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youtube ads best practices

Published on: February 6 2023 by pipiads

YouTube advertising is a crucial tool for businesses, but it can be overwhelming to navigate without proper guidance. In this article, we will go over six best practices for successful YouTube campaigns and show you how to implement them in your Google Ads account.

1. Focus on driving conversions:

- Use conversion tracking to know how your campaign is performing and optimize it for conversions.

- Add your conversion action to your Google Ads account under tools and settings.

- Set up easy conversions on your website by entering valuable pages such as thank you or purchase confirmation pages.

- Choose conversion goals that are the most valuable for your business, such as purchases.

2. Use retargeting:

- Retarget people who watch your YouTube videos or visit your website.

- Link your YouTube account and Google Analytics 4 account to your Google Ads account under tools and settings.

- Create new audiences in Google Analytics 4 and use them in your campaigns through audience manager in shared library.

3. Use in-stream and in-feed video ads:

- In-stream ads play before, during, or after a video.

- In-feed ads appear in YouTube feeds and can be skippable or non-skippable.

4. Use targeting options:

- Use targeting options such as demographics, interests, and topics to reach your desired audience.

- Use custom affinity and custom intent audiences to reach people who are interested in specific topics or have recently searched for related terms.

5. Create engaging and informative ads:

- Use compelling visuals, storytelling, and a clear call to action.

- Use humor, emotional appeal, or suspense to capture the audience's attention.

- Showcase your product or service's unique features and benefits.

6. Test and optimize your campaigns:

- Test different ad formats, targeting options, and creatives to see what works best.

- Use A/B testing to compare different versions of your ads.

- Optimize your campaigns based on the data and insights you gather.

By following these best practices, you can create successful YouTube campaigns that drive conversions and bring valuable results to your business. Remember to focus on conversions, use retargeting, choose the right ad format and targeting options, create engaging ads, and test and optimize your campaigns continuously.

NEW YouTube Ads Strategy for INSANE RESULTS 🤯🤯

Recently, media buyers at Link S Digital have been using a new YouTube ad strategy that has been producing great results. This strategy takes a broad approach with a specific type of ad and then uses remarketing to target those who were interested in the ad. By doing so, the cost of getting ads in front of the right person is lower than with a targeted approach. This strategy has helped clients who were barely breaking even on YouTube ads to now crushing it.

Before delving into the specifics of this strategy, it's worth mentioning Link S Digital's YouTube ads course and coaching program for those who want to master YouTube ads and get live coaching.

To set up the campaign, start with a new campaign and choose page views as the main conversion action. Use maximized conversions rather than target CPA for best results. Use interest-based targeting for the audience, such as in-market segments, rather than keywords or placements. For the ad creation, use a YouTube video that has performed well.

After the initial campaign, create a custom audience for those who viewed the ad for more than 30 seconds or clicked on it. Target everyone in this audience for the remarketing campaign, using a brand awareness and reach campaign objective. Use efficient reach and exclude the display network. Adjust frequency capping based on the offer being promoted.

Overall, this new YouTube ad strategy has been proven to produce great results and is worth trying for those looking to improve their YouTube ad performance.

YouTube Advertising Targeting for 2022 - Best Practices to Drive Conversions

Welcome to the Surfside PPC YouTube channel! Today, we're going to discuss all the different targeting options available when creating a YouTube advertising campaign. We'll be promoting a beach Halloween decorations guide with a 20% off promotion through October 15th.

To ensure we reach our target audience, we need to come up with effective targeting strategies. Let's start by creating a new campaign in our Google Ads account, selecting the conversion goal of purchases to drive sales. We'll choose video as our campaign type and name it accordingly. We'll also set a daily budget of $10.

Next, we'll select the networks where our ads will run, including YouTube search results, YouTube videos, and video partners on the display network. We'll use location targeting to target coastal areas where people are more likely to be interested in our promotion. We can use advanced search to target specific cities, counties, states, or even the entire country.

Language targeting is also important. We'll select English, but keep in mind that separate campaigns may be necessary for targeting different languages. We can exclude sensitive content using content exclusion options, including expanded inventory, standard inventory, or limited inventory.

Excluded types and labels can also be selected to exclude certain types of content, such as embedded YouTube videos or live streaming videos. Site link extensions can be added, and specific device targeting can be set.

In conclusion, effective targeting is crucial when creating a YouTube advertising campaign. By utilizing various targeting options available through Google Ads, we can ensure that our ads reach our intended audience and drive sales for our business.

3 Best Practices for Responsive YouTube Ads

In this video, we learn about three best practices for responsive ads to improve the results of your YouTube ads. It is essential to adapt to the new mandatory responsive ad format introduced by Google and keep performance going. The first best practice is to exclude badly performing display URLs that do not convert by going to the content section and excluding them from the campaign or account level. The second best practice is to exclude all mobile apps, which do not perform well with YouTube ads, using Google Ads editor. The third best practice is to ensure that you have an excellent thumbnail that attracts the audience's attention before the video starts playing. Additionally, using call-to-action buttons and a descriptive title and description can help improve the ad's performance. For more in-depth training on using responsive video ads, subscribe to our coaching program to scale your business with YouTube ads.

YouTube Ads Best Practices 2021 (Tutorial)

Creating a YouTube channel or making videos from scratch can take quite a while to generate results. This is why it's important to utilize the power of YouTube ads for your business or brand. With two billion monthly logged-in users watching over a billion hours of video every single day, you'd be at a disadvantage if you're not using YouTube ads as part of your marketing plan.

Hey guys, welcome to my channel! Today, I'll be giving you an introduction to YouTube ads. This video will cover everything you need to know about getting started with YouTube ads and how you can set up a YouTube ad campaign. Are you ready? Let's dive in!

Types of YouTube Ads:

There are several ways you can place your brand in front of your target audience, and YouTube advertising is one of the effective ways. We no longer live in an era where the only way to reach your potential customers is through traditional media. With ads targeting, you'll rest assured that your ads are placed within videos that align with your brand's message.

YouTube has been growing over the past decade, and even with the pandemic, YouTube recorded a surge in views due to the lockdown. That's more eyes on your brand! So, you've probably seen various ad formats on YouTube and are wondering what each of them entails. Let's take a look at the type of YouTube ads available to you:

1. TrueView Ads: TrueView ads are the standard type. Under TrueView ads, there are video discovery ads that show up on the YouTube homepage, search results, or as related videos to a YouTube watch page. The other category under TrueView ads are as in-stream ads. These are those skippable ads you see within a video. It's important for you that you include a hook or attention grabber at the beginning of your ad to encourage the viewer to keep watching and take action.

2. Pre-roll Ads: The viewer can't skip these ads, and they span between 15 to 20 seconds. Your pre-roll ads can show up before, during, or after a YouTube video.

3. Bumper Ads: These are just six seconds in duration and, yes, completely non-skippable. Bumper ads appear at the beginning of a video. With this type, your ad needs to be clear, short, sweet, and catchy. After all, you want people to be influenced to take some form of action after watching.

Setting up Your YouTube Ad Campaign:

The next thing we will be discussing is a quick guide to setting up your YouTube ad campaign. Here you need to be patient to ensure that you pick the best possible option for your ad.

1. Set your ad objective within your ads account.

2. Choose your preferred ad format.

3. Set your budget and select your ad location, also known as a network.

4. Target your audience using interests and demographics to narrow down your target audience.

5. Create your video ad by uploading the video as you want to run as an ad and customizing the look and details.

6. Once you have your ad up and running, be sure to monitor it. This will help you fine-tune your content and strategies for better results over time.

Ultimately, YouTube advertising is a great way to place your brand or business in front of a wide audience. That's it for today, guys. Thank you for watching. Don't forget to like this video and subscribe to my channel. See you next time!

12 Google Display Ads Best Practices and Strategies

Hey everyone, welcome to the Surfside PPC YouTube channel. In this video, I'm going to share 12 best practices and strategies for Google display ads that you can incorporate in your own campaigns. I won't be going into too much detail on each strategy since I have videos on my channel already that cover them. Instead, I'll refer you to those videos and focus on using this as a checklist to make sure you're implementing all the best practices. Let's get started!

1. Conversion tracking and smart bidding strategy:

- Click on conversions under the measurement section in your Google Ads account

- Set up your conversion actions and value to track and optimize for your KPIs

- Use a smart bidding strategy, such as Target CPA or Target ROAS, to get as many conversions as possible within your desired cost per action or return on ad spend

2. Target your data segments:

- Create different data segments based on your website visitors, app users, YouTube users, and customer lists

- Use remarketing audiences to improve your return on ad spend and lower your cost per action

- Target people who have visited your website or watched videos on your YouTube channel

3. Use similar segments, custom segments, and in-market segments:

- Avoid broad targeting like Affinity segments and focus on more specific segments

- Use similar segments, which are created automatically based on your data segments, to reach people who are similar to your website visitors

- Use custom segments to target specific groups, such as people who have abandoned their carts

- Use in-market segments to target people who are actively searching for products or services similar to yours

4. Use responsive ads:

- Responsive ads automatically adjust their size, format, and appearance to fit the ad space

- They allow you to reach more people across different devices and placements

- Use Google's ad strength tool to improve your ad's performance

5. Use ad customizers:

- Ad customizers allow you to personalize your ads based on the user's search query, location, device, or time of day

- They can increase your ad's relevance and click-through rate

- Use countdown customizers to create urgency and drive more conversions

6. Use high-quality images and videos:

- Use high-quality images and videos to grab people's attention

- Make sure they're relevant to your ad's message and product or service

- Test different images and videos to see which ones perform the best

7. Use ad extensions:

- Ad extensions provide additional information about your business, such as your phone number, address, and website links

- They can increase your ad's visibility, click-through rate, and conversion rate

- Use different ad extensions based on your business goals, such as call extensions, location extensions, and promotion extensions

8. Use negative keywords:

- Negative keywords prevent your ads from showing for irrelevant searches

- They can improve your ad's relevance and click-through rate

- Use Google's keyword planner to find negative keywords and add them to your campaigns

9. Test different ad formats:

- Test different ad formats, such as image ads, video ads, and responsive ads, to see which ones perform the best

- Use A/B testing to compare different ad variations and optimize your campaigns

10. Use frequency capping:

- Frequency capping limits the number of times your ad shows to the same person

- It can prevent ad fatigue and improve your ad's performance

- Use Google's frequency capping tool to set limits for your campaigns

11. Use location targeting:

- Location targeting allows you to target people in specific geographic locations

- It can increase your ad's relevance and conversion rate

- Use different location targeting options, such as radius targeting, city targeting, and zip code targeting

12. Use ad scheduling:

- Ad scheduling allows you to show your ads at specific times and days of the week

- It can improve your ad's performance and conversion rate

- Use Google's ad scheduling tool to set up your campaigns

There you have it, 12 best practices and strategies for Google display ads. Remember to use conversion tracking, target your data segments, use similar and custom segments, and test different ad formats and variations. Use ad extensions, negative keywords, and frequency capping to improve your ad's relevance and performance. Finally, use location targeting and ad scheduling to reach the right people at the right time. Good luck with your campaigns!

YouTube Video Ads 10 Best Practices

Video ads on YouTube are a cost-effective way to increase visibility, improve branding, and generate leads. However, creating an effective video ad requires following certain best practices. In this article, we will discuss the top 10 best practices for YouTube video ads.

Best Practices:

1. Define your audience before creating your ad.

- The more specific you get with targeting, the better return on investment you will see.

- Create one targeting group per video.

2. Grab viewers' attention in the first 5 seconds.

- Most ads are watched within 30 seconds, so you need to capture viewers' attention quickly.

- One effective way to do this is by asking a question at the beginning of the video.

3. Keep your video short and simple.

- Video ads are typically less than a minute long, so focus on one main point.

- Avoid cramming too much information into the video.

4. Script your videos.

- Writing out a script will help you avoid mistakes and ensure that the content is clear.

- Avoid reading the script while filming the video.

5. Include a call to action.

- Tell viewers what you want them to do, such as visiting your landing page or making a purchase.

- Include the call to action before the end of the video.

6. Optimize your campaign to improve conversions.

- Start with broad targets and then create new targeting groups based on performance.

- Set higher bids for high-performing groups and adjust based on results.

7. Track your conversions.

- Set up conversion tracking to see which ads are performing better.

- Pause ads that are not performing well.

8. Test different targeting groups.

- If one targeting group is not generating views or clicks, try a different one, such as keywords or interests.

9. Test different types of ads.

- Create different video ads to test effectiveness.

- Try creating an explainer video to see if it performs better.

10. Add negative targets for your ads.

- Exclude topics or demographics that are not relevant to your ad at the campaign level.

By following these 10 best practices, you can create effective YouTube video ads that capture viewers' attention, improve conversions, and generate leads. Remember to define your audience, keep your video short and simple, include a call to action, and track your conversions to optimize your campaign. Happy advertising!

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