guys know that if you're a
00:04:33 00:04:36 beginner if you're just getting started
00:04:34 00:04:38 if you want to get started
00:04:36 00:04:39 definitely focus on influencer shout
00:04:38 00:04:41 outs first because that's gonna be a lot
00:04:39 00:04:43 faster let's say you get your site set
00:04:41 00:04:45 up in four days the next day the very
00:04:43 00:04:47 next day you can start making sales you
00:04:45 00:04:51 do a post for twenty dollars on a
00:04:47 00:04:52 hundred thousand follower page make $150
00:04:51 00:04:54 boom you just made a ton of money
00:04:52 00:04:55 oh and another point I do want to
00:04:54 00:04:57 mention as well as Instagram is usually
00:04:55 00:04:58 going to give you a higher margin right
00:04:57 00:05:00 not Instagram itself but Instagram
00:04:58 00:05:01 shoutouts is typically going to get you
00:05:00 00:05:03 a higher profit margin than Facebook as
00:05:01 00:05:04 well especially if you don't have a look
00:05:03 00:05:06 like audience bill if you're just
00:05:04 00:05:07 targeting other stores and brands with a
00:05:06 00:05:09 Facebook ad versus having a look-alike
00:05:07 00:05:11 audience you're definitely gonna be
00:05:09 00:05:13 spending a lot more like for me my
00:05:11 00:05:15 campaigns were pretty much break-even I
00:05:13 00:05:16 had two that were like barely profitable
00:05:15 00:05:18 but Instagram is definitely gonna give
00:05:16 00:05:20 you those higher you know 30 40 50 and
00:05:18 00:05:22 above you know profit margins
00:05:20 00:05:24 I see people 70 to 80 percent but let's
00:05:22 00:05:25 definitely always be conservative so
00:05:24 00:05:27 that's my advice let me know what kind
00:05:25 00:05:28 of videos you guys want to see I know I
00:05:27 00:05:30 uploaded one yesterday I'm gonna try and
00:05:28 00:05:32 do another tomorrow maybe start a streak
00:05:30 00:05:33 I'm uploading every day but we'll see
00:05:32 00:05:35 I've been super busy I actually kind of
00:05:33 00:05:36 get on a call you're like five minutes
00:05:35 00:05:38 with a client so let me know what you
00:05:36 00:05:39 guys want to see drop a comment below be
00:05:38 00:05:40 sure to subscribe and like the video if
00:05:39 00:05:43 you want me to start doing these every
00:05:40 00:05:44 single day I think I can I'm gonna try
00:05:43 00:05:46 and manage it but we'll see if worst
00:05:44 00:05:47 comes to worst I'll just sleep 30
00:05:46 00:05:48 minutes less every night because that's
00:05:47 00:05:50 how dedicated I am so let me know what
00:05:48 00:05:52 you guys want to see and I'll see in the
00:05:50 00:05:52 next one peace